Company:Ethos Technologies
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| Type | Public |
|---|---|
| NASDAQ: LIFE | |
| Industry | Financial technology |
| Founded | 2016 |
| Founders | Peter Colis, Lingke Wang[1] |
| Headquarters | Austin, Texas , |
Key people | Peter Colis (CEO) |
| Products | Life insurance |
| Website | www |
Ethos Life Insurance (Ethos) is an American insurance technology company.[2] The company was founded in 2016, and is headquartered in Austin, Texas.
History
Ethos was founded in 2016 by Peter Colis and Lingke Wang.[3][1] The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.[3]
In July 2021, the company was valued at $2.7 billion after a $100 million investment from Japanese investment holding company Softbank.[4]
In September 2025, Ethos filed for an IPO.[5] On January 29, 2026, it went public on the Nasdaq with a $1.2 billion valuation.[6]
Products
Ethos develops machine learning and data science technology to help customers buy life insurance policies online.[4][2] The company is not itself an insurer, but develops a platform and underwriting engine designed to streamline the buying, selling and risk management of life insurance.[1][4][6]
References
- ↑ 1.0 1.1 1.2 Shieber, Jonathan (October 30, 2018). "The Jay-Z-backed life insurance startup, Ethos, has raised $35 million". https://techcrunch.com/2018/10/30/the-jay-z-backed-life-insurance-startup-ethos-has-raised-35-million/.
- ↑ 2.0 2.1 2.2 Tan, Gillian; Lipschultz, Bailey (March 21, 2025). "Insurance Startup Ethos Taps Goldman as It Explores Going Public". https://www.bloomberg.com/news/articles/2025-03-21/insurance-startup-ethos-taps-goldman-as-it-explores-going-public. Retrieved June 4, 2025.
- ↑ 3.0 3.1 Bastone, Nick. "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.". https://www.businessinsider.com/life-insurance-startup-ethos-pitch-deck-60-million-2019-9.
- ↑ 4.0 4.1 4.2 Beltran, Luisa. "Insurtech Ethos Valued at $2.7 Billion After SoftBank Investment". https://www.barrons.com/articles/insurtech-ethos-valued-at-2-7-billion-after-softbank-investment-51626879706.
- ↑ Basil, Arasu Kannagi (26 September 2025). "Ethos Technologies reveals 55% revenue surge as insurance IPOs fire up". https://www.reuters.com/technology/ethos-technologies-files-us-ipo-2025-09-26/.
- ↑ 6.0 6.1 Basll, Arasu Kannagi; Saini, Manya (29 January 2026). "Insurance platform Ethos Technologies valued at $1.2 billion in Nasdaq debut". https://www.reuters.com/business/finance/insurance-platform-ethos-technologies-valued-12-billion-nasdaq-debut-2026-01-29/.
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