Company:Booker Software

From HandWiki
Booker Software, Inc.
TypeSubsidiary
IndustrySoftware-as-a-Service
FateAcquired
Founded2007; 19 years ago (2007)
Defunct2018 (2018)
Headquarters
Brooklyn, New York, New York
,
United States
Key people
Fritz Lanman (CEO)
ProductsService Management Platform
ServicesCloud-based business management
Number of employees
270+
ParentPlaylist
Websitewww.mindbodyonline.com/business/booker

Booker Software is an American software company headquartered in New York City. Its products are cloud-based management and booking systems for spas and salon stores. In 2018, the company was acquired by Mindbody.[1]

History

Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.[2] SpaBooker was its initial software product.[2]

In October 2010, SpaBooker spun off to a separate company called GramercyOne.[3] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses[4] such as hotels,[3] medical practices,[4] dance studios,[5] and repair shops.[6]

In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.[7]

In November 2012, GramercyOne changed its name to Booker Software, Inc.[3] As of March 2015, Booker has over 270 employees[8] and is under the leadership of CEO Josh McCarter.[9] In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.[10]

By 2013, Booker had 9,000 business clients in 73 countries.[8] Notable clients include Hilton Hotels,[7] Hard Rock Café,[11] and DryBar.[11]

In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. By 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform.[3] The company grew from 30 employees to 160+ employees between 2010 and 2012.[3]

On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.[12][13]

In March 2018, Booker was acquired by Mindbody Inc., another leading cloud based business management software for the wellness service industry, for $150 million.[14]

In June 2025, Playlist was created, uniting Booker with Mindbody and ClassPass under a single, unified identity.[15]

Products

Booker software is designed to help service businesses manage their operations and marketing.[3] The platform is cloud-based,[9] allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.[16] Booker is currently at Version 8.5.[17]

Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,[18] SpaBooker, and SalonBooker.[7] Features including online booking, employee and room scheduling,[4][19] social media marketing,[4] specials/deal distribution,[3] payment processing,[4] wait list management,[20] and customer database/management.[3]

Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare.[3][4] A Booker account includes access to scheduling and gift certificate applications for Facebook.[21]

Booker software has been compared to OpenTable, an online reservation system used by restaurants.[3][4][7]

Products

SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.[4][7]

Partnerships

Booker partners with Allure magazine's Virtual Store,[22] Lifebooker,[23] SpaFinder,[24]

See also

  • List of companies based in New York City

References

  1. ↑ "MindBody Platform Acquires Booker Software". America Spa News. March 13, 2018. https://www.americanspa.com/news/mindbody-platform-acquires-booker-software. 
  2. ↑ 2.0 2.1 Ruth, João-Pierre S.. "GramercyOne, Profitably, and Erply Carve Out Territory in Cloud-Based Management Services; VCs Follow". Xconomy. http://www.xconomy.com/new-york/2011/11/02/gramercy-one-profitably-and-erply-carve-out-territory-in-cloud-based-management-services-vcs-follow/. Retrieved 18 January 2013. 
  3. ↑ 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 Teresa, Novellino (November 13, 2012). "Booker Knows when Business is Hot and Not". Upstart Business Journal. http://upstart.bizjournals.com/companies/rebel-brands/2012/11/13/gramercy-one-changes-name-to-booker.html. Retrieved 18 January 2013. 
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Kanaracus, Chris (November 10, 2010). "Startup Wants to Be OpenTable for Services Firms". PC World. http://www.pcworld.com/article/210291/article.html. Retrieved 18 January 2013. 
  5. ↑ Henricks, Mark. "6 Free Cloud-Based Business-Management Tools". OPEN Forum. American Express. http://www.openforum.com/articles/free-cloud-business-management-tools/1/. Retrieved 18 January 2013. 
  6. ↑ 7.0 7.1 7.2 7.3 7.4 Oran, Olivia (19 October 2011). "GramercyOne Lands $14.5 Million in Funding". The Street. http://www.thestreet.com/story/11278175/1/gramercyone-lands-145-million-in-funding.html. Retrieved 18 January 2013. 
  7. ↑ 8.0 8.1 Konrad, Alex (March 3, 2015). "Booker Raises $35 Million To Bring Small Business Scheduling Online". Forbes. https://www.forbes.com/sites/alexkonrad/2015/03/03/booker-raises-35-million-to-bring-small-businesses-scheduling-online/. Retrieved 3 March 2015. 
  8. ↑ 9.0 9.1 McCarter, Josh. "In Superstorm Sandy, GramercyOne Carries on Through the Cloud". Street Fight. http://streetfightmag.com/2012/11/05/in-superstorm-sandy-gramercyone-carries-on-through-the-cloud/. Retrieved 18 January 2013. 
  9. ↑ "www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html". https://www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html. 
  10. ↑ 11.0 11.1 "Partner List". Booker Website. http://www.booker.com/partners/list. Retrieved 18 January 2013. 
  11. ↑ Roslyn, Darah. "Booker Raises $27.5 Million Led by Bain Capital Ventures." Press release. The Wall Street Journal. April 16, 2013
  12. ↑ Rao, Leena. "Operations And Service Management SaaS Booker Raises $27.5 Million From Bain Capital Ventures, Revolution and Others." Tech Crunch. April 16, 2013
  13. ↑ "Mindbody to acquire VC-backed Booker Software for about $150 mln - PE Hub" (in en-US). PE Hub. 2018-03-13. https://www.pehub.com/2018/03/mindbody-acquire-vc-backed-booker-software-150-mln/#. 
  14. ↑ "Introducing Playlist, the Next Generation Platform for Wellness Experiences | Playlist" (in en). 2025-06-04. https://www.playlist.com/press/introducing-playlist-next-generation-platform-wellness-experiences. 
  15. ↑ "2012 Software Guide". SalonToday.com. http://www.salontoday.com/features/salon-management/2012-Tech-Guide-161218445.html#SalonBooker. Retrieved 22 January 2013. 
  16. ↑ "Announcing Booker Version 8.5". Booker Company Blog. http://www.booker.com/company/blog/announcing-booker-version-85. Retrieved 22 January 2013. 
  17. ↑ "Booker Enterprise". Booker website. http://www.booker.com/products/booker-enterprise. Retrieved 22 January 2013. 
  18. ↑ Ruth, João-Pierre S.. "GramercyOne now Booker, Sharpens Strategy and Unveils Deals Service". Xconomy. http://www.xconomy.com/new-york/2012/11/15/gramercyone-now-booker-sharpens-strategy-and-unveils-deals-service/. Retrieved 23 January 2013. 
  19. ↑ "Gramercy One launches version 8.3 of the Booker Platform". World Leisure Organization. http://www.worldleisurejobs.com/detail1.cfm?subject=product&codeID=302830&pagetype=detail&site=WL&dom=N. Retrieved 22 January 2013. 
  20. ↑ "GramercyOne Launches Gift Certificate Facebook App". GramercyOne Website. http://webdev3.gram1.com/news/gramercyone-launches-gift-certificate-facebook-app/. Retrieved 22 January 2013. 
  21. ↑ Smith, Steve (June 5, 2009). "Allure Opens Virtual Store". MinOnline. http://www.minonline.com/news/11211.html. Retrieved 23 January 2013. 
  22. ↑ "Gramercyone And Lifebooker Launch Industry First Partnership That Connects Real-Time Availability And Discounts On One Platform". Revolution. http://www.revolution.com/gramercyone-and-lifebooker-launch-industry-first-partnership-connects-real-time-availability-and. Retrieved 23 January 2013. 
  23. ↑ Clancy, Heather. "Cloud application suite helps small companies book more business". ZDNet. http://www.zdnet.com/cloud-application-suite-helps-small-companies-book-more-business-7000010231/. Retrieved 1 February 2013. 



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