Company:Rocket Fuel Inc.
 | |
| Type | Private |
|---|---|
| Industry | Marketing and Advertising |
| Founded | 2008 |
| Founders | George John, Richard Frankel, Abhinav Gupta |
| Headquarters | Redwood City, CA[1] , US |
Number of locations | 20 |
Area served | North America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies[2] |
Key people |
|
Number of employees | 700+ |
Rocket Fuel was an ad technology company based in Redwood City, California.[3] It was founded in 2008 by alumni of Yahoo!.[3]
Rocket Fuel completed an initial public offering in September 2013.[4] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[5] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[6]
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[7][8][9]
In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.[2]
In November 2017, Sizmek retired the brand Rocket Fuel.[citation needed]
References
- ↑ Courtney Subramanian (March 17, 2014). "In marketing, embracing a world where data rules". CNN Money. http://tech.fortune.cnn.com/2014/03/17/in-marketing-embracing-a-world-where-data-rules/?section=money_topstories. Retrieved May 1, 2014.
- ↑ 2.0 2.1 2.2 Schubarth, Cromwell (18 July 2017). "One-time ad tech unicorn sells at 90% discount from IPO price". Silicon Valley Business Journal. https://www.bizjournals.com/sanjose/news/2017/07/18/rocket-fuel-sale-sizmek-vector-capital-ipo-adtech.html. "Ad tech company Rocket Fuel is being acquired by for $125.5 million by Sizmek, a privately owned company in the same business owned by private-equity firm Vector Capital."
- ↑ 3.0 3.1 Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars". Seeking Alpha. http://seekingalpha.com/article/1756932-rocket-fuels-ipo-soars. Retrieved 3 December 2013.
- ↑ "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising". Adotas. 4 February 2014. http://www.adotas.com/2014/02/rocket-fuel-exec-offers-reasons-for-optimism-about-the-future-of-mobile-advertising/. Retrieved 9 March 2014.
- ↑ Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel". CNBC. https://www.cnbc.com/id/101203198#. Retrieved 13 March 2015.
- ↑ Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
- ↑ Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1 For Estimated $230M"]. ad exchanger. http://www.adexchanger.com/platforms/rocket-fuel-to-buy-x1-for-estimated-230m/. Retrieved 24 August 2014.
- ↑ Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1"]. Venture Beat. https://venturebeat.com/2014/08/05/ad-tech-player-rocket-fuel-buys-programmatic-marketing-company-x1/. Retrieved 24 August 2014.
- ↑ Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1 Propels It Into Marketing Cloud Territory"]. Adweek. http://www.adweek.com/news/technology/rocket-fuels-deal-buy-x1-propels-it-marketing-cloud-territory-159317. Retrieved 24 August 2014.
External links
- Business data for Rocket Fuel:
 |  |
