Company:Certina
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| Type | Member of the Swatch group |
|---|---|
| Industry | Watchmaking |
| Founded | 1888 by Adolf & Alfred Kurth, in Grenchen, Switzerland |
| Headquarters | Le Locle , Switzerland |
| Products | Wristwatches, timing devices/systems |
| Parent | The Swatch Group |
| Website | www.certina.com |
Certina S.A. is a Swiss watch brand, part of the Swatch Group,[1] founded in Grenchen in 1888 by Adolf and Alfred Kurth. All Certina watches bear the "Swiss Made" seal of origin.
Certina watches are not related to German industrial conglomerate Certina Holding.
History of Certina S.A.
1983 Certina became a member of the SMH Group (Swatch). [2]
Affiliation to ASUAG
Wristwatches, world’s first & lines of collection
- "Scratchproof" : produced the "unscratchable" DS-DiaMaster in tungsten carbide.[3]
Watch series
Sport Collection
- DS-2 : 2013 -
- DS Eagle
- DS Multi-8
- DS Podium
- DS Podium Big Size
- DS Podium Valgranges
- DS Sport
Aqua Collection
- DS Action
- DS Action Diver
- DS First
Urban Collection
- DS 4
- DS 4 Big Size
- DS-8 Chronograph Moon Phase
- DS Dream
- DS Prime
- DS Stella
Heritage Collection
- DS Caimano
- DS Powermatic 80 : 2014-
Diving Collection
- DS PH200M
- DS Super PH500M
- DS Super PH1000M
Advanced Systems and Materials
Marketing
The Certina brand
In 2014 Certina S.A. changed their red logo with a new logo. The new logo uses a turtle symbol, to symbolize protection against water and shocks. The change in logo and brand colours was because Certina S.A. wanted to move to a more expensive and higher quality segment, differentiating it from Tissot, another brand in the Swatch Group family. The impact of the changes in the brand has been the integration of better and more accurate movements like the PreciDrive in new releases.
References
- ↑ Certina swatchgroup.com
- ↑ "History - Certina". Certina. Archived from the original on 2014-12-10. https://web.archive.org/web/20141210033852/http://www.certina.com/about-certina/history. Retrieved 2014-12-08.
- ↑ "Home" (in en-US). https://preownedwatchesdubai.com/.
External links
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