Company:GeoEdge

From HandWiki
GeoEdge
TypePrivate
IndustryInternet Advertising; Mobile Advertising
Founded2010
Headquarters
Rhode Island
,
United States
Websitewww.geoedge.com

GeoEdge is a provider of ad security and verification solutions for the online and mobile advertising industry.[1] GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, operational, and performance issues.[2][3][4]

Technology

GeoEdge relies on a proprietary network of proxy servers worldwide to browse sites locally. It further developed software that emulates user experiences in different locations and devices.[5][6] GeoEdge captures, monitors and analyzes all ads served by any ad network.[7] The service screens ad tags, keywords, URLs and malicious content.[8] In case of malware or non-compliant ads are identified, a real-time alert will be triggered.[9] In November 2011, the company was awarded the “Best New Technology” by ClickZ.[10]

In July 2017, Vertoz, the programmatic advertising company partnered with GeoEdge.[11]

Service

  • Pre-launch Ad Verification Service
  • Live Ad Verification Service
  • Video Ad Veritication
  • Mobile Ad Verification Service
  • Premium Proxy Service

References

  1. ↑ Bill Robinson (Feb 14, 2012). "High-Tech Start-Up Focus: GeoEdge". Huffington Post. http://www.huffingtonpost.com/billrobinson/hightech-startup-focus-ge_b_1276772.html. Retrieved 25 July 2014. 
  2. ↑ "Inneractive And GeoEdge Sign Deal To Boost Ad Quality In Mobile Monetization". The Wall Street Journal. April 23, 2013. https://www.wsj.com/article/PR-CO-20130423-912701.html. Retrieved 25 July 2014. 
  3. ↑ Laurie Sullivan (May 2, 2012). "GeoEdge Analytics Tackles Ad Image Quandary For Global Publishers, Ad Networks". MediaPost. http://www.mediapost.com/publications/article/173790/geoedge-analytics-tackles-ad-image-quandary-for-gl.html. Retrieved 25 July 2014. 
  4. ↑ "Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad Quality". April 24, 2013. http://www.mediapost.com/publications/article/198865/inneractive-geoedge-address-serious-issue-of-mo.html. Retrieved 25 July 2014. 
  5. ↑ "GeoEdge Review – Questions And Answers For People Who Want To Know How GeoEdge Will Benefit Their Business". Feb 18, 2012. http://www.smartbloggerz.com/2012/02/geoedge-review. Retrieved 25 July 2014. 
  6. ↑ "Integrating with the GeoEdge Worldwide Proxy Network". Telerik.com. April 8, 2014. http://blogs.telerik.com/fiddler/posts/14-04-08/integrating-with-the-geoedge-worldwide-proxy-network. Retrieved 25 July 2014. 
  7. ↑ "Maximize Ad Revenue with GeoEdge Analytics On Website Magazine". April 30, 2012. http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/30/globally-conscious-online-advertising-analysis.aspx. Retrieved 25 July 2014. 
  8. ↑ "Announcing the Inneractive AdWatch Feature, Bringing Full Transparency to your Mobile Advertising". http://blog.inner-active.com/2014/04/announcing-the-inneractive-adwatch-feature-bringing-full-transparency-to-your-mobile-advertising/. 
  9. ↑ "PornHub’s chastity belt approach to ads". http://www.marcpickren.com/2014/06/pornhubs-chastity-belt-approach-to-ads. 
  10. ↑ "No Shortage of Predictions at ad:tech NY 2011". Author Query. ClickZ. http://www.clickz.com/clickz/column/2124560/shortage-predictions-tech-ny-2011. 
  11. ↑ "Vertoz partners with GeoEdge" (in en-US). Indian Advertising Media & Marketing News – exchange4media. https://www.exchange4media.com/Advertising/Vertoz-partners-with-GeoEdge-_69571.html. 

External links




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