Company:Foodics

From HandWiki
Foodics
TypePrivate
IndustryFinancial technology, SaaS
Founded2014; 12 years ago (2014)
FoundersAhmad Al-Zaini, Mosab Alothmani
Area served
Middle East, North Africa, International
Key people
Ahmad Al-Zaini (CEO)
Mosab Alothmani (CTO)
ProductsPoint of sale, restaurant management software, Foodics Pay, Foodics Capital
ServicesCloud-based POS, payment processing, fintech services

Foodics is a Saudi Arabian technology company that develops a cloud-based point-of-sale (POS) and business management platform for food and beverage.[1] Foodics provides software that enables restaurants and retailers to manage sales, inventory, staff scheduling, loyalty programs and e-commerce operations. The company is licensed as a fintech by the Saudi Central Bank (SAMA) and offers integrated payment services.[2][3]

History

Foodics was established in 2014 by Ahmad Al-Zaini and Mosab Alothmani in Khobar, Saudi Arabia.[4][5] In 2015, the company joined the Badir Technology Incubator.[6]

In 2017, Foodics raised its first external funding, a US$4 million Series A round led by Raed Ventures and the Riyad Taqnia Fund. At the time, its platform operated primarily as an iPad-based POS system covering transactions, inventory, scheduling, loyalty and e-commerce.[7]

In February 2021, the company closed a US$20 million Series B round led by Sanabil Investments and co-led by Saudi Technology Ventures (STV), with participation from Endeavor Catalyst, Elm and Derayah.[8]

In January 2022, Foodics acquired POSRocket, a Jordanian cloud-based POS provider. In April of the same year, Foodics secured a US$170 million Series C funding round led by Prosus and Sanabil.[9][10][11][12]

Since late 2022, Foodics has expanded its operations in  Gulf region,  including Qatar and Egypt, and has launched fintech services such as Foodics Capital, a merchant lending platform.[13]

In February 2025, the company acquired a UK-based Solo Venture to expand its self-ordering technology.[14] Foodics also invested in three different startups that focus on AI, data analytics, and supply chain, including Norma, an AI-driven data analytics firm that allows businesses understand customer behavior; Add, an integrated accounting system that simplifies financial reporting, and Arzaq Plus, a platform for supply chain management.[14]

On October 19, 2025, Foodics and Amazon Web Services (AWS) announced a strategic $10 million agreement to accelerate Foodics’ AI roadmap and integrate predictive analytics into its cloud-based restaurant management platform.[15][16]

Products and services

Foodics offers an integrated POS and restaurant management system delivered via the cloud.[17] The software includes modules for order entry, payment processing, inventory control, employee scheduling, loyalty programs, online ordering and self-service kiosks. It is available in English, Arabic and French, and runs on Foodics’ own hardware as well as tablet devices. The company also provides financial technology services. Foodics Pay is its integrated payment processing system, and in 2023 it launched Foodics Capital, a micro-lending service that allows merchants to access working capital against projected future sales.[18]

References

  1. ↑ "Saudi PIF-Owned Firm Leads $20 Million Funding for Food Startup" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2021-02-01/saudi-pif-owned-firm-leads-20-million-funding-for-food-startup. 
  2. ↑ Staff, M. B. (2025-07-29). "Foodics reports $6 billion GMV and 29% revenue growth in H1 2025 as fintech adoption surges" (in en-US). https://www.menabytes.com/foodics-h1-numbers/. 
  3. ↑ "Foodics plans to earmark $100M for expansion, acquisitions" (in en). https://www.argaam.com/en/article/articledetail/id/1789850. 
  4. ↑ Staff, M. B. (2017-09-16). "Saudi-based restaurant management startup Foodics raises $4 million" (in en-US). https://www.menabytes.com/foodics-4-million/. 
  5. ↑ "Foodics to become the region’s leading food technology company" (in en). 2022-12-31. https://arab.news/v55fd. 
  6. ↑ Staff, M. B. (2017-09-16). "Saudi-based restaurant management startup Foodics raises $4 million" (in en-US). https://www.menabytes.com/foodics-4-million/. 
  7. ↑ Staff, M. B. (2017-09-16). "Saudi-based restaurant management startup Foodics raises $4 million" (in en-US). https://www.menabytes.com/foodics-4-million/. 
  8. ↑ "Sequoia, Prosus Back Saudi Food Startup Raising $170 Million" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2022-04-20/sequoia-prosus-back-saudi-food-startup-raising-170-million. 
  9. ↑ "Foodics to become the region’s leading food technology company" (in en). 2022-12-31. https://arab.news/v55fd. 
  10. ↑ "Saudi fintech firm FOODICS raises $170 million from investors" (in en-US). Reuters. https://www.reuters.com/world/middle-east/saudi-fintech-firm-foodics-raises-170-mln-investors-2022-04-20/. 
  11. ↑ Sylvers, Eric (2022-10-12). "Venture Funding Boom in the Middle East Cools Just as First Startups Hit Maturity" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/venture-funding-boom-in-the-middle-east-cools-just-as-first-startups-hit-maturity-11665568801. 
  12. ↑ "Rising Oil Prices a Boon for Saudi Economy" (in en). Bloomberg.com. https://www.bloomberg.com/news/newsletters/2022-04-25/rising-oil-prices-a-boon-for-saudi-arabia-s-economy. 
  13. ↑ Nassereddine, Nazmia (2023-09-16). "How Saudi Arabia-Based Foodics Became The GCC Region's Most Prominent Foodtech-Meets-Fintech Player" (in en-US). https://mena.entrepreneur.com/growth-strategies/how-saudi-arabia-based-foodics-became-the-gcc-regions-most/459133. 
  14. ↑ 14.0 14.1 Hamdan, Mirna (2025-02-13). "Foodics Acquires Solo Venture and Invests in Three Startups" (in en-US). https://waya.media/foodics-acquires-uk-based-solo-venture-and-invests-in-three-startups/. 
  15. ↑ Staff, M. B. (2025-07-29). "Foodics reports $6 billion GMV and 29% revenue growth in H1 2025 as fintech adoption surges" (in en-US). https://www.menabytes.com/foodics-h1-numbers/. 
  16. ↑ Staff, Entrepreneur Middle East (2025-10-19). "Foodics Signs $10 Million Deal with AWS to Fast-Track Its AI-Powered Product Innovation" (in en-US). https://mena.entrepreneur.com/growth-strategies/foodics-and-aws-sign-us10-million-agreement-to-power/498442. 
  17. ↑ Shu, Catherine (2022-07-25). "Seedstars launches second fund to invest in 100 startups in emerging markets" (in en-US). https://techcrunch.com/2022/07/24/seedstars-launches-second-fund-to-invest-in-100-startups-in-emerging-markets/. 
  18. ↑ Nassereddine, Nazmia (2023-09-16). "How Saudi Arabia-Based Foodics Became The GCC Region's Most Prominent Foodtech-Meets-Fintech Player" (in en-US). https://mena.entrepreneur.com/growth-strategies/how-saudi-arabia-based-foodics-became-the-gcc-regions-most/459133. 




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