Company:Rocket Companies

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Rocket Companies, Inc.
TypePublic
  • NYSE: RKT (Class A)
  • Russell 1000 component
Industry
Founder
  • Dan Gilbert
HeadquartersOne Campus Martius,
Detroit, Michigan
,
U.S.
Areas served
  • United States
  • Canada
Key people
  • Dan Gilbert (chairman)
  • Varun Krishna (CEO)
  • Bill Emerson (president)
  • Jonathan Mildenhall (CMO)
  • Brian Brown (CFO)
  • Heather Lovier (COO)
RevenueIncrease US$5.10 billion (2024)
Increase US$255 million (2024)
Increase US$29.4 million (2024)
Total assetsIncrease US$24.5 billion (2024)
Total equityIncrease US$9.04 billion (2024)
OwnerRock Holdings (93%)
Number of employees
14,200 (2024)
Websiterocketcompanies.com
Footnotes / references
[1][2][3][4]

Rocket Companies, Inc., is an American fintech and homeownership services company. Founded by Dan Gilbert[5] and based in Downtown Detroit, Michigan, the company is one of the largest mortgage lenders in the United States through its flagship subsidiary Rocket Mortgage.[6] Its subsidiaries include Redfin, Forsalebyowner.com, and Rocket Money.[7]

History

In 1985, Dan Gilbert founded Rock Financial, the company that would become Rocket Mortgage – the first of the Rocket Companies, in Metro Detroit.

In 1999, Rock Financial changed its name to Quicken Loans.[8]

In 2020, Quicken Loans and several other tech-driven real estate and personal finance entities including Rocket Homes, Rocket Loans and Rocket Close became a publicly traded company under the name Rocket Companies.[9] The company raised $1.8 billion in the initial public offering.[10]

In 2021, Rocket Community Fund, the philanthropic partner company of Rocket Companies,[11][12] announced an investment of $500 million in Detroit to be spent over the course of 10 years.[11][13] That same year, they gave $5 million to the Rehabbed & Ready program which rehabilitates homes in Detroit and helps residents access financing for homeownership.[12]

In 2023, Rocket Companies launched ONE+, a program that offers home loans for 1% down in an aim to provide lower income Americans with greater access to homeownership.[14] That same year, the company announced that its team members, along with those from partner companies, have spent 1 million hours volunteering in the community.[15]

Rocket Companies hired Jonathan Mildenhall as its first chief marketing officer[3] and Shawn Malhotra as the company’s first chief technology officer in 2024. Malhotra focused on integrating AI into the homebuying process.[16] The company developed Rocket Logic, an artificial intelligence (AI) platform designed to simplify the road to homeownership.[17]

Rocket Companies was a meme stock in 2021 and in 2025, when traders began promoting it as one of the DORKs, an acronym that refers to Krispy Kreme, Opendoor, Rocket, and Kohl’s.[18][19]

The Rocket Companies website, Rocket.com website, launched in 2025, contains finance and management tools aimed at streamlining the process of buying and selling a home. The site includes an AI agent[20] that assists the client in collecting data from mortgage documents, completing forms, and correcting errors which may delay a mortgage’s approval. This automation has helped Rocket customers secure loans 2.5 times faster than the industry average.[21]

In 2025, the company's Super Bowl LIX ad included a live sing-along to the song Take Me Home, Country Roads,[22][23] focusing on the American dream of homeownership.[24]

In 2025, Rocket Companies announced agreements to acquire Mr. Cooper Group,[25] America’s largest mortgage servicer, and Redfin, one of the largest real estate brokerages in the county.[26] [27][28]

Subsidiaries

  1. Rocket Mortgage: Rocket Mortgage is the largest mortgage lender in the United States.[29] It offers a fully online mortgage process.[30]
  2. Rocket Money: Rocket Money is a budgeting app that links to users' bank accounts to help track income and spending. The app includes features such as subscription cancellation and bill negotiation.[31]
  3. Rocket Homes: Rocket Homes is a real estate search platform which offers maps of nearby listings, referrals to real estate agents, and virtual reality tours of properties.[32][33]
  4. Rocket Close: Rocket Close, formerly known as Amrock, is a title producer, settlement provider and appraisal management company.[34][35]
  5. Rocket Loans: Rocket Loans is an online personal loan company which features an online application with same-day funding.[36]
  6. Rocket Title Insurance Company: Formerly known as Amrock Title Insurance Company, Rocket Title Insurance Company is a nationwide title insurer.[37]
  7. Forsalebyowner.com: ForSaleByOwner.com is a real estate classified advertising site which enables homeowners to buy and sell properties on their own under the for sale by owner home purchasing model.[38] Founded in 1999, Rocket acquired the site in 2018 from Tribune Publishing (which bought the site in 2006).[39][40][41]
  8. Core Digital Media: Core Digital Media is an advertiser in the mortgage and insurance world.[36]
  9. Lowermybills.com: Lowermybills.com provides comparisons for mortgages, reverse mortgages, refinancing, loans and insurance.[42]
  10. Lendesk:Based in Vancouver, LenDesk is a technology company that offers a suite of products to digitize the home loan experience for Canadian mortgage brokers and their clients.[43]
  11. Mr. Cooper Group :American home loan servicer headquartered in the Dallas, Texas area.[44]
  12. Rocket Innovation Studio: Rocket Innovation Studio, based in Windsor, Ontario, recruits Canadian talent to develop technology solutions for Rocket Companies.[45]
  13. Woodward Capital Management: Woodward Capital Management is a firm which specializes in private label mortgage-backed securities.[36]
  14. Redfin: Redfin is a real estate brokerage and technology company that operates an online platform and provides brokerage services for buying, selling, and renting homes.[46]

References

  1. ↑ "2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 3, 2025. https://www.sec.gov/ix?doc=/Archives/edgar/data/0001805284/000180528425000010/rkt-20241231.htm. 
  2. ↑ Lambert, Lance (April 8, 2025). "Look Out, Zillow: A New Real Estate Juggernaut is Forming". https://www.fastcompany.com/91313244/real-estate-lookout-zillow-a-new-juggernaut-is-forming-rocket-companies-housing. 
  3. ↑ 3.0 3.1 Graham, Megan (January 4, 2024). "Rocket Cos. Hires Former Airbnb CMO Jonathan Mildenhall as Its CMO". https://www.wsj.com/articles/rocket-cos-hires-former-airbnb-cmo-jonathan-mildenhall-as-its-cmo-3acfbc50. 
  4. ↑ "Our Leadership". Rocket Companies. https://www.rocketcompanies.com/press-room/leadership/. 
  5. ↑ Whitman, Victor (March 11, 2025). "Seattle-based Redfin's Sale to Rocket Could Shift Online Homebuying Market". https://www.seattletimes.com/business/seattle-based-redfins-sale-to-rocket-to-shift-online-homebuying-market/. 
  6. ↑ Neubauer, Kelsey (May 20, 2025). "The 10 Largest Mortgage Lenders in the U.S.". https://www.cnbc.com/select/largest-mortgage-lenders/. 
  7. ↑ Reindl, J. C.. "Dan Gilbert’s deposition in lawsuit reveals reasons for $500M stock sale" (in en-US). https://www.freep.com/story/money/business/2024/07/24/dan-gilbert-rocket-ipo-stock-sale/74475956007/. 
  8. ↑ Noble, Breana (August 5, 2020). "Rocket Companies IPO Offers 100 Million Shares at $18 Each – Far Below Target". https://www.detroitnews.com/story/business/2020/08/05/rocket-companies-quicken-loans-ipo/3298571001/. 
  9. ↑ Reindl, JC; Tompor, Susan (July 7, 2020). "Quicken Loans Files IPO Paperwork, Will Be Called Rocket Companies". https://www.freep.com/story/money/business/2020/07/07/quicken-loans-files-ipo-paperwork-rocket-companies/5394080002/. 
  10. ↑ Franklin, Joshua (August 5, 2020). "Quicken Loans parent sells shares in IPO below target to raise $1.8 billion". Reuters. https://www.reuters.com/article/us-rocket-companies-ipo/quicken-loans-parent-sells-shares-in-ipo-below-target-to-raise-1-8-billion-idUSKCN2513BQ/. 
  11. ↑ 11.0 11.1 Hirsch, Lauren (May 25, 2021). "Dan Gilbert Will Invest $500 million to Help Revitalize Detroit". https://www.nytimes.com/2021/03/25/business/dan-gilbert-will-invest-500-million-to-help-revitalize-detroit.html. 
  12. ↑ 12.0 12.1 Williams, Candice (April 15, 2021). "Rocket Mortgage, Detroit Pledge $5M to Rehab More Homes". https://www.detroitnews.com/story/news/local/detroit-city/2021/04/15/rocket-mortgage-detroit-pledge-5-million-rehab-more-homes/7225464002/. 
  13. ↑ Kisner, Kim (September 3, 2024). "Creating Lasting Change:How the Gilbert Family Foundation is Shaping Detroit's Future". https://detroitisit.com/creating-lasting-change-how-the-gilbert-family-foundation-is-shaping-detroits-future/. 
  14. ↑ Stickford, Jim (May 23, 2023). "Rocket Mortgage Launches ONE+ Program to Boost Homeownership". https://www.dbusiness.com/daily-news/rocket-mortgage-launches-one-program-to-boost-homeownership/. 
  15. ↑ "Making Time to Give: Rocket's Volunteers Go Above and Beyond". November 7, 2023. https://www.themortgagenote.org/making-time-to-give-rockets-volunteers-go-above-and-beyond/. 
  16. ↑ Bousquette, Isabelle (May 6, 2024). "Rocket Cos. Taps Former Thomson Reuters Exec to Lead Companywide AI Efforts". https://www.wsj.com/articles/rocket-cos-taps-former-thomson-reuters-exec-to-lead-companywide-ai-efforts-18f1624c. 
  17. ↑ Smith, Paige (August 23, 2024). "Home Lender Rocket Seeks AI-Fueled Rebound After Bumpy Era". https://www.bloomberg.com/news/articles/2024-08-23/rocket-s-new-guard-aims-for-ai-fueled-rebound-after-bumpy-era. 
  18. ↑ Li, Yun (March 2, 2021). "Shares of Rocket Companies, a Large Short Target of Hedge Funds, Jump more Than 70%". CNBC. https://www.cnbc.com/2021/03/02/shares-of-rocket-companies-a-large-short-target-by-hedge-funds-jump-more-than-20percent-.html. 
  19. ↑ Ji, Christine (July 23, 2025). "The DORKs are popular this week. Here's the new class of meme stocks retail traders are pumping to the moon". Business Insider. https://www.businessinsider.com/retail-traders-meme-stocks-dorks-opendoor-kohls-gopro-dnut-2025-7. 
  20. ↑ Jensen, Katie (January 22, 2025). "Rocket Launches All-In One Platform Rocket.com For Buyers and Owners". https://nationalmortgageprofessional.com/news/rocket-launches-all-one-platform-rocketcom-buyers-and-owners. 
  21. ↑ Kell, John (December 11, 2024). "How Rocket Companies' first-ever CTO is deploying AI aimed at making home buying easier". https://fortune.com/2024/12/11/rocket-companies-cto-ai-home-buying/. 
  22. ↑ Steinberg, Brian (February 9, 2025). "Rocket Adds Live 'Country Roads' Sing-Along to Super Bowl Commercial, in Bid for 'Moment of Unity'". https://variety.com/2025/tv/news/rocket-sing-along-super-bowl-commercial-take-me-home-country-roads-1236301919/. 
  23. ↑ Lacques, Gabe (February 9, 2025). "How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial". https://www.usatoday.com/story/sports/ad-meter/2025/02/09/take-me-home-country-roads-super-bowl-rocket-commercial/78329292007/. 
  24. ↑ Surnit, Andrea (January 30, 2025). "Rocket Teases Emotional Super Bowl Ad Focused on American Homeownership". https://www.designrush.com/news/rocket-teases-emotional-super-bowl-ad-focused-on-american-homeownership. 
  25. ↑ Munir, Zehra; Barnes, Oliver (March 31, 2025). "Rocket to buy Mr Cooper in $9.4bn deal to Create US Mortgage Giant". https://www.ft.com/content/64267b79-c6c7-4545-9b70-b366d90def33. 
  26. ↑ Lawler, Ryan (March 31, 2025). "Rocket's Homeownership Strategy". https://www.axios.com/pro/fintech-deals/2025/03/31/rocket-homeownership-strategy-mr-cooper. 
  27. ↑ Gomes, Nathan (March 10, 2025). "Rocket Companies to buy real estate firm Redfin in $1.75 billion deal". https://www.reuters.com/markets/deals/rocket-companies-buy-real-estate-firm-redfin-175-billion-deal-2025-03-10/. 
  28. ↑ Mishkin, Shaina (March 31, 2025). "Rocket to Buy Mr. Cooper for $9.4 Billion. The Deal Would Create a Mortgage Giant". https://www.barrons.com/articles/rocket-buy-mr-cooper-deal-mortgage-giant-d84554c6. 
  29. ↑ Grace, Molly; Silbert, Sarah (February 19, 2025). "Rocket Mortgage, the Largest Lender in the U.S., is Launching a New Program to Help Renters Afford to Buy a Home". https://www.businessinsider.com/rocket-mortgage-rocketrentrewards-closing-cost-assistance-renters-2025-2%7C. 
  30. ↑ Swanson, Brena (November 24, 2015). "Game Changer? Quicken Loans takes Mortgage Lending Fully Digital". https://www.housingwire.com/articles/35683-game-changer-quicken-loans-takes-mortgage-lending-fully-digital/%7C. 
  31. ↑ Ernst, Kelly (April 8, 2025). "Rocket Money Review 2025: CNET's Editor's Choice Winner for Best Budgeting App". https://www.cnet.com/personal-finance/banking/rocket-money/%7C. 
  32. ↑ Hebron, Julian (August 11, 2021). "Rocket Homes makes big steps in giving people a one-stop shop for home buying, financing, selling. Here's how.". https://finance.yahoo.com/news/rocket-homes-makes-big-steps-202933663.html%7C. 
  33. ↑ Kim, Connie (February 6, 2024). "Rocket Homes Real Estate Search App is Available for Buyers on Apple Vision Pro". https://www.housingwire.com/articles/rocket-homes-real-estate-search-app-is-available-for-buyers-on-apple-vision-pro/%7C. 
  34. ↑ Dilworth, Dianna (January 14, 2025). "Rocket Unveils New Brand Identity Ahead of Super Bowl". https://brand-innovators.com/rocket-unveils-new-brand-identity-ahead-of-super-bowl/%7C. 
  35. ↑ Williams, Kim (January 14, 2025). "Rocket Companies Reveals New Logo as Part of Rebranding, Plans Super Bowl Ad". https://www.detroitnews.com/story/business/2025/01/14/rocket-companies-reveals-new-logo-as-part-of-rebranding-plans-super-bowl-ad/77701727007/%7C. 
  36. ↑ 36.0 36.1 36.2 "Our Companies". https://www.rocketcompanies.com/our-companies/%7C. 
  37. ↑ Kelly, Chris (January 14, 2025). "How Rocket Companies' Rebrand Sets the Stage for a New Super Bowl Approach". https://www.marketingdive.com/news/rocket-companies-rebrand-super-bowl/737120/%7C. 
  38. ↑ Jensen, Jeremiah (May 23, 2018). "Quicken Loans sister company In-House Realty acquires ForSaleByOwner.com". https://www.housingwire.com/articles/43457-quicken-loans-sister-company-in-house-realty-acquires-forsalebyownercom/%7C. 
  39. ↑ Weitman, Gary (26 May 2006). "Tribune Interactive Acquires ForSaleByOwner.com". Tribune Company. http://corporate.tribune.com/pressroom/?p=541. 
  40. ↑ "Quicken Loans' sister company purchases ForSaleByOwner.com" (in en-US). https://www.inman.com/2018/05/24/quickens-in-house-realty-purchases-forsalebyowner-com-for-2-5m/. 
  41. ↑ King, R. J. (2018-09-10). "Detroit-based In-House Realty Changes Name to Rocket Homes, Debuts New Website" (in en-US). https://www.dbusiness.com/daily-news/detroit-based-in-house-realty-changes-name-to-rocket-homes-debuts-new-website/. 
  42. ↑ Lane, Ben (January 26, 2017). "Quicken Loans Parent Acquires Mortgage Shopping Website LowerMyBills.com". https://www.housingwire.com/articles/38892-quicken-loans-parent-acquires-mortgage-shopping-website-lowermybillscom/. 
  43. ↑ Waddell, Dave (April 24, 2019). "Rocket Innovation Studio Looking for Talent to Fuel Continued Growth". https://betakit.com/mortgage-startup-lendesk-acquired-by-quicken-loans-parent-company/. 
  44. ↑ Wilen, Holden (2025-10-01). "Rocket Cos. completes $14.2 billion takeover of Mr. Cooper" (in en-US). https://www.bizjournals.com/dallas/news/2025/10/01/rocket-completes-takeover-mr-cooper.html. 
  45. ↑ Kirkwood, Isabelle (May 6, 2021). "Mortgage Startup, Lendesk, Acquired by Quicken Loans Parent Company". https://windsorstar.com/news/local-news/rocket-innovation-studio-looking-for-talent-to-fuel-continued-growth. 
  46. ↑ "Rocket Companies to buy real estate firm Redfin in $1.75 billion deal". March 10, 2025. https://www.cnbc.com/2025/03/10/rocket-companies-to-buy-real-estate-firm-redfin.html. 



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