Company:Flex Seal
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| Type | Private |
|---|---|
| Industry | Chemical industry |
| Founded | February 18, 2011 |
| Headquarters | Weston, Florida , U.S. |
Area served | United States |
Key people | Philip Swift (CEO) |
| Products |
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Number of employees | 100 (2019) |
| Website | flexsealproducts.com |
Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded on February 28, 2011,[1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.[1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice.
Products
The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[2]
Flex Shot was released as an alternative to a caulk gun.[3] Flex Tape was released as a waterproof tape.[4] Flex Glue was released as a fix-all adhesive.[5]
The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.
Advertising
Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.[6]
From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,[7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.[9]
References
- ↑ 1.0 1.1 1.2 Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". https://www.bizjournals.com/southflorida/news/2019/08/23/weston-based-swift-response-to-release-new-product.html.
- ↑ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". http://www.clevelandhalldesign.com/flex-seal-reviews/.
- ↑ "Flex Shot Review 2015: Does It Work?". April 8, 2015. http://wafflesatnoon.com/flex-shot-reviews/.
- ↑ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". http://www.thefrontpageonline.com/news/holding-together-flex-tape.
- ↑ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". April 30, 2018. https://www.insideedition.com/how-effective-flex-glue-inside-edition-puts-seen-tv-adhesive-test-42898.
- ↑ "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017. https://www.yahoo.com/news/commercials-hyped-investigation-tests-whether-214800057.html..
- ↑ "Flex Seal returning to JDM for sixth season". ESPN. January 31, 2018. http://www.espn.com/jayski/nxs/2018/story/_/id/22274709/flex-seal-returning-jdm-sixth-season.
- ↑ "Sponsor Search Page". http://racing-reference.info/spsearch.
- ↑ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/.
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