Company:Trueanthem
| Industry | Social / earned media measurement & analytics |
|---|---|
| Headquarters | San Francisco |
Key people | Chris Hart (CEO), Josh Pink (CRO) |
| Website | trueAnthem.com [1] |
trueAnthem Corp. is a social media analytics company based in San Francisco . The company launched on April 4, 2008.
Business model
trueAnthem is an advertiser-supported, promotion, marketing, and online music distribution company focused on the monetization of social networks.
The company provides online and offline services to promote both independent and signed artists and bands. Leveraging the viral nature of information distribution on the Internet, music and video content is released for download via the company's proprietary trueWidget, which fans can grab and post to social network platforms or other websites.
The company matches brand advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.
trueAnthem is a product of the larger web 2.0 movement as it applies to the music industry and the evolving New Music Economy.
Competition
Qtrax is a music service that offer ad-supported free music downloads. A major launch event held at the Cannes Music Festival in January 2008 fell flat when it was discovered that Qtrax had effectively signed no agreements with any of the four major music labels. Qtrax has signed with EMI & Universal Music Group for recording rights and EMI, Warner Chappell, Sony/ATV and UMG/BMG for publishing. Qtrax has over 800,000 tracks and whole albums can be downloaded in two minutes or less depending on your internet connection.
We7 is a UK based ad-supported music service co-founded by Peter Gabriel, a digital music pioneer. It offers free downloads and streaming from mixture of mainstream international artists and indie artists from Sony BMG, V2, Sanctuary Records, Big Fish Media, IRIS, InGrooves, BFM Digital and many other unsigned artists for tastemakers.
Ruckus Network is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.
See also
References
- Tradevibes [2] Company Information on trueAnthem
- Crunchbase [3], trueAnthem company profile
- The Deal.com [4], Angel-backed TrueAnthem slips audio ads into music widgets
- The Deal.com [5], Napster's Children
- KillerStartups.com, [6] TrueAnthem.com – Connecting Fans, Bands and Brands
- GigDoggy.com [7], trueAnthem: add a 3-second advertisement to your song...
- VentureBeat [8]: TrueAnthem raises $2 million to pollute music with pre-song ads
- Listio.com [9]: Web 2.0 Apps Review
- DigitalMediaWire [10]: Online Music Label TrueAnthem Raises $2 Million
External links
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