Company:SendGrid

From HandWiki
SendGrid
TypeSubsidiary
IndustryTechnology
Founded2009
FounderIsaac Saldana
Jose Lopez
Tim Jenkins
Headquarters
Denver, Colorado
,
United States
Key people
Sameer Dholakia (CEO)
Revenue$111.9 million (2017)[1]
ParentTwilio
Websitesendgrid.com

Twilio SendGrid, commonly known as SendGrid, is an American communication platform for transactional and marketing email based in Denver, Colorado.[2]

History

SendGrid was founded in 2009 by Isaac Saldana, Jose Lopez, and Tim Jenkins.[3][4] Later, it was incubated through the Techstars accelerator program.[5][6] By December 2009, the company announced it had raised $750,000 in a funding round led by Highway 12 Ventures.[7] Other participating investors included SoftTech VC, FF Angel, and TechStars founder David Cohen.[7]

In April 2010, the email software-as-a-service (SaaS) company received $5 million in Series A round funding from Foundry Group, SoftTech VC, and Highway 12 Ventures, as well as individual investors including David Cohen, Scott Petry, Dave McClure, and Matt Mullenweg.[8][9] Ryan McIntyre, the co-founder of Foundry, joined SendGrid's board of directors at this time as well.[8]

In January 2012, SendGrid raised $21 million in Series B funding, led by Bessemer Venture Partners.[10][11][12] In August 2012, SendGrid opened an office in Denver.[13][14] In December 2012, SendGrid partnered with Twilio to incorporate SMS and push notification services to its platform.[15][16]

In March 2013, the controversial firing of Adria Richards and the surrounding circumstances became known as Donglegate.[17][18][19] In June 2013, SendGrid released its new email marketing service.[20][21][22]

In September 2014, former Citrix executive Sameer Dholakia joined SendGrid as the CEO.[23] In December 2014, SendGrid raised $20 million in Series C funding. The series C round was led by a new investor Bain Capital Ventures. Current investors Bessemer Venture Partners and Foundry Group also participated.[24]

In November 2016, SendGrid raised $33 million in Series D funding. The round was led by Bain Capital Ventures, with participation from Bessemer Ventures and the Foundry Group.[14]

SendGrid went public with a debut in the New York Stock Exchange on November 16, 2017.[25]

In October 2018, Twilio announced plans to acquire SendGrid for $2 billion.[26] Twilio completed its acquisition of SendGrid on February 1, 2019.[27]

Platform

SendGrid provides a cloud-based service that assists businesses with email delivery.[28][29] The service manages various types of email including shipping notifications, friend requests, sign-up confirmations, and email newsletters. It also handles Internet service provider (ISP) monitoring, domain keys, the sender policy framework (SPF), and feedback loops.[7][30] Additionally, the company provides link tracking and open rate reporting.[7] It also allows companies to track email opens, unsubscribes, bounces, and spam reports.[7][8]

SendGrid offered a freemium version and a Lite Plan (pay-as-you-go), as well as three expanded levels of service: Essentials, Pro, and Premier,[31] until it ended its free version in May 2025.[32]


References

  1. ↑ "SendGrid Company Profile". Craft. https://craft.co/sendgrid. Retrieved 27 September 2019. 
  2. ↑ Leena Rao (March 9, 2011). "SendGrid Sends 7.5 Million Emails, Brings Former Oracle Exec As CEO". TechCrunch. https://techcrunch.com/2011/03/09/sendgrid-sends-7-5-billion-emails-brings-former-oracle-exec-as-ceo/. Retrieved August 13, 2013. 
  3. ↑ Brad McCarty (May 16, 2013). "Startup Stories: SendGrid shares its passion for fixing email". The Next Web. https://thenextweb.com/entrepreneur/2013/05/16/startup-stories-sendgrid-shares-its-passion-for-fixing-email-video/. Retrieved August 13, 2013. 
  4. ↑ Leena Rao (January 17, 2012). "Bessemer Leads 21m Round In Cloud-Based Email Delivery And Management Service SendGrid". TechCrunch. https://techcrunch.com/2012/01/17/bessemer-leads-21m-round-in-cloud-based-email-delivery-and-management-service-sendgrid/. Retrieved August 13, 2013. 
  5. ↑ "TechStars Incubator Hatches 10 New Companies". TechCrunch. August 6, 2009. https://techcrunch.com/2009/08/06/techstars-incubator-hatches-10-new-companies/. Retrieved August 13, 2013. 
  6. ↑ Dana Oshiro (September 30, 2009). "TechStars Investor Day Hits a Home Run". ReadWrite. http://readwrite.com/2009/09/30/techstars-investor-day-hits-a#awesm=~obNWKNcC2fuEQE. Retrieved August 13, 2013. 
  7. ↑ 7.0 7.1 7.2 7.3 7.4 Leena Rao (December 8, 2009). "SendGrid Raises $750K for Email Delivery Software". TechCrunch. https://techcrunch.com/2009/12/08/sendgrid-raises-750k-for-email-delivery-software/. Retrieved August 13, 2013. 
  8. ↑ 8.0 8.1 8.2 Evelyn Rusli (April 20, 2010). "SendGrid Raises $5 Million, Sends A Bajillion Emails". TechCrunch. https://techcrunch.com/2010/04/20/sendgrid-raises-5-million-sends-a-bajillion-e-mails/. Retrieved August 13, 2013. 
  9. ↑ Alastair Goldfisher (May 4, 2010). "TechStars startup SendGrid raises $5 million". Reuters. https://www.reuters.com/article/us-peweek-earlystage-roundup-idUSTRE6435OH20100504. Retrieved August 13, 2013. 
  10. ↑ Dan Primack (January 18, 2012). "Venture capital deals". CNN Money. http://finance.fortune.cnn.com/2012/01/18/venture-capital-deals-60/. Retrieved August 13, 2013. 
  11. ↑ Alicia Wallace (January 18, 2012). "Boulder startup SendGrid raises $21 million". The Denver Post. http://www.denverpost.com/business/ci_19762829. Retrieved August 13, 2013. 
  12. ↑ "SendGrid raises $21M in VC; Microsoft to partner". Denver Business Journal. January 17, 2012. http://www.bizjournals.com/denver/news/2012/01/17/sendgrid-raises-21m-in-vc-microsoft.html. Retrieved August 13, 2013. 
  13. ↑ Greg Avery (August 10, 2012). "Boulder's SendGrid opening Denver office". Denver Business Journal. http://www.bizjournals.com/denver/news/2012/08/10/boulders-sendgrid-opens-denver-office.html. Retrieved August 13, 2013. 
  14. ↑ 14.0 14.1 "Email delivery platform SendGrid raises $33 million ahead of IPO in 2017" (in en-US). VentureBeat. 2016-11-30. https://venturebeat.com/2016/11/30/sendgrid-33-million/. 
  15. ↑ Sean Ludwig (December 4, 2012). "Cloud tag team: SendGrid and Twilio partner on email, SMS, and voicemail solutions for the enterprise". VentureBeat. https://venturebeat.com/2012/12/04/sendgrid-twilio-partners/. Retrieved August 13, 2013. 
  16. ↑ Harrison Weber (December 4, 2012). "SendGrid and Twilio team up to offer email, SMS, voice and push notifications for the enterprise market". The Next Web. https://thenextweb.com/insider/2012/12/04/sendgrid-and-twilio-team-up-to-create-a-multi-messaging-platform-for-the-enterprise/?fromcat=all. Retrieved August 13, 2013. 
  17. ↑ Ronson, Jon (21 February 2015). "The Internet Shaming of Lindsey Stone". The Guardian. https://www.theguardian.com/technology/2015/feb/21/internet-shaming-lindsey-stone-jon-ronson. 
  18. ↑ "Techie Adria Richards fired after tweeting about men's comments". CBS News. https://www.cbsnews.com/news/techie-adria-richards-fired-after-tweeting-about-mens-comments/. 
  19. ↑ Vuong, Andy (March 25, 2013). "SendGrid employee's tweet sets off firestorm". The Denver Post. http://www.denverpost.com/ci_22863310/sendgrid-employees-tweet-sets-off-firestorm. Retrieved September 18, 2015. 
  20. ↑ Sean Ludwig (June 18, 2013). "SendGrid launches email marketing service that undercuts MailChimp & Constant Contact". VentureBeat. https://venturebeat.com/2013/06/18/sendgrid-email-marketing/. Retrieved August 13, 2013. 
  21. ↑ Barb Darrow (June 18, 2013). "SendGrid picks fight with heavyweight MailChimp in email marketing". Gigaom. http://gigaom.com/2013/06/18/sendgrid-picks-fight-with-heavyweight-mailchimp-in-email-marketing/. Retrieved August 13, 2013. 
  22. ↑ Kristina Knight (June 18, 2013). "SendGrid launches email service". BizReport. http://www.bizreport.com/2013/06/sendgrid-launches-email-service.html. Retrieved August 13, 2013. 
  23. ↑ Avery, Greg (September 30, 2014). "SendGrid replaces Franklin as CEO". http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/sendgrid-replaces-franklin-as.html. 
  24. ↑ "SendGrid Caches $20M Series C for Email Technology" (in en-US). Wall Street Journal. 2014-12-02. ISSN 0099-9660. https://www.wsj.com/articles/DJFVW00120141202eac2anpf0. 
  25. ↑ Chuang, Tamara (2017-11-12). "As SendGrid preps for public debut, the IPO market appears receptive". The Denver Post. http://www.denverpost.com/2017/11/12/sendgrid-public-offer-debut-stock-exchange/. Retrieved 2017-11-13. 
  26. ↑ Condon, Stephanie (15 October 2018). "Twilio to acquire email API platform SendGrid for $2 billion". ZDNet. https://www.zdnet.com/article/twilio-to-acquire-email-api-platform-sendgrid-for-2-billion/. 
  27. ↑ "Twilio Completes Acquisition of SendGrid" (in en). 1 February 2019. https://www.twilio.com/press/releases/twilio-completes-acquisition-sendgrid. 
  28. ↑ Pascal-Emmanuel Gobry (August 2, 2011). "SendGrid Is Sending 2 Billion Emails Per Month And Just Getting Started". Business Insider. http://www.businessinsider.com/sendgrid-2011-8. Retrieved August 13, 2013. 
  29. ↑ Ingrid Lunden (June 29, 2012). "Inbox Alert: SendGrid Sends 45B Emails For 60,000 Customers, 20B In 2012 Alone". TechCrunch. https://techcrunch.com/2012/06/29/inbox-alert-sendgrid-sends-45b-emails-for-60000-customers-20b-in-2012-alone/. Retrieved August 13, 2013. 
  30. ↑ Julie Bort (March 1, 2012). "All Those Emails From Pinterest Are Very Good For This Guy". Business Insider. http://www.businessinsider.com/all-those-e-mails-from-pinterest-are-very-good-for-this-guy-2012-3. Retrieved August 13, 2013. 
  31. ↑ Rip Empson (May 10, 2011). "Email Delivery System SendGrid Announces New Pricing Model, Now You Can Pay-As-You-Go". TechCrunch. https://techcrunch.com/2011/05/10/email-delivery-system-sendgrid-announces-new-pricing-model-now-you-can-pay-as-you-go/. Retrieved August 13, 2013. 
  32. ↑ "Changes coming to SendGrid’s Free Plan" (in en). https://www.twilio.com/en-us/changelog/sendgrid-free-plan. 

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