Company:Iubenda

From HandWiki
iubenda
TypeSubsidiary
IndustrySoftware, privacy compliance
Founded2011
FounderAndrea Giannangelo
Headquarters
Milan
,
Italy
Area served
Worldwide
Key people
Manuel Heilmann (CEO)
ProductsConsent management platform; privacy compliance tools
Number of employees
150 (2024)
Parentteam.blue (since 2022)
Websitewww.iubenda.com/en/

iubenda (stylized in lowercase; it) is an Italian software company that develops tools intended to support website and application compliance with data protection and privacy regulations, including consent management platforms.[1][2] The company was founded in 2011 in Milan by Andrea Giannangelo.[3][4] In February 2022, the company was acquired by team.blue.[5]

History

iubenda was founded in 2011 in Milan, Italy, initially focusing on automated privacy policy generation.[6][7][3]

In 2015, the company expanded its services to include cookie compliance tools following the implementation of ePrivacy regulations in Italy. In 2018, following the introduction of the General Data Protection Regulation (GDPR) in the European Union, iubenda expanded its products to include consent management and compliance documentation services.[8][6]

In February 2022, iubenda was acquired by team.blue, which obtained a majority stake in the company.[5][9][10] Italian media described the acquisition as one of the largest Italian technology startup exits in recent years.[2][11][12] In October 2022, iubenda acquired consentmanager, a Sweden-based consent management provider.[13] In 2025, the company acquired CookieFirst, a Netherlands-based consent management platform.[14] In 2025, iubenda partnered with AccessiWay, a digital accessibility company owned by team.blue.[15][16]

Activities

iubenda develops software tools intended to support compliance with data protection and privacy regulations.[1][17] Its products include generators for privacy policies, cookie banners, terms and conditions documents, and consent management platforms.[18][7][8] The company’s consent management platform integrates with frameworks used for online advertising and privacy compliance, including Google's Consent Mode.[19] The platform is designed to support compliance with regulatory frameworks including the GDPR in the European Union, the UK GDPR, Brazil’s LGPD, Switzerland’s FADP and privacy laws in the United States.[20][21] Its tools can be integrated with content management systems, web applications, and other digital platforms, including WordPress. The company operates internationally, with a customer base of more than 150,000 organisations, primarily in Europe and the Americas.[17][6]

References

  1. ↑ 1.0 1.1 Cook, James. "The 11 hottest startups in Italy" (in en-US). https://www.businessinsider.com/startups-in-italy-2015-6. 
  2. ↑ 2.0 2.1 Mucci, Giustino (2022-02-17). "La startup italiana leader della privacy chiude una delle exit più importanti in Italia" (in it-IT). https://www.wired.it/article/iubenda-startup-team-blue/. 
  3. ↑ 3.0 3.1 Onetti, Alberto. "La nuova Italia che avanza: Iubenda" (in it). https://siliconvalley.corriere.it/2011/08/11/la_nuova_italia_che_avanza_iub/. 
  4. ↑ Kiss, Jemima (2011-08-11). "Seedcamp: 20 top ideas from Europe's talented dev pool" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/technology/pda/2011/aug/11/startups-seedcamp. 
  5. ↑ 5.0 5.1 "Colpo grosso di Iubenda, entra in Team Blue" (in it). 2022-02-14. https://www.repubblica.it/tecnologia/2022/02/14/news/colpo_grosso_di_lubenda_entra_in_team_blue-337680865/. 
  6. ↑ 6.0 6.1 6.2 "Cosa sanno di noi i siti che visitiamo?Una startup italiana ci aiuta a scoprirlo" (in it). 2012-02-29. http://www.repubblica.it/tecnologia/2012/02/29/news/iubenda_privacy_prova-30698349/. 
  7. ↑ 7.0 7.1 Butcher, Mike (2012-09-30). "Italians Take Up The Torch To Ignite Their Own Tech Startup Scene" (in en-US). https://techcrunch.com/2012/09/30/italians-take-up-the-torch-to-ignite-their-own-tech-startup-scene/. 
  8. ↑ 8.0 8.1 Thorpe, Devin. "If You Haven't Fixed Your Nonprofit Website To Comply With GDPR, Here's How" (in en). https://www.forbes.com/sites/devinthorpe/2018/06/18/if-you-havent-fixed-your-nonprofit-website-to-comply-with-gdpr-heres-how/. 
  9. ↑ "Exit per l’italiana iubenda, che entra in team.blue - StartupItalia" (in it-IT). StartupItalia. 2022-02-15. https://startupitalia.eu/startup/acquisizioni/exit-per-litaliana-iubenda-che-entra-in-team-blue/. 
  10. ↑ "team.blue Buys European Privacy and Compliance Tools Provider, iubenda" (in en-US). https://hostingjournalist.com/news/team-blue-buys-european-privacy-and-compliance-tools-provider-iubenda. 
  11. ↑ "Dopo Scalapay, Iubenda: le strane discussioni che si fanno in Italia sulle startup di successo" (in it-IT). 2022-03-15. https://www.economyup.it/startup/dopo-scalapay-iubenda-le-strane-discussioni-che-si-fanno-in-italia-sulle-startup-di-successo/. 
  12. ↑ "Cosa insegna l'exit di iubenda, tra le più importanti in Italia. «Quando abbiamo iniziato la privacy non interessava a nessuno. Non avevamo nulla, se non la tenacia»" (in en). 2022-03-07. https://millionaire.it/article/exit-di-iubenda-la-privacy-non-interessava-a-nessuno-avevamo-tenacia. 
  13. ↑ "DLA Piper advises iubenda on the acquisition of consentmanager" (in en). https://www.dlapiper.com/en/news/2022/11/dla-piper-advises-iubenda-on-the-acquisition-of-consentmanager. 
  14. ↑ "CookieFirst onderdeel van team.blue" (in en). https://www.dutchitleaders.nl/news/590010/team-blue-neemt-cookiefirst-over. 
  15. ↑ Tomasi, Barbara (2025-02-07). "iubenda e AccessiWay, insieme per la compliance online" (in it-IT). https://techfromthenet.it/2025/02/07/iubenda-e-accessiway-insieme-per-la-compliance-online/. 
  16. ↑ Marco, Andrea De (2025-01-28). "Iubenda e AccessiWay uniscono le forze: nasce in Italia il polo globale della compliance online" (in it-IT). https://www.01net.it/iubenda-e-accessiway-uniscono-le-forze-nasce-in-italia-il-polo-globale-della-compliance-online/. 
  17. ↑ 17.0 17.1 "iubenda Review 2026: Data Privacy Compliance Done Right" (in en-us). https://fortunly.com/reviews/iubenda-review/. 
  18. ↑ "Intelligenza artificiale, intervista all’ad di Iubenda: “Ma ChatGpt ha falle gravi nelle norme sulla privacy”" (in it). 2023-04-05. https://www.repubblica.it/cronaca/2023/04/06/news/privacy_chatgpt_iubenda_sicurezza_dati-395106415/. 
  19. ↑ Sant, Hitesh (2024-02-01). "Using iubenda to Upgrade to Google Consent Mode v2" (in en-US). https://geekflare.com/guide/using-iubenda-to-upgrade-to-google-consent-mode-v2/. 
  20. ↑ "Texas law sets new data security rules for businesses, expands privacy protections" (in en-US). KXAN Austin. 2024-06-07. https://www.kxan.com/news/texas/texas-law-sets-new-data-security-rules-for-businesses-expands-privacy-protections/. 
  21. ↑ "Iubenda fa exit: Andrea Giannangelo e Domenico Vele cedono le quote di maggioranza a Team Blue" (in it-IT). 2022-02-15. https://www.innovation-nation.it/iubenda-exit-team-blue/. 
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