Company:Peclers
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| Type | Private |
|---|---|
| Industry | Trend analysis |
| Founded | 1970 in Paris |
| Headquarters | , France |
Number of locations | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books, fashion Trends, brand Strategy |
| Website | www |
Peclers is French fashion trend consulting agency founded in Paris in 1970 by Dominique Peclers.[1] The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books that serve as a foundation for businesses in the fashion and home industries.[2]
The agency offers trend forecasts and styling intelligence, catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.[3][4]
History
The company was founded by Dominique Peclers in Paris, France min 1970.
In 2001, it opened its first office in New York[5][non-primary source needed] In 2003, the company joined WPP plc, a multinational advertising and public relations company in London, England<ref>"Peclers Paris North America" (in en). http://www.globaltrade.net/international-trade-import-exports/expert-service-provider-p/Peclers-Paris-North-America-Business-Intelligence.html.{{Dead link|date=April 2025 |bot=InternetArchiveBot |fix-attempted=yes } In 2007, Eric Duchamp joins as president of Peclers Paris. In 2010, the company opened its second office in Shanghai.
References
- ↑ New York Times "Trend-spotting:new spins on old techniques"
- ↑ "Peclers Paris unveils new Beauty Book" (in en). https://www.premiumbeautynews.com/en/peclers-paris-unveils-new-beauty,6821.
- ↑ Evening Standard "What makes a trend?"
- ↑ Douglass, Rachel (2023-08-16). "Peclers Paris: Tech gurus and urbanites to lead the way for SS24" (in en). https://fashionunited.uk/news/fashion/peclers-paris-tech-gurus-and-urbanites-to-lead-the-way-for-ss24/2023081671089.
- ↑ Peclers Paris North America
External links
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