Company:Warby Parker

From HandWiki
Short description: American eyeglasses and contact lens retailer
Warby Parker Inc.
Warby Parker
TypePublic
NYSE: WRBY
IndustryRetail
Founded2010; 14 years ago (2010) in Philadelphia, Pennsylvania, U.S.
Founders
  • Jeffrey Raider
  • Andrew Hunt
  • Neil Blumenthal
  • David Gilboa
Headquarters
New York City
,
U.S.
Number of locations
200 (2022)
Key people
RevenueIncrease $598.1 million (2022)
Increase $−111 million (2022)
Increase $−110 million (2022)
Total assetsIncrease $568.7 million (2022)
Total equityIncrease $286.6 million (2022)
Number of employees
3,032 (Dec 2022)
Websitewarbyparker.com
Footnotes / references
[1]

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City . Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada.

History

The company was founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider[2] and is headquartered in New York City. The name "Warby Parker" derives from two characters that appear in a journal by author Jack Kerouac.[3] The company's official corporate name is JAND Inc. and "Warby Parker" is the company's trade name.[4]

The company was started in the Venture Initiation Program of the Wharton School of the University of Pennsylvania, where the founders all studied.[5] The company received $2,500 seed investment through the program and launched in February 2010.[5] Shortly after launching, the company was covered by Vogue.[6] In May 2011, Warby Parker raised its first round of funding totaling $2.5 million. In September 2011, the company raised a Series A round of $12.5 million.[7] In fall 2012, it raised a $37 million Series B round,[8] with an additional $4 million announced in February 2013 with investors American Express and Mickey Drexler.[9] In 2011, Warby Parker shipped more than 100,000 pairs of glasses and had 60 employees.[10] By the end of 2012, the company had grown to around 100 employees. As of April 2015, the company was valued at $1.2 billion.[11]

In 2016, the company announced plans to create an optical lab in Rockland County, New York, to create and manufacture their glasses in-house instead of paying external manufacturers. The proposed lab would have 34,000 square feet and would employ 130 staff. The company said it had planned to invest $16 million to create the facility.[12] The optical lab was opened in 2017.[13]

On March 14, 2018, Warby Parker raised $75 million in Series E funding, making its total funding about $300 million.[14]

On August 27, 2020, Warby Parker raised $245 million, valued at $3 billion. The $245 million was a combination of a Series F round and a Series G round.[15][16]

On September 29, 2021, the company went public on the New York Stock Exchange via a direct listing,[17] opening at $54.05 a share.[18]

Retail model

Vintage-style Warby Parker sign at a retail store on 82nd and Lexington Ave. in NYC

The company primarily sells eyewear online and through its multiple locations throughout the United States and Canada. Warby Parker's "Home-Try-On program" is a strategy used by the company in which its customers select five frames from the website, which they receive and try on at home within a 5-day period, free of charge. The company has programs where customers upload a photo and try on frames virtually through their mobile app.[19]

Warby Parker began operating online exclusively in 2010 and opened its first store in 2013.[20] As Warby Parker's revenue started to grow, the company began opening brick-and-mortar showrooms across the country. Following the opening of its retail stores, the company announced its plan to build its own point of sale (POS) system,[21] which was being used in their stores by 2015.[22] It also expanded in 2015 with the brand's first national retail partnership with Nordstrom, which allowed the company to establish six curated pop-up shops nationwide. As of 2017, Warby Parker operated around 71 locations in 28 U.S. states[23] and Washington, D.C., according to Slice Intelligence,[24] along with two stores in Toronto and one in Vancouver . According to CNBC, due to steady growth and the success of the physical storefronts, the company planned to operate nearly 100 stores across the U.S. by the end of 2018.[25][needs update]

Products

Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.[26] On average, a Warby Parker customer completes more than one order per year and buys an average of 1.5 units per order.[24] In addition to eyeglasses, sunglasses, and contact lenses, Warby Parker once sold monocles, with prescription lenses back in 2016 for a limited time.[27]

Corporate social responsibility

Warby Parker uses a social entrepreneurship model, described as "buy one, give one".[28] For each pair of glasses purchased, the company pays for the production of another pair of eyeglasses for the nonprofit organization VisionSpring.[29][30] In June 2014, Warby Parker announced that it had distributed one million pairs of eyeglasses to people in need.[31] As of 2023, the company has distributed over 15 million pairs of glasses through their "Buy a Pair, Give a Pair" program.[32] The company also claims to be 100% carbon neutral.[33]

The company received B Corp certification soon after its founding but let the status lapse by choosing against reincorporating as a public benefit corporation.[34] Warby Parker later became a public benefit corporation in mid-2021 just prior to their initial public offering.[35][36]

References

  1. ↑ "Warby Parker Form 10-K for the fiscal year ended December 31, 2022". U.S. Securities and Exchange Commission. February 28, 2023. https://www.sec.gov/ix?doc=/Archives/edgar/data/1504776/000150477623000006/wrby-20221231.htm. 
  2. ↑ "In Focus: Warby Parker Eyewear". http://www.vogue.com/vogue-daily/article/vd-in-focus-warby-parker-eyewear/. 
  3. ↑ "Warby Parker Co-Founder Says Initial Vision Was All About Price", The Wall Street Journal, July 18, 2012, https://www.wsj.com/articles/SB10000872396390444097904577535111565440718 
  4. ↑ "How did Warby Parker get the name "Warby Parker?" – OpticalOwl". https://opticalowl.com/how-warby-parker-name-warby-parker/. 
  5. ↑ 5.0 5.1 Corbyn, Zoë (September 24, 2012). "Take one start-up, add expertise and grow with care". The Financial Times. http://www.ft.com/intl/cms/s/2/59f43594-c774-11e1-85fc-00144feab49a.html. 
  6. ↑ Bahrenburg, Genevieve (February 22, 2010), "In Focus: Warby Parker Eyewear", Vogue, http://www.vogue.com/vogue-daily/article/vd-in-focus-warby-parker-eyewear/#1 
  7. ↑ McMhana, Ty (September 22, 2011), "Stylish Eyewear Maker Warby Parker Tries on $12M In Funding", WSJ.com, https://blogs.wsj.com/venturecapital/2011/09/22/stylish-eyewear-maker-warby-parker-tries-on-12m-in-funding/ 
  8. ↑ Primack, Dan (September 9, 2012), "Warby Parker raises $37 million", CNN Money, http://finance.fortune.cnn.com/2012/09/09/warby-parker-raises-36-million/ 
  9. ↑ de la Merced, Michael J. (February 24, 2012), "J.Crew Chief and American Express Invest in Warby Parker", The New York Times, https://dealbook.nytimes.com/2013/02/24/j-crew-chief-and-american-express-invest-in-warby-parker/ 
  10. ↑ "At Warby Parker, the power of branding is easy to see", Gigaom, March 26, 2012, http://gigaom.com/2012/03/26/at-warby-parker-the-power-of-branding-is-easy-to-see/ 
  11. ↑ Douglas MacMillan (April 20, 2015). "Eyeglass Retailer Warby Parker Valued at $1.2 Billion". Wall Street Journal. https://blogs.wsj.com/digits/2015/04/30/eyeglass-retailer-warby-parker-valued-at-1-2-billion/. 
  12. ↑ "Warby Parker is opening an enormous new optical lab in Rockland County" (in en-US). Fast Company. June 27, 2016. https://www.fastcompany.com/4011943/warby-parker-is-opening-an-enormous-new-optical-lab-in-rockland-county. 
  13. ↑ Juang, Mike (June 6, 2017). "Sloatsburg, NY, town of around 3,000, offers a peek at the future of eyeglasses". CNBC. https://www.cnbc.com/2017/06/06/warby-parkers-optical-lab-manufactures-a-new-eyewear-shopping-model.html. 
  14. ↑ Thomas, Lauren (March 14, 2018). "Warby Parker raises $75 million in latest round of funding". CNBC. https://www.cnbc.com/2018/03/14/warby-parker-raises-75-million-in-latest-round-of-funding.html. 
  15. ↑ "Warby Parker(JAND Inc.)". Usstock. 2021-05-01. https://www.mg21.com/warbyparker.html. 
  16. ↑ Crook, Jordan (August 27, 2020). "Warby Parker, valued at $3 billion, raises $245 million in funding". Techcrunch. https://techcrunch.com/2020/08/27/warby-parker-valued-at-3-billion-raises-245-million-in-funding/. 
  17. ↑ Hirsch, Lauren (2021-09-29). "With sales soaring, Warby Parker prepares for its market debut." (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2021/09/29/business/warby-parker-stock-price.html. 
  18. ↑ Thomas, Lauren (2021-09-29). "Warby Parker opens at $54.05 per share in public debut on NYSE, soaring more than 30% above reference. Current stock price has fallen sharply since its debut." (in en). https://www.cnbc.com/2021/09/29/warby-parker-direct-listing-wrby-starts-trading-on-the-nyse.html. 
  19. ↑ Mitroff, Sarah (September 12, 2012), "With $37M, Warby Parker Sets Its Sights on More Than Just Eyeglasses", Wired.com, https://www.wired.com/business/2012/09/warby-parker/ 
  20. ↑ Sebra, Matt (April 15, 2013). "Store Spotlight: Warby Parker's First Flagship Store" (in en). https://www.gq.com/story/store-spotlight-warby-parker-opens-first-flagship-store. 
  21. ↑ Del Rey, Jason (24 June 2013). "An Unlikely Startup Enters the Point-of-Sale Business: Warby Parker". http://allthingsd.com/20130624/an-unlikely-startup-enters-the-point-of-sale-business-warby-parker/. 
  22. ↑ McDowell, Maghan (14 December 2015). "Warby Parker Opens Store in San Jose". Women's Wear Daily. https://wwd.com/fashion-news/fashion-scoops/warby-parker-opens-store-san-jose-10295834/. Retrieved 8 March 2021. 
  23. ↑ "Warby Parker Location Opens In Fort Lauderdale" (in en). https://www.fortlauderdaledaily.com/upfront/noteworthy/warby-parker-location-opens-fort-lauderdale. 
  24. ↑ 24.0 24.1 "Warby Parker's pricing strategy has buyers seeing double". Rakuten Intelligence. http://intelligence.slice.com/blog/2018/does-brick-and-mortar-add-substance-to-warby-parker-sales-the-data-says-no. 
  25. ↑ Thomas, Lauren (2018-02-15). "Warby Parker will soon operate nearly 100 stores and other Web retailers are following its lead". CNBC. https://www.cnbc.com/2018/02/15/as-warby-parker-approaches-100-stores-other-internet-brands-follow.html. 
  26. ↑ "Why 4 B-School Students Decided To Found Warby Parker" (in en-US). Disruption. 2016-05-17. http://disruptionmag.com/2016/05/17/dave-gilboa-warby-parker/. 
  27. ↑ Redick, Scott. (May 16, 2012), "When Big Ideas Come From Small Companies", AdAge, http://adage.com/article/small-agency-diary/big-ideas-small-companies/234741/ 
  28. ↑ Peart, Nathan. "As Millennials And Gen-Z Become More Brand Conscious, How Will Professional Services Adapt?". https://www.forbes.com/sites/nathanpeart/2020/04/07/as-millennials-and-gen-z-become-more-brand-conscious-how-will-professional-services-adapt/#749c30284148. 
  29. ↑ Fitzgerald, Michael (February 10, 2015). "For Warby Parker, Free Glasses Equals Clear Company Vision" (in en). Entrepreneur. https://www.entrepreneur.com/article/242437. 
  30. ↑ Gerber, Monica (December 22, 2011). "Warby Parker may have a better 'buy one, give one' model". Christian Science Monitor. http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2011/1222/Warby-Parker-may-have-a-better-buy-one-give-one-model. 
  31. ↑ Chokkattu, Julian (June 25, 2014), "Warby Parker Hits One Million Glasses Sold, Distributed", TechCrunch, https://techcrunch.com/2014/06/25/warby-parker-hits-one-million-glasses-sold-distributed/ 
  32. ↑ "History". https://www.warbyparker.com/history. 
  33. ↑ Zelman, Josh (February 24, 2012), "In Focus: Warby Parker Eyewear", TechCrunch, https://techcrunch.com/2012/02/24/founder-stories-warby-parker-less-than-1-of-eyeglasses-were-sold-online/ 
  34. ↑ Marquis, Christopher (2020) (in en). Better Business: How the B Corp Movement Is Remaking Capitalism. Yale University Press. p. 191. ISBN 978-0-300-25615-4. 
  35. ↑ Deffenbaugh, Ryan (2021-08-26). "Warby Parker public offering brings test for companies promising societal good" (in en). Crain's New York Business. https://www.crainsnewyork.com/technology/warby-parker-ipo-public-offering-brings-test-companies-promising-societal-good. 
  36. ↑ Wilhelm, Alex (2021-08-25). "D2C specs purveyor Warby Parker files to go public" (in en-US). TechCrunch. https://social.techcrunch.com/2021/08/25/d2c-specs-purveyor-warby-parker-files-to-go-public/. 

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