Company:Fable Studio

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Short description: Media company

Fable Studio is a startup media company founded in January 2018 by Edward Saatchi and Pete Billington. It specializes in virtual reality media, and is using generative AI to develop a simulated reality titled the Simulation, and a streaming platform called Showrunner that can generate custom episodes.

History

Wolves in the Walls

In January 2018, Fable Studio launched, with Wolves in the Walls as its premiere VR title.[1] The property was based on the Neil Gaiman and Dave McKean children's book of the same name.[2] In August 2019, Wolves in the Walls won a Primetime Emmy for outstanding innovation in interactive media.[3]

The Simulation and Showrunner

In May 2023, Fable Studio announced an AI project titled "The Simulation", which plans to create a simulated reality of AI-powered characters with the eventual goal of creating an artificial general intelligence.[4] The Simulation's official website is entirely fabricated.[5][6]

In July 2023 as part of The Simulation project, Fable Studio released a paper describing their tool named SHOW-1, also known as AI Showrunner, which uses a complex network of AI agents to create full animated TV episodes; they showcased the technology by creating several unauthorized episodes of South Park, inspired by an episode of that show about characters using ChatGPT.[7][8][9][10] Saatchi described the potential to create a "generative TV" service where fans can create and share their own episodes, or to allow writers or directors to realize their own original projects.[7] SHOW-1 was heavily criticized by the Writers Guild of America and SAG-AFTRA, who were on strike at the time over the risk of their careers getting automated. Film, TV, and comic-book writer Christos Gage described the SHOW-1–generated episodes as "soulless and unfunny".[11] Devin Coldewey of TechCrunch, in contrast, said of one of the episodes, "Although I wouldn't say the episode is funny, it does have a beginning, a middle and an end, and distinct characters (including lots of fake celebrity cameos, including fake Meryl Streep)."[5]

According to Fable Studio, Showrunner will allow users to create a custom episode given a plot, scene descriptions, and more specific elements like dialogue and shots.[12]

In June 2024, Fable Studio announced a streaming service, also titled Showrunner, that will allow users to create and share their own episodes using AI in a similar format as the South Park demos. Ten original series were announced for the platform, including Exit Valley, a Silicon Valley satire modeled after South Park; Ikiru Shinu, a post-apocalyptic horror anime; and Sim Francisco, an anthology series set in a shared universe of some of the other shows.[12][13]

References

  1. ↑ Damiani, Jesse. "Fable's 'Wolves in the Walls' Launched Lucy As A Virtual Being -- And The Implications Are Massive" (in en). https://www.forbes.com/sites/jessedamiani/2019/01/29/fables-wolves-in-the-walls-launched-lucy-as-a-virtual-being-and-the-implications-are-massive/. 
  2. ↑ "Wolves in the Walls is the Future of VR Filmmaking". https://nerdist.com/article/wolves-in-the-walls-vr-neil-gaiman-dave-mckean/. 
  3. ↑ Roettgers, Janko (23 August 2019). "Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy" (in en). https://variety.com/2019/digital/news/wolves-in-the-walls-emmy-1203307718/. 
  4. ↑ Kelly, Erron (30 May 2023). "The Simulation by Fable makes everyone Robert Ford". VentureBeat. https://venturebeat.com/games/the-simulation-by-fable-makes-everyone-robert-ford/. 
  5. ↑ 5.0 5.1 Coldewey, Devin (18 July 2023). "Maybe showing off an AI-generated fake TV episode during a writers' strike is a bad idea". TechCrunch. https://techcrunch.com/2023/07/18/maybe-showing-off-an-ai-generated-fake-tv-episode-during-a-writers-strike-is-a-bad-idea/. 
  6. ↑ Kemper, Jonathan (22 July 2023). "AI-generated South Park episode may be a hoax". THE DECODER. https://the-decoder.com/ai-generated-south-park-episode-may-be-a-hoax/. 
  7. ↑ 7.0 7.1 Takahashi, Dean (18 July 2023). "Fable unveils Showrunner AI to create South Park-like TV shows with you as the star". VentureBeat. https://venturebeat.com/games/the-simulation-unveils-showrunner-ai-to-create-south-park-like-tv-shows-with-you-as-the-star/. 
  8. ↑ Hardawar, Devindra (18 July 2023). "AI put me in a 'South Park' episode". Engadget. https://www.engadget.com/the-simulation-ai-put-me-in-a-south-park-episode-170002565.html. 
  9. ↑ Fried, Ina (20 July 2023). "AI grabs "South Park" director's chair". Axios. https://www.axios.com/2023/07/20/south-park-generative-ai-episode-generator. 
  10. ↑ Farah, Hibaq; reporter, Hibaq Farah UK technology (20 July 2023). "AI tool creates South Park episodes with user in starring role". The Guardian. https://www.theguardian.com/technology/2023/jul/20/ai-tool-creates-south-park-episodes-with-user-in-starring-role?_hsenc=p2ANqtz-814tH9SMoQTZfq8H5WKK-7aPIHFkr3RVEhjgwio1EO_sBAT0tcLdnshYOsdtltWribwFQB. 
  11. ↑ Brunner, Raven (20 July 2023). "Unauthorized AI-Generated 'South Park' Episode Leaves WGA and SAG Strikers Enraged: "Straight To Hell" | Decider". Decider. https://decider.com/2023/07/20/unauthorized-ai-generated-south-park-episode-wga-and-sag-strikers-enraged/. 
  12. ↑ 12.0 12.1 Cho, Winston (30 May 2024). "Hollywood Nightmare? New Streaming Service Lets Viewers Create Their Own Shows Using AI". The Hollywood Reporter. https://www.hollywoodreporter.com/business/business-news/fables-streamer-ai-generated-content-showcases-hollywood-fear-around-tech-1235911861/. 
  13. ↑ Heritage, Stuart (31 May 2024). "A new AI service allows viewers to create TV shows. Are we doomed?". The Guardian. https://www.theguardian.com/tv-and-radio/article/2024/may/31/fable-showrunner-ai-tv. 



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