Company:CAASie.co
 The primary CAASie.co dashboard as of July 2021. | |
| Developer(s) | Heurist Pty. Ltd. |
|---|---|
| Operating system | Cross-Platform (web-based application) |
| Platform | Web Platform |
| Standard(s) | PWA[disambiguation needed] |
| Available in | English |
| Website | https://CAASie.co/ |
| As of | July 2021 |
CAASie.co is an Australian digital media ad-serving platform used to deliver ads to digital billboards.[1] It is operated by Heurist Pty. Ltd., a private company based in Brisbane, Australia[2][3].
| Type | Private |
|---|---|
| Industry |
|
| Founded | January 31, 2019 |
| Headquarters | Brisbane , Australia |
Area served | Worldwide |
Key people |
|
| Website | https://caasie.co/ |
Upon its launch in 2020, the platform projected itself as the first Australian-built Demand-Side-Platform (DSP) for the out-of-home industry. Its core product offering is a self-service outdoor advertising web application targeted at small businesses. The platform operates as an open marketplace where buyers can purchase outdoor advertising media from multiple publishers. The platform is currently free to use, whereby advertisers pay a commission on ads served instead of a fixed fee for platform access[4].
History
Founding
The CAASie.co platform was introduced in 2020 by Heurist Pty. Ltd., a branding agency established in 2019[3]. The founders were Taryn Syratt[5], along with Jeff Jaraved and his father, Joe Jaraved.[4] The platform itself was released to the public in January 2020. According to Syratt, the name stems from an acronym for 'Contextually Aware Advertising System'[6]. The launch announcement portrayed the platform as a derivative of Google Adwords or Facebook Ads for the outdoor advertising market[7][8].
In February 2020, it was announced that CAASie.co had partnered with Broadsign, another technology company operating in the outdoor advertising space. This partnership was said to allow the users of CAASie.co to serve ads to screens within the Broadsign network via its Supply-Side-Platform (SSP), Broadsign Reach[2].
In April 2021, CAASie.co announced a partnership with Location Media Xchange (LMX) allowing the CAASie.co DSP to access the LMX SSP[9]. The agreement was said to enable users of CAASie.co to access screens within the Southeast-Asian region of the LMX network, however as of July 2021, the CAASie.co website does not show any screens in this region[10].
Markets
CAASie.co is headquartered in Brisbane, Australia, and operates predominantly within the Australian market. However, when interviewed by B&T in 2021, co-founder Jeff Jaraved suggested that the company may have interests in expanding into Southeast-Asia[1].
The company primarily markets its software to small businesses and digital marketing agencies.
External Links
BuiltWith Analysis (CAASie.co)
References
- ↑ 1.0 1.1 ""Just Chill The Hell Out!": How 30 Under 30 Winner Jeff Jaraved Is Transforming The OOH Industry" (in en-US). 2021-05-25. https://www.bandt.com.au/just-chill-the-hell-out-30-under-30-winner-jeff-jaraved-on-revolutionising-the-billboard-market/.
- ↑ 2.0 2.1 B&T Magazine (2020-02-17). "Broadsign Partners With CAASie By Heurist To Offer Small Businesses Programmatic DOOH In Aus" (in en-US). https://www.bandt.com.au/broadsign-partners-with-caasie-by-heurist-to-offer-small-businesses-programmatic-dooh-in-aus/.
- ↑ 3.0 3.1 "ABN Lookup" (in en). 2014-11-01. https://abr.business.gov.au/.
- ↑ 4.0 4.1 "The Team That Made CAASie.co". https://caasie.co/meet-the-team.
- ↑ (in en) Meet CAASie, She's An Online Platform for #Billboards Disrupting The #Digital Signage World!, https://www.youtube.com/watch?v=admeN31uE18, retrieved 2021-07-21
- ↑ (in en) Revolutionising billboard advertising for small businesses & start-ups with Jeff Jaraved and Taryn, https://www.youtube.com/watch?v=FoNCzqazyhw, retrieved 2021-07-21
- ↑ "Ad-tech startup launches open marketplace for out of home advertising" (in en-US). 2019-12-04. https://mumbrella.com.au/ad-tech-startup-launches-open-marketplace-for-out-of-home-advertising-609236.
- ↑ Ogg, Matt (16 December 2019). "Digital8 teams up with CAASie for innovative ad brokering". https://www.businessnewsaustralia.com/articles/digital8-teams-up-with-caasie-for-innovative-ad-brokering.html.
- ↑ Desk, Editorial (2021-04-28). "LMX announces its partnership with CAASie.co to accelerate adoption of Automated, Audience-Driven OOH" (in en-US). https://www.agencyreporter.com/location-media-xchange-lmx-announces-their-partnership-with-caasie-co/.
- ↑ "CAASie.co - Digital Marketing, Outdoors.". https://ui.caasie.co/map.
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