Company:Picsart

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Picsart
TypePrivate company
IndustrySoftware; Internet; Graphic design; Artificial intelligence
FoundedNovember 2011; 14 years ago (2011-11) in Yerevan, Armenia
Founders
  • Hovhannes Avoyan
  • Artavazd Mehrabyan
  • Mikayel Vardanyan
HeadquartersMiami, Florida, United States.
Key people
  • Hovhannes Avoyan (CEO)
  • Artavazd Mehrabyan (CTO)
  • Mikayel Vardanyan (CPO)
ProductsWeb editor; iOS and Android apps; templates library; generative AI tools; photo and video editors
Total equity$1.5 billion
Members150 million monthly active users[1]
Number of employees
1,374 (2024)[2]
Websitepicsart.com

Picsart is an Armenian-founded cross-platform design and editing platform that offers web and mobile tools for creating images and videos using templates, layer-based editors and generative AI features.[3] Its browser-based editor (Picsart Web) and mobile apps provide template-based and freeform editing for photos and videos.[4][5] As of 2024, TechCrunch reported that Picsart serves about 150 million monthly active users and partnered with Getty Images on a commercially safe AI image model.[1] The apps have been downloaded over one billion times globally.[6]

Usage

TechCrunch and other outlets have reported that Picsart has around 150 million monthly active users and more than one billion cumulative downloads worldwide.[1][7] The service is available through a web editor and native apps for iOS and Android, with integrations for exporting content to social platforms and accessing files from services such as Dropbox and Google Drive.[8]

Products and features

Picsart provides a suite of tools for creating and editing images and videos across web and mobile platforms. Its core products include a template library, generative AI features and photo and video editors.

Design templates

The platform includes a library of more than 50,000 editable templates for social media posts, marketing materials and other graphic formats.[4][5] Templates can be customised with user-provided images, text, fonts and brand elements, and exported in multiple aspect ratios.

Generative AI and automation

Picsart offers integrated generative tools such as an AI image generator and AI text tools, introduced in 2022.[3] In 2024, it announced a partnership with Getty Images to build a custom text-to-image model designed for commercial use within Picsart products.[1] The service also includes AI-assisted functions such as background and object removal and image enhancement on both web and mobile clients.[4]

Photo and video editing

The photo editor supports layer-based editing with effects, filters, drawing tools and collage layouts.[9] Video tools in the apps provide basic trimming, overlays, text and effects intended for social media clips.[10][11]

Enterprise and developer offerings

In addition to its consumer apps, Picsart offers APIs and software development kits under the "Picsart for Developers" and enterprise programmes. These include a Remove Background API and related image-editing endpoints,[12][13] as well as an embeddable editor SDK for e-commerce, marketing and web-to-print platforms.[14][15] The company also markets an AI-assisted ad creation tool, Adpilot, aimed at small businesses and marketers for generating social media ad creatives.[16][17]

Platform and community

Picsart combines creation tools with social features, including user profiles and interest-based communities. In 2023 the company launched "Spaces," topic-based groups that organise collaborative creation and content discovery within the app.[18]

Developer platform

In 2022 Picsart launched "Picsart for Developers", an API and SDK programme that allows third parties to embed editing and generative features into their own products on a usage-based pricing model.[19][20]

Funding

As of August 2021, the company had received $195 million in cumulative venture funding from Sequoia Capital, Insight Partners, and others, giving it a reported post-money valuation of roughly $1.5 billion.[21][22][23][24][25]

History

2011–2014

Picsart was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan with engineers Artavazd Mehrabyan and Mikayel Vardanyan; the first app launched on Android later that year.[26] The company released an iOS version for iPhone in January 2013 and expanded to iPad in mid-2013.Cite error: Closing </ref> missing for <ref> tag[27]

2015–2017

Picsart raised financing to expand the platform, including a US$10 million round led by Sequoia Capital (February 2015) and a US$15 million round led by Insight Venture Partners (June 2015).[28][29] In April 2016, the company secured an additional US$20 million to grow its user base in Asia.Cite error: Closing </ref> missing for <ref> tag[30] User growth milestones reported in the press included 100 million monthly active users by October 2017.[31]

2018–2020

By March 2019 Picsart reported reaching 130 million monthly active users, with strong adoption in Asia.[32] In late 2019 and January 2020, Picsart and the American University of Armenia (AUA) announced a joint artificial intelligence lab in Yerevan to conduct research in machine learning and computer vision.[33][34]

2021–2022

On August 26, 2021, Picsart raised US$130 million in a Series C led by SoftBank Vision Fund 2, valuing the company at over US$1 billion.[35][36] In February 2022 the company moved its corporate headquarters to Miami Beach as part of a global expansion.[37]

Picsart launched an API/SDK programme ("Picsart for Developers") in February 2022 to let partners embed editing capabilities,[38] and introduced AI-powered enhancement features in mid-2022.[39] Later that year, the company added a text-to-image generator and AI writing tools to its consumer apps.[40][41]

2023–present

In December 2022 Picsart launched “AI Avatars”, followed by a standalone app, SketchAI, in January 2023 for turning sketches into digital art with generative models.[42][43] In May 2023 the company introduced Spaces, topic-based in-app communities for collaboration and discovery.[44] In 2024, Picsart and Getty Images announced a partnership to build a custom generative AI model trained on licensed content for commercial use within Picsart tools.[45]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 Malik, Aisha (June 13, 2024). "Picsart partners with Getty Images to develop a custom AI model". https://techcrunch.com/2024/06/13/picsart-getty-images-custom-ai-model/. 
  2. ↑ "Picsart Company Snapshot". https://www.dialectica.io/origin/company/picsart. 
  3. ↑ 3.0 3.1 Malik, Aisha (November 2, 2022). "Picsart adds an AI Image Generator and AI Writer to its suite of creative tools". https://techcrunch.com/2022/11/02/picsart-adds-an-ai-image-generator-and-ai-writer-to-its-suite-of-creative-tools/. 
  4. ↑ 4.0 4.1 4.2 "Free Photo Editor — Online Image Editing for Creators". https://picsart.com/photo-editor/. 
  5. ↑ 5.0 5.1 "Instagram Templates". https://picsart.com/templates/instagram. 
  6. ↑ "Picsart Is Tech's Newest Unicorn — And Adobe Should Be Afraid". Forbes. September 17, 2021. https://www.forbesafrica.com/daily-cover-story/2021/09/17/picsart-is-techs-newest-unicorn-and-adobe-should-be-afraid/. Retrieved September 24, 2025. 
  7. ↑ See Forbes, ibid.
  8. ↑ Malik, Aisha (April 21, 2022). "Picsart brings its editing tools to Google Drive with new integration". https://techcrunch.com/2022/04/21/picsart-google-drive-new-integration/. 
  9. ↑ "Picsart (for iPhone) — review". October 5, 2016. https://www.pcmag.com/reviews/picsart-for-iphone. 
  10. ↑ "19 Free Browser-Based Tools Simplify Tedious Image Editing Tasks". May 4, 2022. https://petapixel.com/2022/05/04/19-free-browser-based-tools-simplify-tedious-image-editing-tasks/. 
  11. ↑ "Batch Photo Editor — bulk editing". https://picsart.com/batch-photo-editor/. 
  12. ↑ "Remove Background API". https://docs.picsart.io/docs/creative-apis-remove-background-example. 
  13. ↑ "Remove Background API for product photos". https://picsart.io/remove-background/. 
  14. ↑ "Introducing Picsart Editor SDK: a full embedded photo editing suite". https://picsart.com/blog/picsart-editor-sdk/. 
  15. ↑ "SDK libraries". https://docs.picsart.io/docs/picsart-creative-apis-sdk-libraries. 
  16. ↑ "AI ad tools". https://picsart.com/ad-tools/. 
  17. ↑ "Adpilot by Picsart". https://creati.ai/ai-tools/adpilot-by-picsart/. 
  18. ↑ Malik, Aisha (May 16, 2023). "Picsart adds interest-driven communities called 'Spaces' for social collaboration". https://techcrunch.com/2023/05/16/picsart-interest-driven-communities-spaces-social-collaboration/. 
  19. ↑ Malik, Aisha (February 9, 2022). "Picsart brings its creative tools to developers with new API". https://techcrunch.com/2022/02/09/picsart-brings-its-creative-tools-to-developers-with-new-api/. 
  20. ↑ "Picsart Enterprise API documentation". https://docs.picsart.io/. 
  21. ↑ "Picsart, A Photo Editing App With 200M Downloads, Lands $10M From Sequoia". February 5, 2015. https://techcrunch.com/2015/02/05/picsart-10-million. 
  22. ↑ "PicsArt Raises $15M To Build A Community Around Photo Editing". June 4, 2015. https://techcrunch.com/2015/06/04/picsart-raises-15m-to-build-a-community-around-photo-editing. 
  23. ↑ "Photo app PicsArt gets $20M to grow its user base in Asia". April 20, 2016. https://techcrunch.com/2016/04/20/picsart-asia. 
  24. ↑ "Picsart, a mobile photo-editing app, to raise $15 million". April 13, 2015. http://fortune.com/2015/04/13/picsart-raises-15-million. 
  25. ↑ "Picsart Is Tech's Newest Unicorn — And Adobe Should Be Afraid". August 26, 2021. https://www.forbes.com/sites/stevenbertoni/2021/08/26/picsart-is-techs-newest-unicorn---and-adobe-should-be-afraid/. 
  26. ↑ "After 35 million Android downloads, PicsArt arrives on iPhone". January 3, 2013. https://techcrunch.com/2013/01/03/after-35-million-android-downloads-picsart-arrives-on-iphone/. 
  27. ↑ "PicsArt for Windows 8.1 PC and Tablets" (Press release). PR Newswire. January 7, 2014. Retrieved September 24, 2025.
  28. ↑ "PicsArt, a mobile photo editing and publishing app that claims 60M monthly users, closes $10M from Sequoia". February 5, 2015. https://techcrunch.com/2015/02/05/picsart-sequoia/. 
  29. ↑ Russell, Kyle (June 4, 2015). "PicsArt Raises $15M To Build A Community Around Photo Editing". TechCrunch. https://techcrunch.com/2015/06/04/picsart-raises-15m-to-build-a-community-around-photo-editing/. 
  30. ↑ "PicsArt's custom stickers could make basic effects look boring". March 21, 2017. https://www.digitaltrends.com/social-media/picsart-stickers-one-million/. 
  31. ↑ Perez, Sarah (October 31, 2017). "Creative-focused app PicsArt hits 100M MAUs". TechCrunch. https://techcrunch.com/2017/10/31/creative-focused-app-picsart-hits-100m-maus-attracting-brands-tired-of-trolls/. 
  32. ↑ Shu, Catherine (March 20, 2019). "PicsArt hits 130 million MAUs as Chinese flock to its photo-editing app". TechCrunch. https://techcrunch.com/2019/03/20/picsart-china/. 
  33. ↑ "AUA and PicsArt Announce the Launch of the AI Lab". January 9, 2020. https://mirrorspectator.com/2020/01/09/aua-and-picsart-announce-the-launch-of-the-ai-lab/. 
  34. ↑ "AUA and PicsArt Announce the Launch of the AI Lab". December 24, 2019. https://newsroomarchive.aua.am/aua-picsart-launch-ai-lab/. 
  35. ↑ Moreno, Johan (August 26, 2021). "Picsart Is Tech's Newest Unicorn — And Adobe Should Be Afraid". Forbes. https://www.forbes.com/sites/johanmoreno/2021/08/26/picsart-is-techs-newest-unicorn-and-adobe-should-be-afraid/. 
  36. ↑ Wilhelm, Alex (August 26, 2021). "Picsart raises $130M from SoftBank, becomes unicorn on the back of its visual creator tools". TechCrunch. https://techcrunch.com/2021/08/26/picsart-raises-130m-from-softbank-becomes-unicorn-on-the-back-of-its-visual-creator-tools/. 
  37. ↑ Portero, Ashley (February 24, 2022). "Picsart moves corporate headquarters to Miami Beach as part of global expansion". South Florida Business Journal. https://www.bizjournals.com/southflorida/news/2022/02/24/picsart-moving-headquarters-to-miami-beach.html. 
  38. ↑ Malik, Aisha (February 9, 2022). "Picsart brings its creative tools to developers with new API". TechCrunch. https://techcrunch.com/2022/02/09/picsart-brings-its-creative-tools-to-developers-with-new-api/. 
  39. ↑ "Picsart Launches AI Image Enhancement, Improving Resolution and Quality in Seconds" (Press release). Business Wire. June 8, 2022. Retrieved September 24, 2025.
  40. ↑ Malik, Aisha (November 2, 2022). "Picsart adds an AI Image Generator and an AI Writer to its suite of creative tools". TechCrunch. https://techcrunch.com/2022/11/02/picsart-adds-an-ai-image-generator-and-an-ai-writer-to-its-suite-of-creative-tools/. 
  41. ↑ Kulp, Patrick (November 3, 2022). "Picsart Now Lets Users Generate Images and Text With AI". Adweek. https://www.adweek.com/commerce/picsart-now-lets-users-generate-images-and-text-with-ai/. 
  42. ↑ Growcoot, Matt (December 24, 2022). "Picsart Launches AI Selfie Generator Allowing Users to Create Unique Avatars". PetaPixel. https://petapixel.com/2022/12/24/picsart-launches-ai-selfie-generator-allowing-users-to-create-unique-avatars/. 
  43. ↑ Wiggers, Kyle (January 5, 2023). "Picsart's AI-powered SketchAI app turns images and outlines into digital art". TechCrunch. https://techcrunch.com/2023/01/05/picsarts-ai-powered-sketchai-app-turns-images-and-outlines-into-digital-art/. 
  44. ↑ Malik, Aisha (May 16, 2023). "Picsart adds interest-driven communities called 'Spaces' for social collaboration". TechCrunch. https://techcrunch.com/2023/05/16/picsart-interest-driven-communities-spaces-social-collaboration/. 
  45. ↑ Malik, Aisha (2024-06-13). "Picsart partners with Getty Images to develop a custom AI model" (in en-US). https://techcrunch.com/2024/06/13/picsart-partners-with-getty-images-to-develop-a-custom-ai-model/. 



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