Company:Trulioo

From HandWiki
Trulioo
TypePrivate
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters
Vancouver,[1] British Columbia
,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Craig McDonald (Chief Revenue Officer)
  • Jana Hill (Chief People Officer)
  • Uri Zelmanovich (Chief Financial Officer)
  • Chad Gerhardstein (Chief Risk and Strategy Officer)
  • Danielle Holbrook Dunn (Chief Transformation Officer)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Websitehttps://www.trulioo.com/

Trulioo is a Canadian-based company that provides identity verification, fraud prevention and credit decisioning capabilities for both people and businesses. [2]

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.[3] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.[4] The company continued expanding globally, opening a satellite office in Dublin in 2018.[5]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.[6]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.[7]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.[8] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.[9]

In 2025, Vicky Bindra was appointed Chief Executive Officer.[10]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,[11] EQ Bank,[12] Nium,[13] Mastercard,[14] Capital.com,[15] Airwallex,[16] Google,[17] WEX[18] and Worldpay.[19]

References

  1. ↑ Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. http://www.techvibes.com/blog/fintech-association-of-canada-2016-01-11. 
  2. ↑ "Trulioo raises $52.8 million to verify customers' identities". https://venturebeat.com/2019/09/17/trulioo-raises-52-8-million-to-verify-customers-identities/. 
  3. ↑ "Trulioo nabs $6 million in venture capital, hits 100 million verifications". Business in Vancouver. https://www.biv.com/news/technology/trulioo-nabs-6-million-in-venture-capital-hits-100-8239197. 
  4. ↑ "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion". Business in Vancouver. https://www.biv.com/news/technology/vancouver-startup-trulioo-raises-15m-it-eyes-finte-8245017. 
  5. ↑ "Trulioo opens satellite office in Dublin". https://www.finextra.com/pressarticle/76257/trulioo-opens-satellite-office-in-dublin/retail. 
  6. ↑ "Goldman Leads Trulioo’s $70M Raise To Expand Global Digital ID". PYMNTS.com. https://www.pymnts.com/news/investment-tracker/2019/goldman-leads-trulioo-70m-raise-expand-global-digital-identification/. 
  7. ↑ Lee, Jane (7 June 2021). "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln". Reuters. https://www.reuters.com/technology/id-verification-startup-trulioo-raises-394-mln-valued-175-bln-2021-06-07/. 
  8. ↑ Mandel, Charles (8 February 2022). "Trulioo acquires HelloFlow, adding customer onboarding to platform" (in en-CA). Betakit. https://betakit.com/trulioo-acquires-helloflow-adding-customer-onboarding-to-platform/. 
  9. ↑ "Trulioo Launches New Global Identity Verification Platform" (in en). Financial Post. https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/trulioo-launches-new-global-identity-verification-platform. 
  10. ↑ "Vancouver fintech Trulioo taps new CEO". https://www.biv.com/news/technology/vancouver-fintech-trulioo-taps-new-ceo-10459815. 
  11. ↑ "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services". https://financialpost.com/pmn/business-wire-news-releases-pmn/j-p-morgan-payments-selects-trulioo-to-power-global-identity-verification-services. 
  12. ↑ "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification". https://financialpost.com/pmn/business-wire-news-releases-pmn/canadas-eq-bank-partners-with-trulioo-for-identity-document-and-biometric-verification. 
  13. ↑ "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences". https://financialpost.com/pmn/business-wire-news-releases-pmn/trulioo-and-nium-partner-to-enhance-uk-operations-with-rapid-compliant-payment-experiences. 
  14. ↑ "Trulioo joins forces with Mastercard". https://thepaypers.com/fraud-and-fincrime/news/trulioo-joins-forces-with-mastercard. 
  15. ↑ "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion". https://thefintechtimes.com/capital-com-selects-trulioo-to-support-identity-verification-for-global-expansion/. 
  16. ↑ "Trulioo and Airwallex Expand Global Partnership". https://financialpost.com/pmn/business-wire-news-releases-pmn/trulioo-and-airwallex-expand-global-partnership. 
  17. ↑ "Identity Platform Trulioo Joins Google’s Agent Payments Protocol". https://www.pymnts.com/artificial-intelligence-2/2025/identity-platform-trulioo-joins-googles-agent-payments-protocol/. 
  18. ↑ "WEX partners with Trulioo to enhance fraud prevention in Europe". https://ca.finance.yahoo.com/news/exclusive-wex-partners-trulioo-enhance-113208764.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAMVlw0KEO74CsqpdY7gV6lSOv1kyq1mu-oCCGCADgs3INyPPpe-S22yCHXrPggvmL4FgGELcVo_SExSlWhVjQlmN1tFj-sChiv9ZFv3X5_WhzBTKvoqYg3Oi8scjkspTj-Kym1igO3YEoAmZvlvvp5qoAuPcT74O6m7BowG6m0EI. 
  19. ↑ "Worldpay and Trulioo Collaborate to Embed Trust in the Agentic Commerce Era". https://corporate.worldpay.com/news-releases/news-release-details/worldpay-and-trulioo-collaborate-embed-trust-agentic-commerce. 



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