Content intelligence
Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content.
Working principles of Content Intelligence software
The AI works within a certain framework to edit a behavioral analysis of customers and clients. It should able to process a large amount of data in order to give the content strategist an idea about:
- Content trends and efficacy[1]
- How clients react to the content (sentiment analysis)[2]
- The voice and style of the content[3]
The use of content intelligence is therefore connected to the science of big data and artificial intelligence.[4]
Content intelligence is often viewed as an asset for creating and maintaining high-quality content for targeted audiences.[5]
Some ways for companies to achieve content intelligence include implementing or integrating AI into their business' CMS (content management system), CRM (customer relationship management), or DAM (digital asset management) technologies.[6] A semantic engine can also be a part of content intelligence software to automatically classify content according to topic or the tags a platform assigns.[7]
Content intelligence software is often sought by marketers, content strategists, UX writers, and product managers.
References
- ↑ "What Is Content Intelligence?" (in en-us). https://www.ama.org/partners/content/Pages/what-is-content-intelligence.aspx.
- ↑ "Introducing Content Intelligence" (in en-us). https://go.forrester.com/blogs/17-03-24-introducing_content_intelligence/.
- ↑ "An Introduction to Content Intelligence" (in en-us). https://qordoba.com/resources/content-intelligence/.
- ↑ "Content Intelligence Explained in Five Minutes [Infographic"] (in en-us). http://www.curata.com/blog/content-intelligence-infographic/.
- ↑ "Content Intelligence: The New Frontier of Content Marketing Technology" (in en-us). http://www.curata.com/blog/content-intelligence/.
- ↑ "Where Content Intelligence is positioned in your company" (in en-us). https://www.contentintelligence.net/en/ci/content-intelligence-supports-digital-transformation.
- ↑ "Content Intelligence: Big Data According to Thron" (in en-us). https://www.thron.com/en/blog/thron-content-intelligence.
 |
