Company:My Drama

From HandWiki
My Drama
TypeStreaming service
IndustryEntertainment, technology
FoundedMarch 2024 (2024-03)
FounderBogdan Nesvit, Anatolii Kasianov
Area served
Worldwide (190+ countries)
Key people
Bogdan Nesvit (Co-founder and Co-CEO)
Anatolii Kasianov (Co-founder and Co-CEO)
ProductsVertical-format streaming series
ServicesMobile and web-based vertical streaming platform
ParentHolywater Tech
Websitemy-drama.com

My Drama (also may be stylised as MyDrama) is a global streaming service specializing in vertical video series for western Duanju. It is owned by the company Holywater Tech. The platform focuses on short-form, emotional storytelling optimized for smartphone viewing, offering content in over 30 languages across 190 countries.

Overview

My Drama offers vertically formatted episodic dramas, primarily targeting mobile audiences. The platform is part of Holywater's ecosystem of mobile storytelling applications, which include My Passion (a digital novel app) and My Muse (an AI-assisted content platform).

History

My Drama was launched in 2024 by Holywater Tech, founded by Ukrainian entrepreneur Bogdan Nesvit and Anatolii Kasianov.[1] The service gained international traction as part of a growing market for short-form vertical storytelling, influenced by mobile-first entertainment trends.[2][3]

In 2024, My Drama won a People's Voice award at the 28th Annual Webby Awards.[4]

In 2025, My Drama received a Gold Award at the MUSE Creative Awards in the Mobile App: Video Streaming Services category.[5][6]

In 2025, the company received strategic investment from Fox Entertainment, aimed at expanding content creation capabilities and producing over 200 vertical video series.[7][8][9][10][11][12]

In January 2026, Holywater Tech raised $22 million in funding to expand its microdrama business in the United States.[13][14] The investment round was led by Horizon Capital, with participation from U.S.-based investors including Endeavor Catalyst and Wheelhouse.[15] The funding is intended to support the development of Holywater Tech's mobile-first vertical video platform, My Drama, as well as the company's AI-driven content initiatives, such as AI-assisted comics and anime.[16][17]

In February 2026, Holywater bought Jeynix, a studio that uses AI for special effects. This deal helps the company make better-quality shows and translate them into different languages much faster.[18][19]

Platform and content

My Drama primarily streams serialized vertical dramas, which are short-form episodes around 1-2 minutes in length designed for mobile consumption.[20][21]

Many series are adaptations of successful stories originally published on Holywater Tech's book platform My Passion.[22][23]

The platform employs AI technology in areas such as content recommendation and story generation, and is one of several Holywater apps focused on interactive entertainment.[24][25]

Partnerships

In 2024, Holywater Tech entered a partnership with Latin American studio Elefantec Global to distribute vertical dramas in Spanish-language markets.[26]

In early 2026, Fox Entertainment entered into a partnership with content creator Dhar Mann to produce a slate of 40 original vertical microdrama series. Under the agreement, the series debut exclusively on the My Drama platform, while global distribution is managed by Fox Entertainment Global.[27][28]

Reception

My Drama has been highlighted in discussions of the global rise of vertical short drama platforms and has been compared with similar apps such as ReelShort and DramaBox.[29][30]

The service has been noted for its use of AI-generated storytelling and short-form episodic content designed for high engagement.[31]

Metrics

As of 2025, My Drama has produced over 56 titles and reached more than 40 million lifetime users, according to media reports.[32][8]

See also

References

  1. ↑ "How My Drama became the best startup of 2023 and conquered the world (interview)". 2023-12-21. https://dev.ua/en/news/my-drama. 
  2. ↑ Forristal, Lauren (2024-09-04). "Short series app My Drama takes on Character.AI with its new AI companions" (in en-US). https://techcrunch.com/2024/09/04/short-series-app-my-drama-launching-ai-companions/. 
  3. ↑ "This Overseas Short Drama App is Insane! Millions of Users in Five Months with New AI Character Features" (in en). https://www.aibase.com/cases/www.aibase.com/cases/11551. 
  4. ↑ "The 28th Annual Webby Awards (2024) Winners". https://winners.webbyawards.com/2024/apps-and-software/general-apps-dapps/voice/277669/my-drama-watch-short-movies. 
  5. ↑ "My Drama: Watch shorts movies". https://museaward.com/winner-info.php?id=234227. 
  6. ↑ "My Drama platform wins award at the Muse Creative Awards 2025". 2025-06-07. https://www.duanju.news/en/post/my-drama-platform-wins-award-at-the-muse-creative-awards-2025. 
  7. ↑ "Fox Entertainment takes stake in Ukraine’s vertical video platform Holywater". 2025-04-08. https://www.broadcastnow.co.uk/broadcast-international/fox-entertainment-takes-stake-in-ukraines-vertical-video-platform-holywater/5203292.article. 
  8. ↑ 8.0 8.1 "Fox takes a stake in vertical video company Holywater". 2025-05-02. https://simplywall.st/stocks/us/media/nasdaq-fox/fox/news/fox-takes-a-stake-in-vertical-video-company-holywater. 
  9. ↑ Spangler, Todd (2025-10-10). "Fox Entertainment to Produce 200-Plus Vertical Video Series Including Microdramas Under Deal Acquiring Stake in Ukrainian App Start-Up Holywater". https://au.variety.com/2025/digital/news/fox-entertainment-vertical-video-series-holywater-investment-microdramas-28773/. 
  10. ↑ Manfredi, Lucas (2025-10-09). "Fox Entertainment Takes Stake in Holywater". https://www.thewrap.com/fox-entertainment-equity-stake-holywater-vertical-video/. 
  11. ↑ "FOX Entertainment enters a strategic partnership with HOLYWATER to drive Hollywood’s evolution". 2025-10-09. https://www.holywater.tech/blog/fox-entertainment-enters-a-strategic-partnership-with-holywater-to-drive-hollywoods-evolution-2. 
  12. ↑ Azugama, Blessing (2025-10-17). "Fox invests in Holywater: embracing the Duanju format". https://www.duanju.news/en/post/fox-entertainment-takes-stake-in-holywater-a-studio-grade-push-for-vertical-dramas. 
  13. ↑ Flynn, Sara Fischer,Kerry (2026-01-15). "Exclusive: Holywater raises $22 million for microdramas" (in en). https://www.axios.com/2026/01/15/holywater-microdrama-app-funding. 
  14. ↑ "HOLYWATER secures $22M to expand mobile microdrama content" (in en-GB). 2026-01-16. https://tech.eu/2026/01/16/holywater-secures-22m-to-expand-mobile-microdrama-content/. 
  15. ↑ Kilkenny, Katie (2026-01-15). "Holywater Raises $22 Million in Financing Amid Microdramas Arms Race" (in en-US). https://www.hollywoodreporter.com/business/business-news/holywater-22-million-financing-microdramas-arms-race-1236475083/. 
  16. ↑ Sokic, Nicholas. "Vertical series firm Holywater closes $22M financing round". https://realscreen.com/2026/01/16/vertical-series-firm-holywater-closes-22m-financing-round/. 
  17. ↑ "HOLYWATER Raises Record $22 Million to Turn Microdramas into Mainstream Entertainment in the U.S." (in en). 2026-01-15. https://www.morningstar.com/news/business-wire/20260115700998/holywater-raises-record-22-million-to-turn-microdramas-into-mainstream-entertainment-in-the-us. 
  18. ↑ "HOLYWATER TECH Acquires Jeynix to Bring Hollywood-Grade AI Assisted Visual Effects In-House – Digital Media Net" (in en-US). https://digitalmedianet.com/holywater-tech-acquires-jeynix-to-bring-hollywood-grade-ai-assisted-visual-effects-in-house/. 
  19. ↑ Prange, Stephanie (2026-02-09). "AI Tech, Micro-Content Company Holywater Acquires VFX Outfit Jeynix" (in en-US). https://www.mediaplaynews.com/vertical-media-company-holywater-acquires-vfx-outfit-jeynix/. 
  20. ↑ "MyDrama App Review: A New Vertical Video Streaming Experience". 2023-01-15. https://www.videotechtoday.com/mydrama-app-review. 
  21. ↑ "A dark romance in Duanju format with Marina Boyko on the My Drama app". 2024-08-29. https://www.duanju.news/en/post/a-dark-romance-in-duanju-format-with-marina-boyko-on-the-my-drama-app-video. 
  22. ↑ "My Drama and My Passion: How Vertical Fiction Is Transforming Digital Reading". 2024-03-30. https://mobilemarketingreads.com/my-drama-and-my-passion-how-vertical-fiction-is-transforming-digital-reading/. 
  23. ↑ Han, Wenwen (2025-08-26). "Bogdan Nesvit: "Our goal is to turn every successful book into a vertical series"". https://www.duanju.news/en/post/bogdan-nesvit-our-goal-is-to-turn-every-successful-book-into-a-vertical-series. 
  24. ↑ Singh, Sarabjeet (2023-06-22). "Holywater's apps blend AI companions and microdramas, and it's raised $1 million". TechCrunch. https://techcrunch.com/2023/06/22/holywaters-apps-blend-ai-companions-and-microdramas-and-its-raised-1-million/. 
  25. ↑ "MyDrama: AI-Powered Streaming App with Bite-Sized Videos". 2024-01-21. https://hackernoon.com/mydrama-ai-powered-streaming-app-with-bite-sized-videos. 
  26. ↑ "Holywater partners with Elefantec to expand My Drama in Spanish-speaking markets". 2024-04-03. https://www.produ.com/en/content/holywater-partners-with-elefantec-to-expand-my-drama-in-spanish-speaking-markets. 
  27. ↑ Moses, Lucia. "Fox is teaming with top creator Dhar Mann as it races to win micro drama fans" (in en-US). https://www.businessinsider.com/fox-partnering-with-dhar-mann-to-win-micro-drama-fans-2026-1. 
  28. ↑ "Fox Entertainment and Dhar Mann Studios Forge Major Microdrama Partnership - Señal News" (in en). https://senalnews.com/en/content/fox-entertainment-and-dhar-mann-studios-forge-major-microdrama-partnership. 
  29. ↑ "Vertical Drama Apps Are Taking Over: What Is MyDrama?". 2024-02-18. https://technology.org/vertical-drama-apps-are-taking-over-what-is-mydrama/. 
  30. ↑ "MyDrama App: New Player in the Vertical Video Storytelling Space". 2024-01-10. https://authoritymagazine.com/mydrama-app-new-player-in-the-vertical-video-storytelling-space/. 
  31. ↑ "MyDrama Review: Streaming AI-Enhanced Fiction in Vertical Format". 2024-03-05. https://aibase.com/mydrama-review-streaming-ai-enhanced-fiction-in-vertical-format. 
  32. ↑ "Fox Entertainment Takes Stake in Holywater". 2025-10-09. https://www.thewrap.com/fox-entertainment-equity-stake-holywater-vertical-video/. 



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