Company:Dear U

From HandWiki
Short description: South Korean company
Dear U Co., Ltd.
Native name
디어유
Formerlyeverysing (2017–2020)[lower-alpha 1]
TypePublic
KRX: 376300
IndustrySoftware development
FoundedJuly 4, 2017; 7 years ago (2017-07-04)
Headquarters4F, 633, Samseong-ro,
Gangnam District, Seoul
,
South Korea
Key people
Ahn Jong-oh (CEO)
Lee Hak-hee (COO)
Owner
  • SM Entertainment (31.40%)[2]
  • JYP Entertainment (18.20%)[2]
  • Ahn Jong-wo (6.53%)[2]
ParentSM Studios
Website{{{1}}}

Dear U[lower-alpha 2] (Korean: 디어유) is a South Korean software development company under SM Studios, a wholly-owned subsidiary of SM Entertainment. The company was formerly called Everysing and was established in July 2017. It merged with Brinicle as it emphasized the union of information technology and entertainment business. It specializes in hosting multimedia content and artist-to-fan communications for artists and offers products and services including Everysing, Lysn, and Bubble.

History

2017–2020: Establishment and merger

In July 2017, Dear U was established under the name of Everysing, which was founded by SM Entertainment with an investment of 6 billion won.[4] In September 2018, Avex invested 5 billion won on the company with a capital increase of 500 million won.[1] On January 1, 2019, the company merged with Brinicle, whose main business is software development and supply.[5] After the merger, it provided a fan community platform, Bubble, as its main service.[6] The flagship service of Dear U, Bubble, came from noting SM's experience in managing fan clubs and Brinicle's ability to develop messenger services.[7] Lee Soo-man entrusted the chief executive officer position of the company to Ahn Jong-oh, who was also the CEO of Brinicle. Additionally, Lee has increased the related manpower pool while emphasizing the combination of information technology and entertainment business.[4]

2021–present: Restructuring and stock acquisition

First Dear U logotype

On March 16, 2021, Dear U announced that they have raised the annual salary of all its employees by 15 million won.[8] The company raised its annual salary to secure high-quality manpower to develop Bubble and Lysn applications.[9] Lee Hak-hee, the chief operating officer of the company stated that Dear U is "paying attention" in "securing competitiveness" through "excellent" human resources.[10] Through a public announcement on April 5, SM Entertainment established a wholly-owned subsidiary to promote the restructuring of group affiliates and to improve business structure.[11] It was reported that SM would invest in SM Studios as it established a new corporation with all shares of SM Culture & Contents, KeyEast, SM Life Design Group, Dear U, and Mystic Story, on which it seeks to streamline group management through a responsible management system as it plans to focus more on the music business.[12][13]

On June 4, 2021, SM reported that JYP Entertainment had acquired a 23.3% stake in Dear U as it began to expand its influence in the platform business.[14][15] JYP announced the acquisition of an additional 14.1% of the old common stock of the company owned by SM Studios.[16] Previously, on May 26, JYP had an acquisition of 1,682,000 shares of the company's old common stock.[17] It had a stake of 9.1%, at about 8.4 billion won, and the final number of shares acquired was 4,285,192 shares with a 23.3% stake, and the investment amount was about 21.4 billion won.[18][19] Its goal is to grow Dear U Bubble into a competitive mobile platform in the global market, noting the "synergy" between the two companies with global networks.[20]

Previously, the entertainment industry and investment banking industry reported that Dear U is currently undergoing due diligence to apply for a preliminary examination for listing on the Korea Exchange.[21] On June 11, 2021, the company submitted a preliminary review request for KOSDAQ listing to the Korea Exchange and started the initial public offering (IPO) process.[22] It aims to be listed in the second half of this year in order to establish itself as a leading company in the global market, and the listing organizer is Korea Investment & Securities.[23] Through the IPO, the company is planning to increase its "corporate awareness" and invest in developing a global message platform that will provide various services such as entering overseas markets and expanding platforms such as metaverse.[24] It listed about 16,812,769 shares, of which near 20% will be put up for public offering.[25]

Products and services

Lysn and Bubble service

Main page: Software:Lysn

Dear U's core business, Dear U Bubble, is a service platform that receives personal messages written by artists.[26] It can be downloaded from application markets and purchase it as a regular subscription for 4,500 won per month. Starting with SM Entertainment, Dear U Bubble, which was launched in February 2020, has signed contracts with a total of 25 local entertainment companies, including JYP Entertainment, FNC Entertainment, Jellyfish Entertainment, WM Entertainment, Brand New Music, Play M Entertainment, Top Media, RBW and Mystic Story, and is currently with a total of 39 groups and 21 solo artists, with a total of 247 artists.[27] It was reported that the service has a "steady increase" in the number of subscribers, with the current share of global users reaching 70%.[28] In the future, it plans to recruit not only Korean artists, but also American and Japanese artists as it plans on continuing to expand various additional services in order to strengthen its position as a "global platform".[10]

List of Bubble services offered by Dear U
Application Participating Artist Company Ref.
Lysn
Artists
  1. Kangta
  2. TVXQ! – U-Know Yunho, Max Changmin
  3. Super Junior – Leeteuk, Heechul, Yesung, Sungmin, Eunhyuk, Donghae, Siwon, Kyuhyun
  4. Girls' Generation – Taeyeon, Sunny, Tiffany (as Sublime Artist Agency artist), Hyoyeon, Yuri, Yoona
  5. Shinee – Onew, Key, Minho, Taemin
  6. Exo – Xiumin, Suho, Baekhyun, Chanyeol, D.O., Kai, Sehun
  7. Red Velvet – Irene, Seulgi, Wendy, Joy, Yeri
  8. NCT – Taeil, Johnny, Taeyong, Yuta, Doyoung, Jaehyun, Jungwoo, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung
  9. WayV – Kun, Ten, Winwin, Xiaojun, Hendery, Yangyang
  10. aespa – Karina, Giselle, Winter, Ningning
  11. Lucas
SM Entertainment [29]
Bubble for Jellyfish
Artists
  1. Kim Se-jeong
  2. Kim Min-kyu
  3. Verivery – Dongheon, Hoyoung, Minchan, Gyehyeon, Yeonho, Yongseung, Kangmin
  4. VIXX – Leo, Hyuk, Ken
Jellyfish Entertainment [30]
Bubble for JYPnation
Artists
  1. 2PM – Jun. K, Nichkhun, Wooyoung, Junho
  2. Day6 – Sungjin, Young K, Wonpil, Dowoon
  3. Twice – Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu
  4. Stray Kids – Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N
  5. ITZY – Yeji, Lia, Ryujin, Chaeryeong, Yuna
  6. NiziU – Mako, Rio, Maya, Riku, Ayaka, Mayuka, Rima, Miihi, Nina[31]
  7. Nmixx - Lily, Haewon, Sullyoon, Bae, Jiwoo, Kyujin
  8. Xdinary Heroes - Gunil, Jungsu, Gaon, O.de, Jun Han, Jooyeon
JYP Entertainment [32]
Bubble for WM
Artists
  1. B1A4 – CNU, Sandeul, Gongchan
  2. ONF – Hyojin, E-Tion, J-Us, Wyatt, MK, U
  3. Chaeyeon
  4. Oh My Girl - Hyojung, Mimi, Seunghee, Yubin, Arin
WM Entertainment [33]
Bubble for Top
Artists
  1. Teen Top – Ricky, Changjo
  2. Up10tion – Jinhoo, Kuhn, Kogyeol, Bitto, Sunyoul, Gyujin, Hwanhee, Xiao
  3. Kim Woo-seok
  4. Lee Jin-hyuk
Top Media [34]
Bubble for IST
Artists
  1. Victon – Han Seung-woo, Kang Seung-sik, Lim Se-jun, Do Han-se, Choi Byung-chan, Jung Su-bin[35]
  2. Apink – Jeong Eun-ji, Kim Nam-joo, Oh Ha-young[36]
  3. Bandage - Lee Chan-sol, Kang Kyoung-yoon, Shin Hyun-bin
  4. Weeekly - Lee Soo-jin, Monday, Park So-eun, Lee Jae-hee, Jihan, Zoa
  5. The Boyz - Sangyeon, Jacob, Younghoon, Juyeon, Kevin, New, Q, Ju Haknyeon, Sunwoo, Eric
IST Entertainment [37]
Bubble for RBW
Artists
  1. Oneus – Seoho, Leedo, Keonhee, Hwanwoong, Xion
  2. Onewe – Yonghoon, Harin, Kanghyun, Dongmyeong, CyA
  3. Purple Kiss – Na Go-eun, Dosie, Ireh, Yuki, Chaein, Swan
  4. Park Ji-eun
  5. Mamamoo+ - Solar, Moonbyul
RBW [38]
Bubble with Stars
Artists
  1. Chungha[39]
  2. Kim Jae-hwan[40]
  3. BDC – Kim Si-hun, Hong Seong-jun, Yun Jung-hwan[41]
  4. Yoon Jong-shin[42]
  5. JeA[43]
  6. Minseo[42]
  7. Lucy – Shin Ye-chan, Choi Sang-yeop, Jo Won-sang, Shin Gwang-il[43]
  8. Yukika[44]
  9. Hyolyn[45]
  10. Yoon Ji-sung[46]
  11. AleXa[41]
  12. OnlyOneOf – KB, Rie, Yoojung, Junji, Mill, Nine[44]
  13. Kang Hye-won[47]
  14. A.C.E – Jun, Donghun, Wow, Kim Byeong-kwan, Chan
  15. TO1 – Donggeon, Chan, Jisu, Jaeyun, J.You, Kyungho, Daigo, Renta, Yeojeong
  16. Kim Min-ju
  17. DreamNote – Boni, Youi, Lara, Miso, Sumin, Eunjo
  18. STAYC – Sumin, Sieun, Isa, Seeun, Yoon, J[48]
  19. Tri.be – Songsun, Kelly, Jinha, Hyunbin, Jia, Soeun, Mire
  20. Yuju
  21. Hong Eui-jin
  22. Laboum[49]
  23. Nature - Sohee, Aurora, Saebom, Lu, Chaebin, Haru, Roha, Uchae
  24. BZ-Boys - Choi Tae-woong, Bon, Double.D, Jeong Seung-hyun, Lee Ha-min
  25. Seori
  26. 10cm - Kwon Jung-yeol
  27. Se So Neon - So Yoon
  28. Kim So-won
  29. Jamie
  30. Minzy
  31. Raon
  32. DKB - E-Chan, Teo, D1, GK, Heechan, Lune, Junseo, Yuku, Harry June
  33. Yoo Chae-hoon
  34. Gaho
  35. Luminous - Youngbin, Suil, Steven, Woobin
  36. Ciipher - Tan, Hwi, Hyunbin, Keita, Tag, Dohwan, Won
  37. BAE173 - J-Min, Hangyul, Yoojun, Muzin, Junseo, Youngseo, Doha, Bit, Dohyon
  38. Yoo Ji-ae
  39. Noze
  40. Cnema - Kim Seul-ong, Byun Jeong-ho, Im Yoon-seong, Kitak
  41. Bolbbalgan4
  42. Woo!ah! – Nana, Wooyeon, Sora, Lucy, Minseo[50]
  43. Seo Ji-soo
  44. Mirae - Lien, Lee Jun-hyuk, Yoo Do-hyun, Kael, Son Dong-pyo, Park Si-young, Jang Yu-bin
  45. Yoon Seo-bin
  46. Aiki (Hook)
  47. Billlie - Moon Sua, Suhyeon, Haram, Tsuki, Sheon, Siyoon, Haruna
  48. H1-Key - Seoi, Riina, Hwiseo, Yel
  49. Lee Woo
  50. Kim Han-gyul
  51. Kim Do-hee
  52. Seo Wool
  53. Son Ho-young
  54. Jeon Somi
  55. Craxy - Woo-ah, Karin, Hyejin, Swan, ChaeY
  56. Blitzers - Jinhwa, Go_U, Juhan, Sya, Chris, Lutan, Wooju
  57. Monika (Prowdmom)
  58. Lip J
  59. Heo Young-saeng
  60. Xeed - Doha, Bao, Jaemin, Roni
  61. Boramiyu
  62. Choi Yu-ree
  63. CSR - Sua, Seoyeon, Yeham, Geumhee, Duna, Sihyeon, Yuna
  64. Kard - J.Seph, BM, Somin, Jiwoo
  65. Ryu Su-jeong
  66. Teen Top - Niel
  67. Hwanhee
  68. Young-jae
  69. Yerin
  70. Yein
  71. Ichillin' - Jiyoon, E.Ji, Jackie, Joonie, Chaerin, Yeju, Chowon
  72. AIMERS - Seunghyun, Eunjun, Doryun, Yoel, Seunghwan, Wooyoung
  73. Tiffany Young
  74. Mimiirose - Hyori, Yeonjae, Yewon, Jia, Yunju
  75. WEi - Daehyeon, Donghan, Yongha, Yohan, Seokhwa, Junseo
  76. AB6IX - Woong, Donghyun, Woojin, Daehwi
  77. B.I
  78. Monsta X - I.M
  79. Choi Ye-na
  80. Tempest - Hanbin, Hyeongseop, Hyuk, Eunchan, Lew, Hwarang, Taerae
  81. Kep1er - Yujin, Xiaoting, Mashiro, Chaehyun, Dayeon, Hikaru, Huening Bahiyyih, Youngeun, Yeseo
  82. Jo Yu-ri
  83. Adora
  84. Kwon Eun-bi
  85. Drippin - Yunseong, Hyeop, Changuk, Dongyun, Minseo, Junho, Alex
  86. Song Yuvin
Companies
  1. MNH Entertainment
  2. Swing Entertainment
  3. Brand New Music
  4. Mystic Story
  5. Ubuntu Entertainment
  6. Bridʒ
  7. DG Entertainment
  8. ZB Label
  9. 8D Entertainment
  10. Beat Interactive
  11. Wake One Entertainment
  12. S2 Entertainment
  13. Urban Works Media
  14. Management SOOP
  15. iMe Korea
  16. High Up Entertainment
  17. TR Entertainment
  18. Universal Music Korea
  19. Mellow Entertainment
  20. Konnect Entertainment
  21. Interpark Music Plus
  22. n.Ch Entertainment
  23. Chrome Entertainment
  24. ATISPAUS
  25. Magic Strawberry Sound
  26. OUI Entertainment
  27. Warner Music Korea
  28. MZ Entertainment
  29. Accelers
  30. Brave Entertainment
  31. MAJOR9
  32. Moss Music
  33. Studio Jamm
  34. Planetarium Records
  35. SE Group Entertainment
  36. Rain Company
  37. PocketDol Studio
  38. KPlus
  39. MOLIP
    KOREA WAACKERS
  40. FLO
  41. Shofar Entertainment
  42. NV Entertainment
  43. DSP Media
  44. Peace Angels Company
  45. GLG
  46. Sony Music Korea
  47. KH Company
  48. The Black Label
  49. Sai Entertainment
  50. Wuzo Entertainment
  51. YS Company
  52. MYDOLL Entertainment
  53. NATURE SPACE
  54. A2Z Entertainment
  55. House of Dreams
  56. NEW ENTRY
  57. BT Entertainment
  58. Sublime
  59. KM Entertainment
  60. HYPER RHYTM
  61. Yes Im Entertainment
  62. Totalset Entertainment
  63. 131 Label
  64. IOK Music
  65. Yuehua Entertainment
  66. Aura Entertainment
  67. Woollim Entertainment
  68. Flex M
[46]
Bubble for Starship
Artists
  1. Monsta X - Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney
  2. WJSN - Seola, Bona, Exy, Soobin, Eunseo, Yeoreum, Dayoung, Yeonjung
  3. Cravity - Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Seongmin
  4. Ive - Yujin, Gaeul, Rei, Wonyoung, Liz, Leeseo
Starship Entertainment [51]
Bubble for Cube
Artists
  1. BtoB - Eunkwang, Minhyuk, Changsub, Hyunsik, Peniel, Sungjae
  2. (G)I-dle - Miyeon, Minnie, Soyeon, Yuqi, Shuhua
  3. Lightsum - Sangah, Chowon, Nayoung, Hina, Juhyeon, Yujeong
  4. Oh Seung-hee
  5. Kwon Eun-bin
Cube Entertainment [52]
Bubble for BPM
Artists
  1. Ren
  2. Viviz - Eunha, SinB, Umji
  3. Soyou
BPM Entertainment [53]
Bubble for Sports
Athletes
  1. Kim Yeon-koung
  2. Yang Hyo-jin
  3. Yoo Hee-kwan
  4. Choi Ji-man
  5. Jeong Seung-won
  6. Kim A-lang
  7. Hwang Dae-heon
  8. Kwon Soon-woo
  9. Kim Da-gyeom
  10. Han Yoo-mi
N/A [54]
Bubble for Actors
Actors/Actresses
  1. Im Soo-hyang
  2. Park Jin-young
  3. Ahn Bo-hyun
  4. Shin Eun-soo
  5. Shin Ye-eun
  6. Kim Kang-min
  7. Danny Ahn
  8. Kim Joo-ryoung
  9. Park Ji-bin
  10. Oh Seung-hoon
  11. Jang Gyu-ri
  12. Han Gyu-min
  13. Lee Seo-young
  14. Joo Hyun-young
  15. Cha Woo-min
  16. Ham Sung-min
  17. Park Ji-hwan
  18. Jung Da-eun
  19. Shin Yeon-suh
  20. Lee Hyun-wook
  21. Jeong Taek-hyeon
Companies
  1. FN Entertainment
  2. BH Entertainment
  3. Npio Entertainment
  4. Mystic Story
  5. Cuz-9 Entertainment
  6. Just Entertainment
  7. Urban Works
  8. Origin Entertainment
  9. AIMC
  10. Big Smile Entertainment
  11. Muea Entertainment
  12. Management Air
[55]
Bubble for Treasure Hunter
Content Creators
  1. Kim Egg (김달걀)
  2. Kkulkkul Suna (꿀꿀선아)
  3. Friendshiping (우정잉)
  4. Edmmer (에드머)
  5. Wanana (와나나)
  6. Chodan (쵸단)
Treasure Hunter [56]
List of defunct Bubble services offered by Dear U
Application Participating Artist Company Date of defunct Ref.
Bubble for FNC
Artists
  1. F.T. Island – Lee Hong-gi, Lee Jae-jin, Choi Min-hwan
  2. CNBLUE – Jung Yong-hwa, Kang Min-hyuk, Lee Jung-shin
  3. AOA - Hyejeong, Seolhyun, Chanmi
  4. N.Flying – SeungHyub, Cha Hun, Kim Jae-hyun, Yoo Hwe-seung, Seo Dong-sung
  5. SF9 – Youngbin, Inseong, Jaeyoon, Dawon, Zuho, Yoo Tae-yang, Hwiyoung, Chani
FNC Entertainment December 31, 2022 [57]

Notes

  1. was changed to Dear U on March 2020[1]
  2. also stylized as DearU[3]

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