Company:Soundcore
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Native name | 声阔 |
|---|---|
| SZSE: 300866 | |
| Industry | Electronics |
| Founded | April 2018.[1] |
| Founder | Steven Yang |
| Headquarters | China |
Area served | Worldwide |
| Products |
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| Website | us |
Soundcore is a brand under Anker Innovations Co., Ltd. Soundcore is known for delivering audio such as true wireless earbuds, over-ear headphones, Bluetooth speakers, and audio glasses[2].
History
Soundcore is part of the Anker Innovations' family of consumer brands.
In 2014, Anker began to sell Bluetooth speakers on Amazon[3]. In 2016, Anker began to develop and prepare to launch their first headphone products. In 2017, Anker launched a Kickstarter campaign for true wireless earbuds.
In 2018, Anker Innovations Technology Co., Ltd launched a new audio equipment brand named Soundcore. Soundcore's product are sold in more than 50 countries worldwide and the consumer base grew to 10 million people.
Brand Products and Award History
Soundcore offers a range of audio products that inculde true wireless earbuds, over-ear headphones, Bluetooth speakers, and audio glasses.
Its major product lines include Soundcore Liberty, Soundcore Life, Soundcore Spirit, Soundcore Flare, Soundcore Motion and more, aiming to meet different consumer needs.
In 2022, Soundcore currently has over 20 million users, 181 licensed patents in the audio field, and many teachnologies such as ACAA, HearID, BassUp, and PartyCast.[4]
Award History
In 2018,
·Soundcore Life NC headphones were awarded a CES Innovation Award[5].
·Soundcore Wakey bedside speaker was awarded a 2018 Golden Pin Design Award[6].
In 2019,
·Soundcore Liberty 2 Pro headphones were jointly recommended by 10 Grammy-Award winning artists and audio producers.
·Soundcore Flare Series portable party speaker won the iF Design Awards[7].
In 2020,
·Soundcore Liberty 2 Pro won the iF Design Award[8].
In 2021,
·Soundcore Liberty Air 2 Pro true wireless earbuds was one of the CES 2021 Editors's Choice Award winners.[9]
·Soundcore Life Q20 headphones won the Rolling Stone Audio Awards[10]
References
- ↑ "Anker Unveils New 'Soundcore By Anker' Audio Brand". https://www.soundcore.com/press-release/80/anker-unveils-new-soundcore-by-anker-audio-brand.
- ↑ Soundcore. "Soundcore Headphones, Speakers | Hear it, Feel it." (in en). https://us.soundcore.com/.
- ↑ Innovations, Anker. "Anker Unveils New Soundcore By Anker Audio Brand" (in en). https://www.prnewswire.com/news-releases/anker-unveils-new-soundcore-by-anker-audio-brand-300635974.html.
- ↑ "Anker Soundcore Motion Boom Outdoor Speaker with Titanium Drivers, BassUp Technology, IPX7 Waterproof, 24H Playtime, Soundcore App, Built-in Handle, Portable Bluetooth Speaker for Outdoors, Camping" (in en-US). 2021-10-24. https://amazon.com/dp/B08LQNL42Z.
- ↑ "CES 2018: Recap and Announcements" (in en-US). 2018-01-18. http://community.anker.com/t/ces-2018-recap-and-announcements/58140.
- ↑ "Soundcore Bedside Speaker" (in zh-TW). https://www.goldenpin.org.tw/en/project/soundcore-bedside-speaker/.
- ↑ "IF design winner Soundcore Flare series Portable party speaker". https://ifdesign.com/en/winner-ranking/project/soundcore-flare-series/258728.
- ↑ "IF design winner Soundcore Liberty 2 pro Wireless earbuds". https://ifdesign.com/en/winner-ranking/project/soundcore-liberty-2-pro/281517.
- ↑ Murphy, Shayna. "These earbuds are among our most promising CES 2021 picks—and they're already on sale" (in en-US). https://www.usatoday.com/story/tech/reviewedcom/2021/01/13/ces-2021-get-anker-liberty-air-2-pro-earbuds-sale-now/4148953001/.
- ↑ Anderson, Tim Chan,Brandt Ranj,John Lonsdale,Sage; Chan, Tim; Ranj, Brandt; Lonsdale, John; Anderson, Sage (2021-04-29). "The Rolling Stone Audio Awards 2021" (in en-US). https://www.rollingstone.com/product-recommendations/product-recommendations-lists/the-rolling-stone-audio-awards-2021-1157080/.
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