Company:Ratio Tech
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| Type | Private |
|---|---|
| Industry | Financial Technology |
| Founded | 2021 |
| Founder | Ashish Srimal, Mason Blake |
Area served | Worldwide |
| Website | www |
Ratio Tech is a San Francisco-based financial technology company that provides technology procurement and funding services through its platform.
History
Ratio was founded by Ashish Srimal and Mason Blake.[1][2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies.[3][4]
In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022.[3]
Funding
In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors.[3][5]
Activities
The company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately.[6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning.[3]
Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer.[7][8]
References
- ↑ Ratio, Ashish Srimal (2022-10-07). "The problem with pay-as-you-go software" (in en-US). https://venturebeat.com/programming-development/the-problem-with-pay-as-you-go-software/.
- ↑ Writer, Verdict Staff (2022-09-16). "Ratio looks to support BNPL for SaaS firms with $411m investment" (in en-US). https://www.electronicpaymentsinternational.com/news/ratio-bnpl-saas-investment/.
- ↑ 3.0 3.1 3.2 3.3 Hall, Christine (September 15, 2022). "Ratio bags $411M in equity, credit for flexible subscription payment models". https://techcrunch.com/2022/09/15/ratio-saas-subscription-payment/.
- ↑ Srimal, Ashish. "Council Post: Five Fintech Solutions That Can Help SaaS Startups Win More Customers" (in en). https://www.forbes.com/councils/forbestechcouncil/2023/06/09/five-fintech-solutions-that-can-help-saas-startups-win-more-customers/.
- ↑ "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups" (in en-US). 2022-09-15. https://techstartups.com/2022/09/15/ratio-emerges-stealth-411-million-equity-credit-launch-buy-now-pay-later-bnpl-b2b-saas/.
- ↑ Khairnar, Shruti (20 September 2022). "New fintech platform Ratio emerges from stealth raising $411m". https://www.fintechfutures.com/2022/09/new-fintech-platform-ratio-emerges-from-stealth-raising-411m/.
- ↑ "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups" (in en-US). 2022-09-15. https://techstartups.com/staging/2022/09/15/ratio-emerges-stealth-411-million-equity-credit-launch-buy-now-pay-later-bnpl-b2b-saas/.
- ↑ "Ratio looks to support BNPL for SaaS firms with $411m investment" (in en-US). 2022-09-16. https://www.electronicpaymentsinternational.com/news/ratio-bnpl-saas-investment/.
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