Engineering:GM GEM platform

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Short description: Modern economy car platform


GM GEM platform
Overview
ManufacturerGeneral Motors
Also calledGlobal Emerging Markets
Production2016–present
Body and chassis
Class
Layouttransverse front engine, front-wheel drive
Chronology
Predecessor
SuccessorGEM

Global Emerging Markets, better known in acronym form as GEM, is the name of an automotive platform in use by General Motors for various vehicles sold in markets of the developing world, where many GM vehicles designed for the United States and wealthier parts of China are too expensive for most consumers.[1]

Development of GEM in particular was largely done by GM's joint venture SAIC-GM in China.[2] It was developed by the GM-SAIC joint venture Pan Asia Technical Automotive Center (PATAC).[3] Creating the platform reportedly came at a cost of approximately 5 billion United States dollar to GM,[4] much of the funds for which were accumulated by exiting several unprofitable markets in Europe and Africa in 2017.[5][6]

History

Prior to 2015, GM primarily sold slightly refreshed versions of aging American models to developing markets.[7] These included the likes of the Chevrolet Lanos and Daewoo Lacetti, both of which have been manufactured well past the introduction of new models in their segments (since 2002 and 2003, respectively for these examples).[8][9] In August 2015, the conglomerate announced their plans to invest billions of dollars into the development of a singular platform for their secondary markets for introduction in the next 5 years.[10]

In September 2019, Chevrolet revealed the second generation Onix sedan, the first vehicle to be underpinned by the GEM platform.[11] GM anticipates that the markets in question will begin to outpace their established markets in new vehicle introduction from 2020 to 2030.[12]

Vehicles

The following vehicles either use this platform:

Buick

Current

Chevrolet

Current

  • Tracker[15] (fourth generation; 2019–present)
  • Onix[16] (second generation, 2019–present)
  • Montana[17] (third generation, 2023–present)

See also

  • General Motors, the parent company of all marques that use this platform
  • Chevrolet and Buick, the marques of GM that currently use this platform
  • List of GM platforms, a list of all platforms GM has produced since its inception
  • SAIC-GM, the joint venture that manufactures this platform
  • Pan Asia Technical Automotive Center (PATAC), the joint organization that designed this platform
  • Car platform, for further understanding of the component type described here

References

  1. ↑ "GM bets it has a GEM of a plan to hit paydirt in emerging markets" (in en). 2019-04-16. https://www.autonews.com/shanghai-auto-show/gm-bets-it-has-gem-plan-hit-paydirt-emerging-markets. 
  2. ↑ "General Motors future models – Chevrolet cars". 2019-08-28. https://www.just-auto.com/analysis/general-motors-future-models-chevrolet-cars_id190446.aspx. 
  3. ↑ "OEM Plant Details:General Motors Argentina, Rosario Plant[Argentina – MarkLines Automotive Industry Portal"]. https://www.marklines.com/en/global/2781. 
  4. ↑ "General Motors' future platforms – a go-to guide". 2016-05-18. https://www.just-auto.com/analysis/general-motors-future-platforms-a-go-to-guide_id169390.aspx. 
  5. ↑ "GM Finally Leaves Europe Behind". 2017-03-09. https://www.bloomberg.com/news/articles/2017-03-09/gm-finally-leaves-europe-behind. 
  6. ↑ Chutel, Lynsey. "South Africa is taking its breakup with General Motors badly" (in en). https://qz.com/africa/987602/general-motors-decision-to-disinvest-from-south-africa-seen-as-a-blow-to-struggling-economy/. 
  7. ↑ "GM takes a fresh look at emerging markets" (in en). 2015-08-02. https://www.autonews.com/article/20150802/GLOBAL/308039957/gm-takes-a-fresh-look-at-emerging-markets. 
  8. ↑ Gasnier, Matt. "Ukraine Full Year 2011: ZAZ Lanos leader, two Ladas on podium – Best Selling Cars Blog" (in en-US). https://bestsellingcarsblog.com/2012/01/ukraine-full-year-2011-zaz-lanos-leader-two-ladas-on-podium/. 
  9. ↑ "Giving Birth: GM Launches Chinese Baojun Brand, Unveils 630 Sedan – Motor Trend WOT". 2013-10-05. https://wot.motortrend.com/giving-birth-gm-launches-chinese-baojun-brand-unveils-630-sedan-9510.html. 
  10. ↑ LeBeau, Phil (2015-07-28). "GM targets emerging markets with new lineup" (in en). https://www.cnbc.com/2015/07/28/gm-targets-emerging-markets-with-new-line-up.html. 
  11. ↑ "Chevrolet Will Build North American-spec 2020 Onix in Mexico". https://www.carscoops.com/2019/09/chevrolet-will-build-north-american-spec-2020-onix-in-mexico/. 
  12. ↑ "A Closer Look At How The GM GEM Platform Is Expected To Help Crack Emerging Markets". https://gmauthority.com/blog/2019/04/a-closer-look-at-how-the-gm-gem-platform-is-expected-to-help-crack-emerging-markets/. 
  13. ↑ "GM GEM Platform". https://gmauthority.com/blog/gm/gm-platforms/gem/. 
  14. ↑ "GM Unveils a GEM for Emerging Markets" (in en). https://www.autobeatonline.com/news/gm-unveils-a-gem-for-emerging-markets. 
  15. ↑ "New Chevy Tracker and Trailblazer Revealed in Sporty Redline Trim". https://www.carscoops.com/2019/04/new-chevy-tracker-and-trailblazer-revealed-in-sporty-redline-trim-in-china/. 
  16. ↑ OTO. "All-new Chevrolet Onix based on the GEM platform officially unveiled | Zigwheels" (in en). https://www.zigwheels.ph/car-news/all-new-chevrolet-onix-based-on-the-gem-platform-officially-unveiled. 
  17. ↑ OTO. "Here Is The All-New 2024 Chevy Montana Pickup | GM Authority" (in en). https://gmauthority.com/blog/2022/12/here-is-the-all-new-2024-chevy-montana-pickup/. 

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