Company:OneBookShelf

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OneBookShelf
TypeE-commerce platform
IndustryCollectible card games, role-playing games, comics, wargames
Founded2006; 18 years ago (2006)
FoundersJames Mathe, Mike Todd, Chris McDonough and Steve Wieck
Key people
Subsidiaries
  • DriveThruRPG
  • DriveThruComics
  • DriveThruFiction
  • DriveThruCards
  • Dungeon Masters Guild
  • Storytellers Vault
  • Wargame Vault
Websitehttps://www.onebookshelf.com/

OneBookShelf is a digital marketplace company for both major and indie roleplaying games, fiction, comics. OneBookShelf was formed by the merger of RPGNow and DriveThruRPG. The company's e-commerce platforms host content from individual sellers, indie creators and major publishing companies such as Chaosium, Fantasy Flight Games, White Wolf, and Wizards of the Coast.

History

RPGNow

RPGNow was established in 2001 by James Mathe.[1][2] Sebastian Deterding and José Zagal wrote that "in the beginning, the bestselling products on RPGNow were nearly always d20 products. Mathe made attempts to reach out to established publishers of other types of games, but many were hesitant about selling digital versions, worried that would increase piracy or cannibalize existing print sales. Nevertheless, RPGNow recorded better than 10% growth in every year of its operation".[3]

DriveThruRPG

DriveThruRPG was established in 2004 by Mike Todd, Chris McDonough and Steve Wieck.[4]

In 2005, DriveThruRPG abandoned selling DRM protected products. "Customers hated the hassle of dealing with it, and it didn't offer very good protection against piracy, Wieck said. Now, the site sells unprotected PDFs with a faint 'watermark' with the customer's name on every page. Sales rose 30 percent after the change".[4] Two more DriveThru digital storefronts, DriveThruComics and DriveThruFiction, were also launched in 2005.[2]

In 2007, it was reported that DriveThruRPG did $2 million in business annually.[4]

Wieck said "the business idea of 'first-mover advantage' is more commonly discussed than that of second-mover advantage or being a fast-follower. Despite the many advantages that accrue to first-movers into a new market segment [...], I personally prefer to be a second-mover into many business opportunities. For example, when starting DriveThruRPG, we were a second-mover behind James Mathe, who had already started RPGNow".[5]

Merger

In 2006, RPGNow and DriveThruRPG merged into a new company called OneBookShelf. Originally, OneBookShelf maintained the separate digital storefronts of RPGNow and DriveThruRPG while merging the digital inventory.[6][7] James Mathe said "the focus of the merger is providing the best experience for rpg fans. Combined with DriveThruRPG, we will now offer consumers over 9,000 titles from over 500 different publishers. Many of the titles have never been available in print or are no longer available in print".[8]

In 2008, the company took over Mongoose Publishing’s Wargaming Online digital store and relaunched it as Wargame Vault.[2]

On April 6, 2009, Wizards of the Coast suspended all sales of its products for the Dungeons & Dragons games in PDF format from places such as OneBookShelf and its subsidiaries RPGNow and DriveThruRPG due to concerns of piracy and copyright infringement.[9][10] ICv2 reported that OneBookShelf "took a hit to its volume when Wizards of the Coast abruptly halted sales of PDFs of its products" and that although Sean Patrick Fannon,  RPG Marketing, Communications, and Publisher Services Manager for OneBookShelf, "acknowledged that the move was a negative for PDF sales, he said that Wizards of the Coast was 'not even close' to half the company’s sales".[11]

2010 - Present

In 2010, OneBookShelf launched a print on demand program and then in 2012, the company launched a new digital storefront called DriveThruCards for custom card products.[2][11][12]

In 2013, OneBookShelf was once again allowed to sell Dungeons & Dragons products through a new partnership with Wizards of the Coast.[13][14]

OneBookShelf did not originally have an offensive content policy. In 2015, "DriveThruRPG was involved in a controversy due its decision to sell a title called Tournament of Rapists. DriveThruRPG was initially criticized for its slow reaction to complaints about the offensiveness of the product [...], and the product was eventually removed from the store".[3] This led to the creation of an offensive content policy for all of OneBookShelf's platforms. Wieck said:

So, going forward, our offensive content policy is simply going to be this: Offensive Content: We'll know it when we see it. I will be the final arbiter of what OneBookShelf deems offensive. [...] Any title in which racial violence, rape, torture, or a similar subject is treated as a central feature will naturally be subjected to increased scrutiny. [...] We will continue to be reactive, not proactive, on judging new title releases. Historically, 99.99% of publishers' content has been inoffensive. Being able to activate their own titles for sale with our marketplace tools gives publishers additional control over their release marketing timing and generally gets RPG products to market more quickly. [...] Once the reporting feature is live, we will review titles already on the marketplace that are reported by customers. There will be no "grandfathering in" of past content.[15]

Also, in 2015, OnceBookShelf had a credit card breach and hackers "used the OneBookShelf's servers to launch DDOS attack on other sites".[16] ICv2 reported that "one of two load-balanced servers was compromised, the company said, and it had no way of knowing which of the customers that had transactions during that period were processed on which server. [...] It said it had no information to indicate that encrypted credit card numbers of customers that did not make purchases during the period were taken, but could not rule it out".[17]

From February 2016 to March 2016, DriveThruRPG held a bounty program for high quality scans of old hard-to-find Dungeons and Dragons campaigns, modules and boxed sets.[18][19]

In November 2018, it was announced that in February 2019 the RPGNow digital storefront would be shutdown and redirected to the DriveThruRPG digital storefront.[20]

On February 12, 2019, OneBookShelf announced that it would no longer work with Zak Smith "after multiple women publicly accused Smith of abuse. [...] The company went on to say that its own portion of any revenue generated by Smith’s existing titles already up for sale on its storefront will be donated to RAINN (Rape, Abuse & Incest National Network), the nation’s largest anti-sexual violence organization".[21]

In June 2019, co-founder Mathe passed away. Wieck wrote "well before the iPhone, iPad, or the Kindle, James recognized the opportunity for RPG publishers to reach more fans through digital versions of their titles. By 2004, when I and a few others started DriveThruRPG, we were the Johnny-come-lately to the pioneering work James had already done with RPGNow. Nevertheless, it was through the resulting friendly business rivalry between DriveThruRPG and RPGNow that I got to know and soon came to respect James. [...] James was a very smart entrepreneur in a hobby business full of smart people. He embodied the best of the US Midwestern virtues of work ethic, honesty, and fairness. He's gone too soon".[22]

Partnerships

DNDClassics

In 2013, OneBookShelf launched a new digital storefront in partnership with Wizards of the Coast to sell classic Dungeons & Dragons products.[13][14] This site sold Dungeons & Dragons products from Advanced Dungeons & Dragons through the 4th Edition of the game.[23][24]

Community Card Creator

In 2015, OneBookShelf launched a new card creator web application as part of DriveThruCards in partnership with Paizo Publishing for the Pathfinder Adventure Card Game. The "card creator allows fans of PACG to create their own card, which can be purchased and printed for $0.50 each. You can either keep your build private so that it is unique to your deck, or make it publicly available so that other PACG fans can try it out".[25]

Dungeon Masters Guild

In 2016, OneBookShelf launched a new digital storefront in partnership with Wizards of the Coast called the Dungeon Masters Guild (DMsGuild). The DNDClassics site was replaced by the new DMsGuild storefront. With the 5th Edition Dungeons & Dragons open game license, third party publishers are allowed to print and published content based on the 5th Edition System Reference Document (SRD). The DMsGuild took that a step further by allowing individuals and third party publishers to create and sell content based on the Forgotten Realms.[26][27][28]

Escapist reported "the Dungeon Masters Guild alone is a big deal since it allows anyone to be paid for Forgotten Realms content - something that once required a specific contract with Wizards of the Coast" and that "options for content range from new monsters, to NPCs, to locations, to entire Forgotten Realms adventures and campaigns. The creator can set any price on their content - or give it away for free - with the only caveat being that Wizards of the Coast and OneBookShelf take a 50% cut of the proceeds".[26]

VentureBeat reported that content on DMsGuild is "available for D&D video game developers to buy. [...] According to D&D spokesperson Greg Tito, Wizards of the Coast would negotiate with the author to license or purchase their creations".[29]

As of 2019, content can now be based on other Wizards of the Coast intellectual property such as Ravenloft, Eberron, and Ravnica.[30][31][32]

Community Content Programs

After the success of the DMsGuild, OneBookShelf continued to partner with other publishers to allow individuals to create and sell content based on intellectual property on the DriveThruRPG website.[2]

Partnership Began Program Name Publisher
2016 Cypher System Creator Monte Cook Games[33]
2016 Cortex Plus Creator Studio Margaret Weis Productions[33]
2016 Contagion Apocrypha Aegis Studios[34]
2017 7th Sea Explorer's Society Chaosium[35]
2017 Cypher System Creator Monte Cooke Games[36]
2017 Statosphere for Unknown Armies Atlas Games[2]
2017 The Travellers' Aid Society Mongoose Publishing[37]
2017 What's OLD is NEW Community Publisher Syndicate EN Publishing[38]
2018 Call of Cthulhu Miskatonic Repository Chaosium[39]
2019 Genesys Foundry Fantasy Flight Games[40]
2019 Dragonbite Community Creator Fat Dragon Games[41]
2019 Grim & Perilous Library Grim & Perilous Studios[42]
2019 Slarecian Vault Onyx Path Publishing[43]
2019 StoryPath Nexus Onyx Path Publishing[44]

Astral Virtual TableTop

In April 2019, it was announced that DriveThruRPG had partnered with Astral Virtual TableTop (Astral) and the virtual tabletop platform received a major update.[45][46] OneBookShelf said that content "purchased through any DriveThru site, including DriveThruRPG and Dungeon Master's Guild" can be imported and shared in Astral.[46]

Reception

In 2015, Paste reported that "RPGs can be expensive, so while PDFs can be harder to pass around or to look up rules on, they are a much more financially astute option. DriveThruRPG.com is a great place to find PDFs".[47]

In 2018, Deterding and Zagal wrote that "by its own account, DriveThruRPG, run by OneBookShelf, is currently the largest online marketplace for TRPGs. [...] It allows TRPG publishers to offer their current and historic catalogs as PDFs and print-on-demand books. As online digital and print-on-demand distribution maximizes reach and minimizes up-front investment hurdles and risk, it has contributed to the flourishing of 'long tail,' 'indie' RPGs".[3]

Jason Wilson, for VentureBeat, said that "the DM’s Guild is my favorite project from the Dungeons & Dragons team in recent years. [...] The Dungeon Masters Adept program, [...], has resulted in other community writers producing official material on the Guild. We’ve seen how the Guild just expands on the official books. Now, with Eberron, we’re seeing how Wizards can use it to resurrect its past. [...] The DM’s Guild gives Wizards a cost-friendly method of opening up the gates to the past. It can conduct some polling on what the community wants on the Guild, when it comes to books for older settings, and then, commission someone to do so".[30]

In 2019, The Verge included DriveThruRPG on a roundup of websites to purchase from that are not Amazon.[48]

In 2020, Polygon reported that "Wizards runs an organized play series known as the D&D Adventurer’s League. You can find all of its past 5th edition content online, available for a nominal price. It’s among the most polished content on the DMs Guild, with playtesting provided by customers at game stores around the world".[32]

References

  1. ↑ "| MY BIO |" (in en-US). http://www.jamesmathe.com/bio/. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "A Brief History of OneBookShelf". https://www.drivethrurpg.com/about.php. 
  3. ↑ 3.0 3.1 3.2 Role-playing Game Studies: Transmedia Foundations. Zagal, José Pablo,, Deterding, Sebastian. New York: Routledge. 2018. ISBN 978-1-317-26831-4. OCLC 1032723564. https://www.worldcat.org/oclc/1032723564. 
  4. ↑ 4.0 4.1 4.2 SVENSSON, PETER (2007-12-04). "Slow-Starting E-Books Find Niche Markets" (in en-US). ISSN 0190-8286. http://www.washingtonpost.com/wp-dyn/content/article/2007/12/04/AR2007120401300.html. 
  5. ↑ Wieck, Steve (2013-09-25). "OneBlogShelf: The Coming Revolution in Card Game Design". http://oneblogshelf.blogspot.com/2013/09/the-coming-revolution-in-card-game.html. 
  6. ↑ "RPGNow & DriveThruRPG Merge" (in en). https://icv2.com/articles/comics/view/9538/rpgnow-drivethrurpg-merge. 
  7. ↑ Appelcline, Shannon (2011). Designers & Dragons. Mongoose Publishing. pp. 230. ISBN 978-1-907702-58-7. 
  8. ↑ "RPGNow and DriveThruRPG Merge" (in en). October 2006. http://story-games.com/forums/discussion/1677/rpgnow-and-drivethrurpg-merge. 
  9. ↑ "WotC Ends PDF Download Sales" (in en). https://icv2.com/articles/games/view/14693/wotc-ends-pdf-download-sales. 
  10. ↑ Grabianowski, Ed (April 7, 2009). "Wizards of the Coast Ignites the Great PDF Controversy of ‘09". http://www.robotviking.com/2009/04/07/wizards-of-the-coast-ignites-the-great-pdf-controversy-of-09/. 
  11. ↑ 11.0 11.1 "POD Joins PDFs" (in en). https://icv2.com/articles/comics/view/14795/pod-joins-pdfs. 
  12. ↑ "New White Wolf Books" (in en). https://icv2.com/articles/games/view/20920/new-white-wolf-books. 
  13. ↑ 13.0 13.1 Gilsdorf, Ethan (2013-01-22). "New Digital Archive Resurrects Classic Dungeons & Dragons Adventures" (in en-US). Wired. ISSN 1059-1028. https://www.wired.com/2013/01/dndclassics/. 
  14. ↑ 14.0 14.1 Kozlowski, Michael (2013-01-23). "New Digital Dungeons and Dragons Website Launches Today" (in en-US). https://goodereader.com/blog/e-book-news/new-digital-dungeons-and-dragons-website-launches-today. 
  15. ↑ Wieck, Steve (2015-09-01). "OneBlogShelf: Offensive Content Policy". http://oneblogshelf.blogspot.com/2015/09/offensive-content-policy.html. 
  16. ↑ "Comics A.M. | OneBookShelf experiences credit card breach" (in en-US). 2015-08-12. https://www.cbr.com/comics-a-m-onebookshelf-experiences-credit-card-breach/. 
  17. ↑ "Credit Card Breach at OneBookShelf" (in en). https://icv2.com/articles/news/view/32291/credit-card-breach-onebookshelf. 
  18. ↑ Shearer, Stew (February 26, 2016). "Have Old D&D Books? Scan Them For Cash" (in en). http://www.escapistmagazine.com/news/view/166618-Have-Old-D-D-Books-Scan-Them-For-Cash#&gid=gallery_5856&pid=1. 
  19. ↑ Kozlowski, Michael (2016-03-07). "DriveThruRPG Suspends D&D Book Scanning Bounty Program" (in en-US). https://goodereader.com/blog/e-book-news/drivethrurpg-suspends-dd-book-scanning-bounty-program. 
  20. ↑ Editor. "OneBookShelf to Shut Down RPGNow" (in en-US). https://tabletopwire.com/onebookshelf-to-shut-down-rpgnow/. 
  21. ↑ Hall, Charlie (2019-02-20). "Dungeons & Dragons publisher scrubs contributor from handbook amid abuse allegations" (in en). https://www.polygon.com/2019/2/20/18232181/dungeons-dragons-zak-smith-sabbath-abuse-accusations-players-handbook. 
  22. ↑ Wieck, Steve (2019-06-12). "OneBlogShelf: Tribute to James Mathe". http://oneblogshelf.blogspot.com/2019/06/tribute-to-james-mathe.html. 
  23. ↑ Lucard, Alex (May 27, 2013). "The Top Ten Advanced Dungeons & Dragons Second Edition Releases I’d Like To See on" (in en-US). http://diehardgamefan.com/2013/05/27/the-top-ten-advanced-dungeons-dragons-second-edition-releases-id-like-to-see-on-dndclassics-com/. 
  24. ↑ Hall, Charlie (2015-07-08). "D&D's original Players Handbook finally available as a PDF" (in en). https://www.polygon.com/2015/7/8/8913529/dungeons-and-dragons-1e-phb-pdf. 
  25. ↑ Gilpatric, Lory (February 26, 2015). "Create Your Own Pathfinder Adventure Card Game Cards". http://www.purplepawn.com/2015/02/create-your-own-pathfinder-adventure-card-game-cards/. 
  26. ↑ 26.0 26.1 Lemon, Marshall (January 12, 2016). "Wizards of the Coast Puts Out New Dungeons and Dragons Open License With Forgotten Realms Content | The Escapist" (in en). http://www.escapistmagazine.com/news/view/165838-Wizards-of-the-Coast-Puts-Out-New-Dungeons-and-Dragons-Open-License-With-Forgotten-Realms-Content. 
  27. ↑ "D&D's Dungeon Masters Guild Wants Players To Monetise Fan Content" (in en). 2016-07-31. https://www.kotaku.com.au/2016/07/dds-dungeon-masters-guild-wants-players-to-monetize-fan-content/. 
  28. ↑ Sims, Chris. "You Can Now Publish Your 'D&D' Adventures Through The DM Guild" (in en). https://comicsalliance.com/dungeons-dragons-dungeonmasters-guild/. 
  29. ↑ "D&D can buy your Dungeon Masters Guild user-generated content for video games" (in en-US). 2016-01-13. https://venturebeat.com/2016/01/13/dd-can-buy-your-dungeon-masters-guild-user-generated-content-for-video-games/. 
  30. ↑ 30.0 30.1 "The D20 Beat: The DM’s Guild is a fantastic way for D&D to resurrect old settings" (in en-US). 2018-07-29. https://venturebeat.com/2018/07/29/the-d20-beat-the-dms-guild-is-a-fantastic-way-for-dd-to-resurrect-old-settings/. 
  31. ↑ "Content and Format Questions" (in en-US). http://support.dmsguild.com/hc/en-us/articles/217029298-Content-and-Format-Questions. 
  32. ↑ 32.0 32.1 Hall, Charlie (2020-01-13). "Dungeons & Dragons basically has DLC now, and it’s excellent" (in en). https://www.polygon.com/2020/1/13/21064147/dungeons-dragons-dungeon-masters-guild. 
  33. ↑ 33.0 33.1 "Cortex+ Creator Studio". https://margaretweis.com/blogs/news/announcing-cortex-plus-creator-studio. 
  34. ↑ "Aegis Studios - Contagion Apocrypha" (in en-US). http://support.drivethrurpg.com/hc/en-us/articles/211302346-Aegis-Studios-Contagion-Apocrypha. 
  35. ↑ "7th Sea - 7th Sea Explorer's Society - Chaosium Inc.". https://www.chaosium.com/7th-sea-explorers-society/. 
  36. ↑ "Cypher System Creator" (in en-US). https://www.montecookgames.com/cypher-system-creator/. 
  37. ↑ "Mongoose - The Travellers' Aid Society (TAS)" (in en-US). December 12, 2017. http://support.drivethrurpg.com/hc/en-us/articles/208597136-Mongoose-The-Travellers-Aid-Society-TAS-. 
  38. ↑ "EN Publishing - WOIN Community Publisher Syndicate" (in en-US). December 7, 2017. http://support.drivethrurpg.com/hc/en-us/articles/115005672966-EN-Publishing-WOIN-Community-Publisher-Syndicate. 
  39. ↑ "Chaosium - Miskatonic Repository" (in en-US). July 21, 2018. http://support.drivethrurpg.com/hc/en-us/articles/115005751243-Chaosium-Miskatonic-Repository-. 
  40. ↑ "Genesys Foundry Content Guidelines" (in en-US). November 6, 2019. http://support.drivethrurpg.com/hc/en-us/articles/360031042772-Genesys-Foundry-Content-Guidelines. 
  41. ↑ "Fat Dragon Games - Dragonbite Community Creator" (in en-US). June 27, 2019. http://support.drivethrurpg.com/hc/en-us/articles/115003304806-Fat-Dragon-Games-Dragonbite-Community-Creator. 
  42. ↑ "Grim & Perilous Library Content Guidelines" (in en-US). June 27, 2019. http://support.drivethrurpg.com/hc/en-us/articles/360001217483-Grim-Perilous-Library-Content-Guidelines. 
  43. ↑ "Slarecian Vault FAQ" (in en-US). June 27, 2019. http://support.drivethrurpg.com/hc/en-us/articles/360000698086-Slarecian-Vault-FAQ. 
  44. ↑ "Storypath Nexus Frequently Asked Questions" (in en-US). July 2, 2019. http://support.drivethrurpg.com/hc/en-us/articles/360029385611-Storypath-Nexus-Frequently-Asked-Questions. 
  45. ↑ "Free Roll20 alternative Astral TableTop gets a refresh" (in en-GB). 2019-04-15. https://www.geeknative.com/65254/free-roll20-alternative-astral-tabletop-gets-a-refresh/. 
  46. ↑ 46.0 46.1 Gerber, Meredith (2019-04-15). "OneBlogShelf: Announcement: DriveThruRPG Partners with Astral Virtual Tabletop". http://oneblogshelf.blogspot.com/2019/04/announcement-drivethrurpg-partners-with.html. 
  47. ↑ Duzan, Bryce (2015-03-10). "10 Tabletop RPGs for Beginners" (in en). https://www.pastemagazine.com/articles/2015/03/10-tabletop-rpgs-for-beginners.html. 
  48. ↑ Krasnoff, Barbara (2019-07-16). "Where to shop online that isn’t Amazon" (in en). https://www.theverge.com/2019/7/16/20696127/amazon-alternatives-online-shopping-books-clothing-electronics-sports-google-ebay-target-prime-day. 

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