Company:Gerald Charles

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Gerald Charles
IndustryLuxury good
Founded2000
FounderGérald Genta
HeadquartersSwitzerland
Key people
  • Federico Ziviani (CEO)
  • Franco Ziviani (chairman)
ProductsWatches
Websitewww.geraldcharles.com

Gerald Charles SA is an independent family-owned watch company based in Switzerland, founded by Swiss watchmaker and artist Gérald Charles Genta.[1][2][3][4]

History

Foundation

Gérald Charles Genta (1931–2011), a Swiss watchmaker and artist, founded his eponymous company in 1969, which was sold by Genta in 1996 to The Hour Glass. In 2000, Gérald Charles Genta founded a new watch brand, Gerald Charles SA. Gérald Charles Genta is best known for creating the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. He collaborated with watch manufacturers, such as Omega, IWC, and Cartier, contributing to models like Omega's Constellation and Cartier's Pasha de Cartier.[5][6][3][7]

Early years

In 2000 Mr Gérald Charles Genta founded Gerald Charles, a brand that bore both his first names, establishing a connection between himself and his creations.[1][8][9]

In 2003 the company started to be owned and controlled by the Ziviani family, who were already distributors of Genta's watches and had a collaborative history with him. Gérald Genta continued to serve as the Chief Designer until his passing in 2011, and Giampaolo Ziviani assumed the role of the company's CEO.[1][6]

Between 2011 and 2018 the company focused on creating bespoke timepieces for a selected group of collectors, using original designs originated by Genta.[6]

Recent history

Gerald Charles Atelier Genève in Rue du Mont-Blanc 3, Geneva

In 2019 Federico Ziviani joined the brand as CEO and the company started to expand internationally.[1][2][6]

Gerald Charles Museum in the brand's Atelier in Geneva

The brand chose to maintain the Maestro case, an octagonal design originated by Genta in 2005, while implementing some design modifications to make the watches available to a wider audience. The Maestro case variations were redesigned by the creative director Octavio Garcia and featured diverse dials, a skeletonized style, and rubber straps in colors like blue and green. Garcia, with a significant background in watch design, brought his expertise to Gerald Charles. Having spent 11 years at Audemars Piguet (AP), including five years as its Chief Artistic Officer, Garcia is widely regarded as a prominent figure in the industry, often seen as the successor to Gerald Genta's legacy in terms of design innovation.[2]

In 2020 Gerald Charles released the Maestro Anniversary, inspired by Gérald Genta's 2005 Maestro design. This limited edition saw a successful sell-out of its 252 stainless steel pieces.[6]

In 2021 the "Premier 2021" chronograph and three hands watches have been launched in a limited edition of 25 pieces each.[4]

In May 2021 Gerald Charles introduced the Maestro 2.0 Automatic in Stainless Steel.[2]

In 2022 Gerald Charles launched the new Maestro 8.0 Squelette watch, distinctively designed under Octavio Garcia, featuring an ultra-thin, iconic Maestro case with an open-worked movement and 100 meters water resistance.[2][10][11]

In 2023 Gerald Charles introduced the GC 9.0 Tourbillon Ref. GC9.0-A-01, a tribute to founder Gerald Charles Genta, featuring a 60-seconds Titanium flying tourbillon cage developed in collaboration with creative director Octavio Garcia.[12]

In April 2024 Gerald Charles took part for the first time at Watches and Wonders at the Palexpo in Geneva. The company was one of the 6 new entrants to the event and showcased its new Masterlink collection.[13][14]

In 2025, during its 25th anniversary year, Gerald Charles presented the Maestro GC39 25th Anniversary Edition at Watches and Wonders Geneva.[15][16] As part of the Watches and Wonders "In the City" program, the company also opened the Gerald Charles archives to the public for the first time at its Geneva museum and atelier.[17]

Later in 2025, Gerald Charles participated in Dubai Watch Week 2025, where it presented a selection of archival material from its Geneva museum outside Switzerland.[18][19]

In 2026, Gerald Charles returned to Watches and Wonders with the Masterlink Perpetual Calendar, described by trade press as the brand's most complex watch since its modern relaunch.[20]

Market impact

In 2023, Gerald Charles expanded its presence to North Europe and the USA through the establishment of new retail locations.[21]

On January 30, 2024 Office Mugino and Gerald Charles announced a partnership at the Swiss Ambassador's residence in Japan and launched Gerald Charles' distribution in Japan.[22]

In February 2024 Gerald Charles opened its first boutique and showroom in Geneva on Rue du Mont-Blanc.[23]

In 2025, Gerald Charles expands to Hong Kong and Singapore with new retailer partnerships.[24]

In December 2025, the company opened its first directly managed boutique in Japan, at JR Nagoya Takashimaya Watch Maison in Nagoya.[25][26]

Collections

Gerald Charles watches are manufactured in Switzerland and are based on original designs by Gérald Genta.[27][28]

The Maestro collection, first introduced in 2005, is the signature line of Gerald Charles. It is characterized by an asymmetrical case with a rippled bezel and a vulcanised rubber strap, based on an original design by Gérald Genta.[29][30]

The design of the Maestro case was inspired by a 17th-century Roman architectural element by Francesco Borromini. It combines geometric elements derived from both a square and an octagon and features a distinctive curved profile at 6 o’clock, referred to as a “smile”, echoing the concave forms of Baroque architecture.[30]

Models in the Maestro collection are produced in materials including stainless steel, 18K rose gold and Grade 5 titanium, with finishes combining polished and sandblasted surfaces.[31][32]

In recent years, the Maestro collection has been expanded with additional variations, including the Mini Maestro, a smaller-sized version of the original design.[33]

In 2024, Gerald Charles introduced the Masterlink collection, featuring an integrated bracelet design.[34]

In 2026, the brand expanded the Masterlink line with the introduction of the Masterlink Perpetual Calendar, marking its entry into more complex mechanical watchmaking.[35]

Sport Partnerships

Gerald Charles has developed associations with a range of sports, particularly tennis, where professional ATP players have competed while wearing models from the brand’s GC Sport collection, including Hubert Hurkacz, Andrea Vavassori and Tim van Rijthoven.[36][37][38]

The company has also partnered with British cricketer Sam Curran and acknowledged his performance following England’s victory at the ICC Men's T20 World Cup in 2022.

In addition to its involvement in tennis, Gerald Charles has supported international tournaments, serving as official timekeeper for events such as the Austrian Open Kitzbühel and the Kooyong Classic in Melbourne.[39]

As of 2023, the company is a member of the Fondation de la Haute Horlogerie (FHH) and Watches and Culture.[40]

In 2026, Australian tennis player Alex de Minaur became a brand ambassador for Gerald Charles. A top-10 ATP player, he represents the brand in competition and has been associated with performance-oriented models from the GC Sport collection.[41][42]

Beyond tennis, the brand has expanded its presence in other sports. In golf, Gerald Charles has collaborated with Italian professional golfer Renato Paratore. In football, former Italian international midfielder Claudio Marchisio has been associated with the brand as a friend of the brand.

In 2026, Gerald Charles further extended its sporting partnerships by becoming the official timekeeper of the EA7 World Legends Padel Tour, an international circuit featuring former professional football players competing in padel events worldwide.[43]

References

  1. ↑ 1.0 1.1 1.2 1.3 Corder, Rob (August 22, 2023). "Gerald Charles Set For Exciting Debut At WatchPro Salon" (in en-GB). https://www.watchpro.com/gerald-charles-set-for-exciting-debut-at-watchpro-salon/. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 Lazazzera, Milena (December 9, 2022). "Reviving Gerald Genta's Watch Brand" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2022/12/09/fashion/watches-geraldcharles-genta-switzerland.html. 
  3. ↑ 3.0 3.1 "Gerald Genta: Revolutionary inventor of a genius concept". https://www.ft.com/content/0f4bb770-0162-11e1-b177-00144feabdc0. 
  4. ↑ 4.0 4.1 "The genius behind the Patek Philippe Nautilus dreamed up this watch – and it defies definition" (in en-GB). March 18, 2021. https://www.gq-magazine.co.uk/watches/article/gerald-charles-maestro-premier-2021. 
  5. ↑ Crawford, Malaika. "Vintage Watches: A Look At Gérald Genta's 'Postmodern' Period" (in en). https://www.hodinkee.com/articles/a-look-at-gerald-gentas-postmodern-period. 
  6. ↑ 6.0 6.1 6.2 6.3 6.4 "Gerald Charles — dialling into social networks to take on bigger rivals". https://www.ft.com/content/5c8b9f4a-e5a2-4add-8941-0f2925112fca. 
  7. ↑ Gomelsky, Victoria (February 17, 2022). "The Most Prized Watch Brands You've Never Heard Of" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2022/02/17/fashion/watches-obscure-brands-switzerland.html. 
  8. ↑ Beckett, Kathleen (November 7, 2023). "What's in a (Watch) Name?" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2023/11/07/fashion/watch-name-inspiration.html. 
  9. ↑ Sit, Sky (February 2020). "Secret Gérald Genta designs soon to be revealed" (in en). https://www.europastar.com/the-watch-files/archives-heritage/1004091732-secret-gerald-genta-designs-soon-to-be-revealed.html. 
  10. ↑ "The latest Bulgari Octo Finissimo wows the watch crowd again" (in en-GB). September 6, 2023. https://www.gq-magazine.co.uk/article/best-watches-geneva-watch-days-2023. 
  11. ↑ Doulton, Rebecca (May 19, 2022). "Gerald Charles Maestro 8.0 Squelette – Hands-On, Price" (in en-US). https://monochrome-watches.com/gerald-charles-maestro-8-0-squelette-hands-on-review-price/. 
  12. ↑ Girdler-Maslen, Bethan (March 25, 2023). "Gerald Charles launches GC 9.0 Tourbillon watch as tribute to founder" (in en). https://www.t3.com/news/gerald-charles-launches-gc-90-tourbillon-watch-as-tribute-to-founder. 
  13. ↑ "LUXURY JOURNALS #5: back to the Masterlink, a novelty by Gerald Charles" (in en-US). April 26, 2024. https://luxus-plus.com/en/luxury-journals-5-back-to-the-masterlink-a-novelty-by-gerald-charles/. 
  14. ↑ Swithinbank, Robin (April 9, 2024). "Watch Fair Opens in a Time of Uncertainty" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2024/04/09/fashion/watches-and-wonders-geneva.html. 
  15. ↑ "Novelties - Watches and Wonders 2025". https://www.watchesandwonders.com/en/geneva-2025/novelties. 
  16. ↑ Corder, Rob (2025-01-14). "Gerald Charles gathers momentum into its 25th anniversary". https://www.watchpro.com/gerald-charles-gathers-momentum-into-its-25th-anniversary/. 
  17. ↑ "Gerald Charles Maestro GC39 25th Anniversary Edition: celebrating a new milestone". https://www.europastar.com/highlights/1004115022-gerald-charles-maestro-gc39-25th-anniversary.html. 
  18. ↑ "Gerald Charles Brings Its Heritage To Dubai Watch Week 2025". 2025-11-18. https://businesstoday.me/arts-lifestyle/gerald-charles-brings-its-heritage-to-dubai-watch-week-2025/. 
  19. ↑ Bazzoui, Lara (2025-10-27). "Gerald Charles Brings 25 Years of Watchmaking Mastery to Dubai". https://mojehmen.com/article/gerald-charles-brings-25-years-of-watchmaking-mastery-to-dubai/. 
  20. ↑ "Gerald Charles Masterlink Perpetual Calendar: The Brand’s Entry into Haute Horlogerie". 2026-03-31. https://swisswatches-magazine.com/gerald-charles-masterlink-perpetual-calendar/. 
  21. ↑ "Gerald Charles begins dynamic North American expansion" (in en). https://www.europastar.com/time-business/1004113988-gerald-charles-begins-dynamic-north-american.html. 
  22. ↑ "FH – 「ジェラルド・チャールズ」が日本市場に上陸". https://www.fhs.jp/jpn/2024_02_News_gerald_charles.html. 
  23. ↑ Corder, Rob (February 27, 2024). "Gerald Charles Opens Geneva Flagship As It Secures 10 New Retail Partners Worldwide" (in en-GB). https://www.watchpro.com/gerald-charles-opens-geneva-flagship-as-it-secures-10-new-retail-partners-worldwide/. 
  24. ↑ "Reimagining Heritage: Gerald Charles Blends Past and Present in New Launches". 2025-04-01. https://hypebeast.com/2025/4/gerald-charles-25th-anniversary-watches-and-wonders-2025-gerald-genta-history. 
  25. ↑ "Gerald Charles Boutique Opened in Japan". 2026-01-07. https://www.fhs.jp/eng/2025_12_gerald_charles_new.html. 
  26. ↑ "Japan's first Gerald Charles boutique opens in Nagoya". 2025-12-25. https://en.webchronos.net/news/147672/. 
  27. ↑ https://swisswatches-magazine.com/gerald-charles-brand-story/
  28. ↑ https://www.europastar.com/brand-index/1004083241-gerald-charles.html
  29. ↑ https://www.geraldcharles.com/collections/maestro
  30. ↑ 30.0 30.1 Veroni, Augusto (2020-02-24). "Gérald Charles, le forme del Maestro e qualche ricordo" (in it-IT). https://giornaleorologi.it/2020/02/24/gerald-charles-le-forme-del-maestro-e-qualche-ricordo/. 
  31. ↑ https://timeandtidewatches.com/gerald-charles-maestro-gc-sport-tennis-live-pics-introducing/
  32. ↑ https://www.watchesofswitzerland.com/en-int/collections/maestro-gc-sport
  33. ↑ "Revolution". https://revolutionwatch.com/gerald-charles-announces-the-masterlink-perpetual-calendar-and-the-mini-maestro/. 
  34. ↑ https://www.watchesandwonders.com/en/geneva-2024/novelties
  35. ↑ https://swisswatches-magazine.com/gerald-charles-masterlink-perpetual-calendar/
  36. ↑ https://www.fratellowatches.com/hands-on-the-gerald-charles-maestro-gc-sport/
  37. ↑ https://www.watchilove.com/gerald-charles-maestro-gc-sport-review/
  38. ↑ https://timeandtidewatches.com/gerald-charles-maestro-gc-sport-tennis/
  39. ↑ https://www.generaliopen.com/en/partners/
  40. ↑ https://www.hautehorlogerie.org/en/brands/gerald-charles
  41. ↑ https://www.watchpro.com/alex-de-minaur-partners-with-gerald-charles/
  42. ↑ https://timekeepers.club/articles/industry-news/gerald-charles-announces-partnership-with-alex-de-minaur
  43. ↑ https://www.sanmarinortv.sm/sport/comunicati-sport-c22/ea7-world-legends-padel-tour-svelato-il-calendario-2026-a287414



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