Company:Hubtel

From HandWiki
Hubtel
TypePrivate
Industry
Founded2005; 21 years ago (2005)
FoundersAlex Bram, Ernest Apenteng and Leslie Gyimah
Headquarters
Accra, Ghana,
Services
  • Payments
  • E-Commerce
  • Bulk Messaging
Websitehubtel.com

Hubtel is a Ghanaian financial technology and e-commerce company headquartered in Accra, Ghana. The company provides mobile financial services, including digital payments, e-commerce solutions, and bulk messaging for businesses and consumers. [1][2][3]

History

Hubtel was founded in 2005 as SMSGH, initially offering bulk SMS services to businesses in Ghana.[4][5] Over time, the company expanded into mobile financial services, eventually rebranding as Hubtel in 2017 to reflect its broader digital payments and e-commerce focus[6][7][8] In 2022, Hubtel received approval from the Bank of Ghana to operate as a Payment Services Provider in Ghana.[9][10]

Services

Payment Processing

Hubtel provides digital payment solutions that enable businesses to accept mobile money, bank card transactions, and QR payments. The company's platform integrates with major Ghanaian banks and mobile network operators to facilitate these transactions.[11][12]

E-Commerce

Hubtel operates an online marketplace that allows businesses to list and sell products while offering delivery services in partnership with logistics providers. The platform serves as a hub for grocery shopping, food delivery, and general retail services.[13][14][15]

Bulk Messaging

The company continues to offer bulk SMS and messaging services to businesses, government institutions, and organizations for marketing and communication purposes.[16][17]

Hubtel-ECG Controversy

In 2023, Hubtel became involved in a controversy regarding its partnership with the Electricity Company of Ghana (ECG) to modernize the utility company's payment systems. Hubtel was contracted to develop and manage the ECG PowerApp, a mobile application aimed at improving customer payments and revenue collection. However, the partnership was met with financial disputes and public scrutiny.[18]

A major point of contention arose when Hubtel submitted an invoice to ECG amounting to GH¢259,819,544.97. ECG's management challenged the validity of this claim, arguing that several billed items were outside the agreed contractual terms.[19] After negotiations, the final payment was reduced to GH¢20 million.[20]

Further controversy emerged over claims that Hubtel had received $25 million for the development of the PowerApp. The company denied this, stating that the $25 million figure was a cost ceiling approved by ECG's board and that actual expenditures amounted to $12 million.[21][22][23] Hubtel also addressed concerns about its revenue-sharing agreement with ECG, clarifying that it receives a 0.95% commission from payments processed through its platform, contrary to reports suggesting a 3% fee.[24][25]

The Africa Center for Energy Policy (ACEP) raised concerns about financial discrepancies and called for an independent audit of all payments made to Hubtel under the contract. ACEP cited inconsistencies between figures reported by Hubtel and those found in ECG's financial records.[26]

Awards and recognition

In 2019, Hubtel was awarded the Emerging E-commerce Initiative and Fintech Company of the Year awards at the 9th Ghana Information Technology & Telecom Awards (GITTA) ceremony held on June 28.[27][28] The following year, at the FIN Cashless Awards in 2020, Hubtel was named "Digital Company of the Year[29]

In 2022, Hubtel achieved recognition at the Ghana Fintech Awards, emerging as the most awarded company by securing five accolades: Fintech Company of the Year, IT/Tech Firm of the Year, Fintech Platform of the Year, UI/UX Fintech Company of the Year, and Leading Payments Technologies Service Provider of the Yea.[30][31][32]

References

  1. ↑ "Hubtel ranked Ghana's fastest growing company for 2022" (in en-US). 2024-05-16. https://citinewsroom.com/2024/05/hubtel-ranked-ghanas-fastest-growing-company-for-2022/. 
  2. ↑ "Hubtel win big at maiden Africa Technovate Awards - MyJoyOnline" (in en-US). https://www.myjoyonline.com/hubtel-win-big-at-maiden-africa-technovate-awards%EF%BF%BC/. 
  3. ↑ techfocus24 (2021-04-28). "Hubtel and Visa partners for eCommerce expansion in Ghana | News Ghana" (in en-US). https://newsghana.com.gh/hubtel-and-visa-partners-for-ecommerce-expansion-in-ghana/. 
  4. ↑ Etefe, Juliet (2023-05-12). "Hubtel at 18: Achieving success on the wheels of failure" (in en-GB). https://thebftonline.com/2023/05/12/hubtel18-achieving-success-on-the-wheels-of-failure-2/. 
  5. ↑ "SMSGH Turns Hubtel" (in en). https://www.modernghana.com/entertainment/43239/smsgh-turns-hubtel.html. 
  6. ↑ "SMSGH rebrands as Hubtel". GhanaWeb. 13 May 2017. https://www.ghanaweb.com/GhanaHomePage/business/SMSGH-rebrands-as-Hubtel-537314. 
  7. ↑ "Hubtel marks 13 years of innovation - MyJoyOnline" (in en-US). https://www.myjoyonline.com/hubtel-marks-13-years-of-innovation/. 
  8. ↑ "Bot Verification". https://starrfm.com.gh/2017/05/smsgh-rebrands-to-hubtel/. 
  9. ↑ "Hubtel to operate as Enhanced Payment Services Provider: Receives licence from BoG" (in en-gb). 2022-04-20. https://www.graphic.com.gh/business/business-news/hubtel-to-operate-as-enhanced-payment-services-provider-receives-licence-from-bog.html. 
  10. ↑ GTonline (2022-04-20). "Hubtel secures Enhanced Payment Service Provider license" (in en). https://ghanaiantimes.com.gh/hubtel-secures-enhanced-payment-service-provider-license/. 
  11. ↑ "Hubtel announces new features for retailers and their customers – Citi Business News". https://citibusinessnews.com/2019/11/hubtel-announces-new-features-for-retailers-and-their-customers/. 
  12. ↑ Etefe, Juliet (2023-07-10). "Universal GHQR – most secure, most affordable way to pay" (in en-GB). https://thebftonline.com/2023/07/10/universal-ghqr-most-secure-most-affordable-way-to-pay/. 
  13. ↑ Segbefia, Sedem (2021-04-30). "Visa partners with Hubtel to expand eCommerce" (in en-GB). https://thebftonline.com/2021/04/30/visa-partners-with-hubtel-to-expand-ecommerce/. 
  14. ↑ "Hubtel expands e-Commerce in Ghana with opening of Kumasi customer experience centre" (in en-US). 2021-06-05. https://citinewsroom.com/2021/06/hubtel-expands-e-commerce-in-ghana-with-opening-of-kumasi-customer-experience-centre/. 
  15. ↑ Communities, Africa Business. "e-Commerce platform Hubtel extends operations to Tamale, Ghana" (in nl-NL). Africa Business Communities. https://africabusinesscommunities.com/tech/tech-news/hubtel-extends-operations-to-tamale,-the-northern-region-of-ghana/. 
  16. ↑ Awal, Mohammed (2022-03-25). "Hubtel introduces 'SMS & Money' to change how businesses pay and get paid" (in en-GB). https://thebftonline.com/2022/03/25/hubtel-introduces-sms-money-to-change-how-businesses-pay-and-get-paid/#google_vignette. 
  17. ↑ "Hubtel celebrates 15 years of creating meaningful connections" (in en-US). 2020-05-12. https://citinewsroom.com/2020/05/hubtel-celebrates-15-years-of-creating-meaningful-connections/. 
  18. ↑ "Hubtel's GH¢ 259 million claim sparks controversy at ECG". GhanaWeb. 14 December 2024. https://www.ghanaweb.com/blogs/mercy360/Hubtel-s-GH-259-million-claim-sparks-controversy-at-ECG-4985. 
  19. ↑ "'ECG has not agreed to any percentages with Hubtel' - ECG MD - MyJoyOnline" (in en-US). https://www.myjoyonline.com/ecg-has-not-agreed-to-any-percentages-with-hubtel-ecg-md/. 
  20. ↑ razak.bawa (2024-12-13). "Hubtel's GH¢ 259 million claim sparks controversy at ECG" (in en-US). https://theheraldghana.com/hubtels-gh%C2%A2-259-million-claim-sparks-controversy-at-ecg/#:~:text=The%20Herald,%20has%20obtained%20a,the%20controversial%20Hubtel-ECG%20deal.. 
  21. ↑ Nartey, Laud (2024-09-30). "Hubtel denies false claims about ECG deal" (in en-GB). https://3news.com/business/hubtel-denies-false-claims-about-ecg-deal/. 
  22. ↑ Etefe, Juliet (2024-10-01). "Hubtel clarifies ECG contract , counters allegations" (in en-GB). https://thebftonline.com/2024/10/01/hubtel-clarifies-ecg-contract-counters-allegations/. 
  23. ↑ Hubtel (2024-09-29). "Correction of False Claims About ECG Commercial Agreement" (in en-US). https://blog.hubtel.com/correction-of-false-claims-about-ecg-commercial-agreement/#:~:text=ECG%20has%20paid%20$25million,received%20$25million%20from%20ECG.. 
  24. ↑ "We haven't been paid $25 million by ECG – Hubtel denies claims" (in en-US). GhanaWeb. 2024-09-30. https://www.ghanaweb.com/GhanaHomePage/business/We-haven-t-been-paid-25-million-by-ECG-Hubtel-denies-claims-1953155. 
  25. ↑ "We've not been paid $25m by ECG – Hubtel" (in en-US). 2024-09-30. https://citinewsroom.com/2024/09/weve-not-been-paid-25m-by-ecg-hubtel/. 
  26. ↑ razak.bawa (2024-09-20). "ACEP demands probe into ECG's shady GH¢171.8 million deal with Hubtel" (in en-US). https://theheraldghana.com/acep-demands-probe-into-ecgs-shady-gh%C2%A2171-8-million-deal-with-hubtel/. 
  27. ↑ "ICT, Telecom experts honoured at GITTA 2019 - MyJoyOnline" (in en-US). https://www.myjoyonline.com/ict-telecom-experts-honoured-at-gitta-2019/. 
  28. ↑ "Bot Verification". https://starrfm.com.gh/2019/07/bawumia-ict-telecom-experts-honoured-at-9th-gitta/. 
  29. ↑ Hubtel (2021-11-30). "Hubtel Wins Double At Maiden FIN Cashless Awards" (in en-US). https://blog.hubtel.com/hubtel-wins-double-at-maiden-fin-cashless-awards/. 
  30. ↑ "2022 Awards – Ghana Fintech Awards" (in en-US). https://ghanafintechawards.org/awards_2022/. 
  31. ↑ Asante, Earl (2024-08-05). Fintech in Africa: Revolutionizing Financial Services with a Focus on Ghana. doi:10.22541/au.172288444.44846664/v1. https://doi.org/10.22541/au.172288444.44846664/v1. Retrieved 2025-02-19. 
  32. ↑ "Hubtel ranked Ghana's fastest growing company for 2022" (in en-US). 2024-05-16. https://citinewsroom.com/2024/05/hubtel-ranked-ghanas-fastest-growing-company-for-2022/. 



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