Company:Sitecore
| Type | Private |
|---|---|
| Industry | Software |
| Founded | 2001 in Denmark |
| Headquarters | San Francisco , United States |
Key people | Steve Tzikakis, CEO (September 2020) |
| Products |
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Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Origins
In 1998, in Copenhagen, Denmark , University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites[1] and turned their invention into a content management system product.
In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily at corporate marketing departments and marketing service providers.[2]
Acquisitions
In July 2011, Sitecore acquired the development team and intellectual property of Pectora, a provider of web publishing solutions[buzzword] for deep integration with print-based projects.[3]
In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Sitecore Commerce Server, formerly a Microsoft product called Microsoft Commerce Server.[4]
In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social.[5]
In October 2018, Sitecore announced the acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud;[6] the acquisition was completed in November 2018.
In June 2019, Sitecore acquired Hedgehog, a digital consultancy.[7]
In March 2021, Sitecore acquired Boxever and Four51. Boxever is a SaaS-based Customer Data Platform (CDP) that provides decisioning and experimentation. Four51 is a company delivering modern B2B and B2C experiences for enterprise brands.[8]
In May 2021, Sitecore acquired Moosend. Moosend is a marketing automation platform.[9]
In September 2021, Sitecore acquired Reflektion. Reflektion is an AI-powered digital search platform.[10]
Leadership
Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[11]
References
- ↑ & Thrane, Ole S."Method for building and managing a web site" US patent 7856345, issued 2010-12-21, assigned to Sitecore A/S
- ↑ Quackenbush, J. (4 August 2014). "Sitecore Triples Size in Sausalito Move". North Bay Business Journal. https://www.northbaybusinessjournal.com/95956/sitecore-triples-size-in-sausalito-move/.
- ↑ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. 5 July 2011. http://www.cmswire.com/cms/web-engagement/sitecore-adds-print-media-to-customer-engagement-platform-via-acquisition-011887.php. Retrieved 4 September 2014.
- ↑ "Sitecore Acquires Commerceserver.net to Extend .NET CXM Play". Gartner Inc.. 27 November 2013. http://www.gartner.com/doc/2630423/sitecore-acquires-commerceservernet-extend-net. Retrieved 4 September 2014.
- ↑ "Social media marketing from Sitecore". KM World. 14 July 2014. http://www.kmworld.com/Articles/News/News/Social-media-marketing-from-Sitecore-98120.aspx. Retrieved 4 September 2014.
- ↑ "Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs" (Press release). San Francisco, Calif. and Brussels, Belgium: Sitecore. 9 October 2018. Archived from the original on 19 September 2019. Retrieved 19 September 2019.
- ↑ "Sitecore Completes Hedgehog Acquisition" (in en). https://www.sitecore.com/company/news-events/press-releases/2019/06/sitecore-completes-hedgehog-acquisition.
- ↑ "Sitecore Acquires Boxever and Four51" (in en). https://www.sitecore.com/company/news-events/press-releases/2021/03/sitecore-acquires-boxever-and-four51.
- ↑ "Sitecore Completes Acquisition of Moosend" (in en). https://www.sitecore.com/company/news-events/press-releases/2021/05/sitecore-completes-acquisition-of-moosend.
- ↑ "Sitecore Acquires AI-Powered Digital Search Platform Reflektion" (in en). https://www.sitecore.com/company/news-events/press-releases/2021/09/sitecore-acquires-ai-powered-digital-search-platform-reflektion.
- ↑ & Seifert, Michael"Method for collecting human experience analytics data" US patent 8255526, issued 2012-08-28, assigned to Sitecore A/S
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