Company:Intermiles
 | |
| Type | Private, subsidiary |
|---|---|
| Industry | Travel Technology Finance |
| Founded | 2014 |
| Headquarters | Unit No-703, 7th Floor, Kanakia Wall Street, Andheri Kurla Road, 400099 Mumbai, Maharashtra, |
Key people | Akash Poddar (Interim CEO) |
| Products | frequent-flyer program |
| Owner | Etihad Airways |
| Website | www |
InterMiles is an Indian independent airline frequent-flyer program and loyalty and rewards company formed in 2014. As of 2020[update]. the program had about 10 million members.[1]
InterMiles' main feature was allowing users to make online travel booking for flights and hotels through its app and website, and get rewarded as they earn and redeem InterMiles.[2][3] Later, InterMiles added features to allow users to shopping, dine, fuel and introduced co-brand credit cards in India.[4][5][6]
History
In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and award redemption tickets.[7] It was the frequent-flyer program[8][9] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.[10]
InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.[11]
Funding
Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.[10]
Advertising campaign
After rebranding, InterMiles launched their first television advertisement in 2020.[12]
See also
References
- ↑ "Jet gone, Jet Privilege is InterMiles now" (in en-US). https://timesofindia.indiatimes.com/business/india-business/jet-gone-jet-privilege-is-intermiles-now/articleshow/72052815.cms.
- ↑ "In a chat with Anil Singhvi, EaseMyTrip's Prashant Pitti explains about new pact with Just Dial" (in en-US). https://www.zeebiz.com/companies/news-in-a-chat-with-anil-singhvi-easemytrips-prashant-pitti-explains-about-new-pact-with-just-dial-155406.
- ↑ "Edelweiss Partners With InterMiles To Introduce Free Cancellation Travel Insurance" (in en-US). https://www.traveltrendstoday.in/news/tato/item/9503-edelweiss-partners-with-intermiles-to-introduce-free-cancellation-travel-insurance.
- ↑ "Now earn miles when paying your rent" (in en-US). https://www.financialexpress.com/money/now-earn-miles-when-paying-your-rent-here-is-how/2136332/.
- ↑ "InterMiles HDFC Bank Platinum Credit Card" (in en-US). https://www.hdfcbank.com/personal/pay/cards/credit-cards/intermiles-hdfc-bank-platinum-credit-card.
- ↑ "Intermiles Voyage Visa Credit Card" (in en-US). https://www.indusind.bank.in/in/en/personal/cards/credit-card/intermiles-voyage-visa-credit-card.html.
- ↑ "Jet Airways defers plans to sell stake in Jet Privilege" (in en-US). https://www.livemint.com/companies/news/jet-airways-defers-plans-to-sell-stake-in-jet-privilege-1550267373385.html.
- ↑ "Jet Privilege's frequent flyer programme to be now known as InterMiles" (in en-US). https://www.thehindubusinessline.com/economy/logistics/jet-privileges-frequent-flyer-programme-to-be-now-known-as-intermiles/article29972725.ece.
- ↑ "Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained" (in en-US). https://www.cnbctv18.com/aviation/jet-airways-frequent-flier-programe-jetprivilege-is-now-intermiles-the-benefits-and-riders-explained-4705771.htm.
- ↑ 10.0 10.1 "InterMiles gains traction in consumer tech segment" (in en-US). https://www.thehindubusinessline.com/companies/intermiles-gains-traction-in-consumer-tech-segment/article32100702.ece.
- ↑ "Jet Privilege unveils new brand identity 'InterMiles'" (in en-US). https://brandequity.economictimes.indiatimes.com/news/marketing/jet-privilege-unveils-new-brand-identity-intermiles/72054408.
- ↑ "InterMiles launches first ad campaign after rebranding". adgully.com. 2020-02-29. https://archive.adgully.com/intermiles-launches-first-ad-campaign-after-rebranding-91287.html.
External links
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