Company:Blaupunkt

Blaupunkt GmbH
Type	Electronic equipment manufacturer
Founded	1924; 100 years ago
Headquarters	Hildesheim, Germany
Key people	Lars Placke (CEO)
Number of employees	8,700 (2007)
Parent	Aurelius Group
Website	blaupunkt.com

Short description: German manufacturer

Blaupunkt GmbH (listen (help·info)) was a German manufacturer, producing mostly car-audio gear and other electronic equipment. Owned by Robert Bosch GmbH from 1933 until 1 March 2009, it was sold to Aurelius AG of Germany. It filed for bankruptcy in late 2015^[1] with liquidation proceedings completed in early 2016.^[2]^[3] The brand, now managed by GIP Development SARL of Luxembourg, is licensed for use by various product groups worldwide.

History

Founded in 1924 in Berlin as "Ideal,"^[4] the company was acquired by Robert Bosch AG in 1933.^[5] In 1938 it changed its name to "Blaupunkt", German for "blue point" or "blue dot", after the blue dot painted onto its headphones that had passed quality control.

After World War II, Blaupunkt moved its headquarters and production to Hildesheim.

Blaupunkt took over a former Philips/Grundig factory in Portugal to produce automotive head units. It is still owned and operated by Bosch, used exclusively to make OEM units for car manufacturers and 24V (e.g., Coach) AV equipment. Later, factories were set up in Tunisia (speakers) and Malaysia (speakers and electronics).

In 1949, Blaupunkt advertised the first FM-capable car radio.^[6] By the 1960 and 1970s, Blaupunkt had become one of the leading German manufacturers of car radios and car audio equipment. In 1983, it began selling an in-dash CD player.^[6]

After the 2011 take-over, Blaupunkt became a managed brand name, with all production outsourced to China.

Products

Blaupunkt was involved in developing the Autofahrer-Rundfunk-Informationssystem traffic-information system for car radios and provided this feature on their German-market car radios from the late 1970s. The company attempted to have ARI used in the United States but had only a few radio stations per major city involved.^{[citation needed]}

For many years, Blaupunkt car audio equipment models often carried the name of a city somewhere in the world, e.g., "London RDM126". In Blaupunkt model terminology, this can be translated as "An RDS CD player capable of controlling a Multichanger, rated at 4×30 W RMS (4 × 30 = 120) from the model year 1996". High-end models typically had German place names.^{[citation needed]}

Blaupunkt also used the brand "Velocity" to sell products aimed at the top, audiophile end of the market. Audi, Volkswagen, Porsche, Mercedes, Proton, Vauxhall, Pontiac, Holden and BMW all fit Blaupunkt (now simply Bosch) products into their cars, often branded with the car manufacturer's mark (e.g., The VW Gamma, Audi Symphony or BMW Business CD lines), with Fiat using them, occasionally unbranded but generally unmodified. Some later Holden Astra models are fitted with Blaupunkt systems (with others being produced by Delphi Automotive). Blaupunkt also specialised in coach installations, selling TVs, multiple-speaker setups, and PA equipment to that industry. That part of the business has remained with Robert Bosch Car Multimedia GmbH, a 100% subsidiary of Robert Bosch GmbH. The Blaupunkt branding is no longer used, even on 'hidden' stickers.

Rockford Fosgate alliance

On 12 July 2012, Blaupunkt signed an agreement with Rockford Fosgate granting the Rockford Corporation exclusive distribution rights for the company's car multimedia and headphones range for the North American market. Rockford Fosgate sold Blaupunkt products, including car radios, navigation, amplifiers, loudspeakers, rear seat entertainment, connectivity, and electronics for the OEM market through distributors.^[7]^[8]