Company:Live Group

From HandWiki
Live group Pty Ltd
TypePrivate company
Live group
IndustryMerchant services
Financial services
Founded2006
HeadquartersSydney, Australia
Area served
Australia
Key people
Reuven Barukh (CEO), Ewaz Barukh deceased (Chairman)
ProductsPayment service provider, Merchant services, EFTPOS, Cash advance, Direct debit, Vehicle for hire
Websitewww.livegroup.com.au

Live group Pty Limited is a merchant services provider, accredited by Mastercard.[1] Originally established by Macquarie Bank in 2006 as Live Payments, the company was privatised in 2008 and restructured as Live group.

History

Live group was originally established as Live payments by Macquarie Bank in 2006. The company offered a unique corporate taxi payments solution and online reconciliation portal that assists corporate users in tracking their taxi expenditure. Former Cabcharge Australia Ltd executive Ewaz Barukh was appointed managing director in early 2007.[2][3][4][5]


In 2010 Live TaxiEpay partnered with Motorpass to establish a corporate taxi payments solution.[6]

In 2014, Live TaxiEpay considered legal action against New South Wales and Victoria for what it claimed was anti-competitive legislation after New South Wales passed laws on halving service fees on non-cash taxi payments.[7][8][9] The company along with competitors GM Cabs and Ingogo argued that the service fee caps were reducing competition rather than increasing it.[10]

In 2012, Live group launched Live eftpos, offering payment services catered to small and medium-sized enterprises (SME) in Australia. In 2017, Live group announced a partnership with Qantas Business Rewards.[11][12][13]

Between 2015 and 2016, Live group launched three additional brands into the Australian market; Live capital,[14] Live insure and Glide taxi.

In April 2019, Live group announced a partnership with Zip Co Limited[15][16] and in June 2019, launched Live sms, an SMS communication platform designed to help small business.[17]

In April 2020, Live group launched Live local, a digital voucher platform specifically to help Australian SMEs through COVID-19.[18][19]

References