Company:Total Rewards

Total Rewards

Type	Private
Founded	May 1997 (1997-05)
Headquarters	Las Vegas, Nevada , United States
Number of locations	40 resorts and casinos
Owner	Caesars Entertainment Corporation
Website	www.totalrewards.com

Total Rewards (Europe/North Africa: Player Rewards and South Africa: Emerald Rewards) is a casino loyalty program at nearly all Caesars Entertainment (formerly Harrah's Entertainment) locations.

History

• Began as Total Gold, then re-launched as Total Rewards II, now referred to as Total Rewards
• In 2005, after Harrah's Entertainment bought Caesars Entertainment, Inc., Harrah's announced that the "Connection Card" program (Caesars loyalty program), would be merged into the Total Rewards program. Transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with Flamingo Las Vegas and was completed in May 2006.
• Members earn both Reward Credits and Tier Credits based on hotel stay, shopping, play at slot machines, table games, and more.
• Reward Credits may be used towards meals, merchandise and other items.
• Tier Credits are used to determine annual Tier Score.

Properties transferred to Total Rewards

Caesars Entertainment Connection Card:

• 12/6/05 - Flamingo Las Vegas
• 1/17/06 - Bally's Las Vegas
• 1/17/06 - Paris Las Vegas
• 2/7/06 - Bally's Atlantic City
• 2/14/06 - Caesars Palace
• 3/7/06 - Horseshoe Southern Indiana(formerly Caesars Indiana)
• 3/21/06 - Harrah's Casino Tunica(formerly Grand Casino Tunica)
• 4/4/06 - Tunica Roadhouse Casino & Hotel (formerly Sheraton Casino and Hotel Tunica)
• 4/19/06 - Caesars Atlantic City
• 6/07 - Caesars Windsor

Other Acquired Properties:

• April 2010 - Planet Hollywood Resort and Casino

Accumulating Credits

Total Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.

A guest may accumulate rewards credits at any Caesars property, whether it is by slots, table games or poker (if available). The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card, issued by Comenity Bank. For every $1 spent, 1 credit is earned. However Total Rewards Credit Card Charges do not count to tier status. Credit Card charges allow you to earn 1 (one) Reward Credit for every $1.00 in purchases and keeps your Reward Credit balance active as long as you use it at least once every 6 months. The Reward Credits added to your Reward Credit balance do not count towards Tier Score or Tier Status. Also, Total Rewards Social program issues Rewards points for online game play, based on what you pay for credits. (There is no cash winnings, just credits to allow play).

Using Credits

100 rewards credits is equal to $1 of value in comps, short for "complimentaries". For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.

Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.

For tier credits, $5 is equal to 1 tier credit on Slot Machines, $10 to 1 tier credit on Video Poker. Table games are rated by supervisors.

Tiers

The four Total Rewards levels. Tiers above gold have an expiry date. Seven Star tier may also have a photograph of the rewards member on the reverse side to help prevent fraudulent use.

• Gold - The entry level card that is free to all 21 years or older.
• Platinum - Higher tier requiring 5,000 tier credits earned in a calendar year.(Raised from 4,000 tier credits earned in a calendar year in 2012)
• Diamond - Higher tier requiring 15,000 tier credits earned in a calendar year. (Raised from 11,000 tier credits earned in a calendar year in 2012). There are 3 different diamond levels, low medium and high. Low Diamond requires 15,000 tier credits, medium requires 40,000 tier credits, and high diamond requires 80,000 tier credits. The different levels provide different rewards to members. As of 2018 even more credits will be required for even basic benefits, Diamond Lounge = 25,000 credits to use.
• Seven Stars - The highest tier, requiring 150,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Caesars property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Caesars properties. Seven Stars members are also entitled to up to four nights complimentary at any Harrah's property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at most properties. They also receive a discount at gift shops. These guests are also entitled to one free trip to any Caesars property per year. Included is complimentary airfare for 2, up to $1200 total, hotel stay, and transfers from the airport to the property. A credit of $500 is also applied to the guest folio for this trip and can be used for food, spa services, and in house purchases. Seven Stars guests also receive a complimentary annual cruise on NCL. All Seven Stars guests are entitled to complimentary hotel stays at any Caesars property. Complementary media services vary from property to property but typically include free internet and 2 movies per day. Seven stars guests are entitled to 5, $100 vouchers for "celebration dinners", These vouchers can be used individually or combined and can be used at many (but not all) on property restaurants. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same priority treatment as a regular Seven Star guest but do not receive the trips or vouchers.
• Chairman This level was created for Terry Watanabe, superseding even the Seven Star rank. Perks of this level included "tickets to the Rolling Stones, $12,500 a month for airfare and $500,000 in credit at the gift stores. Harrah's also offered 15% cash back on table losses greater than $500,000, special high-limit games and other incentives." It is unclear if any other Chairman-level player is likely to emerge, for Watanabe's levels of play, resulting in a $189 million loss at CET properties is unlikely to be approached by other gamblers.

Caesars Windsor

Caesars Windsor (formerly Casino Windsor) has fully converted over to the Total Rewards system and now uses Total Rewards cards. However, as the minimum legal gambling age in Canada is 19 (18 In Québec Province and Alberta), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, guests over the age of 19 yet 21 are issued cards with a special red bar, to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property where they cannot be legally redeemed. Once the guest turns 21, they may be issued a Total Rewards card without the red bar.

Charter airline service

In May 2013, Total Rewards started offering charter airline service from various airports across the United States to Laughlin, Nevada, Atlantic City, New Jersey, Tunica, Mississippi, and Biloxi, Mississippi.

External links

• Total Rewards
• Harrah's Casino Total Rewards