Company:SGM (Light)

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SGM Light A/S
IndustryStage, Architectural and Retail lighting
FoundedItaly (1978)
Headquarters
Aarhus
,
Denmark
Key people
Peter Johansen (former CEO)
ProductsIntelligent lights, LED solutions[buzzword]
Websitewww.sgmlight.com

SGM Light A/S is a Denmark manufacturer of LED lighting and custom engineered solutions[buzzword] for the concert touring, entertainment, architectural, commercial and industrial sectors. The company is based in Aarhus, Denmark and owned by Peter Johansen, the founder of Martin Professional, who acquired it in 2012.

History

SGM Technology for Lighting was founded in 1978 in Italy, by Gabriele Giorgi and Maurizio Guidi — the company name a truncation of ‘Societa Gabriele Maurizio’. In the early days they were known for producing a diverse catalogue of products for the emerging disco industry — ranging from illuminated dancefloor modules, ‘bubblesmoke’ machines and controllers — from their base in Pesaro.

In April 2009 ownership was passed by president Gabriele Giorgi and his daughter Alessandra to long-standing Italian pro audio company, RCF Group.

Peter Johansen was brought in to head up R&D in late 2010 — marking his return to the industry following a ten year absence, after earlier setting up Martin Professional which he subsequently floated on the Copenhagen Stock Exchange.

He recruited many of his former R&D team and quickly relocated the operation to Denmark — to work on innovations for the entertainment and architectural segments.

In February 2012 Peter Johansen formed a consortium to acquire the company [1][2] from the RCF Group. Renaming it SGM A/S, today it is headquartered in Aarhus, and continues to focus exclusively on developing LED solutions.[buzzword]

As the major shareholder in SGM A/S, Peter Johansen was joined by the LED specialists from his Danish R&D team and former members of his Martin Professional sales force as well as some of the company’s Italian personnel.

With R&D, administration and after-sales based in Denmark , manufacturing initially took place at bases in Italy, Thailand, and China before being consolidated into a single, purpose-built factory in Denmark .[3][4][5] To broaden its marketing reach, SGM has set up subsidiaries in key territories around the world, including SGM Lighting Inc based in Orlando, FL and serving the North American market, SGM Deutschland and SGM UK, while the operation in Italy has seen Johansen reunited with his former distributor at Martin Professional, Mario Radice.[6]

Since then, SGM LED products have appeared in large numbers of festivals and on world tours by artists including Beyoncé,[7] Taylor Swift,[8] Pink,[9] and One Direction,[10] and featured on international events such as the 2013 and 2014 Eurovision Song Contest.[11]

In installation, SGM’s portfolio of users ranges from The Playboy Club, London,[12] to the Cristo Luz[13] in Brazil — while in the dance industry they custom engineered 1.5 km of high powered LED tube for dance promoter, Sensation's Source of Light spectacular in 2012.[14]

In november 2015 SGM A/S was restructured[15] as SGM Light A/S with new ownership by Paolo Covre and new capital, while maintaining the management, the entire team behind the company, the distribution network, etc.

Products

SGM manufactures a wide range of products, from 3D domes, light strings and LED light tubes to high powered architectural wash lights[16] and coloured and white colour strobes.[17][18] SGM launched a suite of 20 new products in March 2012 at the Prolight+Sound trade fair in Germany. Twelve months later they launched the G-Spot IP-65 rated LED moving head profile spot.[19]

Industry awards

In October 2013 SGM won the PLASA Award for Innovation for developing the weather-resistant G-Spot LED moving head.[6]

In April 2015 SGM won the Prolight+Sound International Press Award (pipa) for best lighting product for the Q-7 flood, blind, strobe.[20]

References

  1. ↑ "Tilbage til fremtiden". Jyllands-posten.dk. http://jyllands-posten.dk/aarhus/erhverv/ECE4981090/tilbage-til-fremtiden/. Retrieved 10 December 2014. 
  2. ↑ "Peter Johansen Acquires SGM". Mondodr.com. http://mondodr.com/Latest/1235723/peter_johansen_acquires_sgm.html. Retrieved 4 June 2014. 
  3. ↑ "Vil skabe 400 nye jobs". Tv2oj.dk. http://www.tv2oj.dk/artikel/182989:Aarhus--Vil-skabe-400-nye-jobs. Retrieved 4 June 2014. 
  4. ↑ "Trekantssamarbejde giver job og kvalificerede medarbejdere". http://www.aarhus.dk/da/omkommunen/nyheder/2014/Maj/Trekantssamarbejde-giver-job-og-kvalificerede-medarbejdere.aspx. Retrieved 4 June 2014. 
  5. ↑ "SGM moves production to Denmark". Lighting and Sound International. http://www.lsionline.co.uk/news/story/SGM-moves-production-to-Denmark/MU538J. Retrieved 4 June 2014. 
  6. ↑ 6.0 6.1 "SGM G-Spot Scoops Top PLASA Award". Lightingandsoundamerica.com. http://www.lightingandsoundamerica.com/news/story.asp?ID=MUGKTB. Retrieved 10 December 2014. 
  7. ↑ Debi Moen. "PLSN - Beyonce Dazzles with 470 SGM X-5 Strobes". Plsn.com. http://www.plsn.com/international-news/11044-beyonce-dazzles-with-470-sgm-x-5-strobes.html. Retrieved 10 December 2014. 
  8. ↑ "SGM XC-5 Strobes Punch Their Weight With FGL". Total Production. 14 August 2013. http://www.tpimagazine.com/News/2042827/sgm_xc5_strobes_punch_their_weight_with_fgl.html. Retrieved 10 December 2014. 
  9. ↑ Frank Hammel. "PLSN - Pink’s The Truth About Love Tour". Plsn.com. http://www.plsn.com/current-issue/41-production-profile/12753-pinks-the-truth-about-love-tour.html. Retrieved 10 December 2014. 
  10. ↑ [1] [|permanent dead link|dead link}}]
  11. ↑ "Grand-Prix-stjerner-bader-sig-i-aarhusiansk-lys". Stiften.dk. http://stiften.dk/aarhus/grand-prix-stjerner-bader-sig-i-aarhusiansk-lys. Retrieved 4 June 2014. 
  12. ↑ "SGM has a ball at the Playboy Club". LSi Online. http://www.lsionline.co.uk/news/story/SGM-has-a-ball-at-the-Playboy-Club/-3Q4L79. Retrieved 10 December 2014. 
  13. ↑ Debi Moen. "PLSN - SGM Illuminates Christ Light". Plsn.com. http://www.plsn.com/component/content/article/10831-sgm-illuminates-christ-light.html. Retrieved 10 December 2014. 
  14. ↑ "Sensation's New Amsterdam Arena Show Transforms with SGM". Lightingandsoundamerica.com. http://www.lightingandsoundamerica.com/news/story.asp?ID=-QUE66U. Retrieved 10 December 2014. 
  15. ↑ "SGM: Restructured and Stronger Than Ever". Mondodr.com. http://www.mondodr.com/sgm-restructured-and-stronger-than-ever/. Retrieved 12 November 2015. 
  16. ↑ "SGM P5". CX-TV.com. http://cx-tv.com/sgm-p5/. Retrieved 4 June 2014. 
  17. ↑ "SGM X-5 : the StrobFather?". Soundlightup.com. http://www.soundlightup.com/archives/essais/sgm-x-5-the-strobfather.html. Retrieved 4 June 2014. 
  18. ↑ "SGM X5 LED STROBE". CX-TV.com. http://cx-tv.com/sgm-x5-led-strobe/. Retrieved 4 June 2014. 
  19. ↑ "SGM G-Spot Scoops Top PLASA Award". CX-TV.com. http://www.lightingandsoundamerica.com/news/story.asp?ID=MUGKTB. Retrieved 4 June 2014. 
  20. ↑ "The 2nd pipa Prolight + Sound International Press Award 2015". mipa-award.de. http://www.mipa-award.de/. Retrieved 23 June 2015. 




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