Company:Ooma

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Short description: American publicly traded telecommunications company
Ooma, Inc.
TypePublic
NYSE: OOMA
Russell 2000 Component
IndustryTelecommunication services
FoundedPalo Alto, California, U.S. in 2004 (2004)
FounderAndrew Frame and Michael Cerda
Headquarters525 Almanor Avenue, Suite 200,
Sunnyvale
,
California
Key people
Eric B. Stang
(President, Chairman, & CEO)
Shig Hamamatsu (CFO)
ProductsVoice over IP, Talkatone
RevenueIncrease US$ 216.2 million
(FY JAN 31 2023)[1]
Decrease US$ -19.71 million
(FY JAN 31 2020)[2]
Decrease US$ -18.80 million
(FY JAN 31 2020)[2]
Total assetsIncrease US$ 80.61 million
(FY JAN 31 2020)[2]
Total equityDecrease US$ 28.42 million
(FY JAN 31 2020)[2]
Number of employees
848 (FY JAN 31 2020)[2]
Websitewww.ooma.com

Ooma, Inc. is an American publicly traded telecommunications company based in the Silicon Valley, California area. Ooma offers communications services including Voice over IP (VoIP) calling for business, home and mobile users.[3][4]

History

Ooma was founded by Andrew Frame, who previously worked for Cisco Systems, and Michael Cerda.[5][6] Ooma's initial product was a "VoIP in a box" device that used peer-to-peer VoIP technology to let users make phone calls over other Ooma users' landline services.[7][8] The system worked through a "hub" connected to the main phone line and "scouts" connected to other phones.[9] In January 2008, Ooma terminated the use of peer-to-peer technology.[10]

PC Magazine awarded Ooma the DigitalLife Best of Show award in the hardware innovator category for the Ooma Hub in 2007.[11] Frame stepped down from his role as CEO in 2009 and was replaced by Eric Stang.[12] That same year, Ooma released its Telo system, which consisted of a base system to access unlimited calling and caller ID.[13] In 2009, Ooma was awarded an Internet Telephony product of the year award for developing the Ooma Telo and the Ooma Telo handset.[14] That same year, Ooma was given the TMC Labs Innovation Award for the Ooma Hub and Ooma Scout.[15] Ooma received the gold consumer product of the year award as part of the Best in Biz Awards in 2011.[16]

In 2011, it was announced that Ooma's VoIP-In-A-Box was expanding to Canada .[17][18]

Ooma unveiled its HD2 handset in November 2012. The handset includes one-touch voicemail, an intercom, and baby monitoring features. Ooma also launched Ooma Linx in 2012, which used an AC outlet to connect any phone or fax machine to the Telo base station.[19] In December 2012, Ooma received the Internet Telephony Product of the Year award for developing the Telo, HD2 handset, and Linx.[20] Ooma launched the HD3 handset in December 2017[21] and the Ooma Telo 4G system with wireless internet connectivity in January 2019.[22]

Ooma worked with West Valley City, Utah, in June 2014 to offer free telephone service to households through a fiber network.[23] In 2015, Ooma was named one of the fastest-growing private companies by the San Francisco Business Times and Silicon Valley Business Journal.[24] That same year, it was a gold winner of the Best of Biz Awards.[25]

Ooma acquired security camera startup Butterfleye in December 2017,[26] custom business communications provider Voxter in March 2018,[27] business communications provider Broadsmart in May 2019 and business communications provider OnSIP in July 2022.[28] On September 22, 2021, Ooma announced in an email message to its camera users that "We're sorry to inform you that the operation, maintenance and support of Ooma Butterfleye and Smart Cam security cameras will be ending. As such, the last day of operation of your camera(s) will be October 22, 2021. After this day, your camera(s) will stop working and will no longer record videos. Any videos you currently access through the Smart Cam App will become unavailable."

Funding

The company's initial funding round raised $7.8 million in 2005. In 2006, Sean Parker invested in the company. Ooma held a Series B funding round in 2007, which raised $12 million. Investors included Worldview Technology Partners and Draper Fisher Jurvetson.[29] In September 2008, Ooma raised $16 million in its Series C funding round.[30]

Ooma raised a $18.3 million Series D funding round in June 2009. Worldview Technology Partners led the round.[12][31]

In January 2012, Ooma raised a funding round of $17.3 million from investors, including Draper Fisher Jurvetson and Founder's Fund. The company had raised a total of $83.3 million at that time.[32]

Ooma held its IPO in July 2015. The company went public at $13 per share.[3][6] Ooma raised $85 million from the 5 million shares offered.[6]

Operations

Ooma's service offerings are broken down into two business models: Ooma Telo for personal or home use and business services including Ooma Office, Ooma Office Pro, and Ooma Enterprise.

Ooma Telo

Ooma Telo was released on October 1, 2009. Telo is designed to provide unlimited, free VoIP calls within the United States. It features Bluetooth integration, HD voice, and a cordless DECT 6.0 handset.[33] Existing landline, VoIP, or mobile numbers can be ported to Ooma.[34]

A Premier package adds Multi-Ring, Do Not Disturb, enhanced voicemail service, and Caller ID with Name.

Ooma Office

Launched in 2013, Ooma Office consists of a cloud-based phone system including business applications such as conferencing, virtual fax extensions, and extension dialing.[35] In August 2016, the mobile version of Ooma Office was released. The mobile version does not require the base station unit Ooma Office operates through. Features available through the mobile software include a virtual receptionist, call transferring, local and toll-free numbers, conference bridges, and extension dialing.[36][37]

In 2020, Ooma introduced Ooma Connect, a base station and adapter that provides a wireless internet connection.[38]

Ooma Office Pro

Launched in 2020, Ooma Office Pro provides all the features of Ooma Office in addition to advanced features including video meetings, call recording, a desktop app (also known as a softphone), robocall blocking, and voicemail transcription.[39]

Ooma Office Pro Plus

Launched in 2022, Ooma Office Pro Plus provides additional features to the Pro tier including: Call Queuing, Hot Desking, Salesforce and Dynamics CRM integrations, Ooma Meetings Recordings, Shared Voicemail Boxes, Expanded Schedules, Call Screening, Digital Call Deflection, and automated texting.

Ooma Enterprise

Launched in 2018, Ooma Enterprise provides a full, customizable unified communications as a service (UCaaS) solution.

References

  1. ↑ "US SEC: Fiscal Year 2021 Financial Results Ooma, Inc.". U.S. Securities and Exchange Commission. January 31, 2021. https://www.sec.gov/Archives/edgar/data/1327688/000156459021009870/ooma-ex991_6.htm. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 "US SEC: Form 10-K Ooma, Inc.". U.S. Securities and Exchange Commission. January 31, 2020. https://www.sec.gov/Archives/edgar/data/0001327688/000156459020016484/ooma-10k_20200131.htm. 
  3. ↑ 3.0 3.1 Gene Marks (December 2, 2015). "Why Ooma Should Be Dialing Up Small Business Owners". Fox Business. http://www.foxbusiness.com/features/2015/12/02/why-ooma-should-be-dialing-up-small-business-owners.html. 
  4. ↑ "Ooma Sees IPO Price of $16-$18/Share". Street Insider. July 6, 2015. http://www.streetinsider.com/IPOs/Ooma+(OOMA)+Sees+IPO+Price+of+$16+-+$18Share/10703888.html. 
  5. ↑ "3 Questions For ooma's Andrew Frame". SFist. August 16, 2007. http://sfist.com/2007/08/16/3_questions_for_9.php. 
  6. ↑ 6.0 6.1 6.2 Deborah Gage (July 17, 2015). "Internet Telephony Firm Ooma Flops in Trading Debut". The Wall Street Journal. https://www.wsj.com/articles/internet-telephony-firm-ooma-sags-in-trading-debut-1437163266. 
  7. ↑ Eric Eldon (July 18, 2007). "Ooma's free land-line calling service". Venture Beat. https://venturebeat.com/2007/07/18/ooma-hopes-to-make-a-boom-with-free-land-line-calling-service/. 
  8. ↑ Fred J. Aun (July 19, 2007). "Net Phone Offers Free Calls for Life". Tech News World. http://www.technewsworld.com/story/58402.html. 
  9. ↑ "Inside ooma's new phone service with CEO Andrew Frame". Connected Social Media. July 30, 2007. http://connectedsocialmedia.com/1495/inside-oomas-new-phone-service-with-ceo-andrew-frame/. 
  10. ↑ "Ooma Home Review - Free VoIP Service For Life". http://www.thevoiphub.com/otherproviders/ooma/home/#Overview. 
  11. ↑ Erik Rhey (September 28, 2007). "DigitalLife 2007: Best of Show". PC Magazine. https://www.pcmag.com/article2/0,2817,2190248,00.asp. 
  12. ↑ 12.0 12.1 Om Malik (June 23, 2009). "Ooma Raises $18.3 Million, Resets Valuation". GigaOm. https://gigaom.com/2009/06/23/ooma-raises-18-3-million-resets-valuation/. 
  13. ↑ Matt Burns (October 1, 2009). "Ooma Telo is here, let the free* calls begin". Tech Crunch. https://techcrunch.com/2009/10/01/ooma-telo-is-here-let-the-free-calls-begin/. 
  14. ↑ Erik Linask. "2009 Internet Telephony Product of the Year Awards". TMC Net. http://www.tmcnet.com/voip/0210/2009-internet-telephony-product-of-the-year-awards.htm. 
  15. ↑ "2009 Unified Communications TMC Labs Innovation Award Winners Announced". TMC Net. May 21, 2009. http://news.tmcnet.com/news/2009/05/21/4191731.htm. 
  16. ↑ "2011 winners: Product categories". Best in Biz Awards. http://www.bestinbizawards.com/2011-winners-product/. 
  17. ↑ Michael Kwan (November 2, 2011). "Ooma VoIP-In-A-Box Service Coning to Canada, Eh!". Mobile Mag. http://www.mobilemag.com/2011/11/02/ooma-voip-in-a-box-service-coming-to-canada-eh/. 
  18. ↑ Matt Burns (November 2, 2011). "Ooma Invades Canada, US Premier Subscribers Can Now Talk To Their Northern Cousins For Free". Tech Crunch. https://techcrunch.com/2011/11/02/ooma-invades-canada-us-prime-subscribers-can-now-talk-to-their-northern-cousins-for-free/. 
  19. ↑ "Ooma, the best Internet phone system, gets better". Hartford Courant. November 12, 2012. http://articles.courant.com/2012-11-12/business/hc-ls-ooma-new-products-20121110_1_internet-phone-cordless-phone-handsets. 
  20. ↑ "Announcing the 2012 Internet Telephony Product of the Year Award Winners". TMC News. December 7, 2012. http://news.tmcnet.com/news/2012/12/10/6783271.htm. 
  21. ↑ Ooma Inc (2017-12-13). "Ooma Launches New Products for Its Award-Winning Smart Home Phone Service". http://www.globenewswire.com/news-release/2017/12/13/1261218/0/en/Ooma-Launches-New-Products-for-Its-Award-Winning-Smart-Home-Phone-Service.html. 
  22. ↑ "Ooma Introduces Advanced Wireless Home Phone Using Sprint Nationwide 4G Network" (in en-CA). https://investors.ooma.com/investors/press-releases/press-release-details/2019/Ooma-Introduces-Advanced-Wireless-Home-Phone-Using-Sprint-Nationwide-4G-Network/default.aspx. 
  23. ↑ Viviane Vo-Duc (June 11, 2014). "West Valley City teams up with Ooma to save residents money on phone and Internet". http://www.deseretnews.com/article/865604977/West-Valley-City-teams-up-with-Ooma-to-save-residents-money-on-phone-and-Internet.html?pg=all. 
  24. ↑ "Ooma Earns Distinction as One of the Fastest Growing Companies From Silicon Valley Bus. Journal & San Francisco Bus. Times". ADVFN. http://www.advfn.com/news_Ooma-Earns-Distinction-as-One-of-the-Fastest-Growi_68619429.html. 
  25. ↑ "2015 winners news". Best in Biz Awards. http://www.bestinbizawards.com/2015-winners-news/. 
  26. ↑ Lardinois, Frederic (20 December 2017). "Ooma acquires AI-powered video camera platform Butterfleye for its home security service". TechCrunch (Oath Inc.). https://techcrunch.com/2017/12/20/ooma-acquires-ai-powered-video-camera-platform-butterfleye-for-its-home-security-service/. 
  27. ↑ "Ooma Agrees to Acquire Voxter, Provider of Advanced UCaaS Solutions for Businesses" (in en-CA). https://investors.ooma.com/investors/press-releases/press-release-details/2018/Ooma-Agrees-to-Acquire-Voxter-Provider-of-Advanced-UCaaS-Solutions-for-Businesses/default.aspx. 
  28. ↑ Ooma Inc (2019-05-21). "Ooma Agrees to Acquire Broadsmart, Increasing the Scale of Ooma's Business Communications and UCaaS Platforms". http://www.globenewswire.com/news-release/2019/05/21/1833351/0/en/Ooma-Agrees-to-Acquire-Broadsmart-Increasing-the-Scale-of-Ooma-s-Business-Communications-and-UCaaS-Platforms.html. 
  29. ↑ "Ooma, home communications co., raises $12M". Venture Beat. March 1, 2007. https://venturebeat.com/2007/03/01/ooma-home-communications-co-raises-12m-2/. 
  30. ↑ "Ooma gets $16M in 3rd round". Silicon Valley / San Jose Business Journal. September 23, 2008. http://washington.bizjournals.com/washington/othercities/sanjose/stories/2008/09/22/daily25.html. 
  31. ↑ "Ooma Gets $18.3M in New Funding". San Francisco Business Times. June 23, 2009. http://www.bizjournals.com/sanfrancisco/stories/2009/06/22/daily20.html. 
  32. ↑ Alexia Tsotsis (January 9, 2012). "Ooma Raises $17.3 Million For Its "Free" Home Calling Service". Tech Crunch. https://techcrunch.com/2012/01/09/ooma-raises-17-3-million-for-its-free-home-calling-service/. 
  33. ↑ "Ooma's Telo steps up to DECT 6.0 for free calls across the US". Engadget. https://www.engadget.com/2009/01/07/oomas-telo-steps-up-to-dect-6-0-still-free-calls-in-the-us/. 
  34. ↑ Rob Pegoraro (May 31, 2015). "Want to move your home number? Take it to the web". USA Today. https://www.usatoday.com/story/tech/columnist/2015/05/31/home-phone-number-web/28256707/. 
  35. ↑ Gina Narcisi (August 15, 2016). "CRN Exclusive: VoIP Provider Ooma Calls On The Channel With Brand-New Partner Program". CRN. http://www.crn.com/news/networking/300081705/crn-exclusive-voip-provider-ooma-calls-on-the-channel-with-brand-new-partner-program.htm. 
  36. ↑ Stephanie Condon (August 3, 2016). "Ooma Office for Mobile lets SMBs operate from smartphones". ZD Net. http://www.zdnet.com/article/ooma-office-for-mobile-lets-smbs-operate-from-smartphones/. 
  37. ↑ Michael Guta (August 10, 2016). "Meet Ooma for Office Mobile: Now You Really Can Run Your Business from Your Phone". Small Biz Trends. http://smallbiztrends.com/2016/08/ooma-mobile.html. 
  38. ↑ "Business Phone and Internet Service Bundles | Ooma Connect" (in en-US). https://www.ooma.com/business-internet/. 
  39. ↑ "Ooma Office Pro - The Smart Solution For Business | Ooma" (in en-US). https://www.ooma.com/office/pro/. 



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