Company:Medion

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Medion AG
TypeSubsidiary
See parent
IndustryConsumer electronics
Founded1983; 43 years ago (1983) [1]
HeadquartersEssen, Germany
Area served
Europe, Turkey, Asia-Pacific, United States and Australia
ProductsComputers
Televisions
Refrigerators
Toasters
Fitness equipments
Revenue€1.43 billion (2011)[2]
Number of employees
1,013 (2011)
ParentLenovo
Motorola Mobility
WebsiteMedion

Medion AG is a German consumer electronics company and a subsidiary of Chinese multinational technology company Lenovo.[3] The company operates in Europe, Turkey, Asia-Pacific, the United States and Australia. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.

Products

Medion products in Australia[4] and the United States are available exclusively at Aldi[5] and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.[6]


Medion launched Aldi Talk, also MEDIONmobile, in Germany and ALDImobile in Australia in an agreement with Aldi Stores.[7] Medion Australia Pty Limited remains the owner of ALDIMobile.[8]

Medion Akoya E1210
Medion Akoya S6445

In China, Medion products are sold under the Lenovo brand, but not all Lenovo-branded products are Medion products.

In Germany, Medion has launched a cloud gaming service in partnership with Gamestream in April 2020.[9]

Sponsorship

Medion sponsored Sahara Force India through Formula One team driver Adrian Sutil in Formula One from 2007 to 2011, until Sutil left the team. In 2013, Sutil returned to Sahara Force India, and Medion returned as a sponsor. Medion left the sport at the end of 2013.[10]

Medion brands

Other brands used on Medion products:

  • Cybercom
  • Cybermaxx
  • Life
  • Lifetec
  • Micromaxx
  • Essenitel b
  • Ordissimo
  • ERAZER
  • PEAQ
  • QUIGG

These Medion products can be recognized by the serial number starting with "MD" or "LT".[11]

Acquisition

On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG.[12] Since August 2011, they have held the majority stake in Medion.[13] In 2025, Lenovo completed its acquisition of all remaining shares in Medion and the company was delisted from the stock exchange.[14]

See also

References

  1. ↑ "Medion: the Retail "Orchestrator" in the Computer Industry". Personal Computing Industry Center. 2006. http://pcic.merage.uci.edu/papers/2006/Medion.pdf. 
  2. ↑ "Medion Annual Report 2011". http://www.medion.com/en/investor/news_reports/_pdf_report/medion_gb_11_engl.pdf. 
  3. ↑ "MEDION - Who we are". http://www.medion.com/us/who-we-are.php. 
  4. ↑ "MEDION - Products". https://www.medion.com/au/products.php. 
  5. ↑ "MEDION - MEDION @ ALDI". https://www.medion.com/us/aldi.php. 
  6. ↑ "Medion notebooks in Canada?". 15 February 2004. https://forums.anandtech.com/threads/medion-notebooks-in-canada.1259455/. 
  7. ↑ "Woolworths unveils budget telco brand". 11 June 2015. http://www.theaustralian.com.au/business/technology/woolworths-unveils-budget-telco-brand/news-story/61ac306d27cc20f1f4b0f2a3a8044e1f?nk=616636e2b79f88ad86be75eaca14b3b0-1503209502. 
  8. ↑ "Prepaid mobile phone plans from ALDImobile". https://www.aldimobile.com.au/. 
  9. ↑ "Cloudgaming bei MEDION | MEDION Online Shop". https://www.medion.com/de/shop/cloud-gaming. 
  10. ↑ "Medion follows Sutil back to Force India". 14 March 2013. http://www.sportspromedia.com/news/medion_follows_sutil_back_to_force_india. 
  11. ↑ "Help & Information RAM (Memory) Buying Guide (New) How to Identify a System / Motherboard". https://www.ramcity.com.au/view/how-to-identify-a-system-motherboard/identify_your_system. 
  12. ↑ Yee, Lee Chyen (June 2011). "Lenovo buys German computer seller Medion for $900 million". https://www.reuters.com/article/us-lenovo-idUSTRE75010Y20110601. 
  13. ↑ "Lenovo Completes Acquisition Of Majority Stake In Medion – ChinaTechNews.com". http://www.chinatechnews.com/2011/08/08/15523-lenovo-completes-acquisition-of-majority-stake-in-medion. 
  14. ↑ "MEDION AG: Entry of the Transfer Decision in the Commercial Register | MarketScreener". 6 January 2025. https://www.marketscreener.com/quote/stock/MEDION-AG-436399/news/MEDION-AG-Entry-of-the-Transfer-Decision-in-the-Commercial-Register-48686111/. 



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