Company:Kajabi
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| Type | Private |
|---|---|
| Industry | Advertising and marketing |
| Founded | 2010[1] |
| Founder | Kenny Rueter[1] |
| Headquarters | Irvine, California , U.S. |
Key people | Ahad Khan, CEO[2] Kenny Rueter, Executive Chairman[3] Sean Solme Kim, President and Chief Product Officer[3] |
| Products | Kajabi SaaS platform for selling digital content |
Number of employees | 200 (2021)[3] |
| Website | kajabi |
Kajabi LLC is an Irvine, California-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content.[1] The company is a tech unicorn, with a $2 billion valuation.[4]
The company was founded in 2010, and its CEO as of March 2022 is Ahad Khan.[1][2]
History
Kajabi was founded in Irvine, California in 2010 by Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons.[5] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi.[5] The company integrated various software that digital entrepreneurs needed to start online businesses.[6]
In November 2019, the company took its first outside capital since its inception, a minority equity investment from Spectrum Equity Partners.[6]
In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.[3] In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a tech unicorn.[4] The funding round was led by Tiger Global, with participation from TPG Capital, Tidemark Capital, Owl Rock, Meritech Capital Partners, and Spectrum Equity.[3] In July, the company added podcast hosting and marketing features for business owners.[7] Also in 2021, the company was named to the Inc 5000 list of the fastest growing private companies in the United States for the 7th straight year.[8] Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.[9]
In February 2022, former TikTok and Amazon executive Sean Solme Kim joined the company as president and chief product officer.[3]
Products
Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts.[4] Its customers are part of the knowledge economy.[3] Categories for which content is created include personal development, health and fitness, business finance, marketing, education, parenting and lifestyle hobbies.[7] The platform includes marketing tools such as email, and payment processing tools to accept subscription fees.[3]
Operations
Kajabi is headquartered in Irvine, California. Its CEO is Ahad Khan. As of 2021, the company reported 200 employees.[3]
As of February 2022, the company reported 51,000 active users in 138 countries.[3] It also reported $3 billion of sales from over 60 million people.[3]
References
- ↑ 1.0 1.1 1.2 1.3 "Kajabi Raises $550M; Valued at Over $2 Billion". May 4, 2021. https://www.finsmes.com/2021/05/kajabi-raises-550m-valued-at-over-2-billion.html.
- ↑ 2.0 2.1 "Ahad Khan". https://www.bloomberg.com/profile/person/22684005.
- ↑ 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 "TikTok Exec Sean Kim Joins Kajabi as President". February 14, 2022. https://www.ocbj.com/news/2022/feb/14/tiktok-exec-sean-kim-joins-kajabi-president/.
- ↑ 4.0 4.1 4.2 "Kajabi Nabs $550M For Knowledge Economy". May 10, 2021. https://www.ocbj.com/news/2021/may/10/kajabi-nabs-550m-knowledge-economy/.
- ↑ 5.0 5.1 "EXCLUSIVE Kajabi, e-commerce startup for knowledge businesses, raises $550 million". May 4, 2021. https://www.reuters.com/technology/exclusive-kajabi-e-commerce-startup-knowledge-businesses-raises-550-million-2021-05-04/. Retrieved April 7, 2022.
- ↑ 6.0 6.1 "The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR". October 1, 2020. https://techcrunch.com/2020/10/01/the-spectrum-equity-backed-video-education-platform-kajabi-has-already-hit-60-million-in-arr/. Retrieved April 6, 2022.
- ↑ 7.0 7.1 "Cash-Flush Kajabi Adds Podcasts to Mix". July 19, 2021. https://www.ocbj.com/news/2021/jul/19/cash-flush-kajabi-adds-podcasts-mix/. Retrieved April 7, 2022.
- ↑ "No.1,136 Kajabi". https://www.inc.com/profile/kajabi. Retrieved April 6, 2022.
- ↑ "'We found a more engaged audience': Why Kajabi is increasing its media spending on TV now". July 29, 2021. https://digiday.com/marketing/we-found-a-more-engaged-audience-why-kajabi-is-increasing-its-media-spending-on-tv-now/.
External links
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