Company:Brit + Co

From HandWiki
Brit + Co
TypePrivate
IndustryInternet commerce and media
Founded2011
FounderBrit Morin
Headquarters
ServicesMedia company
Number of employees
100+
Websitebrit.co

Brit + Co is a lifestyle media company founded by Brit Morin and based in San Francisco, aimed primarily at millennial women. (As of May 2017) the company says it has more than 130 million users.[1]

History

Brit + Co was founded in late 2011 by Brit Morin, who serves as CEO.[2][3] The company is headquartered in San Francisco with an office in New York City, and (As of May 2017) has more than 100 full-time employees in addition to a network of contributors.[4]

Experiential

Re:Make

Launched in 2013, Re:Make is a conference and festival aimed at young women who want to be more creative in every aspect of their lives.[5] More than 15,000 visitors attended Re:Make 2016.[6]

Holiday House

The Brit + Co Holiday House is an annual pop-up event held in San Francisco, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.[7]

Funding

Brit + Co is venture capitalist-backed, having raised $45 million in capital to date.[8] The company raised $1.25 million in initial seed funding in April 2012,[8] $6.3 million in Series A funding led by Oak Investment Partners in 2013,[9] $20 million in Series B funding led by Intel Capital in 2015,[10] and $15 million in Series C Funding led by Verizon Ventures in 2017. Additionally in 2017, Jeff Jones, former Target CMO and Uber President, joined the company as an advisor.[11][12][13]

References

  1. "About" (in en-us). http://www.brit.co/about. 
  2. "Team". http://www.brit.co/about/team. 
  3. Marikar, Sheila (2013-12-04). "A Millennial D.I.Y.-er With the Digitized Touch". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2013/12/05/fashion/Brittany-Morin-is-a-diy-millennial-with-the-digitized-touch.html. 
  4. "Contact". http://www.brit.co/about/contact/. 
  5. Keeshin, Matthew (2016-09-30). "Brit + Co Unleashes Creativity at Re:Make 2016". Dwell. https://www.dwell.com/article/brit-co-unleashes-creativity-at-remake-2016-98534e2e. 
  6. Bloom, Jonathan (2016-10-01). "Re:Make Summit lets creative people to try hand at different art" (in en-US). ABC7 San Francisco. http://abc7news.com/society/remake-summit-lets-creative-people-to-try-hand-at-different-art/1534704/#videoplayer. 
  7. Bloom, Jonathan (2016-12-10). "Make gifts at San Francisco's 'Holiday House'". ABC7 San Francisco. http://abc7news.com/society/make-holiday-gifts-at-san-franciscos-holiday-house/1648909/. 
  8. 8.0 8.1 "Brit + Co". https://www.crunchbase.com/organization/brit. 
  9. Taylor, Colleen. "Brit + Co. Nabs $6.3M Series A Led By Oak Investment Partners To Go Big On Its Tech Media Hub For Makers". https://techcrunch.com/2013/06/25/brit-and-co-morin-6-5m-series-a-funding-oak-investment-partners/. 
  10. Lunden, Ingrid. "Brit+Co Confirms $20M Raise Led By Intel, Acquires How-To App Snapguide". https://techcrunch.com/2015/06/09/britco-confirms-20m-raise-led-by-intel-acquires-how-to-app-snapguide/. 
  11. Roof, Katie. "Brit + Co raises $15 million to grow its media and merchandise businesses". https://techcrunch.com/2017/05/18/brit-co-raises-15-million-to-grow-its-media-and-merchandise-business/. 
  12. Rao, Leena. "Verizon Ventures Invested In This Home and Recipe Website". http://fortune.com/2017/05/18/brit-co-verizon/. 
  13. Spangler, Todd (2017-05-18). "Verizon Ventures Leads $15 Million Investment in Digital Media Firm Brit + Co" (in en-US). Variety. https://variety.com/2017/digital/news/verizon-investment-brit-co-brit-morin-1202433564/. 

External links