Company:Eleven James
 | |
| Industry | Retail |
|---|---|
| Founded | New York, New York, 2013 |
| Headquarters | New York, New York , U.S. |
Area served | United States |
Key people | Olivier Reza - CEO |
| Products | Watches |
| Website | www.elevenjames.com |
Eleven James was an online subscription rental service for luxury watches.[1] It was founded in 2013 in New York City and offers both men's and women's timepieces.[2]
The service shutdown in August 2018 due to a lack of investments.[3][4]
Eleven James offered vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more.[5] Eleven James was often referred to as the "Netflix of watches" due to their subscription model which operated much like the disc rental plans from Netflix.[6]
History
Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO.[7] Brandoff also helped to launch Tequila Avion, a spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company's sale to Pernod Ricard in 2014.[8]
Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment.[5] As of January 2017, Eleven James raised $30 million of additional capital.[2] To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.[9]
References
- ↑ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option". https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#766df79a7573.
- ↑ 2.0 2.1 "This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch". Jan 18, 2017. http://www.alleywatch.com/2017/01/this-nyc-startup-just-raised-10m-to-bring-luxury-watches-to-you/.
- ↑ "Business News: What Actually Happened To Eleven James?" (in en). HODINKEE. https://www.hodinkee.com/articles/what-actually-happened-to-eleven-james.
- ↑ Lazazzera, Milena (20 March 2019). "Want a Rolex or a Patek? Rent It (Published 2019)" (in en). New York Times. https://www.nytimes.com/2019/03/20/fashion/watches-online-rental-clubs.html.
- ↑ 5.0 5.1 "This startup has raised $8 million to be the Netflix of luxury watches". http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6.
- ↑ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option". https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#25e05b277573.
- ↑ Weiss, Geoff (Dec 19, 2014). "Time Waits for No Man With This Watch-Rental Startup". https://www.entrepreneur.com/article/241138.
- ↑ "About The Company". https://elevenjames.com/about.
- ↑ Biggs, John (3 December 2013). "Eleven James Is A New Startup That Lets You Rent Your Wrist Wear". https://techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/.
 |  |
