Company:VistaCreate

From HandWiki

VistaCreate (formerly Crello) is a freemium online graphic design platform used by businesses and individual creators to generate static, video, and animated visual content for digital marketing and print media.[1] The service was developed by DepositPhotos and launched as Crello in 2016.[2][3]

It was rebranded as VistaCreate after VistaPrint acquired DepositPhotos and a related group of companies in 2021.[4][5]

Overview

VistaCreate was developed by DepositPhotos and launched under the name Crello in 2016 as a browser-based design editor for users without professional design skills. The product offered ready-made templates, design objects, animation tools, and access to stock visual content.[6][7][8][9] In 2019, VistaCreate reported more than one million registered users and launched mobile applications for iOS and Android.[10][11][12] In May 2021, Moufflons Basketball collaborated with VistaCreate on a poster design competition focused on gender equality in sports.[13][14]

In October 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for a total price of $85 million.[15] After the acquisition, Crello was rebranded to VistaCreate.[16] Along with Vistaprint and 99designs, it became part of the new Vista parent brand.[3][17][18][19]

After Russia started a full-scale war on the territory of Ukraine in February 2022, VistaCreate suspended all business in Russia and Belarus. The platform published design templates related to supporting Ukraine, while DepositPhotos made free image collections documenting the war in Ukraine and global rallies in support of Ukrainians available inside the VistaCreate editor. The collections were intended to help media organizations, businesses, and individuals share accurate visual information about the war and counter misinformation.[20][21][22]

In 2022, VistaCreate partnered with TrendHunter on a report about social media trends for businesses.[23] The same year, it published The Great Resignation Report, a research project about workers leaving jobs and changing career priorities.[24]

In 2023, VistaCreate and Content Marketing Institute published research on visual marketing and social media content.[25][26] The same year, VistaCreate collaborated with digital marketer Neil Patel on a contest for small businesses and creators.[27]

In 2025, VistaCreate started adding AI-based tools to its editor, including AI Image Generator, AI Object Remover, and AI Writer.[28][29]

Products and services

VistaCreate is an online graphic design platform whose main product is a browser-based editor for creating and editing visual content for digital and print use, including social media graphics, videos, logos, advertisements, presentations, animations, and other marketing assets, supported by templates, design objects, stock photos and videos, file-conversion tools, and AI-powered features for image generation, object removal, and text writing.[30][31] It is offered through a free Starter plan and a paid Pro plan, alongside an API suite that lets businesses integrate its editor, stock content, and AI tools into their own products, and access programs through which eligible nonprofit and educational organizations may apply for the Pro plan.[32][28]

References

  1. ↑ "Crello ya nos permite crear banners animados desde su plataforma" (in es). 2017-10-30. https://wwwhatsnew.com/2017/10/30/crello-ya-nos-permite-crear-banners-animados-desde-su-plataforma/. 
  2. ↑ Halladay, Ebony-Storm (2022-08-08). "How to build a strong social media brand with zero design skills" (in en). https://thenextweb.com/news/how-to-build-social-media-brand-design. 
  3. ↑ 3.0 3.1 Lunden, Ingrid (2021-10-27). "Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses" (in en-US). https://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/. 
  4. ↑ "Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs - Silicon Canals" (in en-US). 2021-11-01. https://siliconcanals.com/vistaprint-rebrands-vista-acquires-startups/. 
  5. ↑ Antoniuk, Daryna (2021-10-29). "US firm acquires Ukraine-founded Depositphotos for $85 million". https://www.kyivpost.com/post/7576. 
  6. ↑ Datskevych, Natalia (2021-09-29). "Crello graphic design startup wants to compete on international arena". https://archive.kyivpost.com/technology/crello-founder-dmytro-sergeev-we-can-compete-on-international-arena.html. 
  7. ↑ "Depositphotos Launches a free design tool called Crello" (in en-US). June 16, 2017. https://creativebeacon.com/depositphotos-launches-crello/. 
  8. ↑ "About Depositphotos". https://depositphotos.com/about.html. 
  9. ↑ "Depositphotos запустила бесплатный графический редактор Crello". 2021-01-22. https://www.sostav.ru/publication/depositphotos-zapustila-besplatnyj-graficheskij-redaktor-crello-27583.html. 
  10. ↑ "Design startup Crello reaches 1 million registered users in less than two years" (in en). 17 May 2019. https://www.eurekamagazine.co.uk/content/news/design-startup-crello-reaches-1-million-registered-users-in-less-than-two-years/. 
  11. ↑ "Как украинский стартап Crello получил 1 млн пользователей за полтора года". 2021-01-22. https://vctr.media/crello-kak-oni-eto-sdelali-17031/. 
  12. ↑ ""Создание Crello — рациональное решение Depositphotos": колонка руководителя сервиса в честь его двухлетия". 2020-11-26. https://ain.ua/2019/08/07/crello-kolonka-rukovoditelya/. 
  13. ↑ "Moufflons και Crello στηρίζουν την ισότητα των φύλων στον αθλητισμό" (in en-US). 2021-05-25. https://www.photoroom.com/. 
  14. ↑ "Дмитро Сергєєв продав Depositphotos за $85 млн. Що буде з бізнесом" (in uk). 2021-10-27. https://forbes.ua/company/dmitriy-sergeev-prodal-depositphotos-za-85-mln-chto-budet-s-biznesom-27102021-2675. 
  15. ↑ Antoniuk, Daryna (29 October 2021). "US firm acquires Ukraine-founded Depositphotos for $85 million" (in en). https://www.kyivpost.com/post/7576. 
  16. ↑ "Cimpress creates Vista brand family, buys DIY design platform" (in en). https://www.printweek.com/news/article/cimpress-creates-vista-brand-family-buys-diy-design-platform. 
  17. ↑ "Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs" (in en-US). 2021-11-01. https://siliconcanals.com/news/startups/vistaprint-rebrands-vista-acquires-startups/. 
  18. ↑ Canton, Rafael (8 June 2022). "How the Boston Celtics Are Helping Their Hometown Businesses" (in en-US). https://www.adweek.com/brand-marketing/the-boston-celtics-go-small-to-help-hometown-businesses-with-vistaprint/. 
  19. ↑ ""Фаундер своїх проєктів". Хто такий Дмитро Сергеєв і як йому вдалося побудувати Depositphotos, Crello і продати бізнес за $85 мільйонів" (in uk). https://biz.nv.ua/ukr/tech/statok-zasnovnika-depositphotos-ta-crello-dmitra-sergeyeva-skilki-zarobiv-sergeyev-dosye-50192848.html. 
  20. ↑ Kiefer, Brittaney (28 February 2022). "Ukrainian Company Fights Russian Propaganda With Free Photos" (in en-US). https://www.adweek.com/brand-marketing/this-ukrainian-company-created-a-free-image-library-to-combat-russian-propaganda/. 
  21. ↑ "The truth about Russia's war in Ukraine - a selection of stock images from Depositphotos" (in en). https://depositphotos.com/folder/The%20truth%20about%20Russia%27s%20war%20in%20Ukraine%20-299150880.html. 
  22. ↑ "International rallies in support of Ukraine - a selection of stock images from Depositphotos". https://depositphotos.com/folder/International%20rallies%20in%20support%20of%20Ukraine-299149664.html. 
  23. ↑ "Top 6 social trends that are influencing business decisions" (in en-US). https://www.thedrum.com/industry-insight/top-6-social-trends-that-are-influencing-business-decisions. 
  24. ↑ "100 Tips From Experts on Retaining and Recruiting Talented Employees" (in en-US). 2022-10-20. https://overit.com/blog/100-tips-from-experts-on-retaining-and-recruiting-talented-employees/. 
  25. ↑ "The Best Content Creation Tools for Marketers" (in en). https://sentione.com/blog/the-best-content-creation-tools-for-marketers/. 
  26. ↑ "Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research"] (in en). https://contentmarketinginstitute.com/social-media-content/your-great-taste-is-less-fulfilling-when-it-comes-to-visual-design-new-research. 
  27. ↑ "28 Social Media Tools Every Content Creator Needs" (in en). https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1. 
  28. ↑ 28.0 28.1 Goenka, Udit (2026-05-18). "Vista Create Review: Brutal Truth & Hidden Costs" (in en). https://autoposting.ai/blog/vista-create-review. 
  29. ↑ "Integration with AI | VistaCreate" (in en). https://appsumo.com/products/vistacreate/questions/integration-with-ai-1248286/?srsltid=AfmBOooacHsP6irylW_LFiAxbY3sbA2AWuVIiGQH4ejL1Ouy-FjlnHLS. 
  30. ↑ Marketing, Get Started With (2026-05-10). "VistaCreate - Get Started With Marketing" (in en). https://getstartedwithmarketing.com/tools/vistacreate. 
  31. ↑ "VistaCreate Reviews 2026: Details, Pricing, & Features". https://www.g2.com/products/cimpress-n-v-vistacreate/reviews. 
  32. ↑ "How APIs are helping SaaS platforms reach their creative goals" (in uk). 2025-08-15. https://cases.media/article/how-apis-are-helping-saas-platforms-reach-their-creative-goals. 



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