Company:Yuppiechef

From HandWiki
Yuppiechef.com
TypeE-commerce
IndustryOnline retailing
Founded2006 (2006)
FounderAndrew Smith, Shane Dryden
HeadquartersCape Town, South Africa
Area served
South Africa
Key people
Andrew Smith, Shane Dryden
Number of employees
51 - 100
Websiteyuppiechef.com

Yuppiechef is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden in Cape Town, South Africa.[1]

Inception

Originally run from Andrew Smith’s home, Yuppiechef was one of a few experimental E-Commerce projects initiated by co-founders Andrew Smith and Shane Dryden who were running a web development agency at the time. Initially, the first Yuppiechef deliveries were packed and shipped from Smith's lounge.[2]

Early Notoriety

In 2010, Yuppiechef gained significant media attention through guerrilla marketing that made use of a national marketing campaign by retailer Woolworths called ‘Woolies Lovebirds’.[3][4][5][6] A misspelled URL on Woolworth’s marketing material, allowed them to register the URL and post ransom note asking that Woolworths match any donations by Yuppiechef’s customers to a local charity they supported at the time.

Funding

The company received an undisclosed amount of funding from international hedge fund managers Tiger Global Management in 2011 and 2013.[7]

Pioneering e-commerce in South Africa

Known for their hand written cards[8] and fanatical customer following,[9] Yuppiechef is considered one of the pioneers of e-commerce in South Africa,[10] and has independently been awarded the accolade of best eCommerce store in South Africa from 2010 - 2015[11][12][13][14][15][16]

See also

References

  1. ↑ "Andrew Smith | Mail & Guardian 200 Young South Africans". Archive-za.com. 2013-03-20. http://archive-za.com/page/1673737/2013-03-20/http://ysa2012.mg.co.za/andrew-smith/. Retrieved 2016-04-20. 
  2. ↑ Barry, Hanna (2015-04-14). "What Yuppiechef can teach corporates about customer service". Moneyweb. http://www.moneyweb.co.za/news/tech/what-yuppiechef-can-teach-corporates-about-customer-service-2/. Retrieved 2016-04-20. 
  3. ↑ "Woolies campaign 'hijacked' | Sci-Tech | Sci-Tech | M&G". Mg.co.za. 2010-02-05. http://mg.co.za/article/2010-02-05-woolies-campaign-hijacked. Retrieved 2016-04-20. 
  4. ↑ Davis, Rebecca (2010-02-07). "Ambush marketers hold Woolworths to ransom, and get some lovin’ in return". Daily Maverick. http://www.dailymaverick.co.za/article/2010-02-07-ambush-marketers-hold-woolworths-to-ransom-and-get-some-lovin-in-return#.VRlmcTuUfng. Retrieved 2016-04-20. 
  5. ↑ "Adams & Adams Attorneys > Media Centre > News > Woolworths' lovebirds held for ransom". Adamsadams.com. http://www.adamsadams.com/index.php/media_centre/news/article/woolworths_lovebirds_held_for_ransom/. Retrieved 2016-04-20. 
  6. ↑ "eCommerce Contenders: The rise of Yuppiechef - MWEB Small Biz". Mweb.co.za. 2014-12-10. http://www.mweb.co.za/Entrepreneur/ViewArticle/tabid/3162/Article/17149/eCommerce-Contenders-The-rise-of-Yuppiechef.aspx. Retrieved 2016-04-20. 
  7. ↑ "Tiger Global Management | crunchbase". https://www.crunchbase.com/organization/tiger-global. 
  8. ↑ Mills, Greg (2011-08-18). "Yuppiechef's recipe for customer growth". Daily Maverick. http://www.dailymaverick.co.za/article/2011-08-18-yuppiechefs-recipe-for-customer-growth/#.UUlpIVuPgW. Retrieved 2016-04-20. 
  9. ↑ Carstens, Martin (2013-03-26). "The Yuppiechef cult: how a startup sparked a religion – Ventureburn". Ventureburn.com. http://ventureburn.com/2013/03/the-yuppiechef-cult-how-a-startup-sparked-a-religion. Retrieved 2016-04-20. 
  10. ↑ Zeenat Moorad (2014-09-25). "YUPPIECHEF: Starting to sizzle nicely | Features". financialmail. http://www.financialmail.co.za/features/2014/09/25/yuppiechef-starting-to-sizzle-nicely. Retrieved 2016-04-20. 
  11. ↑ "How South Africa’s top e-commerce store wins customer loyalty". Howwemadeitinafrica.com. 2015-02-09. http://www.howwemadeitinafrica.com/how-south-africas-top-e-commerce-store-wins-customer-loyalty/46735/. Retrieved 2016-04-20. 
  12. ↑ "2010 Winners". eCommerce Awards. http://www.ecommerceawards.co.za/previous-winners/2010-winners/. Retrieved 2016-04-20. 
  13. ↑ "2011 Winners". eCommerce Awards. http://www.ecommerceawards.co.za/previous-winners/2011-winners/. Retrieved 2016-04-20. 
  14. ↑ "2012 Winners". eCommerce Awards. http://www.ecommerceawards.co.za/previous-winners/2012-winners/. Retrieved 2016-04-20. 
  15. ↑ "2013 Winners". eCommerce Awards. http://www.ecommerceawards.co.za/2013-winners/. Retrieved 2016-04-20. 
  16. ↑ "2014 Winners". eCommerce Awards. http://www.ecommerceawards.co.za/2014-winners/. Retrieved 2016-04-20. 




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