Company:Marketo

From HandWiki
Short description: Software company providing market automation software
Marketo, Inc.
TypeSubsidiary
IndustryMarketing software
Founder
  • Phil Fernandez
  • Jon Miller
  • David Morandi
Headquarters
San Mateo, California
,
US
Products
  • Marketo Engagement Platform
  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Social Marketing
ParentAdobe Inc.
Websitemarketo.com

Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1][2][3]

In 2018, Marketo was acquired by Adobe Inc.[1][4]

History

Previous logo

2006–11: The founding of Marketo

Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany,[5] sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo.[6][7]

Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010.[8][9]

2012–18: Marketo Acquisitions

In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[10] In November 2012, Marketo introduced LaunchPoint, an app and service network for the “marketing nation” of technology partners and professional service providers.[11]

By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[12][13] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[14]

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[15] and the acquisition was completed in August 2017.[16][17] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[18] In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.[19] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[20] however, this was paused in 2019.

On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[21][22]

Awards and honors

  • Inc. 500 2012 (rank: 78)[23][24]
  • Forbes Most Promising Companies 2011 (rank: 28)[25]
  • CRM Market Leaders Awards 2012, winner, Marketing Solutions[26]
  • The Wall Street Journal Next Big Thing 2012 (rank: 20)[27]
  • AppExchange Customer Choice Awards 2012, winner, Marketing[28]
  • CODiE Awards 2012, winner, Best Marketing/Public Relations Solution[29]
  • Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver)[30]
  • SLMA 50 Most Influential, winner, Marketo CEO Steve Lucas[31]
  • Inc. Hire Power List 2012 (rank: 5)[32]
  • Gartner Magic Quadrant for CRM Lead Management 2017[33]

References

  1. ↑ 1.0 1.1 Odden, Lee (2012-04-17) (in en). Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. John Wiley & Sons. p. 18. ISBN 9781118167779. https://archive.org/details/optimizehowtoatt0000odde. "marketo." 
  2. ↑ Rampton, John (20 November 2017). "7 Marketing Automation Tools That Could Change Your Small Business". https://www.forbes.com/sites/johnrampton/2017/11/20/7-marketing-automation-tools-that-could-change-your-small-business/#626d486b497c. 
  3. ↑ Wolenik, Marc (2014-04-25) (in en). Microsoft Dynamics CRM 2013 Unleashed. Sams Publishing. ISBN 9780133518375. https://books.google.com/books?id=LY5tAwAAQBAJ&q=marketo&pg=PA1020. 
  4. ↑ "Adobe gets its company, snaring Marketo for $4.75 billion" (in en-US). 20 September 2018. http://social.techcrunch.com/2018/09/20/adobe-gets-its-company-snaring-marketo-for-4-75-billion/. 
  5. ↑ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. http://www.prnewswire.com/news-releases/marketo-led-by-former-epiphany-executives-looks-to-shake-up-marketing-automation-58339127.html. 
  6. ↑ Tater, Mohit (2020-02-13). "Understanding The Real Meaning Behind Your Question What Is Marketo" (in en-US). https://www.entrepreneurshiplife.com/understanding-the-real-meaning-behind-your-question-what-is-marketo/. 
  7. ↑ Seligman, James (2020-02-17) (in en). artificial Intelligence / Machine Learning In Marketing. Lulu.com. ISBN 978-0-244-56388-2. https://books.google.com/books?id=l6zRDwAAQBAJ&dq=Marketo+introduced+its+first+product%2C+Marketo+Lead+Management+in+2008+followed+by+Marketo+Sales+Insight+in+2009+and+Marketo+Revenue+Cycle+Analytics+in+2010.&pg=PT233. 
  8. ↑ O'Neill, Sarah. "The History of Marketo" (in en). https://www.martechalliance.com/stories/the-history-of-marketo. 
  9. ↑ Russell, Roy. "Seo Software". https://anysoftwareyouwant.com/. 
  10. ↑ "Marketo Buys Social Social Marketing App Developer Crowd Factory". techcrunch.com. 18 April 2012. https://techcrunch.com/2012/04/18/marketo-buys-social-marketing-app-developer-crowd-factory. 
  11. ↑ "Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". techcrunch.com. 14 November 2012. https://techcrunch.com/2012/11/14/marketo-offers-launchpoint-an-app-and-services-network-for-the-marketing-nation. 
  12. ↑ "SEC: Marketo, Inc.". sec.gov. https://www.sec.gov/Archives/edgar/data/1490660/000104746913003841/a2214086zs-1.htm. 
  13. ↑ Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes. https://www.forbes.com/sites/tomiogeron/2013/05/17/marketo-ipo-pops-more-than-50/. 
  14. ↑ "Marketo's $20M buy of Insightera shows marketing automation software land grab continues". GigaOM Media. 12 December 2013. http://gigaom.com/2013/12/12/marketos-20m-buy-of-insightera-shows-marketing-automation-software-land-grab-continues/. 
  15. ↑ "Marketo" (in en). 2016-07-12. https://www.cleverism.com/company/marketo/. 
  16. ↑ "Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion" (in en-US). 2016-03-15. https://www.marketo.com/newsroom/marketo-enters-into-definitive-agreement/. 
  17. ↑ "Marketo goes private so it can concentrate on its platform's future" (in en-US). MarTech Today. 2016-05-31. https://martechtoday.com/marketo-goes-private-positioning-concentrate-future-179186. 
  18. ↑ "Marketo Names Steve Lucas as Chief Executive Officer". https://www.marketo.com/newsroom/press-releases/2016-10-27-Marketo-Names-Steve-Lucas-as-Chief-Executive-Officer//. 
  19. ↑ "Gartner Magic Quadrant for CRM Lead Management 2017". marketo.com. 28 December 2015. https://www.marketo.com/company/contact/. 
  20. ↑ Konrad, Alex (24 August 2017). "Marketo Will Move Entirely Onto Google's Cloud In New Multi-Year 'Alliance'". https://www.forbes.com/sites/alexkonrad/2017/08/24/marketo-signs-alliance-to-move-onto-google-cloud/#3d3710af49ff. 
  21. ↑ "Adobe confirms it's buying Marketo for $4.75 billion". CNBC. 20 September 2018. https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html. 
  22. ↑ "Here's Why Adobe Just Dished Out $4.75B for Marketo". AdAge. 21 September 2018. https://adage.com/article/digital/adobe-dished-4-75b-marketo/315013. 
  23. ↑ "Inc 500: Marketo". inc.com. http://www.inc.com/profile/marketo. 
  24. ↑ "Meu Redator". https://meuredator.com. 
  25. ↑ "Most Promising Companies 2011". forbes.com. https://www.forbes.com/lists/2011/28/most-promising-companies-11_land.html. 
  26. ↑ "Market Leaders Awards 2012". destinationcrm.com. http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=83897&PageNum=2. 
  27. ↑ "Next Big Thing 2012". Wall Street Journal (wsj.com). 27 September 2012. https://www.wsj.com/articles/SB10000872396390444813104578018940187057924. 
  28. ↑ "Customer Choice Awards 2012". salesforce.com. http://blogs.salesforce.com/company/2013/01/appexchange-customer-choice-award-winners-2012.html. 
  29. ↑ "CODiE Awards 2012". siia.net.co. http://siia.net/index.php?option=com_content&view=article&id=1068:siia-announces-codie-award-winners-for-business-software-industry-&catid=62:press-room-overview. 
  30. ↑ "EMEA Awards 2012". bestinbizawards.com. http://www.bestinbizawards.com/2012-emea-winners. 
  31. ↑ "Marketo Names Steve Lucas as Chief Executive Officer". 50mostinfluential.com. https://www.marketo.com/newsroom/press-releases/2016-10-27-Marketo-Names-Steve-Lucas-as-Chief-Executive-Officer/. 
  32. ↑ "Hire Power List 2012". inc.com. http://www.inc.com/hire-power/list/employeesize/26-50. 
  33. ↑ "Marketo Website". marketo.com. https://www.marketo.com/analyst-and-other-reports/gartner-magic-quadrant-for-crm-lead-management/. 

External links



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