Company:The Plum Guide
| Type | Privately held company |
|---|---|
| Industry |
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| Founders |
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| Headquarters | |
| Website | https://www.plumguide.com/ |
The Plum Guide is a vacation rental company based in London, UK, launched in 2016.[1] The company curates a list of short-let London rental properties.
The company finds potential candidates for inclusion by scanning third-party homestay websites. The Plum Guide's "150 criteria" for inclusion include a minimum of 15 user reviews, a user feedback rating of over 4.8 out of 5,[2] and a maximum walking distance of eight minutes from a London Underground station or five minutes from another form of transport.[3] As of May 2017, The Plum Guide homepage reports that the company has "tested" 67,527 London properties, of which 674 have been accepted for inclusion on the website.
The Plum Guide name derives from the company's original name "PLU&M" which stood for "People Like You & Me".[4]
Funding
The Plum Guide was launched with £380,000 funding, the majority coming from angel investors. A second round of financing in late 2016 gathered £1.8 million from VC Local Globe, which has previously backed Transferwise, Citymapper and Tweetdeck. Other investors include Zoopla founder Alex Chesterman, two of the founders of Secret Escapes, and Errol Damelin, the founder of Wonga.[3]
See also
- Collaborative consumption
- Airbnb
- Veeve
- Onefinestay
References
- ↑ "The Plum Guide - Startups 100, Startups.co.uk" (in en-US). Startups.co.uk. 2017-05-22. http://startups.co.uk/startups-100/2017/35-the/.
- ↑ Davies, Helen. "The finest homestays: could your house pass the Plum Test?" (in en). The Sunday Times. https://www.thetimes.co.uk/article/the-finest-homestays-could-your-house-pass-the-plum-test-wr7md663g.(Subscription content?)
- ↑ 3.0 3.1 "Entrepreneurs: Holiday fanatic curating the finest stays in London" (in en-GB). Evening Standard. 2017-05-15. https://www.standard.co.uk/business/entrepreneurs-the-holiday-fanatic-curating-the-finest-stays-in-the-capital-a3539571.html.
- ↑ "The Plum Guide - Arif Meherali Interview -" (in en-US). http://theluxuryeditor.com/plum-guide-arif-meherali-interview/.
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