Company:Marketing Signals
 | |
| Type | Digital marketing agency |
|---|---|
| Industry | Digital marketing |
| Founded | 2007 |
| Founder | Gareth Hoyle |
| Headquarters | 33 Harrison Road, Halifax. HX1 2AF |
| Services | SEO, PPC, GEO, Digital PR, Link Building |
Number of employees | 25 |
| Website | https://marketingsignals.com/ |
Marketing Signals is a United Kingdom-based digital marketing agency founded by Gareth Hoyle in 2007. The company specialises in search engine optimisation (SEO), pay-per-click (PPC) advertising, digital public relations (digital PR), integrated search marketing, SaaS link building, and artificial intelligence (AI) search optimisation. Its services bring together organic search and paid advertising strategies to help businesses improve their digital visibility, reach prospective customers, and evaluate marketing performance in relation to their business objectives.[1][2]
History
Marketing Signals was founded by Gareth Hoyle in 2007, with its initial activities centred on link building and digital marketing. The agency later expanded its services to encompass paid media and a wider range of search marketing activities. As the business developed, integrated search marketing and digital PR became part of its offering, extending its work across different areas of online promotion and customer acquisition.[3][4]
The company's service portfolio has evolved alongside developments in the digital marketing industry, including changes in search engine usage, online advertising, content discovery, and the role of artificial intelligence in finding information. In addition to conventional search marketing, Marketing Signals provides services intended to help businesses improve their visibility across traditional search engines and AI-powered platforms.[5][6]
The business operates through Marketing Signals Ltd, its registered legal entity. The company was incorporated in England and Wales on 8 September 2015 and is registered with Companies House under company number 09767832.[7]
Services
Marketing Signals delivers digital marketing services designed to strengthen online visibility, attract relevant audiences, and support business growth. Its service portfolio covers organic search, paid advertising, digital PR, link building, and optimisation for AI-driven search environments.
Search engine optimisation
The agency's SEO services address technical website optimisation, content development, keyword research, search-intent analysis, and website authority. These activities aim to improve organic search performance and help businesses attract visitors searching for relevant products or services. Marketing Signals combines technical analysis, content strategy, and off-page optimisation within its search engine optimisation campaigns.[5]
Pay-per-click advertising
Marketing Signals provides PPC management for businesses seeking to generate traffic and reach potential customers through paid search advertisements. Its services encompass campaign planning, performance monitoring, conversion optimisation, and the analysis of advertising data. These activities are intended to align paid search campaigns with client objectives, including customer acquisition, conversion performance, and return on advertising spend.[5]
Integrated search marketing
Integrated search marketing combines organic SEO with paid search advertising as part of a coordinated strategy. Marketing Signals applies this approach to assess opportunities across both channels, use audience insights to inform campaign decisions, and improve the process of reaching potential customers at different stages of their purchasing journey.[5]
Digital public relations
The company's digital PR services focus on obtaining editorial coverage, relevant backlinks, and brand mentions across online publications. These campaigns support brand exposure while contributing to the agency's wider work in search visibility and website authority. Depending on the campaign's objectives, the work may involve national media organisations, local publications, and specialist trade outlets.[5]
AI search optimisation
Marketing Signals offers AI search optimisation to help businesses improve their visibility across search engines and artificial intelligence platforms. Its service offering includes ChatGPT, Perplexity, Gemini, and Claude. This work examines how brands and their content are discovered, mentioned, and represented in AI-generated responses, as well as how users encounter businesses through generative AI systems.[5][6][2][8]
SaaS link building
The agency provides link-building services for software-as-a-service (SaaS) businesses. These campaigns aim to obtain relevant links that support the online presence and organic search visibility of software products and services. SaaS link building complements the company's broader SEO and digital PR activities.[5]
Approach to digital marketing
Marketing Signals describes its philosophy as performance-driven digital marketing built around search and the measurement of commercial results. Its approach incorporates data analysis, campaign planning, content development, technical optimisation, and website authority building to support the marketing objectives of its clients.[1][3]
The agency brings different search-related disciplines together within coordinated marketing strategies. Depending on the needs of a campaign, its services may combine organic SEO, paid search advertising, digital PR, and AI search optimisation. Marketing Signals also describes its working arrangement as remote-first, with team members collaborating across different locations.[3]
Clients and case studies
Marketing Signals publishes case studies outlining its work with businesses across a range of industries and digital marketing channels. Organisations featured in its portfolio include MoneyExpert.com, REFY Beauty, Kenway Miller Solicitors, UltraLEDs, Bynder, Sage, and Vintage Cash Cow.[9]
The company's published case studies cover several performance indicators, including organic search rankings, website traffic, paid advertising conversions, organic revenue, digital PR results, and traffic originating from AI platforms. Marketing Signals reports increased large language model traffic for MoneyExpert.com and REFY Beauty, growth in organic revenue for UltraLEDs, and improved organic search visibility for the SaaS businesses Bynder and Sage. These examples illustrate the range of projects and performance measures documented in its portfolio.[9]
The agency's website also features client testimonials and campaign examples involving organisations in finance, retail, travel, technology, and business services.[1][5]
Operations
Marketing Signals serves businesses in the United Kingdom and international markets. Its website describes a remote-first operating model supported by specialists in SEO, paid media, digital PR, outreach, strategy, and content development. The agency works across these areas to help organisations develop their online presence and incorporate search marketing into their broader business activities.[3][2]
According to the company's Companies House record and published business information, the registered office of Marketing Signals Ltd is located at 33 Harrison Road, Halifax, West Yorkshire, England, HX1 2AF.[7][9]
External links
- Marketing Signals on LinkedIn
- Marketing Signals on Facebook
- Marketing Signals on X
- Marketing Signals on Google Maps
References
- ↑ 1.0 1.1 1.2 Marketing Signals, official website, accessed 27 October 2026.
- ↑ 2.0 2.1 2.2 Marketing Signals Newsroom, Pressat, accessed 27 October 2026.
- ↑ 3.0 3.1 3.2 3.3 About Marketing Signals, Marketing Signals, accessed 27 October 2026.
- ↑ MarketingSignals.Com Launches with a Range of Digital Marketing & SEO Services, PRWeb, 24 April 2014, accessed 27 October 2026.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 Marketing Signals Services, accessed 27 October 2026.
- ↑ 6.0 6.1 Digital Agency Marketing Signals Launches New AI Search Optimisation Service, PR Newswire, 17 July 2025, accessed 27 October 2026.
- ↑ 7.0 7.1 MARKETING SIGNALS LTD, Companies House, accessed 27 October 2026.
- ↑ Marketing Signals Commits to Agentic AI as the Future of Digital Marketing, Barchart, 16 March 2026, accessed 27 October 2026.
- ↑ 9.0 9.1 9.2 Our Work: Marketing Signals case studies, accessed 27 October 2026.
