Company:Reel FX Animation

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Reel FX Animation
FormerlyReel Magic (1993–1995)
Reel FX Creative Studios (1995–2020)
Reel FX Animation Studios (2020–2023)
TypePrivate
IndustryAnimated feature films
Television series
Founded1993; 33 years ago (1993)
Headquarters717 North Harwood Street
Floor 27,
Dallas, Texas
,
U.S.
Number of locations
1575 N. Gower St
Suite 380 Hollywood, California, United States
1751 Richardson St
Suite 5400 Montreal, Quebec
Key people
Steve O'Brien (CEO, chairman)
Donna Henry (president)
Chuck Peil (EVP/lartnerships)
David Parrish (SVP/animation)
Joanna Ferguson (SVP, feature lroduction)
Emmanuel Laurent (SVP, Real-Time Production)
Lucas Koppel (Director, Development)
Number of employees
350 (2013)[1]
DivisionsReel FX Animation
Reel FX Originals
ATKPLN
Flight School Studio
Websitewww.reelfx.com

Reel FX Animation (Reel FX), formerly known as Reel FX Creative Studios and Reel FX Entertainment, is an American computer animation and visual effects studio based in Dallas, Texas, with offices in Hollywood, California, and Montreal, Quebec. Known for its multiple projects on animated films/series and visual effects for live-action films.

The studio primarily produces animated features, short films, and television series. Among them is the studio's first original animated feature film, Free Birds, released in 2013. A year later, The Book of Life was released. The film received several nominations, including Best Animated Feature Nominations from the Golden Globes, Critics’ Choice Awards, Producers Guild Awards and Annie Awards.[2] In 2020, Reel FX Animation teamed up with Warner Animation Group (now Warner Bros. Pictures Animation) on Scoob!. In addition, the studio released Rumble, a co-production with Paramount Animation and Back to the Outback with Netflix Animation, both in 2021. Most recently, Reel FX teamed up again with Netflix Animation to create The Monkey King in 2023.

The studio's upcoming slate of films includes The SpongeBob Movie: Search for SquarePants with Nickelodeon Movies and a film titled Diya with Good Karma Productions.

History

Reel FX Animation was founded in 1993 by Dale Carman and David Needham as Reel Magic in Fort Worth, Texas. The studio was the sixth to purchase an Autodesk Flame system. In 1995, the company moved to Dallas and changed its name to Reel FX Creative Studios. Reel FX purchased West End Post, and in 1999, moved to the White Swan building in the West End. In 2005, the studio moved its headquarters east a couple of miles to Deep Ellum. The company opened a second location in Pasadena, California, and in 2008 merged with VFX-studio Radium and opened a studio in Santa Monica.

In 2017, Reel FX opened its first studio outside the United States in Montreal, Canada. The studio would eventually add artists in Toronto and Vancouver as well.

Films and releases

In 1999, the studio produced its first short film, The Man In The Moon. Based on William Joyce's Guardians of Childhood and co-directed by Joyce and Brandon Oldenburg. The short film became the first Reel FX Original (now called Inventions), and in 2007, was optioned to DreamWorks Animation where it ultimately became Rise of the Guardians, directed by Peter Ramsey. In October 2012, The Hollywood Reporter revealed Reel FX's connection to the 2012 feature film.[3][4]

In December 2010, Reel FX produced an untitled 3D film with producer Andrew Adamson and Cirque du Soleil.[5] In January 2012, Paramount Pictures announced that it had acquired worldwide rights to the film, now titled Worlds Away directed by Adamson and executive-produced by James Cameron.[6]

First called Turkeys,[7] and opened in 2013 under Free Birds, the film was directed by Jimmy Hayward and starred Owen Wilson, Woody Harrelson, and Amy Poehler. Its release landed Reel FX's CEO Steve O’Brien the front page of D CEO Magazine in their May–June edition of that year.[8]

Following the release of The Book of Life, Reel FX assisted on Rock Dog (Summit Entertainment, Huayi Brothers) and UglyDolls (STX Entertainment) while developing its next feature. Released in 2021, Rumble is based on Rob Harrell's graphic novel Monster on the Hill and adapted for the screen by Matt Lieberman and Etan Cohen. In 2022, Reel FX released their original animated series Super Giant Robot Brothers!, with Netflix Animation. Directed by Mark Andrews (Brave), the episodic series was created using a custom-built real-time production pipeline with Epic Games’ Unreal Engine, the first animated series to be rendered entirely in a video game engine.[9][10]

Filmography

Feature films

Original films

Title Release date Co-production with Distributor Director(s)
Free Birds 2013 Relativity Media Relativity Media Jimmy Hayward
The Book of Life 2014 20th Century Fox Animation
Chatrone[11] 		20th Century Fox Jorge R. Gutierrez
Rumble 2021 Paramount Animation
WWE Studios
Walden Media
New Republic Pictures 		Paramount+ Hamish Grieve
Diya TBA Good Karma Productions[12] TBA Nitya Mehra

Animation and visual effects services

Title Release date Production companies Distributor Director(s)
Spy Kids 2: The Island of Lost Dreams 2002 Troublemaker Studios Dimension Films Robert Rodriguez
The Wild (opening sequence only) 2006 Walt Disney Pictures
Hoytyboy Pictures
Sir Zip Productions
Contrafilm
C.O.R.E. 		Buena Vista Pictures Distribution Steve Williams
Everyone's Hero 2006 IDT Entertainment 20th Century Fox Christopher Reeve
Colin Brady
Daniel St. Pierre
Open Season 2 2009 Sony Pictures Animation Sony Pictures Home Entertainment Matthew O'Callaghan
Todd Wilderman
The Spy Next Door January 15, 2010 Relativity Media Lionsgate Brian Levant
Open Season 3 January 25, 2011 Sony Pictures Animation Sony Pictures Home Entertainment Cody Cameron
Judy Moody and the Not Bummer Summer June 10, 2011 Smokewood Entertainment Relativity Media (United States)
Universal Pictures (International) 		John Schultz
Cirque du Soleil: Worlds Away 2012 Cirque du Soleil
Strange Weather Films
Cameron Pace Group 		Paramount Pictures Andrew Adamson
Rock Dog 2017 Huayi Brothers Summit Entertainment Ash Brannon
UglyDolls 2019 STX Family
Alibaba Pictures
Troublemaker Studios
Original Force 		STX Entertainment Kelly Asbury
Scoob! May 15, 2020[13][14] Warner Bros. Pictures
Warner Animation Group[13] 		Warner Bros. Pictures Tony Cervone
Back to the Outback December 10, 2021[15] Netflix Animation
Weed Road Pictures[16] 		Netflix Clare Knight
Harry Cripps
The Monkey King 2023 Netflix Animation
Pearl Studio
Star Overseas 		Anthony Stacchi
2025[17][18] Paramount Animation
Nickelodeon Movies
United Plankton Pictures
MRC 		Paramount Pictures Derek Drymon

Television

Series

Original series
Title Years Co-production with Network Creator
Super Giant Robot Brothers[19] 2022 Netflix Animation
Assemblage Entertainment 		Netflix Víctor Maldonado
Alfredo Torres
Animation services
Title Years Co-production with Network Creator
No Activity (season 4)[20] 2021 Funny or Die
Gary Sanchez Productions
Jungle Entertainment
Flight School Studio
CBS Studios 		Paramount+ Trent O'Donnell

Specials

  • Jonah Sing-Along Songs and More! (2002; with Big Idea Productions)
  • Halloweentown High (2004)
  • Snow 2: Brain Freeze (2008)
  • Ice Age: A Mammoth Christmas (2011; with 20th Century Fox Animation and Blue Sky Studios)

Short films

  • The Man in the Moon (1999)[21]
  • Aunt Fanny's Tour of Booty (2005; co-animated with Blue Sky Studios)[22][23]
  • Secrets of the Furious Five (2008; with DreamWorks Animation and Film Roman)
  • Live Music (2009) (co-produced with Mass Animation)
  • Looney Tunes: (with Warner Bros. Pictures and Warner Bros. Animation)
    • Wile E. Coyote and Road Runner shorts:[24]
      • Rabid Rider (2010)
      • Fur of Flying (2010)
      • Coyote Falls (2010)
      • Flash in the Pain (2014)[25][26][27]
    • I Tawt I Taw a Puddy Tat (2011)
    • Daffy's Rhapsody (2012)[25]
  • Pacific Rim: Jaeger Pilot (2014)
  • The Adventures of Chuy (2015) (co-production with 20th Century Fox Animation)
  • Son of Jaguar (2016)
  • Best Fiends:
    • Best Fiends: Boot Camp (2017)[28]
    • Best Fiends: Visit Minutia (2017)[29]
    • Best Fiends: Fort of Hard Knocks (2018)[30]
    • Best Fiends: Baby Slug's Big Day Out (2018)[31]
    • Best Fiends: Howie's Gift (2019)[32]
    • Best Fiends: Temper's Adventure (2019)[33]
    • Best Fiends: The Immortal Cockroach (2019)[34]
    • Best Fiends: The Fight Before Christmas (2019)[35]
    • Best Fiends: King Slug Industries (2020)[36]
  • La Calesita (2022)

Theme park attractions

  • The Simpsons Ride (2008; co-animated with Blur Studio)
  • Despicable Me: Minion Mayhem (2012)[37]

Direct-to-video

  • Barney Home Video (1996–2000) (visual effects)
  • G.I. Joe: Spy Troops (2003)
  • G.I. Joe: Valor vs. Venom (2004)
  • Action Man: X Missions – The Movie (2005)
  • Boz: Colors and Shapes (2006)
  • Boz: Friends and Helpers (2006)
  • Boz: Bananas, Bubbles and Busy Bodies (2006)
  • Boz: Adventures in Imagination (2006)
  • The Three Wise Men (formerly The Very First Noel) (2006)
  • Thank You God for B-O-Zs and 1-2-3s! (2007)
  • Start Singing with Boz (2008)
  • Boz: A WowieBozowee Christmas (2008)
  • Tales of the Black Freighter (2009)

Commercials

Production logos

  • Relativity Media (2009, 2013)
  • Warner Animation Group (2016, 2020; co-produced with DevaStudios)
  • Paramount Animation (2019; co-produced with ATK PLN)[51]

References

  1. ↑ Mallory, Michael (October 12, 2013). "Get Ready for a Real Turkey Feast!". Animation Magazine. https://www.animationmagazine.net/features/get-ready-real-turkey-feast/. 
  2. ↑ "Book of Life from Dallas Scores Golden Globe Nomination". Dallas Morning News. December 11, 2014. http://popcultureblog.dallasnews.com/2014/12/book-of-life-from-dallas-reel-fx-scores-golden-globe-nomination.html/. 
  3. ↑ McCarthy, Todd (October 11, 2012). "Rise of the Guardians: Film Review". The Hollywood Reporter. https://www.hollywoodreporter.com/review/rise-guardians-film-review-378281. 
  4. ↑ CEC Entertainment, Inc. (May 20, 2014). "Chuck E. Cheese's Introduces Oculus Rift for Birthday Parties in Select Markets" (Press release). Reuters. Archived from the original on September 8, 2014. Retrieved September 8, 2014.
  5. ↑ Fleming, Mike (December 7, 2010). "Andrew Adamson, James Cameron team with Cirque du Soleil on 3D Feature". Deadline Hollywood. https://deadline.com/2010/12/andrew-adamson-james-cameron-team-with-cirque-du-soleil-on-3d-feature-89170/. 
  6. ↑ Fleming, Mike (February 10, 2012). "Paramount Acquires Worldwide Rights To Andrew Adamson And James Cameron's Cirque Du Soleil 3D Feature". Deadline Hollywood. https://deadline.com/2012/01/paramount-acquires-worldwide-rights-to-andrew-adamson-and-james-camerons-cirque-du-soleil-3d-feature-212574/. 
  7. ↑ Beck, Jerry (2012-10-25). ""Turkeys" get Greenlit at Reel FX" (in en-US). https://www.cartoonbrew.com/feature-film/turkeys-gets-greenlight-at-reel-fx-72378.html. 
  8. ↑ "D CEO May-June 2013" (in en-US). https://www.dmagazine.com/publications/d-ceo/2013/may-june/. 
  9. ↑ Fleming, Ryan (2022-06-14). "'Super Giant Robot Brothers!': Watch Exclusive First Look Trailer For Reel FX 's Ani Series For Netflix" (in en-US). https://deadline.com/video/super-giant-robot-brothers-first-look-trailer-reel-fx-netflix-animation/. 
  10. ↑ "OFFICIAL TRAILER: Reel FX "Rock Dog" – Animation Scoop". December 19, 2016. https://www.animationscoop.com/official-trailer-reel-fx-rock-dog/. 
  11. ↑ (uncredited)Scheck, Franck (October 11, 2014). "'The Book of Life': Film Review". The Hollywood Reporter. https://www.hollywoodreporter.com/review/book-life-film-review-739891. 
  12. ↑ Grobar, Matt (2022-06-06). "'The Big Bang Theory's Kunal Nayyar Boards Animated Feature 'Diya' From Reel FX Originals As EP; Nitya Mehra To Direct" (in en-US). https://deadline.com/2022/06/kunal-nayyar-nitya-mehra-reel-fx-team-for-animated-feature-diya-1235038917/. 
  13. ↑ 13.0 13.1 Kroll, Justin (October 15, 2018). "'Tom and Jerry,' 'Scooby-Doo' Movies Land Top Talent at Warner Animation Group (EXCLUSIVE)". Variety. https://variety.com/2018/film/news/tom-and-jerry-scooby-doo-tim-story-warner-animation-1202978052/. 
  14. ↑ Kit, Borys (March 1, 2019). "Will Forte, Gina Rodriguez and Tracy Morgan to Star in Animated Scooby-Doo Movie (Exclusive)". The Hollywood Reporter. https://www.hollywoodreporter.com/heat-vision/scooby-doo-movie-star-will-forte-gina-rodriguez-tracy-morgan-1177354. 
  15. ↑ Milligan, Mercedes (November 30, 2020). "Netflix Heads Down Under with 'Back to the Outback' Movie in 2021". https://www.animationmagazine.net/streaming/netflix-heads-down-under-with-back-to-the-outback-movie-in-2021/. 
  16. ↑ Wiseman, Andreas (2020-11-30). "Netflix Lines Up Animated Movie 'Back To The Outback' With Isla Fisher, Tim Minchin, Eric Bana, Guy Pearce & Keith Urban" (in en-US). https://deadline.com/2020/11/netflix-animated-movie-isla-fisher-tim-minchin-guy-pearce-keith-urban-1234623080/. 
  17. ↑ Brian Welk (April 27, 2023). "Paramount Gets Animated with CinemaCon Presentation". IndieWire. https://www.indiewire.com/2023/04/spongebob-squarepants-4-transformers-one-animated-cast-1234833032/. 
  18. ↑ D'Alessandro, Anthony (23 October 2023). "'Mission: Impossible 8' Jumps To 2025; 'A Quiet Place: Day One' Goes To Summer In 2024 Theatrical Shake-Up Due To Actors Strike". https://deadline.com/2023/10/mission-impossible-dead-reckoning-part-2-quiet-place-day-one-actors-strike-1235580981/. 
  19. ↑ "Netflix Announces Three New Animated Comedy Series for Kids from Renowned and First-Time Creators". Netflix Media Center (Press release). Retrieved June 22, 2021.
  20. ↑ Reel FX (October 29, 2020). "Congratulations @flightschoolHQ for helping pivot CBS's live action comedy series, @NoActivityCBS, to animation for this coming season. Reel FX Animation is proud and excited to dish out an assist on this project.". https://twitter.com/wearereelfx/status/1321935027417042949. 
  21. ↑ Qidong, Zhang (November 23, 2012). "Animation studio sees role for China". China Daily. http://usa.chinadaily.com.cn/2012-11/23/content_15953724.htm. 
  22. ↑ Gilchrist, Todd (September 28, 2005). "Robots". IGN. https://www.ign.com/articles/2005/09/28/robots. 
  23. ↑ Foster, Dave (August 24, 2005). "Robots (R2) in September - Menus added". The Digital Fix. http://film.thedigitalfix.com/content/id/57912/robots-r2-in-september-menus-added.html. 
  24. ↑ Desowitz, Bill (July 30, 2010). "O'Callaghan Talks Coyote Falls". Animation World Network. http://www.awn.com/articles/short-films/ocallaghan-talks-coyote-falls. 
  25. ↑ 25.0 25.1 "Looney Tunes "Daffy's Rhapsody"". Reel FX. http://www.reelfx.com/entertainment/work/reel-fx-looney-tunes-daffy%27s-rhapsody. 
  26. ↑ Hopewell, John (June 9, 2014). "Studios, France, Emerging Industries Energize Annecy". Variety. https://variety.com/2014/film/markets-festivals/studios-france-emerging-industries-energize-annecy-1201216458/. "Closing ceremony, featuring Official Selection award announcements and Warner Bros.’ 3D short “A Flash in the Pain”" 
  27. ↑ "Reel FX Live from Annecy!". Reel FX. June 11, 2014. http://www.reelfx.com/news/item/live-from-annexy-reel-fx-is-a-trifecta. "Peil wrapped up the presentation with the 6th installment in the series of Looney Tunes shorts “Flash in the Pain”." 
  28. ↑ Boot Camp - A Best Fiends Animation
  29. ↑ Visit Minutia - A Best Fiends Animation
  30. ↑ Fort of Hard Knocks - A Best Fiends Animation
  31. ↑ Baby Slug's Big Day Out - A Best Fiends Animation
  32. ↑ Howie's Gift - A Best Fiends Animation
  33. ↑ Temper's Adventure - A Best Fiends Animation
  34. ↑ The Immortal Cockroach - A Best Fiends Animation
  35. ↑ The Fight Before Christmas - A Best Fiends Animation
  36. ↑ King Slug Industries - A Best Fiends Animation
  37. ↑ Reel FX (July 2, 2012). "It's Time For Minion Mayhem at Universal Orlando". Reel FX. http://www.reelfx.com/news/item/reel-fx-universal-orlando-minion-mayhem. 
  38. ↑ "CEC" (in en-US). https://www.littlezoostudio.com/cec. 
  39. ↑ Graser, Marc (2013-09-17). "Chuck E. Cheese's Chooses Animated 'Free Birds' as First Film Promo" (in en-US). https://variety.com/2013/film/news/chuck-e-cheeses-chooses-animated-free-birds-as-first-film-promo-1200615456/. 
  40. ↑ "Chuck E. Cheese's and Deep Ellum's Reel FX team up for turkey movie magic - CultureMap Dallas" (in en). https://dallas.culturemap.com/news/entertainment/09-20-13-free-birds-movie-deep-ellum-reel-fx-chuck-e-cheeses. 
  41. ↑ Gallagher, Brian (2013-10-30). "Free Birds TV Spot Featuring NBA Star Dwight Howard" (in en). https://movieweb.com/free-birds-tv-spot-featuring-nba-star-dwight-howard/. 
  42. ↑ Carson, Dan. "Dwight Howard to Play a Turkey in Upcoming Children's Movie 'Free Birds'" (in en). https://bleacherreport.com/articles/1673034-dwight-howard-to-play-a-turkey-in-upcoming-childrens-movie-free-birds. 
  43. ↑ "Cheetos_ "Book of Life"". https://vimeo.com/500525769. 
  44. ↑ Amidi, Amid (2014-10-03). "Chester Cheetah Redesigned For 'Book of Life'-Themed Spot [UPDATED"] (in en-US). https://www.cartoonbrew.com/advertising/chester-cheetah-redesigned-for-book-of-life-themed-spot-104176.html. 
  45. ↑ "MC DONAld's - HAPPY MEAL | Book of Life". https://vimeo.com/123611881. 
  46. ↑ Higgins, Kristi K.. "Just in time for Halloween: McDonald's Boo Buckets through October, while supplies last" (in en-US). https://www.progress-index.com/story/business/2023/10/17/mcdonalds-happy-meals-boo-buckets-back-while-supplies-last-through-october-halloween-trick-or-treat/71213240007/. 
  47. ↑ Innovates, Dallas; Sakelaris, Nicholas (2017-02-03). "Reel FX Steps into Action With 'LEGO Batman' Commercial" (in en-US). https://dallasinnovates.com/reel-fx-steps-into-action-with-lego-batman-commercial/. 
  48. ↑ "McDonald's: "Ugly Dolls" 2019". August 12, 2019. https://vimeo.com/353463087. 
  49. ↑ Justin (2019-05-04). "McDonald's Malaysia Debuts New Collection Of UglyDolls Happy Meal Toys" (in en-US). https://hype.my/2019/167242/mcdonalds-uglydolls-happy-meal-toys/. 
  50. ↑ "McDonald's Malaysia aims to delight younger consumers with UglyDolls Happy Meal set" (in en). 2019-05-07. https://www.marketing-interactive.com/mcdonalds-malaysia-aims-to-delight-younger-consumers-with-uglydolls-happy-meal-set. 
  51. ↑ "Meet Star Skipper, Paramount Animation's Magical New Trademark Logo Character". Variety. September 19, 2019. https://variety.com/2019/film/news/paramount-animation-star-skipper-trademark-logo-1203339812/. 



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