Company:Tushy

From HandWiki
Short description: American bidet attachments manufacturer
Tushy
Founded2015
FounderMiki Agrawal
Justin Allen
HeadquartersBrooklyn, New York
Key people
Jason Ojalvo – CEO
ProductsTushy bidet
bum towel
Websitehellotushy.com

Tushy is an American company that manufactures bidet attachments and toilet accessories. The company was founded in 2015 by Miki Agrawal, the co-founder of Thinx.[1] Tushy is headquartered in Brooklyn, New York.[2]

History

Tushy was founded in 2015 in Brooklyn, New York by Miki Agrawal and Justin Allen.[3] In 2018, the company appointed Jason Ojalvo to take over as CEO, a position he holds to date.[4][5][6]

In 2017, the company raised $500K in Seed Funding in a round led by Propulsion Capital.[7][8] In 2021, the company raised  $2.1M from Unorthodox Ventures, Naples Ventures Group.[9]

Tushy bidet

Tushy bidet is a device that attaches to the toilet to spray one's bum with fresh water after using the bathroom.[10][11][12][13] The product was launched in 2015 in two varieties; single-temperature bidet for cold water only and dual temperature for both hot and cold water.[14][11] In 2017, the company launched bamboo towels, known as bum towels.[15] In 2019, the company launched the Tushy Ottoman[16] and in 2021, the company launched the Tushy Ace electric bidet.[17]

Coronavirus

During the COVID-19 pandemic, there was a shortage of toilet paper due to panic buying and hoarding.[18][19] The pandemic caused people to stockpile essential items, including toilet paper,[20][21] leading to empty shelves in stores and online retailers.[20] The demand for bidets surged and the company sales increased tenfold during the pandemic.[6][22][23][24]

Events and controversy

In 2018, Tushy partnered with Poo-Pourri to create a 'Poop-Up' Pop-Up Shop in New York.[25] In December 2018, the Metropolitan Transportation Authority rejected ad campaigns from Tushy citing citing its policy against ads that contain profanity or slang terms for the genitals or anus.[26] After the ban, the company was featured in the Saturday Night live show, Weekend Update hosted by Michael Che.[27]

In 2019, Tushy held a Butt-Con in New York with an appearance by Jorge Cruise.[28][29][30] The company then created a Tushy Butt-Con 2020 on video due to Coronavirus pandemic restrictions.[31] In 2020 also, the company conducted a VP of Fecal Matters contest which required the winner to spend their summer testing the bidet and then talk about it in an interview for a reward of $10000.[32][33]

The company announced a bid of $12.5 million to rename the Buffalo Bills Stadium as TUSHY Stadium.[34] During the 2022 Super Bowl contest, the company ran a promotion to offer fans with a $10,000 reward for  the best post-Super Bowl poop.[35][36] The promotion led to outrage among Twitter users.[37]

References

  1. ↑ Paiella, Gabriella (2018-01-18). "Thinx Founder Promotes Bidet Start-up With … DIY Anal Beads" (in en). https://www.thecut.com/2018/01/miki-agrawal-promotes-bidet-startup-tushy-with-anal-beads.html. 
  2. ↑ "Tushy LLC – Company Profile and News" (in en). https://www.bloomberg.com/profile/company/1493946D:US. 
  3. ↑ Hughes, Becky (2019-04-11). "THINX & Tushy Founder Miki Agrawal Isn't Afraid to Disrupt the Status Quo—Here's Her Business Philosophy" (in en). https://parade.com/867680/beckyhughes/thinx-tushy-founder-miki-agrawal-isnt-afraid-to-disrupt-the-status-quo-heres-her-business-philosophy/. 
  4. ↑ Famurewa, Jimi; Famurewa, Interviews by Jimi (2020-07-11). "'My parents helped me pack lube': from sex toys to bidets, the lockdown businesses that boomed" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/business/2020/jul/11/my-parents-helped-me-pack-lube-from-sex-toys-to-bidets-the-lockdown-businesses-that-boomed. 
  5. ↑ Dickey, Megan Rose (2020-04-06). "Bidet startup Tushy scales up to meet demand amid toilet paper shortage" (in en-US). https://techcrunch.com/2020/04/06/bidet-startup-tushy-scales-up-to-meet-demand-amid-toilet-paper-shortage/. 
  6. ↑ 6.0 6.1 Mims, Christopher (2020-04-18). "Bidet Makers See Their Moment and Scramble to Make a Splash" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/bidet-makers-see-their-moment-and-scramble-to-make-a-splash-11587182402. 
  7. ↑ "TUSHY Raises $500K in Seed Round to Combat the Global Sanitation Crisis and Encourage Cleaner, Healthier Butts for All" (in en). https://markets.businessinsider.com/news/stocks/tushy-raises-500k-in-seed-round-to-combat-the-global-sanitation-crisis-and-encourage-cleaner-healthier-butts-for-all-1001819653. 
  8. ↑ FinSMEs (2017-03-09). "Tushy Raises $500K in Seed Funding" (in en-US). https://www.finsmes.com/2017/03/tushy-raises-500k-in-seed-funding.html. 
  9. ↑ Noto, Anthony (2019-08-29). "This startup wants to "Tushify" every bathroom in America". https://www.bizjournals.com/newyork/news/2019/08/29/this-startup-wants-to-tushify-every-bathroom-in.html?ana=TRUEANTHEMTWT_NY&utm_campaign=trueAnthem:+Trending+Content&utm_content=5d682101145a57000153433c&utm_medium=trueAnthem&utm_source=twitter. 
  10. ↑ Phillips, Nicole (2020-06-26). "Tushy Bidet Attachment Review with Toto Aquia Toilet (not sponsored) • visual heart creative studio" (in en-US). https://visualheart.com/tushy-bidet-attachment-review/. 
  11. ↑ 11.0 11.1 Hugh (2020-04-02). "Are Tushy Bidets Worth It? (HONEST Review After 6 Months of Use)" (in en-US). https://get-green-now.com/tushy-bidet-review/. 
  12. ↑ Burkhardt, Kai (2021-11-09). "Best bidet of 2023" (in en). https://www.cnn.com/cnn-underscored/reviews/best-bidets. 
  13. ↑ "The Best Bidet Toilet Seat or Washlet" (in en-US). The New York Times. 2023-08-23. ISSN 0362-4331. https://www.nytimes.com/wirecutter/reviews/best-bidet-toilet-seat-washlet/. 
  14. ↑ "Why You Should Think Twice Before Buying a Tushy Bidet". https://bidetgenius.com/pages/why-you-should-think-twice-before-buying-a-tushy-bidet. 
  15. ↑ SPRADLEY, NYKIA (2020-07-27). "The Tushy Bidet Made Me a Bum-Wash Believer". https://www.digitaltrends.com/dtdeals/tushy-gives-a-backside-bonus-to-digital-trends-readers/. 
  16. ↑ "The Best Squatty Potty and Other Toilet Stools Worth the Floor Space" (in en-US). The New York Times. 2023-03-15. ISSN 0362-4331. https://www.nytimes.com/wirecutter/reviews/squatty-potty-review/. 
  17. ↑ "The Tushy Ace Bidet Is the Upgrade My Bathroom Needed" (in en-US). 2022-01-31. https://www.self.com/story/tushy-ace-bidet-review. 
  18. ↑ Andrew, Scottie (2020-03-09). "The psychology behind why toilet paper, of all things, is the latest coronavirus panic buy" (in en). https://www.cnn.com/2020/03/09/health/toilet-paper-shortages-novel-coronavirus-trnd/index.html. 
  19. ↑ VanHoose, Benjamin. "Bidets See Surge In Popularity During Toilet Paper Panic Caused by Coronavirus Stockpiling". https://people.com/home/bidets-see-surge-in-popularity-during-toilet-paper-panic-caused-by-coronavirus-stockpiling/. 
  20. ↑ 20.0 20.1 Taylor, Chloe (2020-03-11). "Here's why people are panic buying and stockpiling toilet paper to cope with coronavirus fears" (in en). https://www.cnbc.com/2020/03/11/heres-why-people-are-panic-buying-and-stockpiling-toilet-paper.html. 
  21. ↑ "The irrationality of panic buying". https://www.bbc.com/worklife/article/20200304-coronavirus-covid-19-update-why-people-are-stockpiling. 
  22. ↑ Dickey, Megan Rose (2020-04-06). "Bidet startup Tushy scales up to meet demand amid toilet paper shortage" (in en-US). https://techcrunch.com/2020/04/06/bidet-startup-tushy-scales-up-to-meet-demand-amid-toilet-paper-shortage/. 
  23. ↑ DFD News. "Tushy thriving during pandemic-driven toilet paper shortage". https://dfdnews.com/2020/06/15/tushy-thriving-during-pandemic-driven-toilet-paper-shortage/. 
  24. ↑ Frater, Brittany (2020-04-14). "It took a pandemic, but the US is finally discovering the bidet’s brilliance" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/us-news/2020/apr/14/us-bidet-toilet-paper-sales-coronavirus. 
  25. ↑ Alcántara, Ann-Marie (2018-06-01). "Video: Poo-Pourri and Tushy Created a 'Poop-Up' Pop-Up Shop—Yes, You Read That Right" (in en-US). https://www.adweek.com/brand-marketing/video-poo-pourri-and-tushy-created-a-poop-up-pop-up-shop-yes-you-read-that-right/. 
  26. ↑ "EXCLUSIVE: Cheeky ads get straight flush from MTA" (in en-US). 2018-12-06. https://www.nydailynews.com/2018/12/06/exclusive-cheeky-ads-get-straight-flush-from-mta/. 
  27. ↑ Squires, Bethy (2018-12-09). "Michael Che’s Ode to Bidets Shows Just How Far SNL Has Come" (in en). https://www.vulture.com/2018/12/saturday-night-live-michael-ches-ode-to-bidets.html. 
  28. ↑ Naftulin, Julia. "I went to the first-ever Butt-Con and learned everything from how to wipe correctly to tricks for having the best sex of your life" (in en-US). https://www.insider.com/what-is-butt-con-new-york-city-2019-8. 
  29. ↑ "Inside Butt-Con, Tushy Founder Miki Agrawal’s Latest Effort at Causing a Scene" (in en-US). 2019-08-23. https://www.vanityfair.com/style/2019/08/butt-con-miki-agrawal-tushy. 
  30. ↑ Hauswirth, Heather; Weiss, Suzy (2019-08-22). "Butt-Con: The wildest spectacles at NYC's 'Holey Experience'" (in en-US). https://nypost.com/2019/08/22/butt-con-the-wildest-scenes-at-nycs-holey-experience/. 
  31. ↑ Zelaya, Ian (2020-08-17). "Tushy Emails Cheekily Lean Into Butt and Gut Health" (in en-US). https://www.adweek.com/brand-marketing/tushys-butt-health-and-anti-toilet-paper-emails-were-well-positioned-for-quarantine/. 
  32. ↑ "Company Will Pay you $10,000 to Use a Bidet" (in en). https://1035kissfm.iheart.com/content/2020-07-07-company-will-pay-you-10000-to-use-a-bidet/. 
  33. ↑ "TUSHY, a bidet company, is looking for a "VP of Fecal Matters". It pays $10K – you in?" (in en-US). 2020-07-07. https://www.lipstickalley.com/threads/tushy-a-bidet-company-is-looking-for-a-vp-of-fecal-matters-it-pays-10k-you-in.3687144/. 
  34. ↑ "Bidet Company TUSHY Wants to Rename Buffalo Bills' Stadium, Host First-Ever 'Toilet Bowl'" (in en). https://people.com/sports/bidet-company-tushy-wants-to-rename-buffalo-bills-stadium-host-first-ever-toilet-bowl/. 
  35. ↑ "Poop-Themed Game Day Ads" (in en). https://www.trendhunter.com/trends/poop-on-super-bowel-monday. 
  36. ↑ "A Photo of Your Poop Could Win You $10,000 This Super Bowl Sunday" (in en-US). 2023-02-06. https://www.yahoo.com/lifestyle/photo-poop-could-win-10-160937929.html. 
  37. ↑ "Twitter Gets Cheeky Over 'Super Bowel' Contest Offering Cash For Poop Pics" (in en-US). 2022-02-09. https://finance.yahoo.com/news/twitter-gets-cheeky-over-super-221638541.html. 




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