Company:Strutmasters
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| Type | Private |
|---|---|
| Industry | Auto parts |
| Founded | 1999 |
| Founder | Chip Lofton |
| Headquarters | Roxboro, North Carolina |
| Website | strutmasters |
Strutmasters is an American automotive parts manufacturer that specializes in suspension parts. It was founded by Chip Lofton in 1999 and is headquartered in Roxboro, North Carolina.[1][2] Strutmasters invented an air-to-coil suspension conversion kits.[2][3]
History
Chip Lofton founded Strutmasters in 1999.[1][2] Lofton initially began operations for Strutmasters in a barn on his goat farm after receiving requests to convert cars to a conventional suspension after he fixed the same issue on his Lincoln Continental.[2] Lofton went on to move operations for Strutmasters into a factory and eventually into a modern facility in Roxboro.[4]
Strutmasters sponsored the No. 17 truck driven by Timothy Peters in NASCAR's Craftsman Truck Series from 2009 to 2012.[5][6][7]
In 2015, Strutmasters sponsored the NASCAR Whelen Southern Modified Strutmasters.com 199 at Bowman Gray Stadium.[8]
In 2019, Strutmasters signed on as a major associate sponsor for NHRA Top Fuel racer Doug Foley.[1] In the same year, the company also signed on as a sponsor for professional Pro Fuel motorcycle racer Janette Thornley.[9]
Strutmasters also became the co-primary sponsor for NHRA Top Fuel’s Stringer Performance team and its driver, Clay Millican, replacing Great Clips as the racing team's sponsor.[10] Strutmasters also joined Nitro Funny Car driver Dave Richards as a sponsor for the NTK NHRA Carolina Nationals.[11]
Strutmasters sponsored former NHRA Pro Stock champion Bo Butner for the 2020 season of NHRA's Mello Yello Drag Racing Series.[12] Lofton sold Strutmasters in August 2020, remaining as a partner in the company.[13]
A year later, he would step back from his business projects due to contracting cobalt poisoning.[13][4] Strutmasters has also funded NHRA race car drivers such as Pro Modified racer Wally Stroupe, and Top Fuel racers Justin Ashley, Lex Joon, and Audrey Worm.[2][13]
Strutmasters also sponsored NHRA Pro Stock motorcycle racer Scotty Pollacheck.[14]
Products
Strutmasters specializes in manufacturing air-to-non-air suspension conversion kits.[2][10] Strutmasters also offers solutions for fixing failed complex air, magnetic, electronic, and hydraulic suspension systems.[10]The company also sells parts for specific car brands and models.[4] It also sells suspension conversion kits for motorcycles.[1]
Strutmasters assembles its kits in-house at its Roxboro headquarters.[3] The company also packages DIY instructions with its products and hosts video tutorials for suspension replacement on its website.[3]
References
- ↑ 1.0 1.1 1.2 1.3 "Strustmasters Backing Foley Lewis Racing". December 12, 2019. https://www.speedsport.com/uncategorized/strutmasters-backing-foley-lewis-racing/.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "A FAN OF THE UNDERDOG, LOFTON MAKING HIS MARK IN DRAG RACING" (in en). 2019-10-29. https://www.competitionplus.com/drag-racing/news/a-fan-of-the-underdog-lofton-making-his-mark-in-drag-racing.
- ↑ 3.0 3.1 3.2 "How Strutmasters Turned a Breakdown Into a Breakthrough" (in en-US). 2023-04-06. https://www.automoblog.com/strutmasters-suspension-company/.
- ↑ 4.0 4.1 4.2 "After-Effects of Cobalt Poisoning to Sideline Key Nhra Sponsor Chip Lofton" (in en). 2021-09-21. https://competitionplus.com/drag-racing/news/after-effects-of-cobalt-poisoning-to-sideline-key-nhra-sponsor-chip-lofton.
- ↑ "Camping World Truck Series Owner DeLoach Calls Timothy Peters ‘Breath Of Fresh Air’ | The Spokesman-Review". https://www.spokesman.com/blogs/keepingpace/2009/aug/10/camping-world-truck-series-owner-deloach-calls-timothy-peters-breath-fresh-air/.
- ↑ "Timothy Peters Signs with Red Horse Racing, Joined by His Crew Chief and Sponsor" (in en). https://bleacherreport.com/articles/196535-timothy-peters-chad-kenderick-and-strutmasterscom-have-a-new-home.
- ↑ "Truckin' Thursdays: The Secret To Red Horse Racing's 2012 Success" (in en-US). 2012-11-14. https://frontstretch.com/2012/11/14/truckin-thursdays-the-secret-to-red-horse-racings-2012-success/.
- ↑ "NASCAR Confirms Major 2025 Cup Series Calendar Change With Return Of Historic Track". https://www.msn.com/en-us/sports/motorsports/nascar-confirms-major-2025-cup-series-calendar-change-with-return-of-historic-track/ar-AA1p13va.
- ↑ "Strutmasters.com Backs Janette Thornley's Pro Fuel Harley Drag Bike" (in en-US). 2019-04-18. https://www.cycledrag.com/strutmasters-com-backs-janette-thornleys-pro-fuel-harley-drag-bike.
- ↑ 10.0 10.1 10.2 "Strutmasters.com to become co-primary sponsor of Clay Millican driven Top Fuel Dragster in 2019" (in en). https://www.nhra.com/news/2018/strutmasterscom-become-co-primary-sponsor-clay-millican-driven-top-fuel-dragster-2019.
- ↑ "STRUTMASTERS JOINS AS SPONSOR FOR DAVE RICHARDS | Competition Plus" (in en). 2019-10-08. https://competitionplus.com/drag-racing/news/strutmasters-joins-sponsor-for-dave-richards.
- ↑ "Bo Butner and Strutmasters partner in Pro Stock for 2020" (in en). https://www.nhra.com/news/2019/bo-butner-and-strutmasters-partner-pro-stock-2020.
- ↑ 13.0 13.1 13.2 "NHRA Super-Sponsor Chip Lofton To Step Back After Three-Year Cobalt-Poisoning Battle" (in en-US). 2021-09-22. https://www.dragzine.com/news/nhra-sponsor-chip-lofton-to-step-back-after-three-year-illness/.
- ↑ "Indy champ Scotty Pollacheck to carry Denso/Strutmasters into the new season" (in en). https://www.nhra.com/news/2021/indy-champ-scotty-pollacheck-carry-densostrutmasters-new-season.
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