Company:PRISM+
 | |
| Type | Private |
|---|---|
| Industry | Consumer electronics Home Appliances |
| Founded | 2017 |
| Founder | Jonathan Tan |
| Headquarters | Singapore |
Area served | Southeast Asia |
| Products | Major appliances Small appliances |
| Revenue | S$8 million (2020) [1] |
Number of employees | 100 |
| Website | No URL found. Please specify a URL here or add one to Wikidata. |
PRISM+ is a Singapore-based consumer electronics brand of Prism Tech Pte. Ltd., specializing in affordable high-performance monitors, televisions, and smart home appliances. Launched in 2017, the company has rapidly expanded its product offerings and regional presence, leveraging a direct-to-consumer (D2C) model to disrupt traditional retail channels.[2]
History and Origins
PRISM+ was established in March 2017 as a subsidiary of Singaporean custom PC builder Aftershock PC, founded to expand into gaming and entertainment displays.[3] The move enabled Aftershock PC to diversify its portfolio beyond computers, capitalizing on growing demand for affordable displays and TVs.
PRISM+ was founded by Jonathan Tan and two partners, with an initial investment of approximately S$300,000.[4] The company started by selling gaming monitors through a direct-to-consumer (D2C) model, allowing it to offer competitive prices without traditional retail markups.
The COVID-19 pandemic accelerated PRISM+'s growth, with monthly revenue increasing eightfold to about S$8 million by the end of 2020.[4] This success led to product line expansions into televisions, soundbars, and smart appliances such as air conditioners and refrigerators.[5]
Operations
PRISM+ operates primarily through its e-commerce platform and offers a wide range of consumer electronics. Its D2C approach supports competitive pricing, bundled deals, and direct customer service.[2]
In recent years, PRISM+ has also opened retail showrooms in Singapore and Malaysia to complement its online presence.[6]
It has partnered with Amazon to extend its distribution reach across Southeast Asia, using Amazon’s fulfillment network to support logistics and delivery.[7]
Products
PRISM+ offers a wide range of consumer electronics tailored to both gaming and home entertainment markets. The company's main product lines include:
- Monitors: Initially launched with gaming monitors featuring high refresh rates and ultra-wide displays, PRISM+ has become known for offering competitive specs at lower price points.[8]
- Smart TVs: PRISM+ TVs run on Android TV or Google TV platforms and come with 4K Ultra High Definition (UHD) resolution and built-in streaming apps like Netflix and YouTube.[9]
- Soundbars: The company also offers affordable soundbar systems designed to complement its TV offerings for a full home theatre setup.
- Smart Home Appliances: In 2022, PRISM+ entered the smart home market with products such as air conditioners, ceiling fans, and refrigerators, aiming to deliver modern design and energy efficiency.[10]
PRISM+ continues to expand its product catalog in response to regional demand, with a focus on integrating smart features and maintaining affordability.
Partnerships
PRISM+ has developed several key partnerships to drive expansion:
- TNB Aura: In 2022, PRISM+ secured S$45 million in Series A funding from regional venture capital firm TNB Aura, to support growth and expansion across Southeast Asia.[11]
- Amazon.sg: Partnered in 2022 to list PRISM+ products on Amazon.sg, taking advantage of Amazon’s e-commerce infrastructure.[12]
- HipVan: In 2021, PRISM+ launched a retail presence within furniture brand HipVan’s showroom at Suntec City, allowing customers to experience its products in person.[13]
External links
- No URL found. Please specify a URL here or add one to Wikidata.
See also
References
- ↑ Cheah, Megan (26 November 2024). "Home appliance brand Prism Tech has come a long way from computer monitors, Enterprise 50 - THE BUSINESS TIMES" (in en). The Business Times. https://www.businesstimes.com.sg/events-awards/enterprise-50/enterprise-50-2024/home-appliance-brand-prism-tech-has-come-long-way-computer-monitors.
- ↑ 2.0 2.1 "PRISM+". https://tnbaura.vc/portfolio/prism-singapore/.
- ↑ "Meet PRISM+, the Local Tech Brand That's Disrupted the Market with Quality Monitors and TVs". https://www.atome.sg/blog/meet-prism-the-local-tech-brand-thats-disrupted-the-market-with-quality-monitors-and-tvs.
- ↑ 4.0 4.1 "Home appliance brand PRISM+ has come a long way from computer monitors". 26 November 2024. https://www.businesstimes.com.sg/events-awards/enterprise-50/enterprise-50-2024/home-appliance-brand-prism-tech-has-come-long-way-computer-monitors.
- ↑ "After 'crazy' growth, PRISM+ to launch smart home appliances, open retail stores" (in en). https://www.channelnewsasia.com/singapore/prism-launch-smart-home-appliances-open-new-stores-2759591.
- ↑ "After crazy growth, PRISM+ to launch smart home appliances, open retail stores". 24 June 2022. https://singapore.timesofnews.com/breaking-news/after-crazy-growth-prism-to-launch-smart-home-appliances-open-retail-stores.html.
- ↑ "How a Singaporean brand is making premium electronics more accessible with Amazon.sg". 16 March 2023. https://www.aboutamazon.sg/news/small-business/how-a-singaporean-brand-is-making-premium-electronics-more-accessible-with-amazon-sg.
- ↑ "Meet PRISM+, the Local Tech Brand That's Disrupted the Market with Quality Monitors and TVs". https://www.atome.sg/blog/meet-prism-the-local-tech-brand-thats-disrupted-the-market-with-quality-monitors-and-tvs.
- ↑ "PRISM+ expands into smart home category, launches Google TVs". https://www.hardwarezone.com.sg/tech-news-prism-plus-google-tv-smart-home-aircon-fridge-launch.
- ↑ "PRISM+ expands product line to smart home appliances". https://www.businesstimes.com.sg/companies-markets/prism-tech-extends-into-smart-home-appliances.
- ↑ "PRISM+ founder on moving beyond monitors and TVs". https://designbagus.com/2023/09/26/prism-founder-on-moving-beyond-monitors-and-tvs-to-dominate-the-smart-home-market-in-spore-vulcan-post/.
- ↑ "How a Singaporean brand is making premium electronics more accessible with Amazon.sg". 16 March 2023. https://www.aboutamazon.sg/news/small-business/how-a-singaporean-brand-is-making-premium-electronics-more-accessible-with-amazon-sg.
- ↑ "Singapore's D2C consumer electronics brand PRISM+ receives US$32M funding". 21 September 2022. https://creationsforu.com/singapores-d2c-consumer-electronics-brand-prism-receives-us32m-funding/.
 |
