Encyclopedia of Major Marketing Strategies

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Short description: Economics book


Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale.[1][2]

Volumes:

  • I (1999)
  • II (2007)
  • III (2013)
  • IV (2019)

References

  1. ↑ Scott, Penny (2014). ""Encyclopedia of Major Marketing Strategies."". Reference & User Services Quarterly 54 (2): 61. ProQuest 1642547472. https://www.proquest.com/docview/1642547472. 
  2. ↑ Fadel, Stephen (2019-04-03). "Encyclopedia of major marketing strategies, volume 4". Journal of Business & Finance Librarianship 24 (1–2): 69–71. doi:10.1080/08963568.2019.1632647. ISSN 0896-3568. https://doi.org/10.1080/08963568.2019.1632647. 




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