Company:Bukalapak
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Type of site | E-commerce |
|---|---|
| Available in | Indonesian |
| Headquarters | Jakarta, Indonesia |
| Key people | Achmad Zaky Nugroho Herucahyono |
| Industry | Consumer goods online |
| Website | www |
| Alexa rank |  227 ((As of April 2018))[1] |
| Launched | January 2010 |
| Current status | Active |
Bukalapak is one of the leading online marketplace in Indonesia and a Unicorn company, owned and run by PT Bukalapak.com. Bukalapak literally means "open a stall" in Indonesian. Anyone can open an online store to then serve prospective buyers from all over Indonesia either unit or in large quantities. Individual or corporate users can buy and sell all type of products, both new and used.[2][3]
History
Bukalapak was founded by Achmad Zaky and Nugroho Herucahyono in early 2010 as a digital agency division named Suitmedia, based in Jakarta.[4] However, Bukalapak has only been a Limited Liability Company (PT) in September 2011 and is managed by management led by Achmad Zaky as CEO (Chief Executive Office) and Nugroho Herucahyono as CTO (Chief Technology Officer).
After standing more or less a year, Bukalapak received additional capital from Batavia Incubator (a joint venture of Rebright Partners led by Takeshi Ebihara, Japanese Incubator and Corfina Group). In 2012, Bukalapak received additional investments from GREE Venturesled by Kuan Hsu.[5] (perusahaan gabungan dari Rebright Partners yang dipimpin oleh Takeshi Ebihara.[6] yang dipimpin oleh Kuan Hsu[7]
In March 2014, Bukalapak announced an investment by Aucfan, IREP, 500 Startups, and GREE Ventures.[8]Not long ago from the news, on March 18, 2014 Bukalapak also launched a mobile app for Android . The application known as mobile Bukalapak was created specifically for the sellers to facilitate the seller in accessing his wares and transact via smartphone. Since it was first launched until July 3, 2014, the application has been downloaded by more than 87 thousand users of Bukalapak.
Although it has only been established for 3 years, Bukalapak has a good reputation in terms of customer service and its easy-to-access website. Bukalapak also over time, growing with newest innovations to facilitate Bukalapak users for the transaction.
On June 25 2014, Bukalapak adds the Quick Buy feature, which allows buyer to buy goods without having to register new account. When the page pops up, just fill in the purchase data and buyer selects the Buy Without Account tab. In this stage, buyer simply enters his/her active email and detail of shipping address. The active e-mail will be used to send the payment bill and to contact the buyer in case the transaction error. Therefore, the email is expected to be filled correctly, because it will affect the verification of the transaction.
Bukalapak has a program to facilitate the existing SMEs in Indonesia to conduct transactions on sale and purchase online. This is because online transactions can make it easier for SMEs to sell their products without having an offline store. For those who already have an offline store, Bukalapak expects that the site can help increase the offline store sales.
From Emtek's 2015 financial statements (49% owners of Bukalapak shares), it is known that Bukalapak has obtained investment fund from Emtek totaling up to Rp 439 billion. However, in 2015, Bukalapak is still losing Rp 229 billion, with revenues of Rp 6.4 billion.[9]
Products
The category of products in this site are, Mobile, Bicycle, Tablet, Gadget Accessory, Kids, Computer, Laptop, Printer / Scanner, Data Storage Media, Fashion Men, Fashion Accessories, Electronic Equipment, Audio & Video, Home Appliances, Baby Equipment, Up to Books or Musical Instruments and others.
Transaction mode
Bukalapak transaction payment system is a guarantee of security of sale and purchase transactions in the payment system also known as Open Wallet. In contrast to sites that developed in the 2000s are generally advertising and allow sellers and buyers to communicate directly by phone, but in Bukalapak, sellers and buyers are not allowed to communicate directly because of potential fraud. In this case Bukalapak will become a third party mediating transactions between the seller and the buyer.
When a prospective buyer wants to buy an item from a seller in Bukalapak, the buyer must make a payment transfer to Bukalapak first. If the transfer has succeeded, Bukalapak will notify the seller that the payment has been received by Bukalapak and the seller can make the delivery of goods that have been ordered buyer via sms message. When the goods arrive at the buyer, the buyer confirms the receipt of the goods to Bukalapak, and Bukalapak will transfer the purchase money to the seller. With this guarantee program, if the buyer does not receive the goods until a certain time limit, the buyer's funds will be refunded 100%.
Users
Bukalapak was originally famous for its hobbyists. Comes simultaneously with the trend of folding bike and fixed gear that goes from big city like Jakarta, Bogor, Bandung which then spread to various other cities in Indonesia. Proximity to the bicycle community can not be denied because Bukalapak is great because of the bicycle community that time in 2011 was exploding.
According to Zaky's statement released startupbisnis proximity to the world of this bike happens unintentionally. Bukalapak is also considered by the bicycle community, especially the bicycle traders who destroy the market price. Many bike shops are protesting against the existence of Bukalapak because it offers a price too tilted, this is one that triggered user growth in bukalapak.com.
In one day, Bukalapak visited more than 2 million visits. Until now, Bukalapak has 7 million sold by users (as of December 2015) and is in position 11 major sites in Indonesia based on Alexa.[10]
References
- ↑ "Bukalapak.com Traffic Statistics". Amazon.com. https://www.alexa.com/siteinfo/bukalapak.com.
- ↑ "Indonesia to Have More Than 5 Start-Up Unicorns by 2019: Minister". Jakarta Globe. http://jakartaglobe.id/business/indonesia-5-start-unicorns-2019-minister/. Retrieved 20 February 2018.
- ↑ Amindoni, Ayomi (2018-02-15). "Ekonomi digital mulai moncer, ini dia daftar unicorn dari Indonesia" (in en-GB). BBC Indonesia. http://www.bbc.com/indonesia/majalah-43058059.
- ↑ Long Overdue E-Commerce Group BukaLapak Finally Supports Online Payment DailySocial, 28 Agustus 2012
- ↑ Batavia Incubator Launches, Invests in Bukalapak.com TechinAsia, 15 Juli 2011
- ↑ GREE Ventures reveals more on investment strategy with Bukalapak’s funding E27, 11 September 2012
- ↑ Kuan Hsu Profile Kuan Hsu GREE Ventures
- ↑ Press Release : Bukalapak Tumbuh Pesat, Menarik Investasi dari Investor Global
- ↑ "EMTEK Suntikkan Dana Total 432,69 Miliar Rupiah ke Bukalapak.com" (in en-US). 2016-05-04. https://www.labana.id/view/emtek-suntikkan-dana-total-43269-miliar-rupiah-ke-bukalapak-com/.
- ↑ Bukalapak Site Info Alexa
External links
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