Company:Trulioo

From HandWiki
Trulioo
TypePrivate
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters
Vancouver,[1] British Columbia
,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Jen Bennett (Chief Revenue Officer)
  • Leigh Ramsden (Chief Financial Officer)
  • Caitlin Woodward (General Counsel)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Websitehttps://www.trulioo.com/

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.[2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.[3]

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.[4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.[5] The company continued expanding globally, opening a satellite office in Dublin in 2018.[6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.[7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.[8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.[9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.[10]

In 2025, Vicky Bindra was appointed Chief Executive Officer.[11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,[12] EQ Bank,[13] Nium,[14] Mastercard,[15] Capital.com,[16] Airwallex,[17] PingPong Payments[18] and Trust Payments.[19]

References

  1. Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. http://www.techvibes.com/blog/fintech-association-of-canada-2016-01-11. 
  2. "Trulioo raises $52.8 million to verify customers' identities". https://venturebeat.com/2019/09/17/trulioo-raises-52-8-million-to-verify-customers-identities/. 
  3. Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. http://techcrunch.com/2014/03/12/trulioo-raises-6m-to-verify-online-profiles/. 
  4. "Trulioo nabs $6 million in venture capital, hits 100 million verifications". https://www.biv.com/news/technology/trulioo-nabs-6-million-in-venture-capital-hits-100-8239197. 
  5. "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion". https://www.biv.com/news/technology/vancouver-startup-trulioo-raises-15m-it-eyes-finte-8245017. 
  6. "Trulioo opens satellite office in Dublin". https://www.finextra.com/pressarticle/76257/trulioo-opens-satellite-office-in-dublin/retail. 
  7. "Goldman Leads Trulioo’s $70M Raise To Expand Global Digital ID". https://www.pymnts.com/news/investment-tracker/2019/goldman-leads-trulioo-70m-raise-expand-global-digital-identification/. 
  8. "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln". https://www.reuters.com/technology/id-verification-startup-trulioo-raises-394-mln-valued-175-bln-2021-06-07/. 
  9. "Trulioo acquires HelloFlow, adding customer onboarding to platform". https://betakit.com/trulioo-acquires-helloflow-adding-customer-onboarding-to-platform/. 
  10. "Trulioo Launches New Global Identity Verification Platform". https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/trulioo-launches-new-global-identity-verification-platform. 
  11. "Vancouver fintech Trulioo taps new CEO". https://www.biv.com/news/technology/vancouver-fintech-trulioo-taps-new-ceo-10459815. 
  12. "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services". https://financialpost.com/pmn/business-wire-news-releases-pmn/j-p-morgan-payments-selects-trulioo-to-power-global-identity-verification-services. 
  13. "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification". https://financialpost.com/pmn/business-wire-news-releases-pmn/canadas-eq-bank-partners-with-trulioo-for-identity-document-and-biometric-verification. 
  14. "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences". https://financialpost.com/pmn/business-wire-news-releases-pmn/trulioo-and-nium-partner-to-enhance-uk-operations-with-rapid-compliant-payment-experiences. 
  15. "Trulioo joins forces with Mastercard". https://thepaypers.com/fraud-and-fincrime/news/trulioo-joins-forces-with-mastercard. 
  16. "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion". https://thefintechtimes.com/capital-com-selects-trulioo-to-support-identity-verification-for-global-expansion/. 
  17. "Trulioo and Airwallex Expand Global Partnership". https://financialpost.com/pmn/business-wire-news-releases-pmn/trulioo-and-airwallex-expand-global-partnership. 
  18. "PingPong adopts Trulioo Business Verification solutions". https://finance.yahoo.com/news/pingpong-adopts-trulioo-business-verification-121041843.html. 
  19. "Trust Payments Selects Trulioo to Streamline Verification, Reduce Onboarding Costs and Power Global Growth". https://financialpost.com/pmn/business-wire-news-releases-pmn/trust-payments-selects-trulioo-to-streamline-verification-reduce-onboarding-costs-and-power-global-growth.