Company:Six Flags

From HandWiki
Six Flags Entertainment Corporation
TypePublic
ISIN[https://handwiki.org/wiki/index.php?title=Toollabs:isin/&language=en&isin=US83001C1080 US83001C1080]
IndustryAmusement parks
Predecessors
FoundedJuly 1, 2024; 2 years ago (2024-07-01)
HeadquartersCharlotte, North Carolina, U.S.
Number of locations
34 (2026)
Area served
Key people
Richard Haddrill
(executive chairman)
John Reilly
(president and CEO)
Services
RevenueIncreaseUS$3.10 billion (2025)
DecreaseUS$−1.38 billion (2025)
DecreaseUS$−1.60 billion (2025)
Total assetsDecreaseUS$7.80 billion (2025)
Total equityDecreaseUS$0.55 billion (2025)
Number of employees
Decrease 95,225 (2025)
Websitesixflags.com
Footnotes / references
Financials as of December 31, 2025.[lower-alpha 2][1]

Six Flags Entertainment Corporation is an American multinational amusement park company headquartered in Charlotte, North Carolina, with administrative offices in Sandusky, Ohio, and Arlington, Texas. It was formed on July 1, 2024, through the merger of Cedar Fair and the former Six Flags company. The company has 34 properties in North America, including 20 amusement parks and 14 water parks with nine on-site resorts. The company also manages two parks in Saudi Arabia.

Six Flags is the largest regional amusement park operator in North America and the fifth-largest amusement park operator in the world by attendance, hosting 47.4 million guests in 2025.[3][4][5] The company holds exclusive theme park rights to use Warner Bros. intellectual properties such as Looney Tunes and DC Comics, while Peanuts characters are featured at select parks. Six Flags trades under the stock ticker "FUN" on the New York Stock Exchange.

Background

Cedar Fair

Cedar Fair, L.P was founded in 1983 after Cedar Point, an amusement park in Sandusky, Ohio, acquired Valleyfair in Shakopee, Minnesota, in 1978. The company's name was derived from both parks—"Cedar" from Cedar Point and "Fair" from Valleyfair. Cedar Fair became publicly traded on April 29, 1987.[6][7] The company would increase its portfolio through acquisitions of amusement parks throughout the United States. Through its 1997 acquisition of Knott's Berry Farm, the company gained licensing rights to use Peanuts intellectual properties within its parks.[8] In 2006, Cedar Fair acquired five amusement parks in the purchase of Paramount Parks from CBS Corporation for US$1.24 billion.[9] Shortly after the acquisitions, the company would begin to do business as under the name Cedar Fair Entertainment Company.[10]

Cedar Fair faced multiple failed acquisition attempts prior to the merger. Private equity company Apollo Global Management announced plans to take over Cedar Fair in late-2009 and make it into a private company. However, Cedar Fair's unitholders did not support the acquisition, which derailed the transaction in 2010.[11] In 2019, Six Flags approached Cedar Fair with a cash-and-stock acquisition offer, which was quickly rejected.[12][13] Almost three years later in 2022, SeaWorld Entertainment (now United Parks & Resorts) made an unsolicited all-cash bid to buy Cedar Fair for $3.4 billion; this offer was rejected two weeks later.[14][15] In order to lower overall corporate debts, the company sold California's Great America in Santa Clara, California, on June 27, 2022, to real estate developer Prologis for $310 million.[16] By the end of 2022, Cedar Fair reported it had around $2.2 billion in net debt.[17]

Former Six Flags company

Six Flags Over Texas was the first Six Flags theme park, opening in 1961.

Six Flags Theme Parks, Inc. originated with the creation of The Great Southwest Corporation by Angus G. Wynne and other investors, who would go on to open the chain's original park, Six Flags Over Texas, in August 1961. After the Pennsylvania Railroad gained a controlling stake in the company's shares, a handful of new parks were constructed, and multiple independently-owned parks were purchased over the following two decades. Following the acquisition of Marriott Corporation's Great America theme park in Gurnee, Illinois, in 1984, Six Flags acquired the rights to feature Warner Bros.' Looney Tunes animated characters at its properties;[18] Time Warner (now Warner Bros. Discovery) subsequently purchased much of the company and was its sole owner from 1993 to 1995.

Premier Parks

Premier Parks was an Oklahoma-based real estate firm and theme park chain. Founded as Tierco, the company purchased Frontier City in Oklahoma City in 1982 for $1.2 million with the intention of tearing it down. Although Frontier City, at the time of purchase, was run-down and struggling, an oil-bust that soured redevelopment prospects coupled with an enigmatic general manager changed the park's fortunes, and Tierco ultimately shifted its strategy to purchasing amusement parks. By 1998, now under the umbrella of Premier Parks, the company had purchased or acquired over 20 parks, including Wild World in Largo, Maryland, Marine World USA, Geauga Lake, Wyandot Lake, Darien Lake, Elitch Gardens, Riverside Park, Kentucky Kingdom, Waterworld USA waterparks in Sacramento and Concord, California, Great Escape and Splashwater Kingdom, and the Walibi family of parks in Belgium, The Netherlands, and France.

On April 1, 1998, Premier Parks acquired the original Six Flags Theme Parks for $1.86 billion.[19] Premier began to apply the Six Flags name to several of its existing properties in North America and Europe, eventually fully assuming the brand name in 2000. Throughout the 2000s, Six Flags began to suffer from growing debt and organizational bloat, eventually resorting to selling off assets like its European parks and Worlds of Adventure in 2004. Some of the company's largest investors grew frustrated with Six Flags and demanded change; Daniel Snyder's Red Zone, LLC successfully gained control of Six Flags' board of directors in 2005 by means of a proxy battle.

The COVID-19 pandemic significantly impacted operations.

New management continued to sell off various American amusement park locations throughout 2006–2007, although the cash flow continued to decrease, falling $120 million annually under Red Zone's board. Affected by the 2008 financial crisis and the Great Recession, Six Flags filed for Chapter 11 bankruptcy protection in 2009 but continued to operate the parks as normal. Six Flags re-emerged as Six Flags Entertainment Corp. on May 3, 2010, moving head offices from New York City to Grand Prairie, Texas and allowing lenders to control 92% of the company in exchange for cancelling $1.13 billion in debt.[20]

Jim Reid-Anderson was instated as chairman, president and CEO on August 13, 2010. New initiatives were launched to build Six Flags theme parks in global markets; the previously cancelled Six Flags Dubai was revived in 2014 before being called off again in 2018. Mike Spanos succeeded Reid-Anderson in late 2019. Six Flags Zhejiang and Six Flags Chongqing both began construction in China before a declining real estate and the collapse of its local investment firm in 2020 forced both projects to be sold on to other developers. The COVID-19 pandemic also hindered Six Flags' operations during 2020, forcing many parks to remain closed for the year. Mike Spanos stepped down in 2021, allowing chairman Selim Bassoul to assume the role of CEO. Seeking reinvention, Bassoul announced a new strategy favoring guest experience over capital investments; this meant raising prices in order to lower daily park crowds, thus improving the park experience for higher-paying guests.[21] The initiative and various comments made by Bassoul proved controversial with shareholders, and was abandoned in November 2022 after park attendance plummeted by 33%.[22][23][24]

History

2023–2024: Merger

Announcement

The headquarters of Cedar Fair (top) and Six Flags (bottom) prior to the 2024 merger.

Following initial contact by Cedar Fair in July 2023 and subsequent negotiations,[25] longtime competitors Cedar Fair and Six Flags announced a merger on November 2, 2023. The announcement came at a time when amusement parks struggled to raise attendance after the COVID-19 pandemic, citing the need for financial stability, cost efficiency, and to compete with destination theme parks.[26][27][4] Both companies anticipated US$120 million in cost synergies within two years following the merger's completion.[28] Including debt, it would form an enterprise value of US$8 billion, creating a portfolio of 27 amusement parks, 15 water parks, with 9 resort properties, making the newly formed company the largest amusement park operator in North America.[29][30][31]

Described as a "merger of equals",[29] Cedar Fair shareholders would become majority owners, owning a 51.2% stake in the new company, while Six Flags shareholders would own a 48.8% stake. The merger was executed as an all-stock transaction: each Cedar Fair share was exchanged for one share in the new company, while each Six Flags share was exchanged for 0.58 shares.[32][33] It was structured through a newly formed holding company named CopperSteel HoldCo, Inc., which both companies would merge into.[34] Upon completion, Cedar Fair and Six Flags would dissolve, and CopperSteel HoldCo, Inc. was to be renamed to Six Flags Entertainment Corporation, trading under Cedar Fair's ticker symbol, FUN, on the New York Stock Exchange.[34]

Approval

The board of directors of both companies had approved the merger at the time of initial announcement.[35] The United States Department of Justice (DOJ) launched an antitrust review process of the merger on January 22, 2024, and issued a second request for additional information from both companies.[36][37] On January 25, 2024, the Mexican Federal Competition Commission approved the merger.[34] Six Flags shareholders overwhelmingly voted to approve the merger on March 12, 2024, with approximately 80% of votes cast in favor.[38][39] The DOJ gave its approval on June 26, 2024, allowing the companies to finalize the merger,[40][41] which was completed on July 1, 2024.[42]

Opposition

Immediately after the merger's announcement, activist investment firm Land & Buildings Investment Management, which held a 1% stake in Six Flags, opposed the merger, stating that the deal "does not maximize value for all shareholders."[43]

Since the merger was structured so that Cedar Fair unitholders would hold a 51.2% majority, it did not require a vote by Cedar Fair unitholders.[44] In December 2023, investment firm Neuberger Berman, which held a 3% stake in Cedar Fair, accused the companies of purposefully structuring the deal so that Cedar Fair unitholders were disenfranchised, asserting that the merger would not be approved if Cedar Fair unitholders were allowed to vote.[45][46]

2024: Immediate post-merger integration

The company's headquarters were relocated five miles northeast of its Carowinds park (pictured) in Charlotte, North Carolina.

After the merger's completion on July 1, 2024, the president and CEO of Cedar Fair, Richard Zimmerman, became president and CEO of the new combined company. Selim Bassoul, the president and CEO of the former Six Flags company, became the executive chairman of the company's board of directors.[29] The combined company's headquarters was relocated to Charlotte, North Carolina, five miles northeast of its Carowinds park, with significant administrative and financial operations based at Cedar Fair's former headquarters in Sandusky, Ohio.[30][47] Cedar Fair had held significant administrative offices in Charlotte, North Carolina, prior to the merger.[48] Six Flags clarified at the time of merger that the company did not anticipate making any major changes at the park-level and that all properties would retain their pre-merger names.[42] Stocks for both Cedar Fair and the former Six Flags company ceased trading on the New York Stock Exchange, and the newly formed entity commenced trading on July 2, 2024 under the ticker symbol FUN.[49]

In late-2024, Six Flags outlined plans for a portfolio optimization in the company, which may include closing or selling off some of its locations.[50] The company filed plans with the United States Securities and Exchange Commission (SEC) on December 17, 2024, that it would acquire the remaining limited partnership units of Six Flags Over Georgia, Hurricane Harbor Atlanta, and Six Flags White Water by January 12, 2027. The transaction would cost US$332.6 million, and would increase Six Flags' ownership of the three parks from 31.5% to full ownership.[51]

2025–present: Corporate restructuring and portfolio optimization

On February 10, 2025, Six Flags and Qiddiya Investment Company announced that it had signed a management services agreement to provide operational support and brand licensing to two theme parks in the Qiddiya City megaproject in Riyadh Province, Saudi Arabia. These parks would be the Six Flags Qiddiya City theme park and Aquarabia water park.[52][53][54]

Six Flags America in Woodmore, Maryland, permanently closed on November 2, 2025.

On May 1, 2025, the company announced it would permanently close the Six Flags America theme park and its accompanying water park, Hurricane Harbor Maryland, in Woodmore, Maryland. The company cited that the parks were "not a strategic fit with the company's long term plan," and that the property would be redeveloped.[55] Hurricane Harbor Maryland closed on September 6, 2025, and Six Flags America closed on November 2, 2025.[56][57] In late-May 2025, Six Flags announced plans to reduce 10% of its full-time employees, equating to approximately 500 employees.[58] The layoffs included eliminating the park president role at all of its 27 amusement parks as the company moved to a regional operating structure, completing these layoffs by June.[59]

On August 6, 2025, Six Flags announced that President and CEO Richard Zimmerman would step down by the end of the year.[60][61][62] Later, on October 10, 2025, it was announced that Bassoul, executive chairman, would step down by the end of 2025, but would stay to consult for the upcoming Six Flags Qiddiya City.[63] John Reilly, a former executive at Palace Entertainment, Parques Reunidos, and SeaWorld Entertainment, assumed the president and CEO position effective December 8, 2025, replacing Zimmerman.[64] Marilyn Spiegel, who served as a board member since 2023 for both the former Six Flags company and current company, replaced Bassoul as a non-executive chair on January 1, 2026.[65]

Six Flags St. Louis (top) and Valleyfair (bottom) were among the six U.S.-based parks sold to EPR Properties on April 6, 2026. These two parks were original parks within their legacy chain.

The company announced on January 5, 2026, that it did not intend to acquire its remaining stake in Six Flags Over Texas, citing "the contractual terms do not currently align with [its] capital allocation priorities."[66]

On March 5, 2026, Six Flags announced that it would divest seven of its theme parks, selling the parks to EPR Properties for US$331 million.[67] These parks include Valleyfair, Worlds of Fun, Michigan's Adventure, Schlitterbahn Galveston, Six Flags St. Louis, Six Flags Great Escape, and La Ronde.[68] The sale of these parks follows the registration of the "Enchanted Parks" trademarks to the United States Patent and Trademark Office in early-January 2026;[69] Enchanted Parks will partner with EPR to operate six of the parks, while La Ronde Operations will operate La Ronde.[67][70] The sale of the United States parks was completed on April 6, 2026,[71] while the sale of La Ronde was completed on May 14, 2026.[72][73]

In March 2026, activist investor Jana Partners, which held an approximately 9% economic stake in Six Flags, sent a letter to the company’s board of directors calling for the exploration of a sale and the immediate replacement of board chair Marilyn Spiegel. The firm, led by managing partner Scott Ostfeld, cited an “alarming pattern of board dysfunction and disjointed decision-making”[74], while expressing support for newly appointed CEO John Reilly. Jana argued that engaging with a known buyer interest was in the best interest of shareholders.[74] Richard Haddrill became the company’s executive chairman on March 25, 2026, with Spiegel becoming the lead independent director.[75] After laying off 27 park presidents in 2025, the company reversed its decision in mid-April 2026, choosing to reinstate the role at 10 parks in "key markets."[76]

On August 25, 2026, Six Flags announced it would relocate its headquarters from Charlotte, North Carolina, to Choctaw Stadium in Arlington, Texas. Choctaw Stadium was the headquarters for the former Six Flags company from 2020 up until the 2024 merger with the facilities continuing to be used as a corporate office following the merger. The relocation will be completed by March 2027. In addition to its headquarters in Arlington, Six Flags will continue to retain a corporate office at the former Cedar Fair headquarters in Sandusky, Ohio.[77]

As of 2026, Six Flags operates 34 properties: 20 amusement parks and 14 separately-gated water parks, with nine on-site resorts in North America.[78] Additionally, the company licenses and manages two parks within the Qiddiya City megaproject in Saudi Arabia.[52]

Properties

Amusement parks

The following table only includes main amusement parks counted towards Six Flags' total property count.

     Former Cedar Fair properties      Original Six Flags (1961–2024) properties      Tierco / Premier Parks properties, merged into Six Flags in 1998      Fun Times Park property, acquired by Premier Parks and merged into Six Flags      Schlitterbahn property, acquired by Cedar Fair and merged into Six Flags

Name Location Year opened Notes Brief history
California's Great America Santa Clara, California 1976 Land owned by Prologis; the park is planned to close no later than 2033.[79] Includes the South Bay Shores water park. One of the two original Great America parks founded by the Marriott Corporation. Acquired by Cedar Fair as part of the Paramount Parks purchase
Canada's Wonderland Vaughan, Ontario 1981 Includes the Splash Works water park. Developed by the Taft Broadcasting Corporation. Acquired by Cedar Fair as part of the Paramount Parks purchase
Carowinds Charlotte, North Carolina 1973 Includes the Carolina Harbor water park. Founded by Earl Patterson Hall but later sold to Taft Broadcasting Corporation. Acquired by Cedar Fair as part of the Paramount Parks purchase
Cedar Point Sandusky, Ohio 1870 Includes five resort properties and the Cedar Point Sports Center sports complex facility.[1] Located adjacent to the separately-gated water park Cedar Point Shores, which is counted as a separate property. The original Cedar Fair property traces its history back to the late 1800s
Dorney Park Allentown, Pennsylvania 1884 Includes the WildWater Kingdom water park. Dorney Park traces its history back to the late 1800s. It was the first acquisition of the Cedar Fair company.
Frontier City Oklahoma City, Oklahoma 1958 Land owned by EPR Properties; operated by Six Flags under lease.[1] Includes the Wild West Water Works water park. The original Tierco park (later renamed Premier Parks)
Kings Dominion Doswell, Virginia 1975 Includes the Soak City water park. This is the second Taft Broadcasting Corporation-built park. Acquired by Cedar Fair as part of the Paramount Parks purchase
Kings Island Mason, Ohio 1972 Includes the Soak City water park. The first Taft Broadcasting Corporation-built park, it replaced Cincinnati's Coney Island. Acquired by Cedar Fair as part of the Paramount Parks
Knott's Berry Farm Buena Park, California 1920 Includes the Knott's Hotel resort. Adjacent to the separately-gated water park Knott's Soak City, which is counted as a separate property. When Cedar Fair acquired this park, it gave them the rights to the Peanuts IP
Six Flags Darien Lake Darien, New York 1981 Owned by EPR Properties; operated by Six Flags under lease.[1] Includes the Hurricane Harbor water park and Six Flags Darien Lake lodging facilities. Originally Darien Lake
Six Flags Discovery Kingdom Vallejo, California 1968 — Originally Marine Land USA
Six Flags Fiesta Texas San Antonio, Texas 1992 Includes the Hurricane Harbor San Antonio water park. Built by Gaylord and owned by USAA. Acquired by Six Flags in 1998.
Six Flags Great Adventure Jackson, New Jersey 1974 Includes the Savannah Sunset Resort. Located adjacent to the separately-gated water park Hurricane Harbor New Jersey and Six Flags Wild Safari safari park; Hurricane Harbor New Jersey and Wild Safari are counted as separate properties.[1] Originally known as Great Adventure.
Six Flags Great America Gurnee, Illinois 1976 Located adjacent to the separately-gated water park Hurricane Harbor Chicago, which is counted as a separate property. One of the two original Great America parks founded by the Marriott corporation.
Six Flags Magic Mountain Valencia, California 1971 Located adjacent to the separately-gated water park Hurricane Harbor Los Angeles, which is counted as a separate property. Originally known as Magic Mountain.
Six Flags México Mexico City, Mexico 1982 Land owned by the Federal District of Mexico City; operated by Six Flags under lease.[1] Originally known as Reino Aventura.
Six Flags New England Agawam, Massachusetts 1870 Includes the Hurricane Harbor water park. Originally known as Riverside Park.
Six Flags Over Georgia Austell, Georgia 1967 Owned by Six Flags Over Georgia Ltd., a limited partnership; managed and operated by Six Flags, of which they will take full ownership by January 2027.[1] Includes the Hurricane Harbor water park. The second Six Flags park.
Six Flags Over Texas Arlington, Texas 1961 Owned by Texas Flags Ltd., a limited partnership; majority-owned, managed, and operated by Six Flags.[1] Located adjacent to the separately-gated Hurricane Harbor Arlington water park, which is counted as a separate property. The original Six Flags park, founded by Angus Wynne


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} , { "lat": 42.92851, "lon": -78.38488, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/0/0c/Red_pog.svg/5px-Red_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 19.295, "lon": -99.209, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/0/0c/Red_pog.svg/5px-Red_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 18.894990, "lon": -98.974559, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 29.5995, "lon": -98.6094, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/0/0c/Red_pog.svg/5px-Red_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 29.71336, "lon": -98.12505, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 37.974598, "lon": -122.051338, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 35.461378, "lon": -97.588506, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 33.695878, "lon": -112.150272, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 42.246656, "lon": -88.96271, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 30.070167, "lon": -95.431935, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 33.958056, "lon": -84.521389, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/d/d7/Blue_pog.svg/5px-Blue_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


} , { "lat": 24.588675, "lon": 46.332688, "img": "wikirawupload:https://handwiki.org/wiki/images/thumb/0/0c/Red_pog.svg/5px-Red_pog.svg.png", "height": 5, "width": 5, "text": "", "textAngle": 0, "textAlign": "right", "textBaseline": "middle", "textDx": -4, "textDy": 1, "textFontSize": 12, "textColor": "#AA1205"


}

















     ],
     "transform": [
       {
         "type": "geo",
         "projection": "mercator",
         "scale": {"expr": "imgTileSize/PI/2*pow(2,imgZoom)"},
         "translate": [{"expr": "imgXC"}, {"expr": "imgYC"}],
         "center": [{"expr": "imgLon"}, {"expr": "imgLat"}],
         "lon": "lon", "lat": "lat"
       },
       { "type": "formula", "field":"layout_x", "expr": "datum.layout_x + (datum.offsetX || 0)" },
       { "type": "formula", "field":"layout_y", "expr": "datum.layout_y + (datum.offsetY || 0)" },
       { "type": "formula", "field":"color", "expr": "datum.color || '#c33'" },
       { "type": "formula", "field":"textColor", "expr": "datum.textColor || datum.color" },
       { "type": "formula", "field":"strokeColor", "expr": "datum.strokeColor || '#ffe7e6'" }
     ]
   },
   {
     // Hack: single value data source for drawing/hiding images and other non-series elements
     "name": "dummyData",
     "values": [{}]
   }
 ],

// Legend only works if showLegend and colorScaleField are set

 "marks": [
   {
     "type": "image",
     "from": {
       "data": "dummyData",
       "transform": [
         { "type": "formula", "field":"url", "expr": "'mapsnapshot:///?width='+imgWidth+'&height='+imgHeight+'&zoom='+imgZoom+'&lat='+imgLat+'&lon='+imgLon" }
       ]
     },
     "properties": {
       "enter": {
         "url": {"field": "url"},
         "xc": {"signal": "imgXC"}, "yc": {"signal": "imgYC"},
         "width": {"signal": "imgWidth"}, "height": {"signal": "imgHeight"}
       }
     }
   },
   {
     // Places an image of a given name and size at the [lan,lon] location
     "type": "image",
     "from": {
       "data": "data",
       "transform": [
         { "type": "filter", "test": "datum.img" },
         { "type": "formula", "field":"iconWidth", "expr": "datum.width || 0" },
         { "type": "formula", "field":"iconHeight", "expr": "datum.height || 0" },
         { "type": "formula", "field":"img",
           "expr": "if(!test(/^[a-z]+:\\/\\//, datum.img), 'wikifile:///'+datum.img, datum.img)" },
         // Ensure that either width or height parameter is passed to wikifile:// request
         { "type": "formula", "field":"img",
           "expr": "if((datum.iconWidth || datum.iconHeight) && !test(/[?&](width|height)=\\d/, datum.img),if(datum.iconWidth,datum.img+'?width='+datum.iconWidth,datum.img+'?height='+datum.iconHeight), datum.img)" }
     ]},
     "properties": {
       "enter": {
         "url": {"field": "img"},
         "xc": {"field": "layout_x"}, "yc": {"field": "layout_y"},
         "width": {"field": "iconWidth"}, "height": {"field": "iconHeight"}
       }
     }
   },
   {
     // Draw marks of a given color, shape, and size at the [lan,lon] location
     "type": "symbol",
     "from": {
       "data": "data",
       "transform": [{ "type": "filter", "test": "!datum.img" }]
     },
     "properties": {
       "enter": {
         "x": {"field": "layout_x"},
         "y": {"field": "layout_y"},
         // If colorScaleField is set, use color scaling, otherwise use the preset color value
         "fill": { "field": "color" },
         "size": {"field": "size"},
         "shape": {"field": "shape"},
         "stroke": {"field": "strokeColor"}
       }
     }
   },
   {
     // Draw text with the given color and size at the [lan,lon] location
     // See https://github.com/vega/vega/wiki/Marks#text for all parameter description (prepend "text" and capitalize them)
     "type": "text",
     "from": {
       "data": "data",
       "transform": [
         { "type": "filter", "test": "datum.text" },
         // Figure out if this is an LTR or RTL page. For LTR, show label to the right of the icon, left-aligned. For RTL, reverse.
         { "type": "formula", "field":"isLTR", "expr": "'‎' == '\\u200E'" },
         // If these values are not defined ("undefined" is not allowed, so test for truthiness and not 0)
         { "type": "formula", "field":"textDx", "expr": "if(!datum.textDx && datum.textDx != 0, if(datum.isLTR,8,-8), datum.textDx)" },
         { "type": "formula", "field":"textAlign", "expr": "if(!datum.textAlign, if(datum.isLTR,'left','right'), datum.textAlign)" },
         { "type": "formula", "field":"textBaseline", "expr": "datum.textBaseline || 'middle'" }
     ]},
     "properties": {
       "enter": {
         "text": {"field": "text"},
         "x": {"field": "layout_x" },
         "y": {"field": "layout_y"},
         "dx": {"field": "textDx" },
         "dy": {"field": "textDy"},
         "fill": {"field": "textColor"},
         "align": {"field": "textAlign"},
         "baseline": {"field": "textBaseline"},
         "radius": {"field": "textRadius"},
         "theta": {"field": "textTheta"},
         "angle": {"field": "textAngle"},
         "font": {"field": "textFont"},
         "fontSize": {"field": "textFontSize"},
         "fontWeight": {"field": "textFontWeight"},
         "fontStyle": {"field": "textFontStyle"}
       }
     }
   },
   {
     // Draw a low-zoom locator map frame
     "type": "rect",
     "from": {
       "data": "dummyData",
       "transform": [
         { "type": "filter", "test": "showMiniMap" }
       ]
     },
     "properties": {
       "enter": {
         "xc": {"signal": "picXC"}, "yc": {"signal": "picYC"},
         "width": {"signal": "picWidth", "offset":2}, "height": {"signal": "picHeight"},
         "stroke": {"value":"#fff"},"strokeWidth": {"value":6}
       }
     }
   },
   {
     // Draw a low-zoom locator map by using a premade world map image
     "type": "image",
     "from": {
       "data": "dummyData",
       "transform": [
         { "type": "filter", "test": "showMiniMap" },
         { "type": "formula", "field":"url", "expr": "1" }
       ]
     },
     "properties": {
       "enter": {
         "url": {"value": "wikirawupload:https://handwiki.org/wiki/images/thumb/a/ac/Earthmap1000x500.jpg/180px-Earthmap1000x500.jpg"},
         "xc": {"signal": "picXC"}, "yc": {"signal": "picYC"},
         "width": {"signal": "picWidth"}, "height": {"signal": "picHeight"}
       }
     }
   },
   {
     // Draw a zoom-out mark at the [lan,lon] location
     "type": "symbol",
     "from": {
       "data": "dummyData",
       "transform": [
         { "type": "filter", "test": "showMiniMap" },
         { "type": "formula", "field":"lat", "expr": "imgLat" },
         { "type": "formula", "field":"lon", "expr": "imgLon" },
         {
           "type": "geo",
           "projection": "equirectangular",
           "scale": {"expr": "180/2/PI"},
           "translate": [{"expr": "picXC"}, {"expr": "picYC"}],
           "center": [{"expr": "0"}, {"expr": "0"}],
           "lon": "lon", "lat": "lat"
         }
       ]
     },
     "properties": {
       "enter": {
         "x": {"field": "layout_x"}, "y": {"field": "layout_y"},
         "fill": {"value": "#c33"},
         "stroke": {"value": "#ffe7e6"},
         "size": {"value": 40}
       }
     }
   }
 ]

} </graph>

<maplink zoom="4" latitude="34" longitude="-95" text="[Interactive fullscreen map]">

[


{"type": "FeatureCollection",

 "features": [


{ "type": "Feature",

  "properties": {
   "title": "Cedar Point Resort: Cedar Point / Cedar Point Shores", 
   "description": " 41.48,-82.6825",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-82.6825,41.48] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags New England", 
   "description": " 42.0377,-72.6157",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-72.6157,42.0377] }
}

, { "type": "Feature",

  "properties": {
   "title": "Dorney Park", 
   "description": " 40.577942,-75.531528",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-75.531528,40.577942] }
}

, { "type": "Feature",

  "properties": {
   "title": "Knott's Berry Farm / Knott's Soak City", 
   "description": " 33.844178,-118.000267",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-118.000267,33.844178] }
}

, { "type": "Feature",

  "properties": {
   "title": "Frontier City", 
   "description": " 35.584845,-97.440990",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-97.440990,35.584845] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Over Texas / Hurricane Harbor Arlington", 
   "description": " 32.7557,-97.070222",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-97.070222,32.7557] }
}


, { "type": "Feature",

  "properties": {
   "title": "Six Flags Over Georgia", 
   "description": " 33.76787,-84.55065",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-84.55065,33.76787] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Discovery Kingdom", 
   "description": " 38.137778,-122.23",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-122.23,38.137778] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Magic Mountain / Hurricane Harbor Los Angeles", 
   "description": " 34.427,-118.597",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-118.597,34.427] }
}

, { "type": "Feature",

  "properties": {
   "title": "Kings Island", 
   "description": " 39.344786,-84.268608",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-84.268608,39.344786] }
}

, { "type": "Feature",

  "properties": {
   "title": "Carowinds", 
   "description": " 35.102778,-80.941667",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-80.941667,35.102778] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Great Adventure Resort: Six Flags Great Adventure / Hurricane Harbor New Jersey / Wild Safari", 
   "description": " 40.1375,-74.44",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-74.44,40.1375] }
}

, { "type": "Feature",

  "properties": {
   "title": "Kings Dominion", 
   "description": " 37.84,-77.445",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-77.445,37.84] }
}

, { "type": "Feature",

  "properties": {
   "title": "California's Great America", 
   "description": " 37.395944,-121.97225",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-121.97225,37.395944] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Great America / Hurricane Harbor Chicago", 
   "description": " 42.3675,-87.934444",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-87.934444,42.3675] }
}

, { "type": "Feature",

  "properties": {
   "title": "Canada's Wonderland", 
   "description": " 43.841667,-79.543056",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-79.543056,43.841667] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Darien Lake", 
   "description": " 42.92851,-78.38488",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-78.38488,42.92851] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Mexico", 
   "description": " 19.295,-99.209",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-99.209,19.295] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Oaxtepec", 
   "description": " 18.894990,-98.974559",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-98.974559,18.894990] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Fiesta Texas", 
   "description": " 29.5995,-98.6094",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-98.6094,29.5995] }
}

, { "type": "Feature",

  "properties": {
   "title": "Schlitterbahn New Braunfels", 
   "description": " 29.71336,-98.12505",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-98.12505,29.71336] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Concord", 
   "description": " 37.974598,-122.051338",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-122.051338,37.974598] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Oklahoma City", 
   "description": " 35.461378,-97.588506",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-97.588506,35.461378] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Phoenix", 
   "description": " 33.695878,-112.150272",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-112.150272,33.695878] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Rockford", 
   "description": " 42.246656,-88.96271",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-88.96271,42.246656] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Hurricane Harbor Splashtown", 
   "description": " 30.070167,-95.431935",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-95.431935,30.070167] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags White Water", 
   "description": " 33.958056,-84.521389",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [-84.521389,33.958056] }
}

, { "type": "Feature",

  "properties": {
   "title": "Six Flags Qiddiya City / Aquarabia Qiddiya City", 
   "description": " 24.588675,46.332688",
   "marker-symbol": "-number", "marker-size": "medium", "marker-color": "#AA1205" },
  "geometry": {"type": "Point", "coordinates": [46.332688,24.588675] }
}
































] }

]</maplink>
Interactive map of North American Six Flags parks.

8px Amusement parks 8px Stand-alone water parks

<graph>

{

 //
 // ATTENTION: This code is maintained at https://www.mediawiki.org/wiki/Template:Graph:Street_map_with_marks
 //            Please do not modify it anywhere else, as it may get copied and override your changes.
 //            Suggestions can be made at https://www.mediawiki.org/wiki/Template_talk:Graph:Street_map_with_marks
 //
 // Template translation is in https://commons.wikimedia.org/wiki/Data:Original/Template:Graphs.tab
 //
 "version": 2, "width":400, "height": 250, "padding": 0,
 "signals":[
   // These signals allow us to quickly move the map within the image, e.g. to leave space for the legend

{"name":"legendWidth", "init": {"expr": "0"} },

   {"name":"legendHeight", "init": {"expr": "height"} },
   {"name":"imgWidth", "init": {"expr": "width-legendWidth"} },
   {"name":"imgHeight", "init": {"expr": "height"} },
   {"name":"imgXC", "init": {"expr": "imgWidth/2"} },
   {"name":"imgYC", "init": {"expr": "imgHeight/2"} },
   {"name":"imgTileSize", "init": {"expr": "256"} },
   {"name":"imgLat", "init": {"expr": "25"} },
   {"name":"imgLon", "init": {"expr": "40"} },
   {"name":"imgZoom", "init": {"expr": "3"} },
   {"name":"picWidth", "init": {"expr": "180"} },
   {"name":"picHeight", "init": {"expr": "picWidth/2"} },
   {"name":"picXC", "init": {"expr": "imgWidth-(picWidth/2)"} },
   {"name":"picYC", "init": {"expr": "imgHeight-(picHeight/2)"} },
   {"name":"showMiniMap", "init": {"expr": "0"} }
 ],
 "data": [
   {
     "name": "data",

// Otherwise use the first unnamed argument for source values

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Interactive map of non-North American Six Flags parks.

Water parks

The following table only includes separately-gated water parks counted towards Six Flags' total property count.[80]

Name Location Year opened Notes
Cedar Point Shores Sandusky, Ohio 1988 Located adjacent to Cedar Point.
Knott's Soak City Buena Park, California 2000 Located adjacent to Knott's Berry Farm.
Schlitterbahn New Braunfels New Braunfels, Texas 1979 Located approximately 35 miles from Six Flags Fiesta Texas.
Six Flags Hurricane Harbor Arlington Arlington, Texas 1983 Located across Interstate 30 from Six Flags Over Texas.
Six Flags Hurricane Harbor Concord Concord, California 1995 Land owned by EPR Properties; operated by Six Flags under lease.[1] Located approximately 15 miles from Six Flags Discovery Kingdom. Originally Waterworld USA Concord
Six Flags Hurricane Harbor Chicago Gurnee, Illinois 2005 Located adjacent to Six Flags Great America.
Six Flags Hurricane Harbor Los Angeles Valencia, California 1995 Located adjacent to Six Flags Magic Mountain.
Six Flags Hurricane Harbor New Jersey Jackson, New Jersey 2000 Located within the Six Flags Great Adventure Resort.
Six Flags Hurricane Harbor Oaxtepec Oaxtepec, Mexico 2017 Land owned by the Mexican Social Security Institute; operated by Six Flags under lease.[1]
Six Flags Hurricane Harbor Oklahoma City Oklahoma City, Oklahoma 1981 Land owned by EPR Properties; operated by Six Flags under lease.[1] Located approximately 15 miles from Frontier City.
Six Flags Hurricane Harbor Phoenix Phoenix, Arizona 2009 Land owned by EPR Properties; operated by Six Flags under lease.[1]
Six Flags Hurricane Harbor Rockford Cherry Valley, Illinois 1984 Land owned by the Rockford Park District; operated by Six Flags under lease.[1]
Six Flags Hurricane Harbor Splashtown Spring, Texas 1984 Land owned by EPR Properties; operated by Six Flags under lease.[1]
Six Flags White Water Marietta, Georgia 1983 Owned by Six Flags Over Georgia Ltd., a limited partnership; managed and operated by Six Flags, of which they will take full ownership by January 2027.[1] Located approximately 15 miles from Six Flags Over Georgia.

Resorts

Name Location Year opened Notes
Castaway Bay Sandusky, Ohio 2004 Located within Cedar Point Resorts, containing an indoor water park.
Cedar Point Express Hotel Sandusky, Ohio 2017 Located within Cedar Point Resorts.
Hotel Breakers Sandusky, Ohio 1905 Located within Cedar Point Resorts.
Knott's Hotel Buena Park, California 1968 Located near Knott's Berry Farm.
Lighthouse Point Sandusky, Ohio 2001 Located within Cedar Point Resorts.
Sawmill Creek Resort Huron, Ohio 1972 Located within Cedar Point Resorts, eight miles from the park.
Six Flags Savannah Sunset Resort & Spa Jackson, New Jersey 2024 Located within Six Flags Great Adventure Resorts
Six Flags Darien Lake Hotel & Campground Darien, New York 1954 Located across from Six Flags Darien Lake, containing a hotel named Lodge on the Lake, a campground with cabins, guest houses, and rentable RVs; Darien Square, and Darien Lake Performing Arts Center.
The Resorts at Schlitterbahn New Braunfels New Braunfels, Texas 1979 Located within Schlitterbahn New Braunfels.

Licensed and managed parks

Name Location Year Opened Note
Six Flags Qiddiya City Qiddiya City, Saudi Arabia 2025 Owned by the Qiddiya Investment Company; licensed and operated by Six Flags under a management services agreement.[52]
Aquarabia Qiddiya City 2026

Former properties

Name Location Year closed/sold Fate
Six Flags America Woodmore, Maryland 2025 Permanently closed on November 2, 2025, including the Hurricane Harbor Maryland water park.
Michigan's Adventure Muskegon, Michigan 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator. The WildWater Adventure water park was included in this sale.
Schlitterbahn Galveston Galveston, Texas 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator.
Six Flags Great Escape Queensbury, New York 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator. The Hurricane Harbor water park and Six Flags Great Escape Lodge hotel was included in this sale. The park removed the "Six Flags" suffix from its name in June 2026.
Six Flags St. Louis Eureka, Missouri 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator. The Hurricane Harbor St. Louis water park was included in this sale. It was renamed to Mid America Adventure in August 2026.
Valleyfair Shakopee, Minnesota 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator. The Soak City water park was also included and was renamed to Superior Shores shortly after the sale.
Worlds of Fun Kansas City, Missouri 2026 Sold to EPR Properties on April 6, 2026, with Enchanted Parks as its operator. The Oceans of Fun water park was included in this sale.
La Ronde Montréal, Quebec 2026 Sold to EPR Properties on May 14, 2026, with La Ronde Operations as its operator.

Timeline of corporate ownership

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Corporate affairs

Six Flags is a public company, trading under the ticker symbol "FUN" on the New York Stock Exchange.[49] It is headquartered in Charlotte, North Carolina, and maintains significant administrative offices at the Cedar Point amusement park in Sandusky, Ohio.[47][81] The company is planned to relocate its headquarters to Arlington, Texas, by March 2027.[77]

Leadership

Board of directors

As of May 26, 2026, the current Six Flags board of directors are:[82]

  • Richard Haddrill – executive chairman
  • Marilyn Spiegel[lower-alpha 4] – lead independent director
  • John Reilly – president and CEO of Six Flags
  • Jonathan Brudnick
  • Sandra Cochran
  • Michael Colglazier
  • Felipe Dutra
  • Steven Hoffman
  • Chieh Huang[lower-alpha 4]
  • Rehan Jaffer

Executives

As of July 15, 2026, the current Six Flags executive team consists of:[83]

Ownership

As of March 31, 2026, the ten largest shareholders are:[84]

Shareholder Shares
BlackRock 15,161,824
UBS 9,114,678
Darlington Partners Capital Management 8,700,000
Morgan Stanley 5,924,427
Vanguard Portfolio Management 5,140,845
Sachem Head Capital Management 5,030,000
Dendur Capital 4,953,000
H Partners Management 4,650,000
Vanguard Capital Management 4,207,390
Jana Partners 4,116,009

Finances

Attendance

Company attendance

The following figures refer to the Themed Entertainment Association's amusement park operator rankings by attendance.

Year Rank Attendance Ref.
2024 5 50,300,000 [85]

Top ranked parks

The following figures refer to Six Flags parks that ranked among the top 20 most attended amusement parks in North America per year, as reported by the Themed Entertainment Association.

North America rank Park Attendance (in millions)
2024[85]
10 Knott's Berry Farm 4.503
14 Cedar Point 3.780
15 Kings Island 3.465
16 Six Flags Magic Mountain 3.317
17 Canada's Wonderland 3.264
19 Six Flags Great America 3.045

Business model

Admission gates to Knott's Berry Farm in Buena Park, California in 2025.

Six Flags generates revenue through three primary sources: park admissions (51.1%), in-park spending (33.5%), and other revenue (15.4%).[lower-alpha 6] The company offers season passes, usually priced lower than competitors. These passes are priced based on a park's market and operating season, as well as monthly memberships at legacy Six Flags parks.[86][87] While per-capita revenue from season passholders is lower per visit, their total annual spend is higher. Six Flags has emphasized increasing attendance volume and in-park spending frequency to increase revenue.[88]

Additional revenue sources come from special events such as the Halloween events Fright Fest and Haunt, as well as winter events Holiday in the Park and Winterfest. Six Flags' Halloween events utilize popular intellectual properties to increase attendance.[89] A prevalent paid add-on is Fast Lane, an expedited queuing system, offered at the company's parks. Guests pay an additional fee to access either a shorter queue or a virtual queue on select attractions.[90]

Marketing and licensing

Marketing efforts

Travis Kelce serves as Six Flags' brand ambassador.

In April 2025, Six Flags launched its first post-merger national brand campaign "We're Serious About Fun." The new ad campaign introduces a new mascot character, the Funsultant, known for deadpan delivery. It was developed by the creative agency The Marketing Arm (TMA), and was launched for television, digital, out-of-home, social media and email.[91]

American football player Travis Kelce became Six Flags' brand ambassador in March 2026, partnering with the company on marketing efforts.[92] Kelce had partnered with activist investor firm Jana Partners in October 2025, which acquired a 9% stake in Six Flags.[93]

Licensing and partnerships

The DC Universe themed area at Six Flags Great America.
The Planet Snoopy themed area at Dorney Park.

Six Flags currently holds theme park rights to two intellectual properties: Warner Bros. and Peanuts. The company's agreement with Warner Bros. grants access to use Looney Tunes and DC Comics properties in its theme parks in North America, with the exception of the Las Vegas metropolitan area and Florida.[78] The Peanuts intellectual properties are licensed for use in the United States and Canada at select legacy Cedar Fair parks only;[lower-alpha 7] Six Flags renewed its licensing agreement with Peanuts Worldwide through 2030.[95]

Six Flags maintains a partnership with online travel agency Tripster to provide its white-label booking system to provide park admission and lodging package bundles at its parks, branded as the Hotel Partner Program by Six Flags.[96][97]

The Six Flags brand is licensed to the Qiddiya Investment Company for Six Flags Qiddiya City, a park that Six Flags operates and manages.[1] Additionally, EPR Properties retains access to use the Six Flags brands at the parks it has acquired from Six Flags for the 2026 season.[71]

Other in-park partnerships include food vendors such as Blue Bunny Ice Cream, Coca-Cola, Frito-Lay, The Icee Company, and Mars Inc.[98][99] Six Flags maintains multiple partnerships with on-ride photo vendors, with Pomvom operating at legacy Six Flags parks and Colorvision International at legacy Cedar Fair parks, with the exception of Dorney Park; Dorney Park's photo vendor is Kaman's Art Shoppes.[100][101][102] The company's technology provider is Accesso, utilizing the Accesso Passport ticketing suite for e-commerce.[103]

Six Flags maintains an educational partnership with Bowling Green State University through the Six Flags Resort and Attractions Management (RAAM) program, which offers a Bachelor of Science in resort and attraction management.[104] Originally launched by Cedar Fair in 2020 as the Cedar Fair Resort and Attractions Management, it was renamed following the 2024 merger.[105]

See also

  • Incidents at Six Flags parks

Notes

  1. ↑ Managed/licensed parks in Saudi Arabia.
  2. ↑ Employee count includes 91,000 seasonal/part-time employees and 4,225 full-time employees.
  3. ↑ Reflects total outstanding passholders as of May 3, 2026.[2]
  4. ↑ 4.0 4.1 Director from the former Six Flags company prior to the 2024 merger.
  5. ↑ 5.0 5.1 5.2 Held the same executive position at Cedar Fair prior to the 2024 merger.
  6. ↑ Attributed to Six Flags' Form 10-K for the 2025 fiscal year.[1]
  7. ↑ The legacy Cedar Fair parks that use Peanuts characters are: California's Great America, Canada's Wonderland, Carowinds, Cedar Point, Dorney Park, Kings Dominion, Kings Island, and Knott's Berry Farm.[94]

References

  1. ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 1.15 1.16 1.17 1.18 "Six Flags Entertainment Corporation/NEW - Form 10-K FY 2025". February 19, 2026. https://d18rn0p25nwr6d.cloudfront.net/CIK-0001999001/9f53c658-d894-4be4-9dc0-0c91190ff654.pdf. 
  2. ↑ "Six Flags Entertainment Corporation Reports 2026 First Quarter Results". May 7, 2026. https://investors.sixflags.com/news/press-releases/press-release-details/2026/Six-Flags-Entertainment-Corporation-Reports-2026-First-Quarter-Results/default.aspx. 
  3. ↑ "SIX FLAGS ENTERTAINMENT CORPORATION REPORTS 2025 FOURTH QUARTER AND FULL YEAR RESULTS" (Press release). Charlotte, North Carolina: Six Flags Entertainment Corporation. February 19, 2026. Retrieved September 13, 2026.
  4. ↑ 4.0 4.1 Meyersohn, Nathaniel (July 6, 2024). "These two amusement park giants just merged. Rollercoaster fans are nervous" (in en). https://www.cnn.com/2024/07/06/business/six-flags-cedar-fair-merger-rollercoaster. 
  5. ↑ Niles, Robert (October 23, 2025). "Disney continues to lead attendance in 2024, as Universal slips". https://www.themeparkinsider.com/flume/202510/11134/. 
  6. ↑ "Cedar Fair, Form 10-K, Annual Report, Filing Date Mar 23, 1994". http://edgar.secdatabase.com/1050/81153294000011/filing-main.htm. 
  7. ↑ "Cedar Fair, Form 10-K, Annual Report, Filing Date Mar 23, 1994". http://edgar.secdatabase.com/1050/81153294000011/filing-main.htm. 
  8. ↑ Niles, Robert (September 12, 2017). "Snoopy stay home: Cedar Fair extends its 'Peanuts' license deal". https://www.themeparkinsider.com/flume/201709/5718/. 
  9. ↑ "Cedar Fair to Acquire Paramount Parks". The Point Online. May 22, 2006. http://www.thepointol.com/news/2006/76.html. 
  10. ↑ "Cedar Fair to call self entertainment company". Toledo Blade. October 25, 2006. http://www.toledoblade.com/Economy/2006/10/25/Cedar-Fair-to-call-self-entertainment-company.html. 
  11. ↑ Davies, Megan (April 6, 2010). "Apollo's deal for Cedar Fair collapses". https://www.reuters.com/article/business/apollos-deal-for-cedar-fair-collapses-idUSTRE6353ZU/. 
  12. ↑ "Exclusive: Six Flags in bid to acquire Cedar Fair-source". Reuters. October 2, 2019. https://www.reuters.com/article/us-cedar-fair-m-a-sixflags-exclusive/exclusive-six-flags-in-bid-to-acquire-cedar-fair-sources-idUSKBN1WH1ZA. 
  13. ↑ Roumeliotis, Greg (2019-10-04). "Exclusive: Cedar Fair rebuffs $4 billion offer from Six Flags - sources" (in en). Reuters. https://www.reuters.com/article/us-cedar-fair-m-a-six-flags-entmt-exclus-idUSKBN1WJ1Z3. 
  14. ↑ Hammond, Ed (February 1, 2022). "SeaWorld Makes $3.4 Billion Takeover Bid for Cedar Fair". Bloomberg L.P.. https://www.bloomberg.com/news/articles/2022-02-01/seaworld-said-to-make-3-4-billion-takeover-bid-for-cedar-fair. 
  15. ↑ "SEAWORLD ENTERTAINMENT, INC. MAKES STATEMENT CONCERNING CEDAR FAIR". Cision PR Newswire (Press release). PR Newswire Association LLC. Archived from the original on February 16, 2022. Retrieved February 15, 2022.
  16. ↑ Davis-Friedman, Samantha (June 22, 2022). "Cedar Fair sells its land at California's Great America". Attractions Magazine. https://attractionsmagazine.com/cedar-fair-sells-its-land-at-californias-great-america/. 
  17. ↑ "Cedar Fair Reports Record Results for 2022 Fourth Quarter and Full Year" (in en-US). February 16, 2023. https://investors.sixflags.com/news/press-releases/press-release-details/2023/Cedar-Fair-Reports-Record-Results-for-2022-Fourth-Quarter-and-Full-Year/default.aspx. 
  18. ↑ Harden, Olivia (December 17, 2025). "California theme park turns old IP license into new themed land". https://www.sfgate.com/disneyland/article/california-theme-park-new-themed-land-21248826.php. 
  19. ↑ "Time Warner Completes Sale of Stake in Six Flags for $440 Million in Cash | Time Warner Inc." (in en). Time Warner. http://www.timewarner.com/newsroom/press-releases/1998/04/01/time-warner-completes-sale-of-stake-in-six-flags-for-440-million. 
  20. ↑ Church, Steven (August 21, 2009). "Six Flags Would Be Owned by Lenders Under Proposal (Update2)". Bloomberg. https://www.bloomberg.com/apps/news?pid=20601103&sid=aPiLLmSHA91M. 
  21. ↑ "Six Flags Announces Fourth Quarter and Full Year 2021 Performance". February 24, 2022. https://www.businesswire.com/news/home/20220224005399/en/Six-Flags-Announces-Fourth-Quarter-and-Full-Year-2021-Performance. 
  22. ↑ "Six Flags CEO draws ire over remarks about avoiding attracting 'Walmart customers' and saying discounted tickets turned parks into 'cheap day care for teenagers'". Business Insider. August 13, 2022. https://www.businessinsider.com/six-flags-ceo-draws-ire-with-classist-remarks-guest-demographics-2022-8. 
  23. ↑ Niles, Robert (November 10, 2022). "Attendance, Revenue Plummet at Six Flags". https://www.themeparkinsider.com/flume/202211/9230/. 
  24. ↑ Mooney, Michael (November 29, 2022). "The rapid decline of Six Flags". https://www.axios.com/local/dallas/2022/11/29/rapid-decline-six-flags. 
  25. ↑ "CopperSteel HoldCo, Inc. Form S-4". December 22, 2023. pp. 61–69. https://www.sec.gov/Archives/edgar/data/1999001/000119312523302194/d574523ds4.htm. 
  26. ↑ "Cedar Fair and Six Flags will merge to create a playtime powerhouse in North America" (in en). The Associated Press. November 3, 2023. https://www.npr.org/2023/11/03/1210387592/cedar-fair-and-six-flags-will-merge-to-create-a-playtime-powerhouse-in-north-ame. 
  27. ↑ "U.S. theme-park operators Cedar Fair, Six Flags to merge" (in en). November 2, 2023. https://www.cnbc.com/2023/11/02/us-theme-park-operators-cedar-fair-six-flags-to-merge-in-8-billion-deal.html. 
  28. ↑ Petski, Denise; Tapp, Tom (July 1, 2024). "Six Flags & Cedar Fair Complete Merger In $8 Billion Deal, Creating Amusement Park Giant That Includes Knott's & Magic Mountain – Updated" (in en-US). https://deadline.com/2024/07/cedar-fair-six-flags-merge-theme-parks-1235590805/. 
  29. ↑ 29.0 29.1 29.2 Glaser, Susan (November 2, 2023). "Cedar Fair, Six Flags agree to merge; new company will be headquartered in North Carolina". Cleveland.com. https://www.cleveland.com/news/2023/11/cedar-fair-six-flags-agree-to-merge-new-company-will-be-headquartered-in-north-carolina.html. 
  30. ↑ 30.0 30.1 "Cedar Fair and Six Flags to Combine in Merger of Equals, Creating a Leading Amusement Park Operator". Cedar Fair. November 2, 2023. https://ir.cedarfair.com/news/news-details/2023/Cedar-Fair-and-Six-Flags-to-Combine-in-Merger-of-Equals-Creating-a-Leading-Amusement-Park-Operator/default.aspx. 
  31. ↑ Mishra, Savyata (November 2, 2023). "Cedar Fair, Six Flags to merge in search of amusement park recovery". https://www.reuters.com/markets/deals/us-theme-park-operators-cedar-fair-six-flags-merge-2023-11-02/. 
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  33. ↑ Valinsky, Jordan (November 2, 2023). "Six Flags and Cedar Fair are merging". https://www.cnn.com/2023/11/02/investing/six-flags-cedar-fair-merging. 
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  36. ↑ "DOJ reviewing Cedar Fair, Six Flags merger" (in en). January 24, 2024. https://abc6onyourside.com/news/local/doj-reviewing-cedar-fair-six-flags-merger. 
  37. ↑ Glaser, Susan (January 23, 2024). "Department of Justice launches antitrust review of Cedar Fair, Six Flags merger" (in en). https://www.cleveland.com/entertainment/2024/01/department-of-justice-launches-antitrust-review-of-cedar-fair-six-flags-merger.html. 
  38. ↑ Glaser, Susan (2024-03-12). "Six Flags shareholders overwhelmingly approve merger with Cedar Fair" (in en). https://www.cleveland.com/entertainment/2024/03/six-flags-shareholders-overwhelmingly-approve-merger-with-cedar-fair.html. 
  39. ↑ "Stockholders approve merger between Cedar Fair and Six Flags, could be finalized as soon as this year" (in en). 2024-03-13. https://www.wxii12.com/article/north-carolina-six-flags-cedar-fair-merger-approved-stockholders-carowinds/60190398. 
  40. ↑ Mejia-Hilario, Irving (2024-06-26). "Six Flags-Cedar Fair merger passes final hurdle, receives regulatory approval" (in en). https://www.dallasnews.com/business/2024/06/26/six-flags-cedar-fair-merger-passes-final-hurdle-receives-regulatory-approval/. 
  41. ↑ Niles, Robert (June 26, 2024). "Federal officials approve Cedar Fair/Six Flags deal". https://www.themeparkinsider.com/flume/202406/10309/. 
  42. ↑ 42.0 42.1 Chen, Eve (July 1, 2024). "Six Flags and Cedar Fair merge into one big company: What to know". USA Today. https://www.usatoday.com/story/money/business/2024/07/01/six-flags-cedar-fair-merger/74264036007/. 
  43. ↑ Feuer, Will (November 2, 2023). "Six Flags Shareholder Opposes Cedar Fair Merger" (in en). https://www.barrons.com/livecoverage/stock-market-today-110223/card/six-flags-shareholder-opposes-cedar-fair-merger-PePALrLxk37B4vu8kDtO. 
  44. ↑ Haney, Stephanie (March 7, 2024). "Here's why Cedar Fair shareholders can't stop the merger with Six Flags from happening" (in en-US). https://www.wkyc.com/article/news/verify/cedar-fair-shareholders-cant-stop-six-flags-merger-verify-stephanie-haney/95-ec2677e8-72ba-47e7-8c5c-346fd300d6b9. 
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  47. ↑ 47.0 47.1 Muccigrosso, Catherine (June 26, 2024). "Charlotte lands new headquarters as $8B merger of Cedar Fair and Six Flags wraps up". https://www.charlotteobserver.com/news/business/article289423028.html. 
  48. ↑ Glaser, Susan (June 25, 2021). "Is Cedar Fair slowly moving its headquarters away from Sandusky? City officials are concerned" (in en). https://www.cleveland.com/business/2021/06/is-cedar-fair-slowly-moving-its-headquarters-away-from-sandusky-city-officials-are-concerned.html. 
  49. ↑ 49.0 49.1 "Cedar Fair and Six Flags Announce Anticipated Closing Date of the Mergers and Six Flags' Related Special Dividend". June 18, 2024. https://www.nasdaq.com/press-release/cedar-fair-and-six-flags-announce-anticipated-closing-date-mergers-and-six-flags. 
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  51. ↑ Taylor, Blake (January 6, 2025). "Six Flags acquiring full ownership of Six Flags Over Georgia by 2027" (in en-US). https://attractionsmagazine.com/six-flags-over-georgia-ownership-2027/. 
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  55. ↑ Sopher, Ittai (May 1, 2025). "Six Flags in Bowie to close later this year". https://www.wusa9.com/article/entertainment/six-flags-america-closing-maryland-bowie-prince-georges-county/65-4819a65c-6f98-4357-b1be-d139f04ba551. 
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  59. ↑ Mitchell, Bea (May 27, 2025). "Six Flags eliminating president roles at all 27 parks" (in en). https://blooloop.com/theme-park/news/six-flags-eliminating-park-president-roles/. 
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  68. ↑ Roseboom, Matt (2026-03-05). "Six Flags to sell seven of its parks" (in en-US). https://attractionsmagazine.com/six-flags-to-sell-seven-parks/. 
  69. ↑ Thayer, Colson (January 12, 2026). "Six Flags May Undergo Major Changes to Multiple Parks, New Trademark Docs Reveal". https://people.com/six-flags-may-undergo-major-portfolio-changes-new-trademark-docs-reveal-11883543. 
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  72. ↑ "Season Pass Frequently Asked Questions" (in en-US). https://www.sixflags.com/season-pass-faqs. 
  73. ↑ "La Ronde opens for 2026 season under new management" (in en-US). May 17, 2026. https://montrealgazette.com/news/la-ronde-opens-for-2026-season-under-new-management/. 
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  75. ↑ "Six Flags Entertainment Appoints Richard Haddrill as Executive Chairman of the Board of Directors" (in en-US). https://investors.sixflags.com/news/press-releases/press-release-details/2026/Six-Flags-Entertainment-Appoints-Richard-Haddrill-as-Executive-Chairman-of-the-Board-of-Directors/default.aspx. 
  76. ↑ Macdonald, Brady (April 22, 2026). "Six Flags names 10 new park presidents" (in en-US). https://www.ocregister.com/2026/04/22/six-flags-names-10-new-park-presidents/. 
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  78. ↑ 78.0 78.1 78.2 "FY 2024 10-K - Six Flags Entertainment Corporation/NEW (FUN)". March 3, 2025. https://www.sec.gov/ix?doc=/Archives/edgar/data/0001999001/000199900125000052/fun-20241231.htm. 
  79. ↑ "Great America's Land Sold to New Owners, It Will Close in Six Years or 'Up to 11 Years'" (in en). 2022-06-28. https://sfist.com/2022/06/28/great-americas-land-sold-to-new-owners-it-will-close-in-six-years-or-up-to-11-years/. 
  80. ↑ Taylor, Blake (2025-06-25). "Complete list of all 58 Six Flags parks following the Cedar Fair merger" (in en-US). https://attractionsmagazine.com/list-all-42-six-flags-parks/. 
  81. ↑ "Terms of Use | Legal | Six Flags | Page | Six Flags" (in en-US). https://www.sixflags.com/terms-of-use. 
  82. ↑ "Governance - Board of Directors". https://investors.sixflags.com/corporate-governance/board-of-directors/default.aspx#directors. 
  83. ↑ "Governance - Executive Team". https://investors.sixflags.com/corporate-governance/executive-team/default.aspx. 
  84. ↑ "Six Flags Entertainment Common Stock New (FUN) Institutional Holdings". https://www.nasdaq.com/market-activity/stocks/fun/institutional-holdings. 
  85. ↑ 85.0 85.1 Davis-Friedman, Samantha (October 23, 2025). "2024 theme park attendance revealed by Themed Entertainment Association" (in en-US). https://attractionsmagazine.com/2024-theme-park-attendance-revealed-by-themed-entertainment-association/. 
  86. ↑ Niles, Robert (2026-02-17). "Niles: Cheap passes won't buy a fix for Six Flags" (in en-US). https://www.ocregister.com/2026/02/17/niles-cheap-passes-wont-buy-a-fix-for-six-flags/. 
  87. ↑ "Price Breakdown for all Six Flags 2026 Passes and Memberships" (in en). http://www.parkjourney.com/1/post/2025/07/price-breakdown-for-all-six-flags-2026-passes-and-memberships.html. 
  88. ↑ Gilliland, Sarah (2025-05-21). "Six Flags declares 'Great Reset,' shares goals through 2028" (in en-US). https://attractionsmagazine.com/six-flags-entertainment-future-focus-investor-day/. 
  89. ↑ Mitchell, Bea. "Halloween attractions boost theme park profits | blooloop" (in en). https://blooloop.com/halloween-theme-parks-powering-profit/. 
  90. ↑ "Experience More Thrills, Less Waiting: Meet Fast Lane Reserve & Fast Lane Ultimate at Select Six Flags Parks" (in en-US). March 2, 2026. https://www.sixflags.com/blog/fast-lane-updates. 
  91. ↑ "Six Flags Entertainment Says 'We're Serious About Fun' in New Spots" (in en). Little Black Book. April 21, 2025. https://lbbonline.com/news/six-flags-entertainment-says-were-serious-about-fun-in-new-spots. 
  92. ↑ Chen, Eve (March 12, 2026). "Travis Kelce has a new position, at Six Flags". https://www.usatoday.com/story/travel/experience/theme-parks/2026/03/12/travis-kelce-six-flags-brand-ambassador/89116570007/. 
  93. ↑ Passy, Jacob (March 12, 2026). "Six Flags Drafts Travis Kelce as Brand Ambassador". The Wall Street Journal. https://www.wsj.com/livecoverage/stock-market-today-dow-sp-500-nasdaq-03-12-2026/card/six-flags-drafts-travis-kelce-as-brand-ambassador-lGJTxhL0JSqNEaGXnTe1. 
  94. ↑ Taylor, Blake (September 10, 2025). "Peanuts license at Six Flags parks extended through 2030" (in en-US). https://attractionsmagazine.com/peanuts-license-six-flags-parks-2030-snoopy-charlie-brown-cedar-fair/. 
  95. ↑ Mitchell, Bea (September 11, 2025). "Six Flags extends licensing agreement with Peanuts through 2030" (in en). https://blooloop.com/theme-park/news/six-flags-extends-licensing-agreement-peanuts/. 
  96. ↑ "Six Flags Selects Tripster for Hotel + Ticket Platform" (in en-US). March 18, 2026. https://www.tripster.com/partners/six-flags-hotel-ticket-platform/. 
  97. ↑ "Six Flags today launches new hotel partner program offering guests the ultimate 'Stay & Play' Experience" (in en-US). 2026-05-01. https://amusementtoday.com/2026/05/six-flags-today-launches-new-hotel-partner-program-offering-guests-the-ultimate-stay-play-experience/. 
  98. ↑ "Six Flags Great America | Six Flags Great America" (in en-US). https://www.sixflags.com/greatamerica. 
  99. ↑ "Amusement Park in Ohio | Cedar Point | Cedar Point" (in en-US). https://www.sixflags.com/cedarpoint. 
  100. ↑ "Pomvom Homepage" (in en). https://www.pomvom.com/. 
  101. ↑ "Colorvision International, Inc. - ColorVisionSite". https://corporate.amazingpictures.com/. 
  102. ↑ "Kaman's Art: Photo Memories". https://kamansphoto.com/. 
  103. ↑ Hardy, Rebecca (August 7, 2025). "accesso and Six Flags enter new five-year eCommerce agreement" (in en). https://blooloop.com/theme-park/news/accesso-renews-six-flags-collaboration/. 
  104. ↑ "BGSU unveils renamed Six Flags Resort and Attraction Management Program as part of ongoing partnership with leading amusement park operator" (in en). https://www.bgsu.edu/news/2024/12/bgsu-unveils-renamed-six-flags-resort-and-attraction-management-program-as-part-of-ongoing-partnership-with-leading-amusement-park-operator.html. 
  105. ↑ "BGSU's resort program changes name to reflect Cedar Fair merger" (in en). https://www.toledoblade.com/business/development/2024/12/07/bgsu-resort-program-changes-name-reflect-cedar-fair-merger/stories/20241206140. 

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