Company:Bausele

From HandWiki
Bausele
TypePrivately held
IndustryRetail
Founded2011; 15 years ago (2011)
FoundersChristophe Hoppe
Headquarters
Sydney
,
Australia
ProductsClocks and watches
Websitewww.bausele.com

Bausele is an Australian watch company founded in Sydney in 2011 by Swiss-born watchmaker Christophe Hoppé. The company designs watches in Australia using Swiss movements and components, and is known for its signature hollow watch crowns containing physical Australian elements such as sand, red earth, coral, opal and sea glass.[1]

Bausele was the first Australian watch brand to exhibit at Baselworld in Switzerland in 2015.[2] The company has since participated in Geneva Watch Days and international watch industry events in Switzerland.[3]

History

Bausele was founded in Sydney in 2011 by Christophe Hoppé, who previously worked in the Swiss watch industry in Geneva and La Chaux-de-Fonds before relocating to Australia.[4]

The company name is derived from the phrase "Beyond Australian Elements".[5]

In 2015, Bausele became the first Australian watch brand to exhibit at Baselworld in Switzerland.[6]

In 2016, Bausele entered a joint venture with Flinders University's Centre for NanoScale Science and Technology to develop "Bauselite", a ceramic composite material used in the Terra Australis collection.[7]

In 2023 and 2024, the company participated in Geneva Watch Days.[8]

Design philosophy

Bausele watches are designed in Australia and use Swiss movements and Swiss components.[9]

The company is known for its hollow crown design, which contains small quantities of Australian materials associated with specific collections or locations. Materials used have included Bondi Beach sand, Australian red earth, sea glass, coral and military base soil.[10]

Collections

OceanMoon

The OceanMoon collection is a series of dive watches inspired by Australian coastal environments.[11]

Terra Australis

The Terra Australis collection introduced the use of "Bauselite", a proprietary ceramic composite material developed in collaboration with Flinders University.[12]

Pilot Automatic

The Pilot Automatic collection was developed in collaboration with Australian aviation and military communities.[13]

Elemental Collection

In 2024, Bausele released the Elemental Collection, a series of dive watches developed with input from more than 400 contributors.[14][15]

Partnerships

In 2021, Bausele produced the official centenary watch for the Royal Australian Air Force.[16]

The company has also collaborated with the Sydney Opera House,[17] Australian military organisations,[18] and the Bathurst 12 Hour endurance race.[19]

Recognition

Bausele has been included in lists of Australian watch brands published by media outlets including Time+Tide Watches, Man of Many, DMARGE, WatchGecko and Teddy Baldassarre.[20][21][22][23][24]

References

  1. ↑ Abrams, Melanie (11 September 2019). "A Bit of Australia in Every Watch". The New York Times. https://www.nytimes.com/2019/09/11/fashion/watches-australia-bausele.html. 
  2. ↑ Colquhoun, Steve (17 February 2015). "Bausele: the first Australian watch invited to Baselworld". The Age. https://www.theage.com.au/business/small-business/bausele-the-first-australian-watch-invited-to-baselworld-20150216-13gyrz.html. 
  3. ↑ "Best Australian Watch Brands". https://timeandtidewatches.com/best-australian-watch-brands/. 
  4. ↑ Colquhoun, Steve (17 February 2015). "Bausele: the first Australian watch invited to Baselworld". The Age. https://www.theage.com.au/business/small-business/bausele-the-first-australian-watch-invited-to-baselworld-20150216-13gyrz.html. 
  5. ↑ "About Bausele". https://www.bausele.com. 
  6. ↑ Colquhoun, Steve (17 February 2015). "Bausele: the first Australian watch invited to Baselworld". The Age. https://www.theage.com.au/business/small-business/bausele-the-first-australian-watch-invited-to-baselworld-20150216-13gyrz.html. 
  7. ↑ "Terra Australis and Bauselite". https://www.bausele.com. 
  8. ↑ "Best Australian Watch Brands". https://timeandtidewatches.com/best-australian-watch-brands/. 
  9. ↑ "About Bausele". https://www.bausele.com. 
  10. ↑ Abrams, Melanie (11 September 2019). "A Bit of Australia in Every Watch". The New York Times. https://www.nytimes.com/2019/09/11/fashion/watches-australia-bausele.html. 
  11. ↑ "The 10 Best Australian Watch Brands in 2026". https://teddybaldassarre.com/blogs/watches/australian-watch-brands. 
  12. ↑ "Terra Australis and Bauselite". https://www.bausele.com. 
  13. ↑ "Best Australian Watch Brands". https://timeandtidewatches.com/best-australian-watch-brands/. 
  14. ↑ "Introducing The Bausele Elemental Collection". https://www.ablogtowatch.com/introducing-the-bausele-elemental-collection-an-australian-built-diver-designed-through-community-collaboration/. 
  15. ↑ "Bausele Elemental Introducing". https://timeandtidewatches.com/bausele-elemental-introducing/. 
  16. ↑ "Australian-based brand Bausele named official watchmaker for Royal Australian Air Force centenary". https://timeandtidewatches.com/australian-based-brand-bausele-official-watchmaker-royal-australian-air-force-centenary-watch-available-now/. 
  17. ↑ "Sydney Opera House collaboration". https://www.bausele.com. 
  18. ↑ "Royal Australian Air Force Centenary Watch". https://militaryshop.com.au/air-force-centenary-watches/. 
  19. ↑ "Bausele Bathurst 12 Hour Friday Wind Down". https://timeandtidewatches.com/bausele-bathurst-12-hour-friday-wind-down/. 
  20. ↑ "Best Australian Watch Brands". https://timeandtidewatches.com/best-australian-watch-brands/. 
  21. ↑ "9 Best Australian Watch Brands". https://manofmany.com/fashion/watches/best-australian-watch-brands. 
  22. ↑ "Best Australian Watch Brands". https://dmarge.com/watches/best-australian-watch-brands. 
  23. ↑ "Best Australian Watch Brands for 2025". https://www.watchgecko.com/blogs/magazine/best-australian-watch-brands-2025. 
  24. ↑ "The 10 Best Australian Watch Brands in 2026". https://teddybaldassarre.com/blogs/watches/australian-watch-brands. 



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